Vrouw&Zorg, VrouwenZorg (Women Health care)

What Vrouw&Zorg, VrouwenZorg (Women Health care) does

Vrouw&Zorg (legal name: Vrouw&Zorg-VrouwenZorg; also operating as VrouwenZorg and Zorg in Opleiding) is a privately-held Dutch training and project bureau founded in 2002 and headquartered in Amsterdam, with a second training academy in Heerenveen. The company delivers accredited continuing professional development (CPD) to registered healthcare professionals working in obstetrics, maternity care, gynecology, and reproductive medicine — primarily maternity care providers (kraamverzorgenden), first- and second-line midwives, obstetric & gynecology nurses, and medical residents and gynecologists. Its curriculum spans three branded pillars — Kraamzorg, Verloskundige, and Klinisch — covering CTG monitoring, acute obstetrics, newborn resuscitation (NLS/NPLS), nitrous oxide administration (Entonox), breastfeeding, clinical reasoning, communication, complementary care, and a Clinical Maternity Care (Klinische Kraamzorg) track launched in April 2022.

The underlying technology stack is light: course delivery runs on the Brightspace (D2L) learning management system — also used by HVA, Radboud Universiteit, TU Delft, and Wageningen Universiteit — supporting online e-readers, e-testing with three attempts, and digital activation within 72 hours. Proprietary physical products include CTG classification cards (per FIGO/NVOG guidelines), ACUVER acute obstetric flow charts printed on tear-proof plastic, and resuscitation training equipment. Course content is developed by approximately 20 specialist trainers, most of whom remain active in clinical practice, and is screened for quality, didactics, and clinical currency.

Vrouw&Zorg monetizes through four streams: (i) pay-as-you-go open-enrollment courses at its Amsterdam and Heerenveen academies, with fees varying by topic and carrying KCKZ, KNOV, or V&V accreditation points; (ii) in-company training for groups of six or more at client sites, priced as multi-year/custom contracts; (iii) per-module e-learning subscriptions with limited-duration access and additional test attempts at €8.95; and (iv) a gated e-commerce storefront selling CTG cards (from €1.50), ACUVER flowcharts (€21.95), emergency bags (€132.95-€159.95), and other professional materials — restricted to registered healthcare professionals. The firm holds CRKBO institutional registration and accreditations from KCKZ, KNOV, and the V&V quality register, and trains approximately 1,500-1,700 healthcare professionals per year.

Name

Vrouw&Zorg, VrouwenZorg (Women Health care)

Legal name

Vrouw&Zorg-VrouwenZorg

Website

https://vrouwenzorg.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Vrouw&Zorg (VrouwenZorg) is a Dutch accredited CPD training bureau, founded in 2002, that delivers in-person, in-company, and Brightspace e-learning courses to midwives, maternity care workers, obstetric nurses, and gynecologists across the Netherlands, training 1,500-1,700 professionals annually.

Ownership category

akta.pro rank

Product category

Healthcare Professional Education

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

Keywords

• Obstetrics training programs
• Maternity care courses
• Midwifery continuing education
• Clinical skills education
• Medical training materials

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Open Enrollment Training Courses: Healthcare professionals register and pay for individual training courses offered at Vrouwenzorg locations in Amsterdam and Heerenveen. Courses cover obstetrics, maternity care, gynecology, and reproductive medicine topics.
2. In-Company Training: Organizations can request customized in-company training for groups of 6+ participants at their own facilities or at Vrouwenzorg locations, with content tailored to specific needs.
3. E-Learning Modules: Online e-learning modules with e-readers and e-testing, activated within 72 hours on working days. Participants pay per module with access for limited duration.
4. Professional Materials Sales: Sale of professional materials including CTG classification cards, ACUVER emergency flowcharts, medical equipment for obstetrics and maternity care. Available only to registered healthcare professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vrouw&Zorg (VrouwenZorg) is an education and project bureau for registered healthcare professionals (BIG, KCKZ) working in obstetrics, maternity care, gynecology and reproductive medicine. It delivers accredited open-enrollment training courses, customized in-company training for groups, e-learning modules via the Brightspace platform, and sells professional medical materials such as CTG classification cards, ACUVER flow charts, and resuscitation training equipment.

Product overview

Vrouwenzorg operates as a training and project bureau for healthcare professionals in obstetrics, maternity care, gynecology, and reproductive medicine, founded in 2002 and based in Amsterdam with a second location in Heerenveen. The company offers a portfolio of training programs across three main categories: Kraamzorg (maternity care), Verloskundige (midwifery), and Klinisch (clinical), delivered through open enrollment and incompany formats via its Brightspace e-learning platform. The training range spans clinical skills (nursing techniques, CTG monitoring, resuscitation), obstetrics (acute care, nitrous oxide, breastfeeding), communication, and complementary care. Vrouwenzorg also sells specialized medical materials and reference cards including CTG classification cards, ACUVER acute care flow charts, and resuscitation training equipment. Since April 2022, the company also offers a specialized Clinical Maternity Care (Klinische Kraamzorg) training track for clinical settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraamzorg (Maternity Care) Training Programs Open enrollment and in-company accredited training courses for maternity care professionals covering clinical maternity care, breastfeeding, acute obstetrics, resuscitation, communication, and complementary care techniques.
• Verloskundige (Midwife) Training Programs Accredited training courses for first-line and second-line midwives covering CTG monitoring, acute obstetrics, NLS/NPLS resuscitation, nitrous oxide administration, breastfeeding, and psychiatry in obstetrics.
• Klinisch (Clinical) Training Programs Clinical training programs for obstetric nurses, clinical midwives, residents, and gynecologists covering CTG monitoring, nitrous oxide administration during labor (durante partu), and advanced clinical obstetrics skills.
• Clinical Maternity Care Training (Klinische Kraamzorg) Specialized training track for clinical maternity care professionals launched in April 2022, providing additional knowledge and skills for optimal and safe clinical work, including nursing skills, partus assistance, acute skills, CTG interpretation, and clinical reasoning.
• Nitrous Oxide (Lachgas / Entonox) Training Training programs for nitrous oxide administration during childbirth covering Grodenta-MDU and ANEVAC-P systems, including initial and refresher courses for midwives and maternity care professionals.
• Complementary Care Training (Rebozo, Massage, Haptonomy) Additional care training programs covering rebozo massage techniques, basic relaxation massage, baby massage, haptonomy, carrying techniques with wraps, yoga, mindfulness, and acupuncture for maternity care professionals and doulas.
• Incompany Training Customized on-site training programs for healthcare organizations, hospitals, birthing centers, and midwifery practices, tailored to specific needs and clinical settings, with minimum 6 participants per group.
• CTG Classification Cards Laminated reference cards for CTG classification and clinical policy guidelines based on FIGO and NVOG standards, developed by Vrouw&Zorg for healthcare professionals assessing and interpreting CTGs in first- or second-line settings.
• ACUVER Flow Charts (Acute Obstetric Care) Full-colour tear-proof plastic flow charts in A5 format covering shoulder dystocia, postpartum hemorrhage, prolapsed cord, eclampsia, newborn resuscitation, infant choking, adult resuscitation, and ISBARR handover communication.
• Resuscitation Training Equipment Training mannequins and equipment including Resusci (pregnant) Anne, Resusci junior, Resusci baby, ALS baby, NEOPUFF, and NEOTEE tables used during resuscitation training for healthcare professionals.
• Medical Supplies and Materials Professional materials for maternity care and obstetrics including emergency bags, oxygen/respiration equipment, infusion supplies, catheters, timers, SpO2 meters, scissors, teaching posters, and textbooks such as 'Duik in je weeën' by Carita Salomé.

Quantifiable outcome

• 1500-1700 healthcare professionals trained per year
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Brightspace (D2L)coreTechnology or IntegrationVrouwenzorg uses Brightspace as their online e-learning platform. This platform is also used by HVA, Radboud Universiteit, TU Delft, and Wageningen Universiteit in the Netherlands, providing a recognized and reliable learning management system.
• Geboortecentrum Amsterdam ZuidcoreStrategic or Co-development PartnerCollaboration on nitrous oxide training research and evaluation. The partnership ensures guidelines and protocols are always up to date based on research results and evaluations. Birth center staff trained by Vrouwenzorg for lachgas (nitrous oxide) administration.
• Geboortehuis UtrechtcoreStrategic or Co-development PartnerCollaboration on nitrous oxide training. Partnership ensures continuous alignment of training with latest research and practical experience in birth center setting.
• Meander GeboortehuiscoreStrategic or Co-development PartnerPartnership for nitrous oxide training and protocol development. Geboortehuis uses Medclair MDU system trained by Vrouwenzorg.
• Geboortezorghuis HarderwijkminorStrategic or Co-development PartnerUses Medclair MDU nitrous oxide system with training provided by Vrouwenzorg. Collaboration ensures up-to-date protocols.
• BovenIJ Hospital AmsterdamcoreStrategic or Co-development PartnerFirst clinical obstetrics unit where maternity care providers received the clinical maternity care training. Partnership for developing clinical maternity care curriculum profile and training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Koninklijke Nederlandse Organisatie van Verloskundigen (KNOV): Royal Dutch Organization of Midwives, the professional body that accredits midwifery training and operates the quality register Vrouwenzorg's courses feed into. Adjacent ecosystem participant rather than direct competitor, but closely tied to Vrouwenzorg's accreditation-driven demand.

Broad incumbents

• Springer Healthcare: International medical education and CME provider serving healthcare professionals with accredited training content. Comparable in operating a multi-format continuing medical education business aimed at practicing clinicians, with significantly broader geographic and disciplinary reach.
• Laerdal Medical: Global leader in medical simulation and resuscitation training, including obstetric simulation tools (e.g., Resusci Anne) that overlap with Vrouwenzorg's resuscitation and acute obstetrics curriculum. Comparable in delivering healthcare simulation-based skills training, though at much larger scale and broader clinical scope.
• CAE Healthcare: Provider of healthcare simulation platforms and training curricula for nursing, medical, and allied health professions. Comparable business model centered on simulation-based clinical training, but operating at global scale across multiple disciplines rather than a Dutch specialty focus.
• Wolters Kluwer Health: Major provider of medical education, clinical decision support, and continuing professional development content used by nurses and physicians globally. Comparable in monetizing accredited clinical training content for healthcare professionals, though as part of a much broader publishing portfolio.
• Elsevier Health: Global medical education and clinical content publisher producing accredited learning solutions for nursing, medical, and allied health professions. Comparable in delivering accredited continuing education for practicing healthcare professionals across multiple formats.

Emerging players

• Lecturio: Online medical and health professional education platform offering video-based courses and exam prep for nursing and medical students. Comparable as a digital continuing education platform targeting healthcare professionals, though broader in scope and not Dutch-specialized.
• Limbs & Things: Manufacturer of clinical skills and obstetric simulation trainers (e.g., birth simulator models) used by nursing and midwifery schools. Comparable in supplying hands-on simulation training tools for obstetrics and maternity care education, overlapping with Vrouwenzorg's simulation-based curriculum.
• AMBOSS: Digital medical knowledge and education platform widely adopted by physicians and increasingly expanding into nursing and midwifery training. Comparable as a modern e-learning platform targeting practicing clinicians, though currently more focused on physicians than on the Dutch midwifery/kraamzorg cohort.

Direct peers

• Bohn Stafleu van Loghum: Leading Dutch healthcare publisher (part of Springer Nature) producing accredited continuing medical education and professional training for Dutch nurses, midwives, and physicians. Closest domestic comparable in delivering accredited Dutch-language professional healthcare education to the same professional cohorts Vrouwenzorg serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vrouwenzorg
• LinkedInlinkedin.com/company/vrouw&zorg-vrouwenzorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrouw&Zorg, VrouwenZorg (Women Health care)