VSN SPORT

What VSN SPORT does

VSN Sport is a bespoke sportswear manufacturer and white-label e-commerce operator headquartered in Glasgow, Scotland, trading under the legal entity White Label Sourcing Limited. The company designs, produces, and sells custom teamwear — including training tops, hoodies, track pants, mid-layers, shorts, and accessories — to grassroots sports clubs and educational institutions across the UK, with international delivery enabled through its Shopify storefront. Its core platform consists of three named apparel ranges (TAY, NESS, CLYDE) using technical and innovative fabrics, with recycled fabric options available across the portfolio.

VSN's go-to-market combines a product-led e-commerce motion with event-driven community engagement. Clubs order directly via a Shopify-powered website and operate dedicated, white-label "Club Shop" storefronts that VSN hosts and fulfills, embedding reordering workflows into each club's administration. Brand ambassadors provide match-day support, and the VSN Forum convenes larger and smaller clubs to share concerns. Production is made-to-order with a 6–8 week lead time, and pricing is per-unit, ranging from £12.50 (netball vest) to £33.00 (executive laptop backpack), with no subscription or licensing fees disclosed.

The business serves a fragmented long-tail of customers across football, rugby, hockey (field and ice), basketball, netball, cricket, GAA, karate, bowling, and skiing, plus a smaller education segment including Glasgow Kelvin College, Clydebank High School, and a 15+ year relationship with the University of Stirling. The company has 8 employees, no disclosed funding, and operates as a privately held, accredited Living Wage employer with no evidence of institutional investment.

Name

VSN SPORT

Legal name

White Label Sourcing Limited

Website

https://vsnsport.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VSN Sport is a Glasgow-based bespoke teamwear manufacturer serving UK grassroots sports clubs and educational institutions with custom-designed apparel, recycled fabric ranges, and white-label club shop storefronts powered by Shopify.

Ownership category

akta.pro rank

Product category

Bespoke Sportswear & Teamwear Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Bespoke teamwear manufacturing
• Custom sports apparel
• Club kit supplier
• Sportswear design
• Team uniform production

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bespoke Teamwear Sales: Direct sales of custom-designed sportswear including kits, training gear, hoodies, track pants, and accessories to sports clubs and educational institutions. Products are made to order with 6-8 weeks production time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

VSN Sport designs, manufactures, and sells bespoke custom sports teamwear and apparel for grassroots sports clubs and educational institutions across the UK. Its portfolio spans three named ranges (TAY, NESS, CLYDE) covering training kits, hoodies, tracksuits, mid-layers, shorts, and accessories, all produced to order with custom embroidery, branding, and optional recycled fabrics. The company also operates a white-label Club Shop e-commerce platform that lets individual clubs run branded storefronts for kit ordering.

Product overview

VSN Sport is a bespoke sports teamwear supplier operating under White Label Sourcing Limited, providing custom-designed apparel across multiple sports disciplines including football, rugby, hockey (field and ice), basketball, netball, cricket, bowling, skiing, GAA, karate, and education sectors. The core offering consists of three named product ranges (TAY, NESS, and CLYDE) offering training apparel such as hoodies, t-shirts, track tops, track pants, shorts, sweatshirts, and quarter-zip mid layers. Products are manufactured using technical and innovative fabrics with recycled fabric options available across all ranges. The company also provides a white-label Club Shop platform enabling sports clubs to operate branded online stores. Individual club-specific product lines are available for major clients including Glasgow Kelvin College and St Cadocs Netball.

Differentiator

Problem solved

Functional benefit

Brands

• TAY: Product range featuring training tops, tracksuits, hoodies, and sportswear
• NESS
• CLYDE

Products and services

• Bespoke Teamwear Custom-designed sports apparel and teamwear manufactured to specification for grassroots and professional sports clubs across football, rugby, hockey, basketball, netball, cricket and other disciplines. Incorporates client logos, branding, and custom designs using technical and innovative fabrics with 6-8 weeks production time.
• TAY Range One of three core bespoke product ranges, featuring training apparel including training tees, tracksuit tops, hoodies, and quarter-zip mid layers designed for clubs wanting distinctive teamwear.
• NESS Range One of three core bespoke product ranges, providing sportswear options within the VSN Sport bespoke teamwear portfolio.
• CLYDE Range Mid-layer focused product range featuring quarter-zip tops, sweatshirts, training jerseys, hoodies, track pants, and training shorts. Emphasises visibility and safety with technical and innovative fabrics, including recycled fabric options.
• Club Shops White-label e-commerce solution enabling sports clubs to operate their own branded online stores for selling team kits and merchandise. VSN handles production and fulfilment while each club gets a dedicated shop page.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VSN ForumminorOthersVSN brought some of their larger clubs together with smaller clubs to brainstorm and share concerns. The forum creates a community connection between clubs of different sizes, allowing them to collectively address challenges facing grassroots sport.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• O'Neills: Irish sportswear manufacturer specializing in custom team kits across GAA, rugby, football, and soccer — overlapping product mix, customization model, and grassroots focus.
• Kukri Sports: UK-based bespoke teamwear and sportswear manufacturer serving clubs, schools, and universities with custom design and embroidery — the closest direct competitor to VSN's core offering.
• Precision Sports: UK bespoke sportswear and team kit supplier for clubs and schools, offering custom design and embroidery services comparable to VSN's grassroots-focused model.
• Surridge Sport: UK manufacturer of custom teamwear and technical sportswear supplying grassroots and professional clubs; competes head-to-head with VSN on custom kits and club shops.

Broad incumbents

• Joma: Spanish sportswear brand with growing team custom kit programs for football and other sports across Europe; competes for the same grassroots and semi-pro club budgets as VSN.
• Hummel: Global sportswear brand with team customizer tools targeting clubs and schools; competes in the same grassroots-custom segment as VSN with significantly larger brand reach.
• Adidas Team Sports: Global sportswear giant with custom teamwear (miTeam, Customizer) for clubs and schools; competes with VSN on brand strength and customization tools at much greater scale.
• Erreà: Italian sportswear manufacturer with custom teamwear lines for football, rugby, and other sports; overlaps with VSN in technical fabrics and bespoke customization.
• Macron: European teamwear manufacturer with broad custom kit programs for amateur and professional clubs; competes with VSN in the bespoke teamwear category at greater scale.
• Nike Team Sports: Global leader in team sports apparel with customization platforms (Nike By You, team kits) targeting the same grassroots and education buyers VSN serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vsnsport
• Facebookfacebook.com/vsnsport
• Instagraminstagram/vsnsport
• LinkedInlinkedin.com/company/vsn-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VSN SPORT