iRacing

Name

iRacing

Legal name

iRacing.com Motorsport Simulations, LLC

Website

https://iracing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Racing Simulation Software

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

akta.pro secondary industries

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Online racing simulation
• Motorsport esports
• Subscription sim racing
• Virtual motorsport platform
• Laser-scanned race tracks

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Membership: iRacing operates primarily as a subscription-based service where members pay recurring fees for access to the racing simulator, official series, and multiplayer matchmaking.
2. Content Licensing (Cars and Tracks): Additional purchase of individual cars and tracks beyond what's included with membership. Users license content for use as long as they maintain membership.
3. Console Video Games: iRacing Studios develops and sells console video games including NASCAR 25 and NASCAR 26 for PlayStation 5, Xbox Series X|S, and PC via Steam. These are full retail releases separate from the subscription service.
4. Cosworth Pi Toolbox Premium Tiers: Three premium membership tiers for professional data analysis software, ranging from approximately £5 to £60 per month, providing real-time telemetry and advanced analytics.
5. Merchandise and Gift Cards: Sale of gift cards and merchandise through the iRacing shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

iRacing operates a subscription-based online PC racing simulation platform with over 150 laser-scanned tracks and 180+ laser-scanned racecars, official NASCAR, INDYCAR, IMSA, Porsche, and FIA licensed content, and continuous seasonal content updates. Through its iRacing Studios subsidiary, it also develops and sells standalone console video games (NASCAR 25, NASCAR 26, INDYCAR, World of Outlaws: Dirt Racing, ExoCross, iRacing Arcade) on PlayStation 5, Xbox Series X|S, and Steam.

Product overview

iRacing operates as a multi-platform racing simulation company with a core PC subscription-based racing simulator (iRacing.com) providing online multiplayer racing across NASCAR, IndyCar, GT, and dirt disciplines with over 180 laser-scanned vehicles and 150+ tracks. The portfolio includes iRacing Studios, which develops standalone console games including NASCAR 26 (September 2026), NASCAR 25, a dedicated INDYCAR console game (2026), World of Outlaws: Dirt Racing, ExoCross, and iRacing Arcade. Supporting products include iRacing Connect for Apple Vision Pro mixed reality, the iRacing Companion App, AI Racing features, dynamic weather systems, and official esports championship series. A partnership with Cosworth brings professional telemetry and data analysis tools to the platform. Content is delivered through seasonal updates with cars and tracks available as individual licenses, maintaining continuous career progression without annual game resets.

Differentiator

Problem solved

Functional benefit

Brands

• NASCAR 25: Console video game released in 2025 for Xbox Series XS and PlayStation 5
• NASCAR 26
• iRacing Arcade
• World Of Outlaws: Dirt Racing
• ExoCross
• iRacing Studios
• Cosworth Pi Toolbox
• iRacing Connect

Products and services

• iRacing.com Online Racing Simulation Subscription-based PC online racing simulation providing multiplayer racing across NASCAR, IndyCar, GT, and dirt racing disciplines, with over 150 laser-scanned tracks, 180+ laser-scanned racecars, dynamic weather, AI racing, team racing, VR support, license-based matchmaking, and continuous seasonal content updates. Targeted at sim racing enthusiasts and professional drivers seeking authentic motorsport simulation.
• NASCAR 25 Standalone NASCAR console video game developed by iRacing Studios, sold as a one-time retail release on Xbox Series X|S, PlayStation 5, and Steam. Aimed at console and PC racing game consumers who want a licensed NASCAR experience outside the iRacing subscription.
• NASCAR 26 Standalone NASCAR console video game from iRacing Studios, sold as a one-time retail release on PlayStation 5, Xbox Series X|S, and Steam. Targets console and PC racing game consumers, building on NASCAR 25 with refined community feedback and a new street circuit.
• INDYCAR Console Game Standalone licensed INDYCAR console video game developed by iRacing Studios using the proprietary Orontes engine, planned for PlayStation, Xbox, and Steam. Aimed at console and PC racing game consumers seeking an authentic INDYCAR experience.
• World of Outlaws: Dirt Racing Standalone dedicated dirt racing video game in the iRacing Studios portfolio featuring official World of Outlaws licensing. Targeted at console and PC racing game consumers interested in dirt racing disciplines.
• ExoCross
• iRacing Arcade
• iRacing Connect (Apple Vision Pro) Mixed reality racing application for Apple Vision Pro that combines physical steering wheels and pedals with virtual cockpit rendering streamed wirelessly from a PC with NVIDIA RTX GPUs via CloudXR. Aimed at sim racing enthusiasts with Apple Vision Pro headsets seeking unprecedented immersion.
• Cosworth Pi Toolbox Integration Professional-grade motorsport data analysis software integrated with iRacing, offering real-time telemetry, advanced templates, ghost lap files, and analytics historically available only in top-tier motorsport. Sold via three monthly subscription tiers (£5–£60) and targeted at serious sim racers, esports competitors, and coaches who need professional-grade data analysis.

Quantifiable outcome

• Membership grew from 50,000 to 350,000+ subscribers over the past decade
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature8 records

Partnerships

24 partnerships are on record, tiered strategic, core and minor.

• ApplestrategicTechnology or Integration · 12 May 2026Collaboration to bring iRacing Connect to Apple Vision Pro, enabling mixed reality racing simulation for headset owners. iRacing collaborated with Apple to deliver unprecedented immersion in sim racing through the Vision Pro platform.
• NVIDIAstrategicTechnology or Integration · 12 May 2026Technical collaboration for CloudXR streaming technology enabling iRacing Connect on Apple Vision Pro. NVIDIA RTX GPUs render physics calculations and graphics streamed wirelessly to visionOS.
• CosworthcoreTechnology or Integration · 29 August 2025Landmark multi-year strategic partnership making Cosworth's Pi Toolbox software an official data analysis platform for iRacing's community of over 350,000 active sim racers. The collaboration introduces sim racing's first-ever live remote telemetry feature, powered by the same real-time data technologies used in IndyCar and WEC. Partnership extends across iRacing's PC, PlayStation, and Xbox ecosystems.
• INDYCARcoreStrategic or Co-development Partner · 26 August 2025Long-term licensing agreement for iRacing Studios to develop and release standalone INDYCAR video games for PlayStation, Xbox, and Steam. The new title, scheduled for second half of 2026, will be the first dedicated INDYCAR game in more than two decades, featuring licensed drivers from the NTT INDYCAR SERIES and INDY NXT by Firestone.
• Supercars (Australian)minorOEM/ Whitelabel/ Licensing Partner · 9 August 2024Partnership to add Australian tracks and Gen3 Supercars to iRacing, expanding content offerings with Australian motorsport content.
• Original Fire GamescoreStrategic or Co-development Partner · 9 July 2024Exclusive developing and publishing partnership for game development projects. Original Fire Games will develop content using iRacing's simulation technology.
• NASCARcoreStrategic or Co-development PartnerOfficial licensing partner for NASCAR video games and simulation content. Partnership encompasses official series, esports championships, and exclusive content licensing including drivers and tracks.
• PorschecoreStrategic or Co-development PartnerPartnership for Porsche Esports Supercup, a global esports championship using iRacing platform. Porsche is further developing its digital one-make cup with focus on talent development and pathway into real-world racing.
• IMSAcoreStrategic or Co-development PartnerPartnership for IMSA Esports Global Championship, bringing sports car racing esports to iRacing platform with official licensing and branded competition series.
• Skip Barber Racing SchoolcoreStrategic or Co-development PartnerPartnership for Skip Barber Formula iRacing Series, offering over $500,000 in prizes including real-world racing seat prizes. Skip Barber instructors provide coaching to qualified racers.
• World of OutlawscoreStrategic or Co-development PartnerPartnership for World of Outlaws dirt racing content including dedicated game title and official racing series in iRacing.
• FIAcoreStrategic or Co-development PartnerPartnership for FIA F4 Esports Global Championship, bringing official Formula 4 racing to the iRacing platform with FIA branding and standards.
• JR MotorsportsminorStrategic or Co-development PartnerNASCAR team partner providing real-world data and driver involvement for content development and community engagement.
• Ford Motor CompanyminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Ford racing vehicles including Mustang and Ford GT for the iRacing simulation.
• Chevrolet (General Motors)minorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Chevrolet racing vehicles including Impala SS and other NASCAR-spec cars.
• ToyotaminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Toyota racing vehicles in iRacing simulation.
• Dallara AutomobiliminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Dallara racing chassis including IndyCar and sports car vehicles.
• McLaren RacingminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for McLaren racing vehicles and data for simulation accuracy.
• BMWminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for BMW racing vehicles including M Power Challenge series.
• Mercedes-BenzminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Mercedes-AMG racing vehicles.
• AudiminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Audi racing vehicles.
• Aston MartinminorOEM/ Whitelabel/ Licensing PartnerOfficial partner providing licensing for Aston Martin racing vehicles.
• Circuit de Spa-FrancorchampsminorOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for laser-scanning and simulation of the famous Belgian circuit.
• NürburgringminorOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for laser-scanning and simulation of the legendary Nordschleife and combined circuit.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio 397 (rFactor 2): Developer of rFactor 2, a PC racing simulator historically favored for serious sim racing and endurance racing (Le Mans). Competes with iRacing on simulation authenticity, official licensing (e.g., BMW, Formula E), and mod support.
• Polyphony Digital (Gran Turismo): Developer of the Gran Turismo franchise, the longest-running console-first racing simulation. Competes directly with iRacing for sim racing enthusiasts, though iRacing emphasizes online multiplayer and laser-scanned real-world accuracy while Gran Turismo is single-player rich and console-led.
• Milestone (MotoGP, MXGP): Italian developer and publisher of official MotoGP, MXGP, and Hot Wheels Unleashed racing titles. A motorsport simulation peer with similar sanctioning body licensing model (Dorna for MotoGP) and console-first distribution.
• Reiza Studios (Automobilista 2): Brazilian developer of Automobilista 2, a PC racing simulation using the isiMotor engine (same heritage as rFactor). Competes in the serious sim racing segment with Brazilian motorsport focus and broad car/track coverage.
• Motorsport Games: Former publisher of the NASCAR Heat and rFactor console titles, and the LE Mans Ultimate esports platform. Historically the closest direct competitor for officially licensed NASCAR simulation on console before restructuring; comparable motorsport IP licensing strategy.
• RaceRoom Entertainment: Developer of RaceRoom Racing Experience, a free-to-play PC sim racing title with DTM, WTCC, and ADAC GT official licensing. Competes with iRacing in the PC sim segment with a free-to-play business model.
• Kunos Simulazioni (Assetto Corsa): Italian developer of Assetto Corsa and Assetto Corsa Competizione. A direct competitor in the PC sim racing segment with laser-scanned tracks and licensed GT3/GT4 content, broadly comparable physics fidelity, and a strong modding community.
• Turn 10 Studios (Forza Motorsport): Microsoft-owned developer of the Forza Motorsport series, a flagship console/PC racing simulation. Competes for sim racing audiences with broader mass-market positioning, deep car rosters, and the backing of Microsoft's platform ecosystem.

Emerging players

• Competition Company / Rennsport: Developer of Rennsport, a free-to-play PC sim racing title backed by motorsport publishers. An emerging competitor targeting the esports/multiplayer segment where iRacing has historically been dominant.

Broad incumbents

• EA / Codemasters (EA Sports WRC, F1): EA-owned Codemasters publishes official F1 and WRC console/PC racing titles. While positioned more as arcade-sim hybrids on console, F1 Esports Series establishes a competing professional sim racing ecosystem relevant to iRacing's esports ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iRacing
• Facebookfacebook.com/iracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRacing