Vyfy Wellness Club

What Vyfy Wellness Club does

Vyfy Wellness Club (also styled VyFy Wellness Club / VyFy Wellness Center) is a single-location, direct-to-consumer wellness center operating at 106 Watterson Trail, Louisville, KY 40243, founded in 2021 with approximately 5 employees. The business delivers non-invasive, drug-free therapies to local consumers, including full-body and localized cryotherapy, infrared sauna with red light panels and chromotherapy, float therapy, cold plunge, mild hyperbaric oxygen therapy, red light photobiomodulation, vibroacoustic therapy, and pulsed electromagnetic field (PEMF) therapy. The flagship offering is the Core Vitality Therapy (CVT) Pod, which combines six modalities — PEMF, Avacen, LZR red-light, vibro-acoustics, BrainTap, and Normatec compression — into a single 30-minute session, with proprietary-style stacking protocols pairing HBOT with PEMF and vibroacoustics with PEMF.

The technology stack is composed of third-party hardware (FDA 510(k)-cleared Nova HD+ PEMF, AuraWell PEMF, MagnaWave-compatible systems, Echo red light panel, BrainTap neurostimulation, Avacen, Normatec) operated by trained Wellness Technicians, with customer-facing booking delivered via the Vagaro SaaS platform and a branded iOS/Android app. No proprietary software IP, patents, or trademarks are disclosed.

The business model is multi-stream: per-session pricing at $55/service, tiered service-plan subscriptions at $275/month (2 services/day) and $375/month (3 services/day) with a 3-month minimum and auto-renew, a $20/month Vyfy Membership conferring 10% discounts plus a free cryotherapy and nutrient injection, prepaid 10-session packages at $200, and specialty services priced at $30-$100+ (IV infusions, injections, Fire & Ice therapy, esthetics). Go-to-market is content-led (educational blog, Facebook/Instagram) with customer testimonials, free first-time consultations, and complimentary trial sessions as the primary acquisition mechanism. Customer segments are individual local consumers across three personas — general health-conscious individuals, athletes/fitness enthusiasts, and holistic health seekers — with no B2B, enterprise, or institutional revenue disclosed.

Name

Vyfy Wellness Club

Legal name

VyFy Wellness Club

Website

https://vyfyky.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vyfy Wellness Club is a single-location Louisville, Kentucky wellness center offering non-invasive therapies including cryotherapy, infrared sauna, PEMF, hyperbaric oxygen, float therapy, and red light therapy to local individual consumers via memberships, service plans, and per-session pricing.

Ownership category

akta.pro rank

Product category

Wellness and Alternative Therapy Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Wellness therapy services
• Cryotherapy treatments
• Infrared sauna therapy
• Float therapy
• Hyperbaric oxygen therapy

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Single Session Services: Individual wellness treatments purchased per session at $55/service for services like Full Body Cryotherapy, Cold Plunge, and Localized Cryotherapy. Services available in 30/60/90 minute sessions.
2. Monthly Membership Plans: Two Services/Day plan at $275/month and Three Services/Day plan at $375/month. Both require 3-month minimum commitment with auto-renew and allow combining selected services for 60 or 90-minute sessions.
3. Package Purchases: Prepaid bundles of 10 services for $200, expiring in 3 months. Includes access to Full Body Red Light Panel, Float Therapy, Red Light Sauna, Hyperbaric Oxygen Chamber, and Core Vitality Therapy.
4. Vyfy Membership: $20/month subscription providing 10% off all services and products, exclusive access to membership events, and FREE Nutrient Boost Injection AND Full Body Cryotherapy session.
5. Specialty Services: Premium treatments including IV Infusion Therapy ($100+), Nutrient Boost Injections ($30), and Fire & Ice Therapy ($75). Esthetic services also available.
6. Consultation Services: Free first-time consultations and complimentary initial assessments to drive customer acquisition and treatment plan development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vyfy Wellness Club operates a physical wellness center in Louisville, KY delivering non-invasive, drug-free therapeutic services such as cryotherapy, infrared sauna, float therapy, hyperbaric oxygen, PEMF, vibroacoustic therapy, red light panels, IV infusions, and injections. Its flagship integrated offering, the Core Vitality Therapy (CVT) Pod, combines six technologies into a single 30-minute session targeting pain, stress, aging, and recovery. Services are sold per session, via prepaid packages, or through monthly membership plans.

Product overview

Vyfy Wellness Club operates as a wellness center offering a portfolio of physical and mental health therapies centered on non-invasive wellness technologies. The core offering is the Core Vitality Therapy (CVT) Pod, which combines six technologies (PEMF, Avacen, LZR red-light, vibro-acoustics, BrainTap, and compression) into a single session. Adjacent to the CVT pod, the company offers stand-alone core therapies including Full Body Cryotherapy, Infrared Sauna (with red light and chromotherapy), Float Therapy, Cold Plunge, Localized Cryotherapy, Full Body Red Light Panel, Hyperbaric Oxygen Chamber, and Wave Oasis Chair & Mat. The product line also includes retail technology products (ROC Redlight, Nova HD+ PEMF, AuraWell) available for purchase or home use. Specialty services encompass IV Infusion Therapy, Nutrient Boost Injections, Fire & Ice Therapy, Esthetic Services, and Integrative Coaching. The architecture is organized as a unified service model where individual therapies can be purchased as single sessions or bundled through membership plans, with the CVT pod serving as the flagship integrated technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Vitality Therapy (CVT) Pod

Quantifiable outcome

• Burn 500-800 calories in just 2-3 minutes of whole body cryotherapy
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Remedy Place: Social wellness club combining recovery modalities (cryotherapy, infrared sauna, hyperbaric) with community programming and memberships — a direct conceptual peer to Vyfy's 'wellness club' positioning.
• iCRYO: Franchised cryotherapy and wellness studio network offering whole-body cryotherapy, infrared sauna, IV therapy, and compression — closely matches Vyfy's core modality stack and membership-driven retail model.
• Restore Hyper Wellness: National franchise offering multi-modality wellness services including cryotherapy, IV drip therapy, infrared sauna, red light therapy, and hyperbaric oxygen — directly comparable in service mix, D2C membership model, and integrated-wellness positioning.
• Next Health: Premium wellness and longevity center offering IV therapy, hyperbaric oxygen, cryotherapy, and hormone optimization — directly comparable in its biohacking/longevity positioning and premium membership pricing.
• Chill Cryotherapy: Multi-location cryotherapy and recovery studio with a comparable modality stack including whole-body cryotherapy, infrared sauna, and compression therapy for athletes and wellness consumers.

Regional players

• The NOW Massage: Membership-based boutique massage concept targeting wellness consumers; comparable in D2C membership positioning for premium wellness, though narrower in modality offering than Vyfy.
• Hand & Stone Massage and Facial Spa: Membership-based spa franchise offering massage, facials, and esthetic services; comparable in subscription-driven spa economics but lacks Vyfy's cryotherapy/PEMF technology stack.

Emerging players

• StretchLab: Franchised assisted-stretching and recovery concept overlapping with Vyfy's recovery and mobility customer base, though focused on stretching rather than the full modality stack.

Broad incumbents

• QC Kinetix: National regenerative-medicine clinic franchise offering non-surgical pain and recovery treatments; broader incumbent in adjacent wellness/recovery category that overlaps with Vyfy's PEMF and cryotherapy pain-relief positioning.

Others

• Liquid IV (Hydration/IV Therapy Brands): Adjacent consumer hydration and IV-therapy brand ecosystem; relevant as an enabling/thematic adjacency to Vyfy's IV infusion and nutrient injection specialty services rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VyfyClub
• Instagraminstagram.com/vyfyclub
• LinkedInlinkedin.com/company/vyfyclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vyfy Wellness Club