What Approach Comunicação does

Approach Comunicação Integrada Ltda is a privately held Brazilian 360-degree communication group founded in 1997 and headquartered in São Paulo, with additional offices in Rio de Janeiro, Belo Horizonte, and Brasília. The agency delivers integrated communication services spanning PR and press office, advertising (via wholly-owned subsidiary Jor Publicidade), internal communications, digital, influencer marketing (via Content Publicidade), data and business intelligence, and sustainability communications under the 'Juntos' brand. It serves large enterprise clients and major brands in Brazil, with marquee engagements including Rock in Rio (since 2001, 20+ editions), NIVEA, BIC, Estácio, AliExpress, and CEBDS.

The agency operates as a professional services firm rather than a technology platform. Its service delivery is built on practitioner expertise, social listening and media monitoring tools, influencer mapping, content creation workflows, and event press operations capable of credentialing 575+ journalists per day during Rock in Rio. Approach monetizes through project-based fees and retainer contracts with enterprise clients, with no public pricing disclosed. Acquisition is sales-led, driven by a portfolio of high-profile case studies, thought-leadership content (a blog covering AI, ESG, B2B/B2C, crisis management, brand reputation), industry award recognition (Aberje, Sabre, Prêmio Jatobá, Top Brasil, The Stevies), and participation in public tenders. The team is majority female and independently led, with 101-250 employees and 40+ staff mobilized for major events.

Approach's commercial position rests on long-tenured client relationships (notably Rock in Rio across Brazilian, Lisbon, Madrid, and Las Vegas editions), a four-office national footprint, and a multi-brand service structure. In the most recent reported year, the agency states it generated 172,000+ published articles, R$7.5 billion in client media valorization, 26 million views on co-created creator content, 15 million social media engagements, 1,000 leaders trained, and 50 ESG reports delivered across its client base.

Name

Approach Comunicação

Legal name

Approach Comunicação Integrada Ltda

Website

https://approach.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Corporate Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Social Media & Community Management (PR-led) (BPAFADAM), Brand Activations & Experiential Campaign Design (MPAAAGAA), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Public relations services
• Integrated marketing communications
• Press office services
• Influencer marketing services
• Corporate communications

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communication Services: Approach generates revenue by providing integrated communication services to corporate clients. Services include PR/press office, internal communications, digital, influencer marketing, data analytics, and sustainability communications. Revenue is derived from project-based fees and retainer contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Approach Comunicação is a 360-degree communication group that delivers integrated communication services to enterprise clients, including PR/press office (Assessoria de Imprensa), advertising, internal communications, digital, influencer marketing, data analytics, and sustainability communications. The agency combines strategy, creativity, and technology to manage media relations, journalist coordination, employer branding, ESG reporting, and content strategy for large brands and event organizers in Brazil.

Product overview

Approach Comunicação is a 360-degree communication group offering integrated services across PR/press relations (Assessoria de Imprensa), advertising (via Jor Publicidade), internal communication, digital, influencer marketing (via Content Publicidade), data/analytics, and sustainability (Juntos). The agency operates as a service-based consultancy rather than a software product, delivering solutions through specialized brands and integrated teams. Core offerings include media relations, crisis management, reputation building, employer branding, and content strategy, supported by data intelligence and social listening capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• PR / Assessoria de Imprensa Press relations and media office services for corporate clients, including media relations, press releases, journalist accreditation, media briefings, and press kit management.
• Publicidade Advertising services delivered through the Jor Publicidade subsidiary brand, covering campaign creation, media planning, and brand positioning for corporate clients.
• Comunicação Interna Internal communication services for enterprise clients, including employee engagement programs, leadership communication, newsletter production, intranet management, and organizational culture initiatives.
• Digital Digital communication services covering social media management, content creation, and online presence optimization for corporate clients.
• Marketing de Influência Influencer marketing services delivered through the Content Publicidade subsidiary brand, including creator identification, campaign management, and content co-creation with influencers.
• Dados / Business Intelligence Data analytics and business intelligence services including social listening, media monitoring, ESG reporting, and performance metrics analysis for corporate clients.
• Sustentabilidade (Juntos) Sustainability communication services under the 'Juntos' brand, including ESG reporting, sustainability campaigns, and environmental messaging for corporate clients.

Quantifiable outcome

• 172,000+ published articles generated in the last year across all clients
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rock World (Rock in Rio)coreStrategic or Co-development Partner · 1 January 2022Approach has served as the official press office for Rock in Rio since 2001, acting as a strategic partner for one of the most iconic entertainment events in Brazil. The relationship spans over 20 editions, with Approach managing press operations including journalist credentialing (575+/day), press releases, press events, media embargo coordination, and artist/porte-voz interviews. Approach also supported the international expansions of Rock in Rio to Lisbon, Madrid, and Las Vegas.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FSB Comunicação: One of the largest independent Brazilian PR and integrated communication agencies, with a similar 360-degree offering and a comparable enterprise and government client base. Most direct head-to-head competitor in the Brazilian market Approach serves.
• InPress Porter Novelli: Brazilian-integrated communication agency affiliated with the Porter Novelli global network, offering PR, digital, internal communications, and content services to enterprise clients across multiple sectors. Direct competitor for the same enterprise RFPs Approach targets.
• CDN Comunicação: Brazilian integrated communications agency with services spanning press relations, digital, internal communication, and content. Comparable in size, service scope, and Brazilian enterprise client mix.
• Gávea Comunicação / Approach's Brazilian agency peer group: Brazilian integrated communications firm focused on corporate reputation, public affairs, and crisis communications for major Brazilian and multinational clients. Comparable in enterprise positioning and service breadth.
• Máquina da Notícia / Máquina Comunicação: Brazilian communications agency offering press office, content, and integrated communication for enterprise and institutional clients. Comparable mid-to-large Brazilian independent with overlap on press relations and content services.

Broad incumbents

• Edelman (Brazil): Global PR firm with a long-standing Brazil office, serving multinational enterprise clients with PR, reputation, and influence services. Competes with Approach for the same multinational brand briefs while offering global network reach Approach lacks.
• FleishmanHillard (Brazil): Global integrated communications agency operating in Brazil with PR, public affairs, and content offerings. Overlaps with Approach on enterprise PR mandates and represents the global-holding-company competitive alternative Approach faces.
• Ketchum (Brazil): Global PR and communications network with Brazil presence, serving multinational corporate clients with brand communication, PR, and digital. Comparable multinational-client RFP competitor with broader geographic footprint.
• Ogilvy PR (Brazil): Global integrated creative and PR network with strong Brazilian operations, combining creative, advertising, and PR for enterprise clients. Comparable 360-degree service breadth but with global holding-company scale and creative production capabilities Approach can call on via Jor Publicidade.

Regional players

• LLORENTE Y CUENCA (Brazil/LATAM): Spanish-origin independent communications consultancy with strong LATAM presence including Brazil, offering corporate communication, public affairs, and digital. Comparable in independent ownership and integrated positioning but provides the pan-regional (LATAM) geographic coverage Approach lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Approach_Com
• YouTubeyoutube.com/channel/UCYW-NqajDWegscrIY1msvWA
• Facebookfacebook.com/approachcomunicacao
• LinkedInlinkedin.com/company/approach-comunicacao
• Instagraminstagram.com/approach_com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Approach Comunicação