VTV

What VTV does

VTV is a Brazilian regional digital media company operating as an SBT (Sistema Brasileiro de Televisão) affiliate, legally organized as Empresa de Comunicação PRM Ltda and headquartered in Santos, São Paulo. Founded in 2012 and employing approximately 168 staff, it runs the VTV News portal (vtvnews.com.br), which delivers free local journalism, regional event coverage, and 24-hour HD live streaming of SBT national programming to audiences in the Campinas Metropolitan Region, Baixada Santista, Bragança and Circuito das Águas, and Piracicaba. The core product is a web-based news portal paired with YouTube live-stream distribution, supplemented by a portfolio of original programs — including VTV da Gente, Tudo Pode Podcast, Minha Cidade Vista de Cima, Sabores da Vila, Rotas do Vinho, VTV na Estrada, and A Voz da População — that extend beyond breaking news into lifestyle, travel, gastronomy, and community content.

VTV's content is organized into dedicated regional sections (Campinas, Baixada Santista, Bragança/Circuito das Águas, Piracicaba) covering local politics, police, sports, culture, and weather, with cross-platform distribution across YouTube, Instagram, Facebook, X, a Friday email newsletter, and a WhatsApp channel. The company also produces recurring community events including the Teleton charity drive, Meia de Santos half-marathon, and Maratona de Campinas, leveraging its regional audience reach for event-adjacent revenue.

The business model is implicitly advertising-supported: the portal is free to consumers, pricing is not publicly disclosed, and no subscription, paywall, or B2B revenue lines are identified in the source data. VTV's strategic positioning rests on its exclusive SBT affiliate relationship for the Campinas/Baixada Santista region and on multi-year investment in regional editorial brands and live events that anchor audience loyalty against larger national digital media competitors.

Name

VTV

Legal name

Empresa de Comunicação PRM Ltda

Website

https://vtvnews.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

VTV is a Brazilian regional digital news portal and SBT affiliate, headquartered in Santos, São Paulo. It delivers free local journalism and live SBT programming to consumers in Campinas, Baixada Santista, Bragança, and Piracicaba across web and YouTube.

Ownership category

akta.pro rank

Product category

Regional News Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Regional news broadcasting
• SBT affiliate network
• Digital news portal
• Live TV streaming
• Local journalism coverage

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels5 records

Core offering

VTV operates a free digital news portal and live TV streaming platform serving the interior and coastal regions of São Paulo state, Brazil. As an SBT affiliate, the company provides 24-hour live streaming of SBT national programming alongside original regional journalism, sports, cultural, and event coverage for the Campinas Metropolitan Region, Baixada Santista, Bragança e Circuito das Águas, and Piracicaba. The service is accessible without charge and supported by advertising revenue.

Product overview

VTV is a digital news portal and SBT affiliate covering the Região Metropolitana de Campinas and Baixada Santista (coastal region of São Paulo, Brazil). The offering consists of the VTV News website as the core product, providing 24-hour live streaming of SBT programming through an official YouTube partnership, alongside specialized regional coverage sections for Campinas, Baixada Santista, Bragança e Circuito das Águas, and Piracicaba. The company also produces original programming including VTV da Gente (local journalism), Tudo Pode Podcast, Minha Cidade Vista de Cima (aerial city coverage), Sabores da Vila (culinary), Rotas do Vinho (wine tourism), VTV na Estrada (travel), and A Voz da População (community content), all distributed via YouTube and social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• VTV News Website Digital news portal providing free access to regional news, live SBT streaming, sports, cultural events, weather, police reports, and politics for the interior and coastal regions of São Paulo state, Brazil. Targets general news consumers in the Campinas Metropolitan Region, Baixada Santista, Bragança e Circuito das Águas, and Piracicaba.
• SBT Ao Vivo (Live Broadcast) Live streaming of SBT national programming broadcast 24 hours online in HD through VTV's official YouTube channel partnership. Available for free to general audiences in VTV's broadcast regions and beyond.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SBTcoreChannel Partner/ Reseller/ DistributorVTV is an official SBT affiliate covering the Região Metropolitana de Campinas and Baixada Santista. The partnership involves broadcasting SBT national programming alongside local journalism content, including live streaming of SBT channels and integration of SBT brand within VTV's digital platform.

Recent moves5 records

Expansion highlights4 records

Direct peers

• TV TEM: Regional TV station affiliated with a national network operating across multiple São Paulo state interior markets including Bauru, Marília, and Sorocaba. Comparable to VTV in its regional affiliate structure, multi-market coverage model, and digital news portal + live streaming offering.
• TV Vanguarda: SBT affiliate serving the Vale do Paraíba region of São Paulo state, including São José dos Campos and Taubaté. Directly comparable to VTV as a fellow SBT network affiliate with regional news portal, live SBT streaming, and local journalism covering São Paulo state interior markets.
• Gazeta Online: Digital news portal of Grupo Gazeta covering Espírito Santo state with regional journalism, live TV, and multi-platform distribution. Comparable to VTV as a regional Brazilian media group operating news portal, broadcast affiliation, and lifestyle programming for a defined state market.
• EPTV: Regional TV affiliate of a major Brazilian network (historically affiliated with Globo and later Band) operating in São Paulo state interior, including Campinas. Directly comparable to VTV as a regional broadcaster with local journalism, live programming, and digital portal serving overlapping São Paulo state markets.
• NSC Total: Regional news portal of NSC Comunicação (affiliated with Grupo RBS/Globo) serving Santa Catarina state. Comparable to VTV as a regional Brazilian broadcaster-affiliated digital news platform with local journalism, live streaming, and multi-vertical regional coverage in a single state market.
• TV Bahia: Rede Globo affiliate serving the state of Bahia with regional news portal and live TV streaming. Comparable to VTV in its regional affiliate operating model, digital-first news distribution, and multi-region state-level coverage within Brazil.

Broad incumbents

• G1 (Globo): Brazil's largest digital news portal operated by Grupo Globo with dedicated regional editions for Campinas, Baixada Santista, and other São Paulo state markets. A broader incumbent competitor to VTV with vastly larger newsroom resources, broader coverage, and stronger advertiser relationships in the same regional markets.
• Band: Brazilian free-to-air broadcast network with regional affiliate operations and BandNews digital news portal. Comparable to VTV's parent SBT as a national broadcast incumbent with regional digital news distribution and live streaming, competing for the same São Paulo regional audience and advertisers.
• Portal R7 (Record): National digital news portal operated by RecordTV with regional São Paulo state coverage. Comparable to VTV as a broadcast-affiliated digital news destination offering regional journalism and live TV streaming, but with significantly greater scale and national reach.
• SBT: Parent network and one of Brazil's largest free-to-air broadcast networks. While VTV is an SBT affiliate, SBT itself is the broader incumbent that sets the affiliate relationship terms, supplies the national content stream, and competes for the same regional advertising dollars in São Paulo state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vtvnewsoficial
• YouTubeyoutube.com/@VTVNewsOficial
• Facebookfacebook.com/vtvnewsoficial
• Instagraminstagram.com/vtvnewsoficial
• LinkedInlinkedin.com/company/vtv-sbt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VTV