What Excelsior Rotterdam does

Excelsior Rotterdam (legally SBV Excelsior) is a Dutch professional football club founded in 1902, based in Rotterdam, Netherlands, operating from its home venue Stadion Woudestein. The club fields men's and women's first teams competing in the Eredivisie and Vrouwen Eredivisie respectively, alongside a full youth academy spanning Under-13 to Under-21 levels (boys' and MO17 girls' pathways). As of the 2025-2026 season, the men's first team sits 13th in the Eredivisie and the women's team 11th in the Vrouwen Eredivisie. The club operates with 11-50 employees under an independent private SBV (Stichting Betaald Voetbal) structure with no parent company or external investor identified.

The business model centers on five revenue streams: (1) matchday ticket sales via tickets.excelsiorrotterdam.nl, (2) sponsorship and business partnerships across 150+ companies including Heineken, DSW Zorgverzekeraar, DHL, Quooker, Nsecure, Stebru, and CARU Containers, (3) premium Business Seats and hospitality packages across four tiers (Business Seats, 1902 Seats, Luxe Business Seats, Directors Seats) priced €2,225-€6,500 annually with multi-year discounting, all-inclusive Nsecure Lounge access, and tiered parking, (4) merchandise and fanshop sales (including newly launched Home and Away Kits for 2026-2027), and (5) centrally distributed Eredivisie broadcasting rights. Ancillary units include Excelsior Events (venue rentals), Excelsior Foundation (community engagement), Business Club and Young Business Club (corporate networking), and Kidsclub de Woudies (youth supporters).

Go-to-market is hybrid direct-to-consumer (tickets, merchandise, individual supporters) and B2B direct sales (corporate hospitality and sponsorships). Commercial distribution is supported by a dedicated sales team (Manager Sales & Events, Manager Sponsoring & Sales, Accountmanager) and a separate B2B ticket portal at zakelijkekaarten.excelsiorrotterdam.nl. Marketing is multi-channel across website, Instagram, Facebook, X, LinkedIn, YouTube, TikTok, email newsletter, and the Excelsior Podcast, with broadcast coverage via ESPN as Eredivisie partner. No technology platform, proprietary software, AI/ML capability, patents, or regulatory actions are disclosed in the source material.

Name

Excelsior Rotterdam

Legal name

SBV Excelsior

Website

https://excelsiorrotterdam.nl

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

Excelsior Rotterdam is a Dutch professional football club founded in 1902, competing in the men's Eredivisie and women's Vrouwen Eredivisie from Stadion Woudestein, serving fans, corporate hospitality clients, and youth academy players through ticket sales, sponsorships, and Business Seats packages.

Ownership category

akta.pro rank

Product category

Professional Sports Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industry

Collegiate & Scholastic Tournament Organizers (MPAKADAG)

Keywords

• Professional football club
• Matchday ticket sales
• Corporate hospitality services
• Sports sponsorship packages
• Club merchandise sales

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from matchday tickets for Eredivisie and Keuken Kampioen Divisie matches at Stadion Woudestein. Individual match tickets sold through tickets.excelsiorrotterdam.nl.
2. Sponsorship & Business Partnerships: Revenue from corporate sponsors including main partners like Heineken, stadium naming rights, kit sponsors, and over 150+ partner companies listed in the sponsor guide. Includes Business Seats, hospitality packages, and advertising exposure.
3. Business Seats & Hospitality: Premium seating packages sold to businesses including Business Seats, 1902 Seats, Luxe Business Seats, and Directors Seats. All packages include access to Nsecure Lounge with all-inclusive arrangement, parking, and networking opportunities.
4. Merchandise & Fanshop: Sale of club merchandise including kits, apparel, and accessories through the official fanshop and online channels.
5. Broadcasting Rights: Revenue from Eredivisie broadcasting rights and media agreements for live match coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Excelsior Rotterdam is a professional Dutch football club (SBV Excelsior) that competes in the Eredivisie (men's first team) and Vrouwen Eredivisie (women's first team), and operates an extensive youth academy. The club earns revenue primarily through matchday ticket sales, corporate hospitality (Business Seats in four tiers), sponsorship and advertising partnerships with over 150 companies, club merchandise sales via the fanshop, and Eredivisie broadcasting rights. Home matches are played at Stadion Woudestein in Rotterdam, with the venue also rented for corporate and private events.

Product overview

Excelsior Rotterdam is a professional football club offering a multi-tiered portfolio of products and services centered around its men's and women's football teams, youth academy, and stadium operations. The club's core offering is its competitive football (Eredivisie and Keuken Kampioen Divisie for men, Vrouwen Eredivisie for women). The club complements its sporting product with business hospitality packages including Business Seats (four tiers: Business Seats, 1902 Seats, Luxe Business Seats, Directors Seats), the Nsecure Lounge, and the Excelsior Business Club and Young Business Club networking programs. Additional offerings include the Kidsclub de Woudies for young supporters, the Excelsior Foundation for community engagement, Excelsior Events for venue rentals, and content products including the Excelsior Podcast and Magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Excelsior Men's First Team Professional men's football team competing in the Eredivisie (top Dutch league) and Keuken Kampioen Divisie (second tier); the core sporting product of the club.
• Excelsior Women's Team Professional women's football team competing in the Vrouwen Eredivisie (Women's Eredivisie), with its own coaching and management staff.
• Youth Academy Youth development program offering competitive teams from Under-13 to Under-21, including MO17 (girls' youth) and talent development squads, producing professional footballers.
• Business Seats Premium corporate hospitality seating package at Stadion Woudestein offered in four tiers (Business Seats, 1902 Seats, Luxe Business Seats, Directors Seats), all including Nsecure Lounge access, all-inclusive catering, parking, and networking; sold on multi-year annual subscriptions.
• Matchday Ticket Sales Individual match tickets, season tickets, and away match tickets for Eredivisie and Keuken Kampioen Divisie matches, sold through the official ticket portal tickets.excelsiorrotterdam.nl.
• Official Fanshop Physical and online store selling club merchandise including home and away kits, apparel, accessories, and memorabilia such as the Home Kit 2026-2027 and Away Kit 2026-2027 collections.
• Sponsorship & Advertising Packages Corporate sponsorship agreements including main partner status (e.g., Heineken), stadium naming rights, kit sponsors, advertising exposure, and over 150 partner companies in the sponsor network.
• Excelsior Events (Venue Hire) Event venue services at Stadion Woudestein and other locations for corporate and private events, managed through the excelsiorevents.nl platform.
• Excelsior Business Club Business networking membership club connecting companies through sponsorship, corporate hospitality, and matchday networking opportunities at Stadion Woudestein.
• Home Kit 2026-2027 New home kit for the 2026-2027 football season released by the club, featuring the traditional home colors; sold via the official Fanshop.
• Away Kit 2026-2027 New away kit for the 2026-2027 football season, featuring a design inspired by the Kralingen neighborhood; sold via the official Fanshop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, core and minor.

• HeinekenmajorGTM or Marketing PartnerMajor sponsor of Excelsior Rotterdam. Heineken branding appears on club communications and is featured as a top-level partner in the sponsor hierarchy.
• DSW ZorgverzekeraarmajorGTM or Marketing PartnerHealth insurance provider and major sponsor of Excelsior Rotterdam, prominently featured among official sponsors.
• DHL Parcel (Netherlands) BVcoreGTM or Marketing PartnerLogistics partner providing delivery and shipping services, featured as an official sponsor of the club.
• QuookercoreGTM or Marketing PartnerDutch kitchen appliance manufacturer specializing in boiling water taps. Family company based in Ridderkerk, founded by Henri Peteri in 1970.
• Nsecure BVcoreGTM or Marketing PartnerAccess and security management specialist based in Barendrecht. Provides the Nsecure Lounge at Stadion Woudestein for Business Seat holders, offering hospitality and security services.
• CARU ContainerscoreGTM or Marketing PartnerEuropean market leader in container sales, rental, and leasing based in Rotterdam. Operates across 200+ depots worldwide.
• StebrucoreGTM or Marketing PartnerConstruction and development company, prominent sponsor in the partner listings.
• Belisol GoudaminorGTM or Marketing PartnerWindows and doors company from Gouda, listed among official sponsors.
• Cordeel Nederland BVminorGTM or Marketing PartnerConstruction company, sponsor of Excelsior Rotterdam.
• STONEminorGTM or Marketing PartnerSponsor with branding in partner listings.
• Focus on ImpactminorGTM or Marketing PartnerReal estate investment company, sponsor of the club.
• VintusminorGTM or Marketing PartnerSponsor partner listed among official sponsors.
• SeegerminorGTM or Marketing PartnerSponsor partner, new addition as of February 2026.
• ZPRESS SportminorGTM or Marketing PartnerSports-focused sponsor, listed among official partners.
• Beercoo SchoonmaakgroepminorGTM or Marketing PartnerCleaning services company, sponsor of Excelsior Rotterdam.
• Excelsior FoundationcoreStrategic or Co-development PartnerSeparate foundation organization (excelsiorfoundation.nl) focused on community engagement and social programs, aligned with the club's community mission.
• Excelsior EventscoreStrategic or Co-development PartnerEvent management arm of the club (excelsiorevents.nl) organizing events at Stadion Woudestein and managing venue hire.
• Sportclub ExcelsiorminorStrategic or Co-development PartnerAmateur football club and partner organization, with facilities adjacent to Stadion Woudestein.
• ING Bank NVminorGTM or Marketing PartnerMajor Dutch bank and head sponsor of the KNVB. Listed as partner of Excelsior with local Rotterdam contact team.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Feyenoord Rotterdam: Feyenoord is the dominant professional football club in Rotterdam, competing in the Eredivisie and sharing the same metropolitan market. Both clubs operate from Rotterdam with overlapping sponsor pools, talent pipelines, and fan bases — making it the single most directly comparable competitor for Excelsior.
• Sparta Rotterdam: Sparta Rotterdam is another professional Eredivisie/Keuken Kampioen Divisie club based in the same city as Excelsior. Both compete for the Rotterdam football fan base, regional sponsorships, and youth talent — a direct city rival with a similar mid-tier commercial profile.
• ADO Den Haag: ADO Den Haag is a Dutch professional football club of similar scale to Excelsior, operating in the Randstad region with comparable sponsorship, ticketing, and youth academy structures. Comparable as a small-to-mid market Eredivisie/Keuken Kampioen Divisie operator.
• FC Dordrecht: FC Dordrecht is a Dutch second-tier professional club that recently transacted with Excelsior (selling Daniël van Vianen). It is a direct comparable on scale, market positioning, and player trading activity within the Dutch professional football ecosystem.
• RKC Waalwijk: RKC Waalwijk is a small-market Eredivisie club with a similar operating profile to Excelsior — competing on a limited budget, relying on a regional sponsor base and player trading. Closely comparable as a same-tier Eredivisie operator.
• SC Heerenveen: SC Heerenveen is a mid-market Eredivisie club with a long-standing youth academy tradition and regional sponsor base — closely mirroring Excelsior's operating model of cultivating youth talent and regional B2B partnerships.
• FC Groningen: FC Groningen is a regional Dutch professional football club with comparable scale to Excelsior, similar revenue mix (tickets, sponsorships, broadcasting, hospitality), and a strong academy identity — making it a structurally comparable peer.
• Willem II: Willem II is a Tilburg-based Dutch professional football club of similar scale to Excelsior, with comparable sponsorship breadth, ticketing model, and stadium-based hospitality operations. Directly comparable on size and commercial structure.
• SC Cambuur: SC Cambuur is a regional Dutch professional football club with a similar market position to Excelsior — small-city team competing at Eredivisie/Keuken Kampioen Divisie level with a community-focused identity and limited stadium capacity.
• Vitesse: Vitesse is a Dutch Eredivisie/Keuken Kampioen Divisie club with comparable scale, similar revenue mix, and a comparable stadium-based commercial model — making it a structurally relevant peer in the mid-to-lower tier of Dutch professional football.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/excelsiorrdam
• YouTubeyoutube.nl/sbvexcelsior
• Facebookfacebook.com/excelsiorrdam
• LinkedInlinkedin.com/company/excelsiorrotterdam
• Instagraminstagram.com/excelsiorrdam
• TikToktiktok.com/@excelsiorrdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelsior Rotterdam