Vereinigte Volksbank eG, Brakel

What Vereinigte Volksbank eG, Brakel does

Vereinigte Volksbank eG, Brakel is a German cooperative bank (eingetragene Genossenschaft) founded in 1883 and headquartered at Nieheimer Straße 14 in Brakel, North Rhine-Westphalia, operating as a member-owned institution under the Genossenschaftliche FinanzGruppe umbrella. The bank serves three primary customer segments — private individuals, SMEs, and young customers (including children and under-28 investors) — through a combination of physical branch locations (Geschäftsstellen), an OnlineBanking portal, the Online-Geschäftsstelle digital self-service platform, and the VR Banking App, supplemented by a WhatsApp service channel.

The product portfolio spans core retail banking (checking accounts such as Konto plus X, savings like Tagesgeld, mortgages, and consumer/entrepreneur loans up to €100,000), investment offerings (meinDepot, JuniorDepot im UnionDepot, AktivDuo, MeinInvest/VermögenPlus via Union Investment), insurance distribution through R+V Versicherung, instant credit via TeamBank's easyCredit, building savings via Bausparkasse Schwäbisch Hall, real estate services, and Private Banking for wealth management. Digital infrastructure is largely sourced through cooperative-sector shared services (Atruvia scene7 content infrastructure, Wero instant payments, Video-Legitimation through IDnow GmbH), with the bank functioning as an orchestration and advisory layer over these shared platforms.

Revenue is generated through three streams: net interest income on lending and deposit products, transaction and account fees, and partner commissions on distributed insurance, investment, and credit products. The GTM motion is sales-led via branch-based advisory combined with omnichannel digital self-service; marketing reach extends across YouTube, Kununu, TikTok, and WhatsApp, with deliberate emphasis on younger demographics. The bank employs approximately 55 people and operates as a sub-scale regional institution whose competitive position is anchored in cooperative governance, local relationships, and sector-ecosystem product breadth rather than scale or proprietary technology.

Name

Vereinigte Volksbank eG, Brakel

Legal name

Vereinigte Volksbank eG

Website

https://v-vb.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vereinigte Volksbank eG, Brakel is a German member-owned cooperative bank founded in 1883 that serves private, SME, and youth customers in the Brakel/NRW region with branch-based advisory, digital banking (OnlineBanking, Online-Geschäftsstelle, VR Banking App), and partner-distributed investment, insurance, and credit products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)

Keywords

• Retail banking services
• Cooperative banking
• Consumer lending
• Wealth management
• Business banking

Headquarters

HQ city

Brakel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking interest spread revenue from lending and deposit products including mortgages, consumer loans, and business financing.
2. Commission and Fee Income: Fees from account management, payment services, securities trading (depot), insurance products through partners, and other financial services.
3. Insurance Products Distribution: Commission revenue from distributing insurance products through partner R+V Versicherung and Bausparkasse Schwäbisch Hall.
4. Investment Products Distribution: Commission income from distributing investment products including Union Investment funds and TeamBank easyCredit loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vereinigte Volksbank eG, Brakel is a German cooperative bank that sells retail and small-business banking products including checking accounts, savings (Tagesgeld), consumer and business loans (easyCredit, Unternehmhmerkredit), securities and investment products (meinDepot, AktivDuo, JuniorDepot, MeinInvest/VermögenPlus), insurance distribution via R+V, building savings via Schwäbisch Hall, real estate financing, Private Banking wealth management, and instant payments (Wero). Services are delivered through physical branches, an OnlineBanking portal, an Online-Geschäftsstelle self-service portal, and the VR Banking App.

Product overview

Vereinigte Volksbank eG, Brakel is a German cooperative bank offering a comprehensive suite of banking products and services for private customers, business customers, and young investors. The bank's product portfolio includes core banking services (checking accounts, savings, credits), digital banking platforms (OnlineBanking Portal, Online-Geschäftsstelle), investment products (meinDepot, JuniorDepot, AktivDuo, Union Investment), insurance solutions for businesses, real estate services, and Private Banking wealth management. The bank emphasizes digital accessibility through video legitimation and instant payment solutions like Wero, while maintaining traditional branch services across its regional footprint.

Differentiator

Problem solved

Functional benefit

Brands

• meinDepot: A brokerage account for young investors under 28 years old for building wealth
• JuniorDepot
• Konto plus X
• easyCredit
• Wero
• AktivDuo

Products and services

• meinDepot Investment depot targeted at young investors under 28, offering commission-free securities trading, access to stocks, ETFs, and funds via savings plans, with free depot management and personal consultation both online and in-branch.
• Konto plus X Member-exclusive checking account package offering multiple benefits for cooperative bank members.
• Tagesgeld Flexible daily-call savings product without a fixed term, used by customers for accumulating wealth with liquidity.
• easyCredit Instant consumer credit with flexible financing terms, distributed by the bank in partnership with TeamBank, with online calculation and application.
• Geschäftskonto Business checking account for commercial customers to process payments and manage business finances.
• Unternehmerkredit Entrepreneur credit facility providing business financing up to 100,000 euros for new plans or deferred projects.
• Versicherungen für Firmenkunden Insurance solutions for business customers to protect against entrepreneurial risks, distributed in partnership with R+V Versicherung.
• MeinInvest / VermögenPlus Investment and wealth management customer portal accessed via the bank's customer portal ecosystem, provided through partnership with Union Investment.
• JuniorDepot im UnionDepot Junior investment depot within the Union Depot structure, enabling parents to invest and save for their children's future.
• AktivDuo Structured investment product combining the guaranteed security of a growth certificate with attractive earning potential from modern investment forms.
• Video-Legitimation Digital identity verification service enabling customers to verify identity via video chat using passport or ID card in under 5 minutes, available 24/7 through partner IDnow.
• Wero Instant payment service allowing customers to send money or pay online using just a mobile phone number.
• Private Banking Wealth management and advisory service for high-net-worth individuals and families.
• Immobilien Real estate services including property financing, consultation, and support for residential and commercial property transactions.
• Zuhause plus X Home-related project financing and advisory service supporting customers with life projects involving residential property.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Bausparkasse Schwäbisch HallminorChannel Partner/ Reseller/ DistributorPartnership for building savings (Bausparen) products. Customers can access building savings accounts and related financing products through this partner, with contract management handled via the bank's service portal.
• R+V VersicherungminorChannel Partner/ Reseller/ DistributorInsurance partner offering personal and business insurance products. Contract management for insurance products is processed through the bank's digital channels.
• TeamBankminorChannel Partner/ Reseller/ DistributorProvider of the easyCredit instant credit product offered through the bank's portfolio. Customers can access consumer loans with flexible terms.
• Union InvestmentminorChannel Partner/ Reseller/ DistributorInvestment partner for the meinDepot and MeinInvest/VermögenPlus products, providing access to investment funds and asset management services.
• ubiMasterminorGTM or Marketing PartnerOnline tutoring partnership offering 1 year of free online tutoring to bank customers with MeinKonto, providing added value to attract families.
• Mastercard (DZ Bank Partnership)minorGTM or Marketing PartnerTravel campaign partnership offering customers the chance to win TUI travel vouchers through Mastercard promotions.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TARGOBANK AG: German consumer and small-business bank with strong branch presence and an integrated product range (accounts, consumer credit, brokerage, insurance). Comparable in omnichannel retail/SME distribution and partner-product distribution model, but operates nationally.
• N26 Bank GmbH: German digital-first neobank offering retail current accounts, savings, and investment products via a mobile app. Represents the disruptive digital challenger whose customer experience benchmarks the bank must match through its Online-Geschäftsstelle and VR Banking App investments.
• ING-DiBa AG: Germany's largest direct bank offering a full retail and (limited) SME product suite with low-cost digital channels. Comparable in product breadth (accounts, savings, brokerage, consumer credit) but operates nationally with a fundamentally digital, branchless GTM.
• Deutsche Kreditbank AG (DKB): Direct bank within the BayernLB group offering retail current accounts, savings, brokerage, and consumer lending via digital channels. Comparable in retail banking suite and pricing-led positioning, but at significantly larger national scale.

Regional players

• Sparda-Bank Hessen eG: Cooperative-style retail bank for public-sector employees, operating in a different German region but with similar eG legal form, retail focus, and member-benefit structure. Relevant peer for benchmarking cooperative retail banking economics.

Direct peers

• Volksbank Mindener Land eG: Regional cooperative bank in eastern Westphalia with similar eG structure and full retail/SME product range. Comparable in scale, member-owned governance, and reliance on Genossenschaftliche FinanzGruppe shared services.
• Volksbank Paderborn-Höxter-Detmold eG: Adjacent regional cooperative bank serving the neighbouring Paderborn-Höxter-Detmold area in NRW. Most direct geographic and structural peer — same eG legal form, same Volksbanken und Raiffeisenbanken affiliation, comparable product offerings including meinDepot, Konto plus X, and SME banking.
• Sparkasse Höxter: Regional savings bank headquartered in Höxter, immediately adjacent to Brakel. Competes head-to-head for retail and SME customers in the same geographic catchment, with a similar omnichannel branch-plus-digital distribution model.
• Volksbank Bielefeld-Gütersloh eG: Large regional cooperative bank in eastern North Rhine-Westphalia operating under the same Genossenschaftliche FinanzGruppe model. Comparable in legal form, member-owned structure, and product suite (retail, SME, member benefits), but with substantially larger scale and overlapping regional footprint.
• Sparkasse Paderborn-Detmold: Regional public-law savings bank operating in the same eastern NRW corridor. Direct competitor for retail deposits, SME banking, and member-style relationship banking, with a comparable branch-based advisory model serving local communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN5eVn5ybPnLynlAVJgcOuA
• TikToktiktok.com/@vereinigtevolksbankeg?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/vereinigte-volksbank-eg-brakel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereinigte Volksbank eG, Brakel