vantienen

What vantienen does

Vantienen is a privately held Dutch family business that specializes in the sale, distribution, and servicing of coffee and tea vending machines for both businesses and consumers across the southern Netherlands. Founded in 1973 by Tien van Tienen in Zeeland, North Brabant, the company currently employs approximately 50 people across two locations (Zeeland NB and Stein, Limburg, the latter acquired in 2017 via the Limcaf deal) and reports third-generation family involvement with Maarten van Tienen as Algemeen directeur. Its core offering is a full-stack coffee ecosystem combining hardware distribution of A-brand machines (Jura, Bravilor, Nescaf\u00e9, Douwe Egberts, Rancilio, Egro, Lattiz), proprietary private-label products (vantienen label, 10N espresso hospitality concept, Tientime organic tea, 1973 biological tea, TIEN hygiene line), recurring consumables supply via a B2B webshop, and full-service maintenance contracts with a 4-hour on-site breakdown response and the only official JURA service point in North Brabant.

The business model blends transactional hardware sales with recurring revenue streams from coffee/tea consumables, monthly all-in full-service contracts, pay-per-incident repair, and free delivery above \u20ac100. Pricing is fully quote-based, reflecting a consultative sales-led go-to-market executed through named field account managers, inside sales, two showrooms, and a regional B2B webshop; customer segments span business/enterprise workplaces, hospitality (horeca), sports and industrial operators, healthcare institutions, and consumers purchasing home espresso machines. Strategically, the firm has steadily broadened its private-label portfolio (10N 2016, Tientime 2021, 1973 2023, TIEN 2024) and added complementary services such as an ILT-approved SUP-compliant cup-recycling program and water-cooler/Brita vending, positioning itself as a single-vendor \"goeie koffie\" provider rather than a pure equipment reseller.

Name

vantienen

Legal name

Van Tienen Drankautomaten B.V.

Website

https://vantienen.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Vantienen is a Dutch family-owned specialist (founded 1973) that distributes, services, and supplies coffee and tea machines plus consumables to businesses and consumers across North Brabant, Limburg, and Gelderland, with two showrooms and proprietary private-label brands.

Ownership category

akta.pro rank

Product category

Commercial Coffee Equipment Distribution and Services

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Coffee machine distribution
• Horeca coffee services
• Office coffee solutions
• Tea and consumables supply
• Equipment maintenance services

Headquarters

HQ city

Zeeland

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee machine sales: Sale of new coffee vending machines including fully automatic espresso machines, semi-automatic machines, instant machines, fresh brew machines, and liquid coffee systems. Machines are sourced from brand partners (Jura, Douwe Egberts, Nescafé, Bravilor, Rancilio, Egro) and sold as both purchases and rental agreements. For instant machines, a rental promotion with 100% discount on rental fees was offered in cooperation with Nescafé.
2. Coffee, tea, and consumables sales: Recurring sale of private-label coffee blends and beans (vantienen label, 10N espresso, 1973 biological tea), branded consumables (Nescafé, Douwe Egberts, Simon Lévelt, Pickwick), milk, sugar, cups, cleaners, and accessories via B2B webshop. Also includes vending of water coolers, milk frothers, vending machines, and soup dispensers.
3. Full service maintenance contracts: Monthly full-service contract covering annual technical maintenance, annual water filter replacement, user and cleaning training, and fast response times for breakdowns. Also available as pay-per-service (nacalculatie) model with separate invoicing for travel costs, labor, and parts.
4. Service and repairs: Breakdown service with response within 4 hours for direct outages. Includes on-site repairs by trained technicians, machine loaners during extended repairs, and JURA service point for JURA-specific maintenance. Weekend and evening emergency service available.
5. Delivery service: Free delivery for orders above €100 via own drivers and vehicles. Orders placed before 15:00 on working days are typically delivered within 1-2 working days. Delivered to the customer's desired location (pantry, cellar, or other space).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vantienen is an independent Dutch dealer and service provider offering coffee machines, tea, water coolers, and vending equipment from multiple premium brands (Jura, Nescafé, Douwe Egberts, Rancilio, Bravilor, Egro, Venti) alongside their own private-label coffee and tea brands. They provide end-to-end coffee solutions including consultation, installation, consumables supply, full-service maintenance contracts, 24/7 emergency breakdown service, and a SUP-compliant cup recycling program for businesses, hospitality venues, and individual consumers in the southern Netherlands.

Product overview

Vantienen is a Dutch family-run coffee specialist (since 1973) offering a comprehensive coffee solutions ecosystem. Their portfolio includes: (1) Coffee machines — both home espresso machines (Jura and Rancilio brands) and professional/business machines (Venti, Douwe Egberts, Nescafé, Jura, Bravilor, Aequator, Rancilio, Egro, Lattiz); (2) Other beverage machines — water coolers (BRITA, Animo), vending machines (Jaski, Coca-Cola), Chocomel machines, Cup-a-Soup machines, Dripl water dispensers, and Faby iced coffee machines; (3) Own branded products — vantienen private label (machines, beans, accessories), 10N espresso hospitality label, Tientime organic tea, 1973 biological tea, and TIEN hygiene products; (4) Consumables — coffee (beans, fresh brew, instant, liquid, filter), tea, milk, sugar, cups, cleaning supplies, snacks, and beverages; (5) Services — full-service maintenance contracts, 24/7 emergency repair, JURA service point, delivery, and a B2B webshop. They serve home, business (offices, factories), and hospitality (horeca) segments across North Brabant, Limburg, and Gelderland.

Differentiator

Problem solved

Functional benefit

Brands

• 10N espresso: Exclusive total coffee concept for the hospitality sector, featuring premium espresso blends (Smaakvol Mild, Lekker Robuust, Rijk Aroma) roasted by Simon Lévelt, presented in professional machines and stylish porcelain.
• 1973
• Tientime
• TIEN

Products and services

• Jura home espresso machines
• Rancilio home espresso machines
• Jura professional coffee machines
• Venti coffee machines
• Douwe Egberts coffee machines
• Nescafé coffee machines
• Bravilor coffee machines
• Aequator Panama coffee machine
• Rancilio professional espresso machines
• Egro professional coffee machines
• Lattiz milk foam systems
• Water coolers
• Vending machines
• Chocomel hot beverage machines
• Cup-a-Soup machines
• Dripl water dispensers
• Faby iced coffee machine
• 10N espresso
• Tientime organic tea
• 1973 biological tea
• TIEN hygiene products
• vantienen private label
• Full-service maintenance contracts
• Emergency breakdown service
• JURA service point
• Delivery service
• Cup recycling program

Quantifiable outcome

• 4-hour on-site response time for direct machine outages
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

14 partnerships are on record, tiered minor, core and major.

• TwisteaminorStrategic or Co-development Partner · 15 June 2026New tea partnership announced June 15, 2026. Vantienen will offer a new tea product in partnership with Twistea, expanding their tea portfolio beyond their own Tientime and 1973 labels.
• Limcaf (Koffie Service Systems)coreStrategic or Co-development Partner · 1 January 2017Acquired in 2017, Limcaf is a true Limburg family business since 1987 specializing in coffee service systems. Like vantienen, Limcaf prioritizes service and quality. The acquisition strengthened vantienen's service area in southern Limburg. Limcaf operates from its own showroom and office in Stein (Limburg) and maintains its own team, brand, and customer relationships.
• Simon LéveltcoreStrategic or Co-development PartnerDutch specialty coffee roaster with 200 years of history in Amsterdam. The partnership dates back to 1963 when founder Tien van Tienen trained with Wilhelmus Lévelt. Simon Lévelt roasts the 10N espresso bean blends (Smaakvol Mild, Lekker Robuust, Rijk Aroma) and the 1973 biological tea blends. A handshake agreement from over 50 years ago is still honored today.
• NescafémajorTechnology or IntegrationWorld's largest coffee brand (averaging 4,600 cups per second globally). Vantienen is an official dealer of Nescafé coffee machines and products, including the Nescafé Fusion, Sagitta, Amato, Sileo, Fido, and Alegria lines. Joint promotions have been conducted, such as 100% rental discount offers (e.g., spring 2024).
• Douwe EgbertsmajorTechnology or IntegrationIconic Dutch coffee brand since 1753. Vantienen distributes Douwe Egberts fresh brew automates, Cafitesse systems (liquid coffee), and the DE W-series and DE Omni product lines. Professional translation of classic brewing systems with the familiar Douwe Egberts taste for both small and large scale coffee preparation.
• JURA (Jura AG)coreTechnology or IntegrationSwiss premium espresso machine manufacturer. Vantienen is both an official exclusive dealer AND the only official JURA service point in North Brabant. Sells the full range of Jura home machines (C3 to GIGA 10) and professional/business machines (W4 to GIGA X8c, X10, Z10). JURA grants a 25-month factory warranty on household appliances. Service balie in Zeeland handles maintenance and repairs.
• Bravilor BonamatmajorTechnology or IntegrationDutch manufacturer of professional coffee and tea machines. Vantienen distributes the full Bravilor range including Sego, Bolero 32/43, Mondo, Novo, B5, B10, Matic, and HWA water dispensers. Known for consistent quality, energy efficiency, and versatility.
• RanciliomajorTechnology or IntegrationItalian professional espresso machine manufacturer. Vantienen distributes Rancilio semi-automatic machines (Silvia, Silvia Pro, Classe 7/9/20, Specialty RS1/Invicta, Stile, Kryo 65 OD) and grinders (Kryo Elite OD) for both home and professional use, particularly in the horeca segment.
• EgromajorTechnology or IntegrationSwiss professional coffee machine manufacturer. Vantienen distributes the Egro One (Hybride, Quick Milk, Top Milk) and Egro Next (Pure Coffee, Quick Milk, Top Milk) lines for the professional market, featuring Swiss technology, high brewing capacity, and automated milk systems.
• 10N espresso (own brand)coreStrategic or Co-development PartnerExclusive horeca label launched in 2016. A tribute to founder Tien van Tienen ('10N' alludes to Tien). Features three espresso bean blends roasted by Simon Lévelt (Smaakvol Mild, Lekker Robuust, Rijk Aroma), served in professional machines with matching porcelain and accessories. The concept targets the high-end horeca segment.
• Tientime (own brand)coreStrategic or Co-development PartnerOrganic tea label launched in 2021, developed by Bart van Tienen. Features nine tea varieties (English Breakfast, Earl Grey, Green Tea, Rooibos, Chai, etc.) processed using traditional methods. Fully organic and compliant with 2022 organic tea legislation. Distributed through both the horeca channel and the webshop.
• 1973 (own brand)minorStrategic or Co-development PartnerBiological tea line named after the company's founding year. Eleven flavors including English Breakfast, Earl Grey, Rooibos, Green Tea Lemon, and more. All products are both organic and Fairtrade certified. Sold in individually wrapped tea bags, honoring founder Tien van Tienen's passion for tea.
• Coca-ColaminorChannel Partner/ Reseller/ DistributorCoca-Cola vending machines. Vantienen distributes Coca-Cola vending machines (Small Vendor VDI100, Medium and XL Glass Front Vendor, Large and Maxi Vendor 3D) as part of their broader vending machine offering.
• BekerVriend / TrackerSack / CO-CRE8 SystemsminorStrategic or Co-development PartnerSustainability partners for the SUP-compliant cup recycling program. BekerVriend handles collection scheduling and registration with ILT. TrackerSack provides barcoded collection bags for tracking. CO-CRE8 Systems (UK) is the contracted recycler for fiber-to-fiber and plastic recycling of used cardboard cups.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Regional players

• Van Lanschot Koffie & Thee: Dutch regional coffee and tea service provider focused on the Randstad area with similar horeca and B2B offering — comparable model but geographically separate from vantienen's southern Netherlands footprint.

Direct peers

• Coffee Fresh: Dutch B2B coffee machine specialist offering Jura, Bravilor, and Necta machines with full-service contracts and consumables — same multi-brand distribution + recurring service model as vantienen, but operating in different Dutch regions.
• Kaldi Koffie & Thee: Dutch specialty coffee and tea brand supplying businesses and hospitality with equipment, beans, and accessories. Comparable to vantienen's combination of equipment distribution and own-brand coffee/tea products.
• De Koffieboer: Netherlands-based workplace coffee service company providing bean-to-cup machines, water coolers, and consumables on a subscription basis with field service — directly comparable business model and customer segment to vantienen.
• Espresso Service Nederland: Dutch coffee machine service and sales specialist serving B2B customers with installation, maintenance, and consumables — same integrated equipment-plus-service offering as vantienen, with similar scale and target customer profile.
• DrinkDrink: Dutch office beverage service provider combining water coolers, coffee machines, and consumables with subscription contracts. Comparable operating model and emphasis on service-driven B2B recurring revenue.

Broad incumbents

• Peeze Koffie: Established Dutch coffee roaster with direct B2B and horeca distribution of beans, machines, and service. Larger-scale brand in similar product categories to vantienen's private-label and horeca business.
• Nestlé Professional: Multinational owner of the Nescafé and Nespresso brands; vantienen is a dealer for Nescafé professional machines but Nestlé Professional sells and services similar machines through its own direct channels globally.
• Jacobs Douwe Egberts (JDE): Global coffee giant owning the Douwe Egberts and Pickwick brands — vantienen distributes their machines and beans but JDE competes broadly across the entire Dutch coffee value chain as a multinational incumbent.
• Simon Lévelt: 200-year-old Dutch specialty coffee roaster that roasts vantienen's 10N espresso blends and supplies B2B customers directly with beans and equipment — both partner and broader competitor in the Dutch premium coffee market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vantienenzeeland
• LinkedInlinkedin.com/company/vantienen
• Instagraminstagram.com/vantienenzeeland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vantienen