Voetbalvereniging Nieuw-Lekkerland

Name

Voetbalvereniging Nieuw-Lekkerland

Legal name

Voetbalvereniging Nieuw-Lekkerland

Website

https://vvnieuwlekkerland.nl

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Amateur football club
• Youth football programs
• Community sports membership
• Football club merchandise
• Local sponsorship programs

Headquarters

HQ city

Nieuw-Lekkerland

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Membership fees: The club generates revenue through member subscriptions. The site provides membership information, sign-up forms, and cancellation procedures for members.
2. Sponsoring: Local businesses sponsor the club through various sponsorship packages and activities. The club has a dedicated sponsor commission and multiple sponsor categories.
3. Fan shop and merchandise: The club operates a fanshop selling club clothing and merchandise.
4. Clubkleding (Club clothing): Sale of official club clothing and apparel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Voetbalvereniging Nieuw-Lekkerland is an amateur football association that organizes competitive football participation across 27 teams covering senior men's (1e through 5e, O23, 35+), women's (VR1), and youth divisions (JO7 through JO19, MO17). The club delivers training, league competition, friendly matches, and youth development programs to approximately 600 members, financed primarily through membership subscriptions, local business sponsorships, and merchandise sales via the club's Fanshop.

Product overview

Voetbalvereniging Nieuw-Lekkerland operates as an amateur football club with a multi-team structure comprising senior teams (1e through 5e, O23, and 35+), a women's team (VR1), and extensive youth divisions spanning from JO7 through JO19 and MO17. The club offers core services of team-based football participation in competitive leagues and friendly matches, supplemented by merchandise sales through its Fanshop, sponsorship programs, and access to club facilities. The club was founded in 1932 and currently has approximately 600 members across 27 teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual membership program for individuals and families granting access to club facilities, team participation, training, and club activities at vv Nieuw-Lekkerland. The club has approximately 600 members in total.
• Senior Men's Teams Multiple senior men's football teams (1e through 5e, O23, and 35+ veteran team) competing in amateur leagues, cup competitions, and friendly matches. The 1e team competes at the 1e klasse level.
• Women's Senior Team (VR1)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Feyenoord (Amateurpartner)minorStrategic or Co-development PartnerFeyenoord has a network of amateur football club partners. vv Nieuw-Lekkerland participates as an Amateurpartner (amateur partner) of Feyenoord, providing connections between the professional club and local amateur football.
• PLUS SupermarktenminorOthersLocal PLUS supermarket chain sponsors the club. Logo appears in sponsor banner section on website homepage.
• VoetbalAssistcoreTechnology or IntegrationVoetbalAssist provides and manages the club's website infrastructure. The website footer credits 'website door VoetbalAssist' and the URL reflects VoetbalAssist's domain (lekkerland.voetbalassist.nl).
• KelmeminorOthersKelme is a sportswear brand that appears as a sponsor on the club website, providing sports apparel and equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparta Nijkerk: Local amateur football club in Nijkerk that operates with a similar multi-team structure (senior, youth, women's). Comparable in size and community focus to vv Nieuw-Lekkerland, drawing membership from a single town.
• ASWH: Amateur football club in Hendrik-Ido-Ambacht, also in the Zuid-Holland region. Competes in similar Dutch amateur leagues and operates a comparable multi-team community structure with senior, youth, and women's teams.
• IJsselmeervogels: Prominent Dutch amateur club from Spakenburg with a comprehensive team structure spanning senior, youth, and women's squads. Operates the same volunteer-driven, community-funded model and competes in the upper tiers of Dutch amateur football.
• FC Lisse: Local amateur football club in Lisse, South Holland. Similar size and structure to vv Nieuw-Lekkerland with comparable team breadth across age groups and genders, competing in the same Dutch amateur football pyramid.
• VV Capelle: Local amateur football club in Capelle aan den IJssel, Zuid-Holland. Operates the same community-based model with multiple senior, youth, and women's teams serving a single town—the closest geographic and structural peer to vv Nieuw-Lekkerland.
• Quick Boys: Well-known Dutch amateur football club from Katwijk operating a full multi-team community structure with senior, youth, and women's divisions. Larger and more successful than vv Nieuw-Lekkerland but embodies the same amateur community-club model.

Others

• KNVB: Royal Netherlands Football Association (Koninklijke Nederlandse Voetbalbond), the governing body that oversees all Dutch amateur football competitions in which vv Nieuw-Lekkerland participates. Not a peer in the competitive sense but the institutional counterparty that structures the league system the club operates within.

Broad incumbents

• Sparta Rotterdam: Historic professional Dutch football club based in Rotterdam, Zuid-Holland. Operates a broader portfolio including amateur and youth development initiatives, serving as a regional incumbent in the same catchment as vv Nieuw-Lekkerland.
• Excelsior Rotterdam: Professional football club based in Rotterdam, Zuid-Holland—the same province as vv Nieuw-Lekkerland. While operating at a professional level, Excelsior functions as a regional incumbent whose amateur development pathway and youth focus are adjacent to vv Nieuw-Lekkerland's community model.
• Feyenoord: Top-tier Dutch professional football club in Rotterdam and existing 'Amateurpartner' of vv Nieuw-Lekkerland. The professional incumbent whose amateur partner network includes the subject club, providing both a benchmark and a partner ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vvNwLekkerland
• Facebookfacebook.com/vvNieuwLekkerland
• LinkedInlinkedin.com/company/voetbalvereniging-nieuw-lekkerland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voetbalvereniging Nieuw-Lekkerland