VS PRESS Public Relations
VS Press Comunicação is a privately held, founder-owned boutique communication agency in São Paulo, Brazil, delivering customized press relations, editorial content, crisis management, events, media monitoring, and social media services to SMEs, liberal professionals, and select enterprise clients across healthcare, retail, and other sectors.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VS PRESS Public Relations does
VS Press Comunicação, operating under the registered name VS Press Consultoria em Comunicação, is a privately held, founder-owned boutique communication agency headquartered in São Paulo, Brazil. The firm delivers customized communication and public relations services, with co-directors Andréa Simões and Edna Vairoletti personally involved in every client engagement. The agency is positioned as a "boutique" operation emphasizing tailor-made, partner-led service rather than scale-driven volume work, and it serves clients across healthcare, retail, pharmaceuticals, tourism, engineering, and professional associations in the Brazilian market.
The service portfolio consists of nine distinct offerings: Assessoria de Imprensa (press relations and integrated communication planning), Conteúdo Editorial (editorial publications for internal and external audiences), Eventos Corporativos e Científicos (workshops, congresses, incentive trips and conventions), Media Training (customized spokesperson coaching), Gerenciamento de Crises (risk analysis and crisis management), Redes Sociais (social media creation and maintenance), Monitoramento de Mídia (press clipping and qualitative/quantitative analysis reports), Assessoria On Demand (spot JOB-model services), and a dedicated PME sub-brand targeting small and medium enterprises and liberal professionals. There is no proprietary technology platform; the underlying capability is the partner-directors' combined three-plus decades of journalist and press advisory experience, applied directly to client work.
The commercial model is professional services on a quote-based, customized engagement basis. Long-running accounts run under multi-year contracts, while shorter work is offered under a JOB model with a three-month minimum. Pricing is not publicly disclosed and crisis or emergency engagements are evaluated case by case. Go-to-market is sales-led and relationship-driven, relying on the founders' professional networks, client referrals, and a corporate website supplemented by LinkedIn and Facebook presence. The current customer mix spans enterprise clients (Hospital Igesp, Enplanta Engenharia, ILSI, Tangará Shopping), SMB customers (Balao Baby, Mandara Estética, Centro de Tratamento da Dor), and liberal professionals served through the PME track.
VS PRESS Public Relations firmographics
Firmographics- Name
- VS PRESS Public Relations
- Legal name
- VS Press Comunicação
- Website
- https://vspresscomunicacao.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VS Press Comunicação is a privately held, founder-owned boutique communication agency in São Paulo, Brazil, delivering customized press relations, editorial content, crisis management, events, media monitoring, and social media services to SMEs, liberal professionals, and select enterprise clients across healthcare, retail, and other sectors.
- Ownership category
- akta.pro rank
VS PRESS Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Media Relations & Press Office Services (MPAAADAI), Digital PR & Social Media Communications (MPAAADAJ), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where VS PRESS Public Relations is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
VS PRESS Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Communication Services: VS Press provides customized communication services including press relations, editorial content production, corporate events, and crisis management. Services are offered on a project basis (job/JOB model) starting from three months, or as one-time advisory services for specific needs such as product launches, institutional communications, or crisis situations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service packages based on client needs and scope of work |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
VS PRESS Public Relations product offering
Product offeringCore offering
VS Press Comunicação is a boutique communication consultancy offering personalized press relations, editorial content production, corporate and scientific event organization, media training, crisis management, social media management, and media monitoring services. The agency also operates a dedicated PME (Pequenas e Médias Empresas) line targeting small and medium enterprises and liberal professionals with project-based ("JOB") engagements starting from a minimum of three months.
Product overview
VS Press Comunicação operates as a boutique communication agency offering personalized press relations, editorial content, corporate events, and communication consulting services. The portfolio consists of nine distinct service offerings: Assessoria de Imprensa (core press relations), Conteúdo Editorial (editorial production), Eventos Corporativos e Científicos (event organization), Media Training (spokesperson coaching), Gerenciamento de Crises (crisis management), Redes Sociais (social media), Monitoramento de Mídia (media monitoring), Assessoria On Demand (on-demand/spot services), and a PME sub-brand targeting small businesses and liberal professionals. The services are customized for each client and delivered directly by the partner-directors, with offerings ranging from strategic long-term planning to short-term project-based work.
Differentiator
Problem solved
Functional benefit
Products and services
- Assessoria de Imprensa (Press Relations)
Companies that use VS PRESS Public Relations
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
VS PRESS Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VS PRESS Public Relations partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
VS PRESS Public Relations competitors and assessment
Company assessmentDirect peers
- Tribe Communication: Brazilian boutique communication agency providing press relations, content, and event services; closely comparable in size and boutique service model to VS Press.
- FSB Comunicação: Brazilian-owned communications group offering press relations, public affairs, and content services; larger than VS Press but operates in the same Brazilian B2B PR category with overlapping client verticals.
- In Press Porter Novelli (Brazil): Brazilian branch of global PR network offering press relations, public affairs, and corporate communications; competes for the same enterprise clients as VS Press but with global network backing.
- Approach Comunicação: Brazilian boutique communications agency offering integrated PR, content, and corporate communications services to enterprise clients — directly comparable to VS Press in size, boutique model, and São Paulo base.
- CDN Comunicação: Brazilian PR and corporate communications agency offering press relations, crisis management, and editorial services — directly competitive with VS Press in the São Paulo B2B PR market.
- Máquina PR: Brazilian PR agency offering media relations, content, and corporate communications; similar boutique positioning and overlapping target clients in São Paulo.
- Outra Praia Comunicação: Brazilian boutique agency providing press relations, content production, and corporate communications; similar boutique scale, service mix, and target client profile to VS Press.
Broad incumbents
- Ketchum (Brazil): Global communications firm with Brazilian presence; broader incumbent offering overlapping PR services to enterprise clients but with much larger scale and broader capabilities.
- Edelman (Brazil): Global PR firm's Brazilian operation offering the full PR/comms stack; competes for the same enterprise clients but at significantly greater scale and with broader service portfolio.
- Burson Cohn & Wolfe / BCW (Brazil):
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VS PRESS Public Relations social profiles
Digital presenceVS PRESS Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
VS PRESS Public Relations leadership team
Management profileNumber of profiles
Profiles2 records
VS PRESS Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VS PRESS Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VS PRESS Public Relations
What does VS PRESS Public Relations do?
VS Press Comunicação is a boutique communication consultancy offering personalized press relations, editorial content production, corporate and scientific event organization, media training, crisis management, social media management, and media monitoring services. The agency also operates a dedicated PME (Pequenas e Médias Empresas) line targeting small and medium enterprises and liberal professionals with project-based ("JOB") engagements starting from a minimum of three months.
Is VS PRESS Public Relations a public or private company?
VS PRESS Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VS PRESS Public Relations founded?
VS PRESS Public Relations was founded in -1. It employs 1 to 10 people.
Where is VS PRESS Public Relations based?
VS PRESS Public Relations is headquartered in São Paulo, Brazil, in the Latin America region.
How does VS PRESS Public Relations make money?
One revenue line is on record: professional Communication Services.
Who are VS PRESS Public Relations's main competitors?
Direct peers on record are Tribe Communication, FSB Comunicação, In Press Porter Novelli (Brazil), Approach Comunicação, CDN Comunicação, Máquina PR and Outra Praia Comunicação. Broad incumbents are Ketchum (Brazil), Edelman (Brazil) and Burson Cohn & Wolfe / BCW (Brazil).
Does VS PRESS Public Relations have an API?
No public API is recorded for VS PRESS Public Relations.
What industry is VS PRESS Public Relations in?
VS PRESS Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7311.