Rowan University
Rowan University is a Carnegie R2 public research university in Glassboro, New Jersey serving nearly 25,000 students through on-campus, regional, and 65+ online programs, and is the only U.S. institution offering MD, DO, and DVM degrees via partnerships with Cooper, Virtua, and the Shreiber School of Veterinary Medicine.
- Company typePrivate
- Founded1923
- HeadquartersGlassboro, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Rowan University does
Rowan University is a Carnegie-classified R2 public research university headquartered in Glassboro, New Jersey, serving nearly 25,000 students through a 200-acre main campus and additional locations in Camden, Stratford, Sewell, and online. Founded in 1923 as a teacher-training institution, Rowan has expanded into a comprehensive research university offering 100+ bachelor's, 63 master's, 16 doctoral, and 3 professional degree programs, including 65+ fully online programs delivered through Rowan Online. It is the only university in the U.S. to confer MD, DO, and DVM degrees, anchored by Cooper Medical School (established 2012 with Cooper University Health Care), the Rowan-Virtua School of Osteopathic Medicine (established 2021 with Virtua Health), and the Shreiber School of Veterinary Medicine (New Jersey's first, opened 2025 with $105M state and philanthropic funding). The institution operates under President Dr. Ali A. Houshmand and Chancellor Dr. Anthony Lowman and is governed by the State of New Jersey Board of Trustees.
The university's revenue is diversified across tuition (undergraduate, graduate, doctoral, and medical programs priced at $560-$1,190 per credit), New Jersey state appropriations, federal/state research grants, philanthropic capital (notably a $10M Edelman Financial Engines commitment and $30M from Gerald B. Shreiber), and auxiliary services such as housing, dining, and a 36,000 sq. ft. Barnes & Noble bookstore. Go-to-market spans direct-to-consumer admissions (campus tours, open houses, recruitment events), self-service online enrollment, enterprise-style medical school partnerships with major healthcare systems (Cooper, Virtua, Holy Name), and channel partnerships with unions (IBEW Local 102, electrical training ALLIANCE) and industry partners (Inductotherm, Consarc).
Operationally, Rowan is executing an aggressive expansion: a $690M West Campus Development Project with Fairmount Properties, Inspira Health, United Methodist Communities, and Rowan Medicine; an expanded 25+ year HPE/SHI International HPC and AI research infrastructure partnership; a Nebius Academy collaboration for AI/data science workforce credentials tied to a 300 MW Nebius/DataOne datacenter delivering capacity to Microsoft; a new School of Financial Planning powered by Edelman Financial Engines; and a Digital Twin Consortium/AMD technical collaboration for aviation digital twins. Platform integrations include TREQ and Transferology for credit transfer, iDesign for online course enhancement, and a forthcoming eCampus.com online bookstore.
Rowan University firmographics
Firmographics- Name
- Rowan University
- Legal name
- Rowan University
- Website
- https://rowan.edu
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Rowan University is a Carnegie R2 public research university in Glassboro, New Jersey serving nearly 25,000 students through on-campus, regional, and 65+ online programs, and is the only U.S. institution offering MD, DO, and DVM degrees via partnerships with Cooper, Virtua, and the Shreiber School of Veterinary Medicine.
- Ownership category
- akta.pro rank
Rowan University industry classification
Industry- Product category
- Higher Education Services
- NAICS
- Colleges, Universities, and Professional Schools (6113), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Flagship Public Research Universities (R1/R2) (EDAHAAAA)
- akta.pro secondary industry
- Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where Rowan University is headquartered
LocationHeadquarters
- HQ city
- Glassboro
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Rowan University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Revenue from undergraduate, graduate, professional, and medical school tuition and fees. Rowan serves nearly 25,000 students with in-state and out-of-state pricing across on-campus and online programs.
- State Appropriations: State funding from New Jersey government for public higher education operations and specific initiatives.
- Research Grants and Contracts: Funding from federal agencies, state programs, and industry partners for sponsored research across health sciences, engineering, and other disciplines. Includes NJEDA strategic innovation center funding.
- Philanthropic Gifts: Major gifts from donors such as the $10M commitment from Edelman Financial Engines for School of Financial Planning, $75M state funding and $30M from Gerald B. Shreiber for veterinary school.
- Auxiliary Services: Revenue from housing, dining, bookstore operations, and campus recreation facilities serving the student population.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per credit | Online Undergraduate Programs - $609 per credit |
| Unit Pricing | Per credit | Online RN to BSN Program - $560 per credit |
| Unit Pricing | Per credit | Online Graduate Programs - $907 per credit (Education) |
| Unit Pricing | Per credit | Online Graduate Programs - $955 per credit (Healthcare/Technology) |
| Unit Pricing | Per credit | Online Graduate Programs - $899 per credit (Nursing) |
| Unit Pricing | Per credit | Online Graduate Programs - $1,190 per credit (Business) |
| Unit Pricing | Per credit | Online Graduate Programs - $1,067 per credit (Engineering) |
| Unit Pricing | Per credit | Online Doctoral Programs - $1,067 per credit |
| Unit Pricing | Per credit | Graduate Certificate Programs - $1,150 per credit |
| Unit Pricing | Per credit | Graduate Certificate Programs - $923 per credit (Cybersecurity) |
| Unit Pricing | Per credit | Undergraduate Certificate Programs - $589 per credit |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels11 records
Rowan University product offering
Product offeringCore offering
Rowan University is a Carnegie-classified R2 public research university that delivers undergraduate, graduate, doctoral, and professional degree programs across multiple campuses in southern New Jersey and through more than 65 fully online programs. It is the only university in the nation to offer MD, DO, and DVM medical degrees, and operates academic units spanning business, engineering, education, nursing, communication, and veterinary medicine.
Product overview
Rowan University is a public research institution offering a comprehensive portfolio of educational products and services across undergraduate, graduate, doctoral, and professional degree programs. The university operates multiple colleges including its William G. Rohrer College of Business, Henry M. Rowan College of Engineering, and health-related schools including Cooper Medical School (MD), Rowan-Virtua School of Osteopathic Medicine (DO), and the Shreiber School of Veterinary Medicine (DVM). Rowan Online provides 65+ fully online degree and certificate programs. Major recent launches include the new School of Financial Planning (powered by Edelman Financial Engines), expanded HPE HPC/AI research infrastructure, and the $690M West Campus Development Project. The university also conducts AI/biomedical research including the Robossis Alpha robotic surgical system and partners with Nebius Academy for AI workforce development. Key integrated platforms include eCampus.com for bookstore services, TREQ and Transferology for credit transfer, and iDesign for online course enhancement.
Differentiator
Problem solved
Functional benefit
Brands
- RowanPROUD: Official brand identity and student spirit program for Rowan University
- Rowan Global
Products and services
- Rowan Online Comprehensive online education platform offering 65+ fully online academic programs including bachelor's, master's, doctoral degrees, and certificate programs across business, healthcare, technology, and education fields, targeted at working professionals and adult learners.
- Cooper Medical School of Rowan University (CMSRU) Allopathic medical school (MD program) co-founded with Cooper University Health Care, offering humanistic education in art and science of medicine with clinical training beginning in first weeks.
- Rowan-Virtua School of Osteopathic Medicine (SOM) New Jersey's only osteopathic medical school (DO program) preparing future physicians and scientists committed to improving health across the state and globally.
- Shreiber School of Veterinary Medicine New Jersey's first veterinary school offering Doctor of Veterinary Medicine (DVM) degree and related programs designed to shape future of veterinary medicine and animal health care.
- Virtua Health College of Medicine & Life Sciences Comprehensive academic health care integration including medical school, nursing and allied health professions school, translational biomedical engineering school, research institutes, and affiliated clinical practices, established through partnership with Virtua Health.
- School of Financial Planning New school within William G. Rohrer College of Business established through $10 million Edelman Financial Engines gift, offering undergraduate, graduate, and certificate programs focused on Certified Financial Planner designation.
- MSN Nurse Practitioner Programs Online Master of Science in Nursing programs preparing students for certification as Adult Gerontology Acute Care Nurse Practitioner, Family Nurse Practitioner, Nurse Educator, Nurse Executive, and Psychiatric Mental Health Nurse Practitioner.
- Doctor of Education (EdD) Programs Online EdD programs in Educational Leadership with tracks in Community College Leadership, Higher Education, and P-12 Settings, designed to develop reflective decision-making and collaborative leadership skills.
- AI Education Programs (Nebius Partnership) AI education and workforce development programs in collaboration with Nebius Academy covering AI, data science, and cloud computing with stackable credentials for students and adult learners.
Quantifiable outcome
- Top 35% for return on investment (payscale.com)
- +5 more outcomes
Companies that use Rowan University
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles5 records
Rowan University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Rowan University partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and flagship.
- Capital HealthcoreClinical care partner at Maternal and Infant Health Innovation Center in Trenton, expected to open 2027. NJMIHIA center has $86.7 million in state and federal funding and addresses maternal health crisis in Mercer County.
- eCampus.comcoreBeginning Fall 2026, Rowan will partner with eCampus.com to launch a new online bookstore experience. Students will receive Single Sign-On access to personalized material lists, multiple format options including eBooks and rentals, and a marketplace connecting them with third-party sellers. Faculty will benefit from streamlined course materials adoption process through eCampus.com's online platform.
- NebiusflagshipRowan University and Nebius (AI cloud company) announced collaboration to expand AI education and strengthen workforce development in New Jersey. Partnership will leverage Rowan's academic capabilities and Nebius Academy's technology expertise to develop online and in-person programs, stackable credentials, and training in AI, data science, and cloud computing for students, adult learners, and workers seeking reskilling. Nebius and DataOne are also building a 300 MW advanced datacenter in Vineland, NJ.
- DataOnecoreDataOne is building a multiphase 300 MW advanced datacenter in Vineland, NJ, with Nebius. The facility will deliver dedicated capacity to Microsoft and supports the AI education and workforce development partnership with Rowan.
- Hewlett Packard Enterprise (HPE)flagshipExpanded partnership with HPE delivered in partnership with SHI International to enhance university's technology infrastructure for research and student workforce readiness. Initiative includes deploying HPE's full-stack solutions across storage, compute, high-performance computing, and networking to create a colocation facility supporting two data centers and an HPC cluster, enabling AI-driven research workflows and hands-on learning. Partnership builds on 25+ year relationship.
- SHI International CorpcoreSHI International is delivering HPE infrastructure solutions including networking, compute, storage, and HPC solutions across two data centers and a high-performance computing cluster to support Rowan's AI-driven research workflows.
- National Aerospace Research & Technology Park (NARTP)coreLiaison agreement with Digital Twin Consortium to establish technical collaboration designing, validating multi-agent digital twin systems for aviation using AMD edge HPC, Rowan DEHub, and DTC composability frameworks. Leverages NARTP's co-location with FAA's William J. Hughes Technical Center.
- Digital Twin ConsortiumcoreTechnical collaboration designing, developing, and validating multi-agent digital twin systems for aviation using AMD edge HPC, Rowan DEHub, and DTC composability frameworks. Integrates Ryzen AI NPU/GPU hardware with XMPro's Multi-Agent Generative Systems for air traffic management, cybersecurity, and autonomy.
- Virtua HealthcoreRibbon cutting for new Virtua Health College Research Center, a 20,000-square-foot advanced biomedical facility on Rowan's West Campus. Houses multidisciplinary research teams and anchors institutes focused on orthopedic, neuromuscular, transplant, and regenerative medicine. Supports New Jersey Accelerator for Innovation in Medtech.
- Holy Name Medical Center Claire Tynan School of NursingcoreDual-enrollment partnership allowing nursing students to take university courses online while completing their RN or PN diploma programs. Launching Fall 2026 with expected enrollment of 85-90 students in RN program and 15 students in LPN program. Creates efficient and affordable pathway to bachelor's degree.
- Inspira HealthcoreHealthcare partner in $690M West Campus development project, contributing to Wellness Village healthcare facilities.
- United Methodist CommunitiescoreSenior living partner in $690M West Campus development project, contributing to residential and community living facilities.
- Rowan MedicinecoreHealthcare partner in $690M West Campus development project, providing clinical care and medical services at Wellness Village.
- Fairmount PropertiesflagshipMaster developer for $690M West Campus Development Project. Fairmount Properties will invest up to $60 million. Project includes Wellness Village and Center for Manufacturing Innovation across 220 acres at Route 55 and Route 322 in Gloucester County, expected to generate 5,000+ jobs and 1,000 residential units.
- electrical training ALLIANCE (etA)corePartnership providing union electricians with college credit toward Rowan's online construction management degree programs based on completed apprenticeship training. Recognizes Inside Wireman, Outside Lineman and Telecommunications apprenticeships. Can save participants up to 60% on tuition costs. Endorsed by North America's Building Trades Unions.
- iDesigncoreMulti-year collaboration to enhance quality, clarity, and accessibility of 75 online undergraduate general education courses. Initiative supports working and adult students balancing complex schedules while helping Rowan achieve goal of doubling online enrollment. iDesign applies evidence-based instructional design and scalable processes.
- Plug and PlaycorePlug and Play will manage both Strategic Innovation Centers (NJ AIM and New Baby New Jersey), accelerating two groups of 20+ startups annually. Programs provide mentorship, workshops, business development services, and investment opportunities.
- InductothermcoreCooperative education partnership with Henry M. Rowan College of Engineering offering 3 paid engineering positions during students' senior year. Builds on 30+ years of internship relationships; Inductotherm has hired 33 Rowan alumni as full-time employees.
- ConsarccoreCooperative education partnership with Henry M. Rowan College of Engineering offering 2 paid engineering positions during students' senior year as part of hands-on learning program.
- IBEW Local 102coreExpanded partnership providing educational opportunities for union's 2,500-plus members. Allows members to work full-time and earn university credit through apprenticeship and online certificate programs with potential for further degrees at Rowan.
- Virtua HealthflagshipPartnership established in 2021 with Virtua Health, South Jersey's largest health system, to establish Virtua Health College of Medicine & Life Sciences at Rowan University (VHC). VHC encompasses state's only osteopathic medical school (Rowan-Virtua SOM), expanded nursing and allied health school, new School of Translational Biomedical Engineering & Sciences, research institutes and centers, and affiliated clinical practices.
- Cooper University Health CareflagshipRowan co-founded Cooper Medical School of Rowan University with Cooper University Health Care in 2013 (inaugural class Summer 2012). Clinical faculty are part of Cooper system with 800 physicians in over 75 specialties. Partnership provides clinical training sites and advances health of regional population.
Scale indicators28 records
Recent moves10 records
Expansion highlights7 records
Rowan University competitors and assessment
Company assessmentDirect peers
- Montclair State University: Another large New Jersey public research university with a broad undergraduate and graduate portfolio. Comparable in scale (~24,000 students), public R2-style mission, and southern-North-Jersey regional focus, making it Rowan's closest in-state public peer.
- Kean University: New Jersey public university with a similar mix of undergraduate, graduate, and online programs targeting similar regional adult learner and transfer student populations in northern/central New Jersey.
- Stockton University: Southern New Jersey public university with comparable student population and Carnegie classification. Competes with Rowan for the same regional undergraduate pool and online adult learners.
- William Paterson University: New Jersey public university with overlapping undergraduate, graduate, and online offerings in education, business, and health professions. Closely comparable on price positioning and regional recruitment.
- West Chester University: Pennsylvania public university of similar size, mission, and program mix (business, education, health sciences). Comparable in tuition positioning and online program expansion strategy.
Broad incumbents
- Rutgers University: New Jersey's flagship public research university and Rowan's principal in-state competitor for talent, research dollars, and graduate students. Broader incumbent with R1 status and medical school footprint against which Rowan benchmarks.
- Temple University: Large urban public research university with comparable health professions (medical school, pharmacy) and broad online presence. A broader incumbent that competes with Rowan for graduate and online students in the Mid-Atlantic.
Regional players
- University of Delaware: Mid-Atlantic public research university with comparable size, R1 trajectory, and growing professional school portfolio. Competes with Rowan for out-of-region graduate students and research collaborations in the Northeast corridor.
- Rowan College of South Jersey: Local two-year community college partner feeding Rowan's transfer pipeline. Comparable on credit-transfer mechanics and articulation agreements, and represents both a feeder and a potential direct competitor for associate-level programs.
Emerging players
- Southern New Hampshire University: National leader in online undergraduate and graduate enrollment with aggressive price positioning. While not a regional peer, SNHU is the most directly comparable entity in scaling online programs — a strategic benchmark for Rowan Online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rowan University social profiles
Digital presenceRowan University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rowan University leadership team
Management profileNumber of profiles
Profiles5 records
Rowan University subsidiaries and ownership
Company hierarchySubsidiaries19 records
Rowan University funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rowan University M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rowan University
What does Rowan University do?
Rowan University is a Carnegie-classified R2 public research university that delivers undergraduate, graduate, doctoral, and professional degree programs across multiple campuses in southern New Jersey and through more than 65 fully online programs. It is the only university in the nation to offer MD, DO, and DVM medical degrees, and operates academic units spanning business, engineering, education, nursing, communication, and veterinary medicine.
Is Rowan University a public or private company?
Rowan University is a private company. It is classified as state government owned and is currently operating.
When was Rowan University founded?
Rowan University was founded in 1923. It employs 5,001 to 10,000 people.
Where is Rowan University based?
Rowan University is headquartered in Glassboro, United States, in the North America region.
How does Rowan University make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are state Appropriations, research Grants and Contracts, philanthropic Gifts and auxiliary Services.
Who are Rowan University's main competitors?
Direct peers on record are Montclair State University, Kean University, Stockton University, William Paterson University and West Chester University. Broad incumbents are Rutgers University and Temple University. Regional players are University of Delaware and Rowan College of South Jersey. Southern New Hampshire University is listed as an emerging player.
Does Rowan University have an API?
No public API is recorded for Rowan University.
What industry is Rowan University in?
Rowan University's product category is Higher Education Services. Its primary akta.pro industry code is EDAHAAAA, Flagship Public Research Universities (R1/R2), with a secondary code of EDAHAAAF, Public Research Universities with Comprehensive Graduate & Professional Schools. Its NAICS code is 6113 and its SIC code is 8200.