Vrienden van het Maasziekenhuis

What Vrienden van het Maasziekenhuis does

Vrienden van het Maasziekenhuis (legal name: Stichting Vrienden van het Maasziekenhuis; English: Friends of the Maas Hospital) is a Dutch charitable foundation (stichting) with ANBI status, established on 27 May 2011 in conjunction with the opening of the new Maasziekenhuis Pantein building in Beugen, Netherlands. The foundation was founded by four regional entrepreneurs — Henny Swinkels, Jan van Raaij, Bart Cox, and Johan Smedema — with the mission of making the hospital a more livable, pleasant, atmospheric, and attractive "ziekenthuis" for patients, families, and staff. It operates as a community-led nonprofit that funds projects the hospital cannot fund through standard healthcare reimbursement channels.

The foundation funds and manages a portfolio of healthcare support projects at Maasziekenhuis Pantein rather than operating a traditional product or technology platform. Active and recurring programs include Heart Pillows (~350 units delivered over a decade to post-breast-surgery patients), Mees-knuffels mascot toys for pediatric visitors, Buideltops skin-to-skin wraps for caesarean-section mothers, Stoelmassages for oncology patients, BirthVR virtual reality glasses for labor pain management, Biowalk group nature sessions for diabetes patients, a child-friendly waiting room at the ophthalmology clinic, toiletry bags and Weggeefshirts for unexpected admissions, and the Stiltecentrum (silence room). Programs are administered by a small team of 9 supported by a volunteer board.

The foundation's revenue model is entirely donor-supported and operates through three streams: annual financial contributions from 40+ regional business ambassadors (silver tier and above) in exchange for recognition and association with the foundation; one-time donations via iDeal QR-code; and a Club van 1000 recurring membership program requiring at least €100/year per individual. Donor base stands at 320+ individuals. Annual financial accounts are compiled in-kind by OOvB adviseurs en accountants, and no commercial revenue is generated. Activities are geographically concentrated in the Land van Cuijk and Noord-Limburg regions of the Netherlands.

Name

Vrienden van het Maasziekenhuis

Legal name

Stichting Vrienden van het Maasziekenhuis

Website

https://vvhm.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Vrienden van het Maasziekenhuis is a Dutch ANBI-registered charitable foundation that raises funds from regional businesses and individual donors to fund patient comfort, wellness, and facility projects at Maasziekenhuis Pantein in Beugen, Netherlands.

Ownership category

akta.pro rank

Product category

Healthcare Charity & Hospital Fundraising Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Global Health Financing Mechanisms & Pooled Funds (HLAJAOAC)

Keywords

• Hospital fundraising foundation
• Patient comfort programs
• Healthcare charity support
• Community hospital aid
• Medical facility grants

Headquarters

HQ city

Beugen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ambassador Contributions: Regional businesses become ambassadors by providing annual financial contributions. In return, they receive recognition and association with the foundation. Ambassador categories include silver ambassadors.
2. Individual Donations: One-time donations via iDeal QR-code. The foundation also has a Club van 1000 membership program for recurring donors contributing at least €100 annually.
3. Club van 1000 Membership: Annual membership program where individuals contribute €100 or more per year to support the foundation's projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vrienden van het Maasziekenhuis is a Dutch charitable foundation (Stichting) that raises funds from regional business ambassadors, individual donors, and Club van 1000 members to finance a portfolio of patient comfort projects, wellness services, therapeutic equipment, and facility improvements at Maasziekenhuis Pantein in Beugen, Netherlands. The foundation's funded projects include Heart Pillows for breast surgery patients, BirthVR virtual reality glasses for childbirth pain management, chair massages for oncology patients, Mees cuddly toys for children's visits, child-friendly waiting rooms, and toiletry bags for unexpected admissions.

Product overview

Vrienden van het Maasziekenhuis is a charitable foundation (Stichting) that raises funds to improve the comfort and experience of patients, visitors, and staff at Maasziekenhuis Pantein in Boxmeer, Netherlands. The organization does not offer a traditional product platform; instead, it funds and manages a portfolio of healthcare support projects including patient comfort items (Heart Pillows, Mees cuddly toys), wellness services (chair massages for oncology, hand massages), medical equipment (BirthVR for childbirth, Biowalk for diabetes), facility improvements (child-friendly waiting rooms), and essential supplies (toiletry bags, replacement shirts). The foundation's projects are funded through donations, ambassador contributions, and membership programs (Club van 100, Club van 1000).

Differentiator

Problem solved

Functional benefit

Products and services

• Heart Pillows (Hartvormige kussentjes) Heart-shaped pillows provided to patients recovering from breast surgery at Maasziekenhuis Pantein; the special notch fits under the armpit, reducing pressure on the surgical site and helping to reduce swelling and edema. Approximately 350 pillows have been delivered over nearly 10 years, averaging 35 per year.

Quantifiable outcome

• Heart Pillows: approximately 350 heart-shaped pillows delivered over nearly 10 years, averaging 35 per year, provided to breast surgery patients for post-operative recovery support.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• vantienen (Van Tienen Coffee)coreGTM or Marketing Partner · 11 February 2026Van Tienen coffee company, a family business founded in 1973 in Zeeland, Brabant, became a silver ambassador of the foundation. Maarten van Tienen (62), general director, supports the foundation's small-scale initiatives that make a real difference. They joined as silver ambassadors in early 2026.
• Jordans Sign & PromotioncoreGTM or Marketing Partner · 11 February 2026Jordans Sign & Promotion, a family business founded in 1982, designs, produces and realizes many forms of visual communication. They are both an ambassador and member of the communication commission, and have been a regular supplier of giveaway shirts since 2022.
• GevelMeesterscoreGTM or Marketing Partner · 18 November 2025GevelMeesters from Cuijk has over 35 years of experience in cleaning, protecting, and maintaining facades. Their years of knowledge in product composition and application, developed in-house, are used to keep streets clean, safe, and sustainable.
• Welles InterieurprojectencoreGTM or Marketing Partner · 28 August 2025Welles Interieurprojecten is a reliable, creative and precise company delivering solutions for all interior wishes, whether a dream kitchen, efficient office space, stylish bathroom or attractive hospitality venue. They serve as a silver ambassador.
• AVGcoreGTM or Marketing Partner · 28 November 2024AVG is a family business focused on infrastructure, building materials, transport, and explosive ordnance detection. Located in Heijen as a silver ambassador.
• Seeresidenz Thiersee GmbHcoreGTM or Marketing Partner · 28 November 2024Seeresidenz Thiersee GmbH rents holiday apartments in Austria. Located in Heijen as a silver ambassador.
• Feestpakket op MaatminorGTM or Marketing Partner · 29 March 2024Bas and Maike Snellen compose approximately 50,000 Christmas packages and relationship gifts annually according to their customers' needs. Their strength is personal contact.
• Veldsink Land van CuijkcoreGTM or Marketing Partner · 29 February 2024Ambassador who sponsored two wall games in the waiting room of the redesigned Emergency Department of the hospital, and contributed to the child-friendly waiting room at the ophthalmology clinic.
• Zeqer Advies and Nh1816 VerzekeringenminorGTM or Marketing Partner · 24 February 2024Financial contribution to a project that benefits many people. Made a donation at the opening of the new ophthalmology clinic.
• Bart Cox (Cox Holding BV)coreGTM or Marketing Partner · 7 November 2023Bart Cox leads Cox Holding BV which operates building markets in Veenendaal, Panningen, and Weert. Additionally, Cox Vastgoed currently rents fifty homes and businesses.
• Hans Lemmens TweewielersminorGTM or Marketing Partner · 17 October 2023Hans Lemmens Tweewielers from Cuijk donated three brand new Batavus bicycles to the foundation, available for loan to visitors and staff of the hospital.
• OOvB adviseurs en accountantsminorGTM or Marketing Partner · 27 February 2023OOvB adviseurs en accountants provides the foundation with the compilation of annual accounts, completely free of charge as an in-kind service.
• CyboxcoreGTM or Marketing Partner · 25 October 2022Cybox develops strong websites and online solutions for companies in various industries, as well as governments, associations, and other organizations. They designed the foundation's website.
• MolacoreGTM or Marketing Partner · 11 March 2022Mola, specialist in puff pastry products from Beugen, donated €5,435 to the foundation. The company, managed by brothers Geert and Vic Meulensteen, employs about 35 people and produces unbaked frozen puff pastry products.
• Emons GroupcoreGTM or Marketing Partner · 25 February 2022Emons Group is a family business in logistics with a clear strategy. With their three companies; Emons Cargo-2WIN, Van Huët Glass Logistics and Hofmans, they have been offering efficient and sustainable transport for nearly 80 years.
• Sven Janssen (Riche & De Bock)coreGTM or Marketing Partner · 29 April 2021Two unique hospitality venues in the center of Boxmeer, Riche and De Bock, are run by hospitality entrepreneur Sven Janssen. Two places where the best is served to guests under the right circumstances.
• Weemen Web Print PromominorGTM or Marketing Partner · 13 July 2020Weemen is a total supplier in communication, printing, signing, and promotional articles. From websites to quality printing, from personalized mailing to beautiful pens with your own logo.
• Robert van den Heuvel (Gebroeders Janssen Beugen)minorGTM or Marketing Partner · 17 February 2020In 1886 Johannes Janssen established himself as a roofer in Ottersum. Today the company is located in Beugen and the fourth generation is ready to continue.
• Gerard van Haren (Van Haren Installaties)minorGTM or Marketing Partner · 28 January 2020Van Haren Installaties CUIJK is a medium-sized installation company active in both new construction and renovation in industry, utility and residential sectors.
• Pascal Graat (Bol Adviseurs)minorGTM or Marketing Partner · 4 September 2019Pascal Graat is Director, Accountant, Auditor, Business Valuator at Bol Adviseurs, which is characterized by a common goal where people are central.
• Martin van Collenburg (MSD Animal Health)minorGTM or Marketing Partner · 16 January 2018Martin van Collenburg is director Operational Services at MSD Animal Health in Boxmeer. The company focuses on research, development, production, and marketing of veterinary products.
• Martin van Collenburg (MSD Animal Health)minorGTM or Marketing Partner · 8 January 2018MSD Animal Health focuses on research, development, production and marketing of veterinary products in Boxmeer.
• Maarten Pieper (HEMA Boxmeer en Mill)minorGTM or Marketing Partner · 9 September 2017HEMA is perhaps the most well-known Dutch department store in the world, known for the HEMA sausage, Jip and Janneke toys, basic clothing and other typical articles.
• Ton de Weerd (Marel Poultry)minorGTM or Marketing Partner · 10 July 2017Marel is an international machine builder for industrial systems and installations for processing poultry, fish, and meat. More than 4,700 employees work worldwide.
• Geert Meulensteen (MOLA)coreGTM or Marketing Partner · 13 May 2017Mola produces unbaked, frozen puff pastry products for bakeries and bake-off departments of retailers. The company, located in Beugen, also contributes to a pleasant environment.
• Chris Kepser (Kepser Pro-Metaal)minorGTM or Marketing Partner · 30 March 2017Chris Kepser was a professional in metalworking for nearly 60 years. Passed away unexpectedly in February 2017.
• LaarakkersminorGTM or Marketing Partner · 5 January 2017Laarakkers has grown into one of the Netherlands' largest and most leading demolition contractors over the years. Now led by Wiljan.
• Henny SwinkelscoreGTM or Marketing Partner · 1 May 2012Henny Swinkels from Rijkevoort is the founding chairman of the foundation. One of four entrepreneurs who established the foundation in 2011.
• Jan van RaaijcoreGTM or Marketing Partner · 1 May 2012Jan van Raaij from Sint Anthonis is a founding vice-chairman of the foundation.
• Bart CoxcoreGTM or Marketing Partner · 1 May 2012Bart Cox from Sint Anthonis is a founding ambassador who later led Cox Holding BV.
• Johan SmedemacoreGTM or Marketing Partner · 1 May 2012Johan Smedema from Gennep was the co-founder and secretary of the foundation. He passed away in January 2023 but was the face of the foundation for a decade.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stichting Vrienden UMCG: Direct peer: friends foundation supporting University Medical Center Groningen; comparable academic-hospital fundraising model with project grants and ambassador-style donor engagement.
• Stichting Vrienden UMC Utrecht: Direct peer: fundraising foundation supporting UMC Utrecht with comparable structure (regional ambassadors, individual donors, project grants for patient care and research).
• Stichting Vrienden van het Antoni van Leeuwenhoek: Direct peer: 'Friends' foundation for the Netherlands Cancer Institute (Antoni van Leeuwenhoek), funding patient comfort and cancer research; similar model and comparable oncology overlap.
• Erasmus MC Vriendenfonds: Direct peer: Dutch hospital 'friends' foundation supporting Erasmus MC in Rotterdam with the same model of donor-funded patient comfort and research projects. Closely comparable mission, fundraising mechanism (ambassadors, individual donors), and project types.
• Radboudumc Vrienden: Direct peer: fundraising foundation affiliated with Radboudumc in Nijmegen, also located in the east of the Netherlands and supporting a regional academic hospital with donor-funded projects.
• Stichting Vrienden van het Spaarne Gasthuis: Direct peer: regional hospital 'friends' foundation supporting Spaarne Gasthuis in the Randstad; closest match by scale (regional rather than academic) and beneficiary type (general hospital).
• Stichting Vrienden LUMC: Direct peer: 'Friends' foundation supporting Leiden University Medical Center with the same model of community-driven fundraising for patient-experience projects.

Broad incumbents

• Diabetes Fonds: Broad incumbent: national Dutch diabetes foundation funding research and patient programs; overlaps with the foundation's Biowalk diabetes project but operates nationally with a research-and-advocacy mandate.
• Prinses Beatrix Spierfonds: Broad incumbent: national Dutch neuromuscular-disease foundation; comparable ANBI-status nonprofit with donor-funded grants, but disease-specific and national in scope.
• KWF Kankerbestrijding (Dutch Cancer Society): Broad incumbent: Netherlands' largest cancer-focused nonprofit, operating nationally across research, patient support, and fundraising; overlaps with the foundation's oncology projects but at vastly greater scale and with a research mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vrienden-van-het-maasziekenhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrienden van het Maasziekenhuis