Name

Kwekerij Vredebest

Legal name

Kwekerij Vredebest

Website

https://vredebest.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ornamental Nursery Stock

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Forest Nurseries & Tree Seedling Production (IMAMAAAC)

Keywords

• Pot-grown conifers
• Ornamental nursery stock
• Wholesale nursery plants
• Conifer cultivation
• Sedum plants

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: Primary revenue from wholesale sales of pot-grown conifers and ornamental plants to garden centers and retail outlets domestically and internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kwekerij Vredebest grows and wholesales pot-grown conifers (including Thuja, Picea, Juniperus, Tsuga, Pinus, Chamaecyparis, Taxus, Abies, Microbiota, Ilex, and Platycladus) and Sedum plants from a 9-hectare nursery in Waddinxveen, the Netherlands. All plants are produced in the company's distinctive Vredebest-blue pots and supplied to over 400 garden centers and retail customers domestically and internationally in Germany, Poland, Finland, and Belgium.

Product overview

Kwekerij Vredebest operates as a conifer nursery offering a unified portfolio centered on pot-grown conifers sold under 'The Line of Trendy Conifers' brand, supplemented by Sedum plants. The company grows approximately 9 hectares of conifer varieties (Thuja, Picea, Juniperus, Tsuga, Pinus, Chamaecyparis, Taxus, Abies, Microbiota, Ilex, Platycladus) and Sedum in various cultivars. Products are distributed to garden centers domestically and internationally, with custom applications like vertical gardens also offered. All products feature the distinctive Vredebest-blue pot color.

Differentiator

Problem solved

Functional benefit

Products and services

• Pot-Grown Conifers (The Line of Trendy Conifers)
• Sedum Plants
• Vertical Garden Conifer Installations

Quantifiable outcome

• 400+ customers served across domestic and international markets
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Vertical GardensminorStrategic or Co-development PartnerCollaborated with Vertical Gardens to supply conifers for a vertical garden installation on De Meir, one of the busiest streets in Antwerp, Belgium. The vertical garden absorbs 330 kg CO2 annually, enhances biodiversity, and serves as an insect hotel. This partnership demonstrates the versatility of Vredebest's conifer products in urban green infrastructure applications.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bruns Pflanzen: Large German broadline tree and conifer nursery producing nursery stock for garden centers and landscape projects across Europe. Directly comparable pot-grown ornamental assortment and export-led business model.
• Van den Berk Boomkwekerijen: Dutch nursery producing a broad range of ornamental trees including conifers for the European retail and landscape market. Overlapping product portfolio, customer base, and family-ownership structure.
• Ebben Boomkwekerijen: Dutch family-owned tree nursery specializing in ornamental trees and conifers for European garden centers and landscape projects. Same Dutch production base, same customer type, and same wholesale B2B motion.
• Lappen Baumschulen: German nursery growing ornamental conifers and woody nursery stock for garden center and landscape customers across Europe. Closely comparable production method, customer mix, and export orientation.

Broad incumbents

• Ball Horticultural Company: Global horticulture business breeding and supplying a wide range of ornamental plants, including woody ornamentals, to retail channels worldwide. Overlaps with Vredebest on the supply side of garden center assortments but at far greater scale.
• Dümmen Orange: Global Dutch-headquartered breeder and propagator of ornamental plants, including woody ornamentals and Sedum. Much larger and broader in scope, but operates in the same Dutch horticultural supply chain and serves overlapping garden center customers.
• Beekenkamp Plants: Dutch producer of young plants and finished ornamentals including conifers and seasonal plants for European retailers. Larger and more diversified portfolio, but same Dutch production base and garden center channel.
• Royal Van Zanten: Dutch breeder and propagator of ornamental plants, including pot-grown varieties for the European retail market. Same Dutch horticultural ecosystem, but broader crop focus and larger scale.
• KP Holland: Dutch ornamental plant producer and breeder focused on flowering pot plants for European retailers. Same Dutch production cluster and same B2B retail motion, but in flowering categories rather than conifers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kwekerij-vredebest

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwekerij Vredebest