V Wine Cellar
V Wine Cellar is a privately held Yountville, Napa Valley wine bar, retail shop, and wine club operator founded in 2006, offering several thousand wine selections, four subscription tiers, private tastings, and event hosting to wine enthusiasts, collectors, and tourists.
- Company typePrivate
- Founded2006
- HeadquartersYountville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What V Wine Cellar does
V Wine Cellar is a privately held wine bar, retail shop, and wine club operator headquartered at 6525 Washington Street in Yountville, Napa Valley, California, founded in 2006. The company occupies over 4,000 square feet of combined lounge, tasting, private dining, outdoor cigar patio, and retail space, and claims the most extensive wine selection in Napa Valley with several thousand bottlings from around the world. Its operations are organized around four pillars: a wine bar offering 25 wines by the glass, an in-store and online wine retail operation (shipping to 21+ U.S. states), four tiers of recurring wine club subscriptions, and a portfolio of private experience products including private tastings ($225/guest), private events for up to 150 guests, champagne sabering, cigar service, and artisan cheese pairings.
The company's revenue model combines transactional retail sales, recurring subscription revenue from wine clubs priced at $125 to $425 per quarterly shipment, experiential and event revenue, and ancillary services including cellar appraisal and acquisition (purchasing wine collections from sellers with no seller fees), a mobile sommelier service ("V Cellar on the Road"), and Napa Valley concierge services. It serves a hybrid customer base of wine enthusiasts and collectors, Napa Valley tourists, private event hosts, and wine collection sellers, with no proprietary technology platform and no AI/ML capability disclosed. Distribution occurs through the physical Yountville location, the shop.vwinecellar.com e-commerce storefront, home-delivered wine club shipments, on-premise private event hosting, and the mobile sommelier channel.
V Wine Cellar is partner-owned, with identified partners Larry Shupnick (six decades of hospitality experience and wine competition judging) and Scott Lewis (food and beverage management background, partner and manager). The company has no disclosed institutional investors, parent entities, funding rounds, or subsidiaries, and operates as a single-location business with a small team of 7 employees. Marketing relies on word-of-mouth from local winemakers, social media presence on Facebook and Instagram, an email newsletter, and experiential events rather than paid acquisition channels.
V Wine Cellar firmographics
Firmographics- Name
- V Wine Cellar
- Legal name
- V Wine Cellar
- Website
- https://vwinecellar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- V Wine Cellar is a privately held Yountville, Napa Valley wine bar, retail shop, and wine club operator founded in 2006, offering several thousand wine selections, four subscription tiers, private tastings, and event hosting to wine enthusiasts, collectors, and tourists.
- Ownership category
- akta.pro rank
V Wine Cellar industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where V Wine Cellar is headquartered
LocationHeadquarters
- HQ city
- Yountville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
V Wine Cellar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Wine Retail Sales: One-time purchases of individual bottles and cases through the physical wine shop and online store. The shop offers several thousand wine selections from around the world.
- Wine Club Subscriptions: Recurring quarterly or per-shipment wine club memberships delivering curated wines to members' doors. Four tiers available: Cult Club ($425/shipment), V Cult Club ($375/shipment), V Six Bottle Club ($235/shipment), and V Three Bottle Club ($125/shipment).
- Wine Bar and Tasting Experiences: Revenue from wine by the glass service (25+ wines available), private tasting experiences ($225 per guest for Cult Wines experience), and champagne sabering experiences.
- Private Event Venue Rental: Rental of private dining room and outdoor spaces for events including weddings, rehearsal dinners, corporate events, and release parties. Seating for up to 50 (formal dining) or 150 (reception-style).
- Cellar Appraisal and Acquisition Services: V Wine Cellar purchases wine collections from sellers, appraising collections based on market conditions and making offers with no seller fees.
- Concierge Services: On-site sommelier visits to customers' homes and concierge services arranging transportation, winery visits, lodging, and dining reservations in Napa Valley.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Cult Club - Most exclusive tier featuring rare, high-demand Napa wines |
| Subscription | Multi-year contract | V Cult Club - Curated premium wine selections |
| Subscription | Multi-year contract | V Six Bottle Club - Mid-tier curated wine selection |
| Subscription | Multi-year contract | V Three Bottle Club - Entry-level curated wine selection |
| Unit Pricing | Pay-as-you-go | Cult Wines & Rising Stars Tasting Experience |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
V Wine Cellar product offering
Product offeringCore offering
V Wine Cellar is a Yountville-based wine bar and retail shop that sells several thousand wine bottlings from around the world, serves 25 wines by the glass, and operates four subscription wine clubs (Cult Club, V Cult Club, V Six Bottle Club, V Three Bottle Club). It complements these core offerings with private tasting experiences, private event hosting, champagne sabering, and ancillary services such as cellar appraisal/acquisition, mobile sommelier visits, and Napa Valley concierge services.
Product overview
V Wine Cellar is a wine boutique retailer and wine bar in Yountville, Napa Valley. The core offering combines wine retail (with thousands of bottles from around the world), a wine bar with 25 wines by the glass, and four wine club membership tiers (Cult Club, V Cult Club, V Six Bottle Club, V Three Bottle Club). These are complemented by private tasting experiences, private event hosting, champagne sabering, cigar service, and artisan cheese service. Additional services include cellar appraisal and acquisition, the V Cellar on the Road mobile sommelier service, and general concierge services for Napa Valley visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Shop / Wine Retail Retail store offering thousands of wine bottlings from around the world, including classic labels and small-production wines. Customers can purchase in-store at the Yountville location or online via shop.vwinecellar.com with shipping to 21+ US states and 21+ age verification.
- Wine Bar Wine bar at the Yountville location serving 25 wines by the glass, including classic labels (Napanook, Caymus, Duckhorn, Stags Leap Wine Cellars, Rombauer) and off-the-beaten-path small wine projects, with small plates of gourmet charcuterie and cheese. Open daily 11am-7pm.
- Cult Club Wine Subscription Top-tier quarterly wine club featuring the most sought-after wines in Napa Valley from all-star winemakers. Includes concierge service, special pricing on reorders, 10% off store purchases, and personal sommelier insights. Priced at $425 per shipment.
- V Cult Club Wine Subscription
- V Six Bottle Club Wine Subscription Mid-tier wine club delivering 6 bottles per shipment representing the spirit of good living. Each selection is paired with sommelier notes and culinary pairings. Priced at $235 per shipment.
- V Three Bottle Club Wine Subscription Introductory wine club delivering 3 bottles of interest from the progressive cellar. Priced at $125 per shipment.
- Private Wine Tastings Private tastings hosted in the cellar exploring California wines with a focus on small-production wines rarely available elsewhere. The Cult Wines & Rising Stars experience features 6 wines over 90 minutes at $225 per guest (minimum 2 guests), including gourmet local provisions, available by appointment only.
- Private Events Private event space accommodating 50 guests for formal dining and up to 150 for receptions and release parties, with access to 4,000+ bottlings from around the world and custom culinary menus paired with wines chosen by the guest.
- Champagne Sabering Experience
- Cellar Appraisal and Acquisition Service
- V Cellar on the Road (Mobile Sommelier)
- Napa Valley Concierge Services
Quantifiable outcome
- Over 4,000 square feet of lounge, tasting, and retail space
- +2 more outcomes
Companies that use V Wine Cellar
Customer profileSegments4 records
Ideal customer profiles4 records
V Wine Cellar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
V Wine Cellar partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
V Wine Cellar competitors and assessment
Company assessmentDirect peers
- Wine.com: Largest U.S. online wine retailer with broad selection, a wine club, and gift experiences. Comparable to V Wine Cellar's e-commerce store and subscription business.
- V. Sattui Winery: St. Helena, Napa Valley winery and marketplace combining retail wine sales, by-the-glass service, and on-premise hospitality — the closest analog to V Wine Cellar's wine-shop-plus-tasting-room model in Napa.
- Sherry-Lehmann Wine & Spirits: Iconic New York wine shop offering deep curated inventory, sommelier service, and wine education — a comparable destination wine-retail experience for serious collectors and enthusiasts.
- K&L Wine Merchants: California-based wine retailer with curated deep inventory, in-store tasting, and a strong online store. Comparable as a multi-channel wine merchant serving enthusiasts seeking rare and allocated bottles.
- WSJ Wine: Subscription wine club delivering curated bottles, with overlapping value proposition to V Wine Cellar's V Six Bottle and V Three Bottle tiers at lower price points.
- California Wine Club: Long-running curated wine-of-the-month subscription club. Directly comparable to V Wine Cellar's four wine club tiers in business model and recurring-revenue mechanics.
Emerging players
- Bright Cellars: Subscription-based wine club using data-driven curation. Competes for the same subscription customer that V Wine Cellar's lower tiers target, though without the premium Napa-cult angle.
- B Cellars: Napa Valley winery with a strong tasting-room experience and allocated wines. Comparable as a small Napa producer whose cult-style allocation model overlaps with V Wine Cellar's rare-wine positioning.
Broad incumbents
- Total Wine & More: Largest U.S. specialty retailer of wine, beer, and spirits. Represents the broad-incumbent competitive alternative for retail wine buyers who do not require the curated Napa-cult experience.
- BevMo!: California-focused multi-category alcohol retailer with broad wine selection and in-store tasting. Competes for casual wine-buying customers in the same West Coast geography as V Wine Cellar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
V Wine Cellar social profiles
Digital presenceV Wine Cellar financial estimates
Financial estimateRevenue estimate
Valuation estimate
V Wine Cellar leadership team
Management profileNumber of profiles
Profiles2 records
V Wine Cellar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V Wine Cellar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V Wine Cellar
What does V Wine Cellar do?
V Wine Cellar is a Yountville-based wine bar and retail shop that sells several thousand wine bottlings from around the world, serves 25 wines by the glass, and operates four subscription wine clubs (Cult Club, V Cult Club, V Six Bottle Club, V Three Bottle Club). It complements these core offerings with private tasting experiences, private event hosting, champagne sabering, and ancillary services such as cellar appraisal/acquisition, mobile sommelier visits, and Napa Valley concierge services.
Is V Wine Cellar a public or private company?
V Wine Cellar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V Wine Cellar founded?
V Wine Cellar was founded in 2006. It employs 1 to 10 people.
Where is V Wine Cellar based?
V Wine Cellar is headquartered in Yountville, United States, in the North America region.
How does V Wine Cellar make money?
Six revenue lines are on record. Wine Retail Sales are the primary driver. The others are wine Club Subscriptions, wine Bar and Tasting Experiences, private Event Venue Rental, cellar Appraisal and Acquisition Services and concierge Services.
Who are V Wine Cellar's main competitors?
Direct peers on record are Wine.com, V. Sattui Winery, Sherry-Lehmann Wine & Spirits, K&L Wine Merchants, WSJ Wine and California Wine Club. Emerging players are Bright Cellars and B Cellars. Broad incumbents are Total Wine & More and BevMo!.
Does V Wine Cellar have an API?
No public API is recorded for V Wine Cellar.
What industry is V Wine Cellar in?
V Wine Cellar's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 445320.