VR Motorsports
VR Motorsports is a Brisbane-based, venue-based racing simulation entertainment business that operates six custom 6-axis full motion simulators and a licensed bar, serving individual consumers, corporate events, and celebration groups across South East Queensland with session packages priced from $40 to $119 per person.
- Company typePrivate
- Founded2019
- HeadquartersCannon Hill (Tingalpa), Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VR Motorsports does
VR Motorsports is a privately held, venue-based racing simulation entertainment business founded in 2019 by Chris Mander and headquartered in Cannon Hill (Tingalpa), Queensland, Australia. The company operates a single physical location serving the South East Queensland catchment — Brisbane, Redlands, Gold Coast, and Sunshine Coast — and runs six custom-built 6-axis full motion racing simulators with 1 metre of travel, 3G acceleration, and 25-degree rotation, built in-house by the founder using 3.8kW servos, direct-drive force feedback, HPP hydraulic pedals, and a dual-projector 180-degree wrap-around screen. The simulation runs on the third-party Assetto Corsa platform overlaid with proprietary motion algorithms, drawing from a catalogue of more than 450 cars and 150+ laser-scanned tracks.
The business monetizes simulator time through tiered per-person session packages (Single $40, Double $70, Three $99, Four $119), gift certificates, full-venue private hire at $50/hour with a 50% deposit, and a licensed on-site bar; catering is delivered via partnerships with Pizza Capers and Charcuterie & Co. Go-to-market is event-driven and local: organic social (Facebook, Instagram, YouTube) drives awareness, a self-serve Acuity Scheduling booking system captures individual demand, and direct inquiry handles corporate, birthday, and bucks party events. Customer segments span individual consumers and friend groups, corporate team-building clients, celebratory event hosts, and motorsport enthusiasts, with no named enterprise anchors and a strictly domestic, single-venue footprint.
VR Motorsports firmographics
Firmographics- Name
- VR Motorsports
- Legal name
- VR MOTORSPORTS
- Website
- https://vrmotorsports.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VR Motorsports is a Brisbane-based, venue-based racing simulation entertainment business that operates six custom 6-axis full motion simulators and a licensed bar, serving individual consumers, corporate events, and celebration groups across South East Queensland with session packages priced from $40 to $119 per person.
- Ownership category
- akta.pro rank
VR Motorsports industry classification
Industry- Product category
- Entertainment & Recreational Simulation Services
- NAICS
- Amusement Arcades (71312), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
Keywords
Where VR Motorsports is headquartered
LocationHeadquarters
- HQ city
- Cannon Hill (Tingalpa)
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
VR Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Simulator Session Packages: Per-person session packages offering racing simulator time in 12-minute increments. Packages range from single sessions to four-session bundles. Sessions can be linked for group racing.
- Gift Certificates: Printable vouchers with booking codes redeemable for session packages at the recipient's preferred time.
- Venue Hire for Events: Rental of all six simulators for designated periods for corporate events, parties, and special occasions. Additional fee of $50/hour for full venue hire.
- Licensed Bar: Full-service licensed bar generating beverage revenue. External drinks not permitted; bar tabs available for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Session - $40 |
| Unit Pricing | Pay-as-you-go | Double Session - $70 |
| Unit Pricing | Pay-as-you-go | Three Sessions - $99 |
| Unit Pricing | Pay-as-you-go | Four Sessions - $119 |
| Other | Multi-year contract | Venue Hire - $50/hour additional |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
VR Motorsports product offering
Product offeringCore offering
VR Motorsports operates a physical racing simulation entertainment venue where customers drive full-motion racing simulators. The core service is providing timed racing sessions on proprietary simulator rigs for individual walk-in customers, group bookings, parties, and corporate events. The venue combines motion-platform hardware with commercial racing simulation software to deliver an immersive motorsport experience without real vehicles or tracks.
Product overview
VR Motorsports is a racing simulation entertainment venue offering professional full motion racing simulators. The core offering consists of six 6-axis full motion simulators (manufactured in Australia by founder Chris Mander) that can be linked for multiplayer racing. Customers choose from over 450 cars and 150+ laser-scanned tracks across sessions priced from $40 (Single) to $119 (Four sessions). The simulators use Assetto Corsa software with in-house developed motion algorithms. Additional offerings include gift certificates, venue hire for events (corporate, birthday, bucks parties), and catering partnerships with Pizza Capers and Charcuterie & Co. The venue also features a licensed bar and entertainment amenities like pool tables.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Racing Simulator Sessions Timed racing sessions on full-motion simulators available to individual walk-in customers and pre-booked visitors. Designed for motorsport and gaming enthusiasts seeking a recreational, immersive driving experience.
- Group & Party Bookings Group-format racing sessions for birthdays, celebrations, and casual group outings, with multiple simulators enabling head-to-head competition among participants.
- Corporate Events & Team-Building Booked corporate packages using the simulator rigs for team-building, client entertainment, and branded group events, typically involving competition formats and on-site hosting.
Quantifiable outcome
- 6-axis movement up to 20 times per second
- +4 more outcomes
Companies that use VR Motorsports
Customer profileSegments4 records
Ideal customer profiles2 records
VR Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
VR Motorsports partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
VR Motorsports competitors and assessment
Company assessmentDirect peers
- Vesaro: UK-based designer and builder of premium full-motion racing simulators and LBE sim-racing venues. Directly comparable to VR Motorsports as a builder and operator of high-fidelity 6-axis motion platforms targeting both consumer and commercial customers.
- Pole Position Raceway: US-headquartered indoor karting and electric racing entertainment chain with motorsport-themed venue operations. Comparable as a multi-site location-based racing entertainment operator that monetizes through session-based bookings and group events.
- Simworx: Australian simulator-based attraction operator with motion-platform rides and immersive experiences. Comparable as a domestic LBE operator competing for the same South East Queensland / Australian event and group entertainment spend.
- F1 Arcade: Premium sim-racing and F1-themed LBE venue chain originating in London. Operates motion-based racing simulators in a bar/restaurant setting — a near-identical business model to VR Motorsports but at international scale.
Others
- iRacing.com Motorsport Simulations: US-based subscription sim-racing platform and online competitive league. Comparable as a complementary ecosystem participant — its community represents both a feeder audience for VR Motorsports and a home-tier alternative for the same motorsport enthusiast segment.
- Kunos Simulazioni (Assetto Corsa): Italian developer of Assetto Corsa, the simulation platform that powers VR Motorsports' simulators. Comparable as the upstream software supplier whose 450+ car and 150+ track content library is the foundation of the venue's product offering.
Broad incumbents
- D-BOX Technologies: Canadian motion-platform technology supplier serving sim racing, gaming, and home theater. Comparable as a provider of the underlying haptic motion technology that powers VR Motorsports' 6-axis platform, but operating upstream in the value chain.
- Fanatec (Endor AG): German manufacturer of premium direct-drive sim-racing hardware (wheels, pedals, shifters). Comparable through shared customer base with VR Motorsports' enthusiast segment and as the dominant home-tier competitor to the venue's hardware stack.
Emerging players
- MOZA Racing: Chinese direct-drive sim-racing hardware brand with rapidly expanding global distribution. Comparable as a fast-follower in the direct-drive and motion ecosystem that is closing the fidelity gap between home and venue sim experiences.
- Simagic: Chinese sim-racing hardware specialist with direct-drive wheels, hydraulic pedals, and motion bases. Comparable as a hardware competitor targeting the same enthusiast customer base that VR Motorsports serves at its venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VR Motorsports social profiles
Digital presenceVR Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
VR Motorsports leadership team
Management profileNumber of profiles
VR Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VR Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VR Motorsports
What does VR Motorsports do?
VR Motorsports operates a physical racing simulation entertainment venue where customers drive full-motion racing simulators. The core service is providing timed racing sessions on proprietary simulator rigs for individual walk-in customers, group bookings, parties, and corporate events. The venue combines motion-platform hardware with commercial racing simulation software to deliver an immersive motorsport experience without real vehicles or tracks.
Is VR Motorsports a public or private company?
VR Motorsports is a private company. It is classified as unknown and is currently operating.
When was VR Motorsports founded?
VR Motorsports was founded in 2019. It employs 1 to 10 people.
Where is VR Motorsports based?
VR Motorsports is headquartered in Cannon Hill (Tingalpa), Australia, in the Oceania region.
How does VR Motorsports make money?
Four revenue lines are on record. Simulator Session Packages are the primary driver. The others are gift Certificates, venue Hire for Events and licensed Bar.
Who are VR Motorsports's main competitors?
Direct peers on record are Vesaro, Pole Position Raceway, Simworx and F1 Arcade. Others are iRacing.com Motorsport Simulations and Kunos Simulazioni (Assetto Corsa). Broad incumbents are D-BOX Technologies and Fanatec (Endor AG). Emerging players are MOZA Racing and Simagic.
Does VR Motorsports have an API?
No public API is recorded for VR Motorsports.
What industry is VR Motorsports in?
VR Motorsports's product category is Entertainment & Recreational Simulation Services. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods). Its NAICS code is 71312 and its SIC code is 7900.