VV UNO Hoofddorp
VV UNO Hoofddorp is a Dutch amateur football association operating from Sportpark de Deugd, serving approximately 38 youth, senior, and veteran teams through KNVB-affiliated competition. Revenue derives from membership fees, tiered local sponsorships, technical training add-ons, and apparel.
- Company typePrivate
- Founded2007
- HeadquartersHoofddorp, Noord-Holland, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VV UNO Hoofddorp does
VV UNO Hoofddorp is a Dutch amateur football association (voetbalvereniging) operating from Sportpark de Deugd at Bennebroekerweg 600 in Hoofddorp, Netherlands. Founded as a member-governed association, the club fields approximately 38 teams spanning the full age spectrum — from youth categories JO6 through JO19, to senior teams (including a first team recently promoted to the Dutch fourth class), over-23, and veteran divisions (35+ and 40+). Operations are anchored in KNVB-affiliated competition structures and use the KNVB Wedstrijdzaken app for match administration, with member onboarding handled through the SLAM registration platform and fee collection via Nikki.
The business model is multi-stream: primary revenue derives from age-tiered annual membership subscriptions (€100-€412 per player, season 2026-2027) supplemented by a €25 one-time registration fee, a €125 voluntary contribution (refundable against 8 volunteer hours), a four-tier corporate sponsorship program (Brons €300 through Blauw €5,000 per season, sold by three dedicated account managers), and add-on services including SKsoccerpassion technical training (€15/session or €70/5-session block) and mandatory club clothing sales through Clubkledingwinkel. The club supports accessibility through partnerships with ING's 'Niemand buitenspel' program, Jeugdfonds Sport & Cultuur, and Stichting Leergeld.
VV UNO operates as a community-led organization with a volunteer-heavy structure, a vacant chairperson position, and an officer team covering secretary, treasurer, head of training, head of youth academy, and match secretary functions. Technology infrastructure is modest: standard KNVB systems, third-party payment and registration platforms, and a basic AI chatbot (Bruno) on the website. The club's 40+ named sponsors and its organization of the Happy Kids Toernooi youth tournament (August 2026) reflect an expanding commercial and event footprint within the local Haarlemmermeer market.
VV UNO Hoofddorp firmographics
Firmographics- Name
- VV UNO Hoofddorp
- Legal name
- vv UNO
- Website
- https://vvuno.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VV UNO Hoofddorp is a Dutch amateur football association operating from Sportpark de Deugd, serving approximately 38 youth, senior, and veteran teams through KNVB-affiliated competition. Revenue derives from membership fees, tiered local sponsorships, technical training add-ons, and apparel.
- Ownership category
- akta.pro rank
VV UNO Hoofddorp industry classification
Industry- Product category
- Amateur Football Club / Community Sports Services
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where VV UNO Hoofddorp is headquartered
LocationHeadquarters
- HQ city
- Hoofddorp, Noord-Holland
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
VV UNO Hoofddorp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership fees collected from players of all age categories. Fees are age-based (not team-based) and determined annually by the General Members' Meeting (ALV). The club uses Nikki for payment collection via iDEAL, automatic direct debit, or installment plans.
- Sponsorship Packages: Four-tiered sponsorship program: Brons (€300/season), Zilver (€600/season with field board), Goud (€1,100/season with field board and doek), and Blauw (€5,000/season with premium signage including sticker, flag, and board on Bennebroekerweg). Benefits include website, social media, newsletter, and narrowcasting visibility.
- Technical Training Programs: Supplementary football training sessions provided by SKsoccerpassion. Single sessions cost €15, with a 5-session block available for €70. Targeted at youth players aged 6-16 years.
- Club Clothing and Merchandise: Club uniforms and training gear sold through the Clubkledingwinkel. Includes mandatory club kit (training suit, rain jacket, training attire, match attire), with players required to wear club attire during matches.
- Registration Fee: One-time registration fee of €25 charged upon joining, invoiced after enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Youth JO6-JO7 (born 2020-2021) |
| Subscription | Annual | Youth JO8-JO11 (born 2016-2019) |
| Subscription | Annual | Youth JO12-JO15 (born 2012-2015) |
| Subscription | Annual | Youth JO16-JO19 (born 2008-2011) |
| Subscription | Annual | Senioren (born 2007 and earlier) |
| Subscription | Annual | Zaalvoetbal (Indoor football) Senioren |
| Subscription | Annual | Zaal + Veldvoetbal Senioren |
| Subscription | Annual | 35+ and 40+ Veterans |
| Subscription | Pay-as-you-go | Technical Training - Single Session |
| Subscription | Pay-as-you-go | Technical Training - 5-Session Block |
| Subscription | Annual | Sponsorship - Brons Package |
| Subscription | Annual | Sponsorship - Zilver Package |
| Subscription | Annual | Sponsorship - Goud Package |
| Subscription | Annual | Sponsorship - Blauw Package |
| One time/ perpetual license | Pay-as-you-go | Registration Fee |
| Subscription | Annual | Vrijwilligersbijdrage (Voluntary Contribution) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
VV UNO Hoofddorp product offering
Product offeringCore offering
VV UNO is an amateur football association providing organized football membership, team training, and KNVB league competition for approximately 38 teams across youth (JO6-JO19), senior, and veteran (35+/40+) age groups in Hoofddorp, Netherlands. Beyond core membership, the club sells four-tiered local sponsorship packages, mandatory club apparel through the Clubkledingwinkel, and supplementary technical training via the SKsoccerpassion partnership, while operating from the 3-field Sportpark de Deugd facility.
Product overview
VV UNO Hoofddorp is an amateur football club offering a unified membership experience centered around football participation. The core offering is football club membership, which includes structured team training programs and match participation. The club supplements this with partner services including SKsoccerpassion technical training, sports physiotherapy support, and official club clothing through Clubkledingwinkel. Additionally, the club offers four-tiered sponsorship packages (Brons, Zilver, Goud, vv UNO Blauw) providing advertising visibility to local businesses. The club also participates in the ING Niemand Buitenspel program to support members with financial difficulties.
Differentiator
Problem solved
Functional benefit
Brands
- SKsoccerpassion: A football skills training program operated by Sisqo and Kyan Lever, offering technical training sessions for youth players of vv UNO. Sessions run on Wednesday, Friday, and Sunday at Sportpark de Deugd.
Products and services
- Football Club Membership
- SKsoccerpassion Technical Training
- Sponsorship Packages (Ondernemersclub)
- Club Apparel (Clubkledingwinkel)
- Sports Medical Support (Fysio Cura Plaza)
- ING Niemand Buitenspel Financial Inclusion Program
- Happy Kids Toernooi Youth Tournament
Companies that use VV UNO Hoofddorp
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
VV UNO Hoofddorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
VV UNO Hoofddorp partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ING (Nederlandse地和 Bank)coreING serves as the main sponsor through the 'Niemand buitenspel' (No one offside) program, which supports amateur football nationally. The program provides financial assistance connections for families who cannot afford membership fees, directing them to local and national support services. ING also supports the club through sponsorship packages and promotes the club's image as community-focused.
- Fysio Cura PlazacoreMedical support partner providing physiotherapy services to club members. Nino Scheer and Raphael Eelman serve as dedicated physiotherapists for vv UNO, offering sports medical guidance and injury prevention/treatment services.
- SKsoccerpassioncoreTechnical training partner founded by former vv UNO members Sisqo Lever (Almere City) and Kyan Lever (Telstar). Provides supplementary football training for youth aged 6-16 years through Wednesday, Friday, and Sunday sessions at Sportpark de Deugd. Training sessions cost €15 per session or €70 for a 5-session block, with maximum 10 children per session.
- KNVB (Koninklijke Nederlandse Voetbalbond)coreNational football federation governing body. UNO is officially affiliated and participates in KNVB-organized competitions. The club uses KNVB systems for match administration (Wedstrijdzaken app) and player registration (spelerspas).
- Jeugdfonds Sport & CultuurminorYouth Sports and Culture Fund that pays membership fees and equipment costs for children from families without sufficient financial means. The club promotes this fund to help ensure all children can participate regardless of financial circumstances.
- Stichting LeergeldminorFoundation that provides financial support for children's participation in sports and culture, including membership fees and club clothing costs. Works with intermediaries (schools, social services) to process applications.
- ClubkledingwinkelminorThird-party online store for purchasing mandatory club clothing and uniforms. Members must order club attire to be eligible for match play.
Scale indicators5 records
Recent moves6 records
VV UNO Hoofddorp competitors and assessment
Company assessmentBroad incumbents
- Quick Boys (Katwijk): Well-known larger amateur club in the Dutch KNVB pyramid with extensive youth academy, multi-team setup, and significantly larger sponsor base; comparable operating model but materially larger scale.
- ASWH: Established amateur football club with full youth development pyramid and tiered sponsorship packages; a useful benchmark for sponsorship monetization and senior-team competitive positioning.
- FC Lisse: Amateur club with deep youth academy and KNVB-affiliated senior teams; comparable in product offering and member-based association structure.
- Ter Leede: Amateur club competing in the same KNVB regional structure with comparable team-count and youth-academy approach, useful for benchmarking promotion economics.
- SteDoCo: Amateur club with structured youth programs, multiple senior squads, and a comparable community-led sponsorship and volunteer framework.
Others
- KNVB (Royal Netherlands Football Association): National federation that governs the competition pyramid vv UNO competes in; not a competitor but the ecosystem enabler (match administration, licensing, competition structure) for vv UNO's operations.
- Jeugdfonds Sport & Cultuur: National foundation that subsidizes youth sports participation for lower-income families; partner/funder rather than competitor, but central to vv UNO's financial-inclusion value proposition.
Direct peers
- HBC Heemstede: Nearby amateur football club in the Haarlemmermeer/Heemstede region fielding youth and senior KNVB teams; competes with vv UNO for talent and local sponsorship visibility.
- RKSV Nijenrode: Amateur football club operating in the same Noord-Holland KNVB district, with comparable youth-development pyramid and local business sponsorship model.
- SV Hoofddorp: Local amateur football club based in the same city of Hoofddorp, competing directly with vv UNO for the same pool of youth and senior players, sponsors, and volunteers in the same KNVB competition pyramid.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VV UNO Hoofddorp social profiles
Digital presenceVV UNO Hoofddorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
VV UNO Hoofddorp leadership team
Management profileNumber of profiles
Profiles7 records
VV UNO Hoofddorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VV UNO Hoofddorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VV UNO Hoofddorp
What does VV UNO Hoofddorp do?
VV UNO is an amateur football association providing organized football membership, team training, and KNVB league competition for approximately 38 teams across youth (JO6-JO19), senior, and veteran (35+/40+) age groups in Hoofddorp, Netherlands. Beyond core membership, the club sells four-tiered local sponsorship packages, mandatory club apparel through the Clubkledingwinkel, and supplementary technical training via the SKsoccerpassion partnership, while operating from the 3-field Sportpark de Deugd facility.
Is VV UNO Hoofddorp a public or private company?
VV UNO Hoofddorp is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VV UNO Hoofddorp founded?
VV UNO Hoofddorp was founded in 2007. It employs 11 to 50 people.
Where is VV UNO Hoofddorp based?
VV UNO Hoofddorp is headquartered in Hoofddorp, Noord-Holland, Netherlands, in the Europe region.
How does VV UNO Hoofddorp make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship Packages, technical Training Programs, club Clothing and Merchandise and registration Fee.
Who are VV UNO Hoofddorp's main competitors?
Broad incumbents on record are Quick Boys (Katwijk), ASWH, FC Lisse, Ter Leede and SteDoCo. Others are KNVB (Royal Netherlands Football Association) and Jeugdfonds Sport & Cultuur. Direct peers are HBC Heemstede, RKSV Nijenrode and SV Hoofddorp.
Does VV UNO Hoofddorp have an API?
No public API is recorded for VV UNO Hoofddorp.
What industry is VV UNO Hoofddorp in?
VV UNO Hoofddorp's product category is Amateur Football Club / Community Sports Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 7997.