Alan M. Voorhees Transportation Center

Name

Alan M. Voorhees Transportation Center

Legal name

Alan M. Voorhees Transportation Center

Website

https://vtc.rutgers.edu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Transportation Research and Policy

NAICS

Support Activities for Transportation (488), Regulation and Administration of Transportation Programs (926120), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700), Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Transportation & Infrastructure Planning (BPAHAKAF)

akta.pro secondary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Transportation research
• Transit training programs
• Transportation policy analysis
• Active transportation planning
• Mobility training services

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Research Contracts and Grants: VTC conducts research under contracts with government agencies including NJ Department of Transportation, Federal Transit Administration, Federal Highway Administration, metropolitan planning organizations, and other transportation agencies at all levels. Research covers topics including active transportation, equity, environment, transit, and transportation finance.
2. Training and Education Programs: In collaboration with the Federal Transit Administration and other transportation agencies, VTC develops and delivers training and education programs for the transit industry, government officials, and the public. The National Transit Institute (NTI), created by Congress in 1992 and housed within VTC, designs and delivers training programs for the U.S. transit industry.
3. Technical Assistance Services: VTC provides transportation expertise and technical assistance to citizens and policy makers on a range of transportation issues. This includes Complete Streets technical assistance to municipalities, support for transportation planning, and expert guidance on emerging transportation topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Alan M. Voorhees Transportation Center conducts applied and academic transportation research under contract with government agencies (NJ DOT, FHWA, FTA, MPOs), develops and delivers training programs for the U.S. transit industry through the National Transit Institute, and provides technical assistance to municipalities on Complete Streets, active transportation, and safety. It produces research reports, policy analyses, and specialized tools (such as the Induced Travel Calculator) and educates graduate students through the Edward J. Bloustein School.

Product overview

The Alan M. Voorhees Transportation Center (VTC) operates as a research and policy center rather than a commercial product company. Its portfolio consists of specialized research tools, training programs, and technical assistance services focused on transportation planning and policy. Key offerings include the Induced Travel Calculator suite for modeling vehicle travel and emissions impacts; the National Transit Institute (NTI) delivering Congress-mandated training for the transit industry; the New Jersey Safe Routes to School Resource Center supporting active transportation to schools; the New Jersey Bicycle and Pedestrian Resource Center advancing pedestrian and micromobility safety; NJTIP @ Rutgers providing mobility training for people with disabilities and older adults; and virtual public involvement guidance with 27 engagement methods. These offerings serve state agencies, municipalities, transit operators, and communities across New Jersey and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• National Transit Institute: A component of VTC created by Congress in 1992 to design and deliver training and education programs for the U.S. transit industry.

Products and services

• Induced Travel Calculator A suite of calculators that estimate the increase in vehicle travel resulting from expanded road capacity, predict vehicle-miles of travel and associated carbon emissions using historical data and travel elasticities, and evaluate the realism of existing travel forecasts. Available for New Jersey, Pennsylvania, Maryland, and Minnesota, with additional models under development.
• National Transit Institute (NTI) Training Programs A Congress-created institute housed within VTC that designs and delivers training and education programs for the U.S. transit industry, including courses such as Introduction to Transit Procurement. Programs are developed in collaboration with the Federal Transit Administration and transportation agencies at all levels.
• New Jersey Safe Routes to School (NJ SRTS) Resource Center A resource center providing services, training, coordination, and technical assistance to Transportation Management Associations, local governments, schools, and school districts to encourage walking and bicycling to school, including infrastructure and policy improvement support.
• New Jersey Bicycle and Pedestrian Resource Center A resource center focused on micromobility safety research, pedestrian access for older adults, pedestrian scale lighting best practices, and federal zero deaths initiatives and grant programs for active transportation networks in New Jersey.
• NJTIP @ Rutgers (New Jersey Travel Independence Program) A mobility training program that increases independence for people with disabilities, older adults, and others by empowering them to use public transportation safely and independently through individual travel instruction and group training.
• Virtual Public Involvement Guide and Toolkit (NCHRP Report 1178) A comprehensive U.S. guide and toolkit for virtual public engagement in transportation planning, featuring 27 virtual engagement methods with real-world examples, implementation tips, and a tool selection matrix to help practitioners identify suitable virtual tools for various project types.
• Complete Streets Planning Services Complete Streets technical assistance to municipalities, including developing bikeway plans, conducting walk audits, and facilitating community visioning at public outreach activities. Includes the annual NJ Complete Streets Summit co-hosted with NJDOT.
• Pedestrian Safety Education and Enforcement (PSEE) Training Free training sessions offered to law enforcement officers in New Jersey on pedestrian safety enforcement, with capacity for up to two officers per department on a first-come, first-served basis.
• Government Transportation Research and Technical Assistance Contracted applied research and technical assistance on transportation policy and planning topics delivered to the New Jersey Department of Transportation, Federal Transit Administration, Federal Highway Administration, metropolitan planning organizations, and other transportation agencies at all levels.

Quantifiable outcome

• NCHRP Report 1178 includes 27 virtual engagement methods with real-world examples
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• National Transit Institute (NTI)coreStrategic or Co-development Partner · 1 January 1992NTI was created by Congress in 1992 and is housed within VTC. Its mission is to design and deliver training and education programs for the U.S. transit industry. NTI represents a unique federal mandate that positions VTC as a national leader in transit training.
• Bloustein Center for Survey Research (BCSR)coreStrategic or Co-development PartnerBCSR is a full-service research center offering clients assistance with study design, sampling, multiple method data collection, focus groups, analysis, reports and presentations. Located within the Bloustein School.
• Center for Advanced Infrastructure and Transportation (CAIT)coreStrategic or Co-development PartnerCAIT is a National University Transportation Center aimed at advancing the safe, efficient, economical, and environmentally sound movement of people and goods. CAIT and VTC collaborate on transportation research at Rutgers.
• Environmental Analysis and Communications (EAC)majorStrategic or Co-development PartnerEAC is a University-based center of research, outreach, training and service focused on the analysis and communication of environmental issues facing communities, governments, businesses and organizations.
• Planning Healthy Communities Initiative (PHCI)majorStrategic or Co-development PartnerPHCI is a partnership of researchers at the Edward J. Bloustein School dedicated to promoting the integration of health impacts and health equity into planning and decision-making.
• Ralph W. Voorhees Center for Civic EngagementmajorStrategic or Co-development PartnerThe Ralph W. Voorhees Center for Civic Engagement is a collaboration of university faculty, students and community development actors that seeks to enhance educational opportunities, facilitate innovative research, and build community development capacity.
• Port Authority of New York and New JerseymajorStrategic or Co-development PartnerPartnered on the Bayonne Bridge 'Raise the Roadway' Program presentation. VTC advisory board includes Kevin O'Toole from PANYNJ. Collaborated on infrastructure planning research.
• South Jersey Transportation Planning Organization (SJTPO)majorStrategic or Co-development PartnerSJTPO is a VTC Advisory Board member (Jennifer Marandino). VTC collaborated with SJTPO on Linwood Bike Path studio project, presenting recommendations to regional stakeholders.
• Cross County Connection TMAminorStrategic or Co-development PartnerRegional stakeholder in south Jersey transportation planning. Identified as potential partner to help Linwood implement demonstration projects identified in VTC-led studio course.
• New Jersey Department of Environmental Protection (NJDEP) Resilient NJ ProgrammajorStrategic or Co-development PartnerVTC-POET team works with NJDEP's Resilient NJ Municipal Assistance Program to help NJ municipalities develop Climate Change-Related Hazard Vulnerability Assessments (CCRHVAs).
• Inclusive Healthy Communities (IHC) GranteesminorStrategic or Co-development PartnerNJTIP @ Rutgers partnered with IHC grantees including The Arc of Monmouth and Appel Farm Arts & Music Center to provide mobility orientation training to people with disabilities.
• Rowan University Department of Geography, Planning & SustainabilitymajorStrategic or Co-development PartnerCollaborated with VTC on the State Plan Impact Assessment for the New Jersey State Planning Commission, with Rowan handling geographic analysis components.
• New Jersey State Policy LabmajorStrategic or Co-development PartnerCollaborated on research including crash data availability studies, rapid response programs for safer streets, and other policy analyses. Multiple VTC researchers contribute to Policy Lab blogs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UC Berkeley Institute of Transportation Studies: Major university transportation research center producing academic and applied research on multimodal transportation, equity, and technology. Comparable as a federally funded UTC conducting research, training, and policy work.
• National Center for Transit Research (NCTR) at University of South Florida: University transportation center focused on transit research, safety, and workforce development. Comparable as a federally funded University Transportation Center with transit-focused training and applied research portfolio.
• Eno Center for Transportation: Independent transportation policy think tank providing research, training, and leadership development for the public and private sectors. Comparable in training and policy research focus, though organized as a non-profit rather than a university center.
• Center for Advanced Infrastructure and Transportation (CAIT) at Rutgers: Rutgers' National UTC focused on infrastructure safety, resilience, and mobility. Directly comparable as a sister Rutgers center and active partner of VTC, sharing faculty and grants in the same ecosystem.
• Mineta Transportation Institute: University-affiliated transportation research center at San Jose State University, focused on multimodal policy, planning, and workforce training. Comparable to VTC in mission, scale, and grant-funded research model.
• NYU Rudin Center for Transportation Policy & Management: University-affiliated research center producing policy work on mobility, transit, and urban transportation. Comparable in academic policy research, with a northeastern U.S. geographic overlap.
• Texas A&M Transportation Institute (TTI): Large university transportation research center conducting applied research, training, and technical assistance for state DOTs and federal agencies. Comparable in research breadth and government contracting model, though materially larger in scale.

Regional players

• Regional Plan Association: Northeastern U.S. planning and policy organization producing research on transportation, land use, and infrastructure. Comparable in research and convening function, but operates as a regional advocacy and policy body rather than a university center.

Broad incumbents

• Transportation Research Board (TRB): National program that funds the NCHRP research reports (including VTC's Report 1178) and convenes the broader transportation research community. Comparable as the national umbrella for transportation research, with VTC operating as a producer/performer within TRB-funded programs.

Emerging players

• Shared-Use Mobility Center (SUMC): Non-profit that conducts research, pilots, and policy guidance on shared mobility, micromobility, and complete streets. Comparable in applied research focus on active transportation and emerging mobility, with a nimbler non-academic structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VTC_Rutgers
• YouTubeyoutube.com/channel/UCIlMspIK8luku2PyV7bhAtQ
• Facebookfacebook.com/VTCrutgers
• LinkedInlinkedin.com/company/voorheestranportationcenter
• Instagraminstagram.com/vtc.rutgers

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Alan M. Voorhees Transportation Center