VyStar Veterans Memorial Arena

What VyStar Veterans Memorial Arena does

VyStar Veterans Memorial Arena is a multi-purpose entertainment venue located at 300 A Philip Randolph Blvd in downtown Jacksonville, Florida. Originally opened as Jacksonville Veterans Memorial Arena in 1997, the venue was rebranded in 2019 when VyStar Credit Union acquired naming rights. The arena is owned by the City of Jacksonville and managed by Jacksonville Facilities in partnership with Legends Global, an operator handling 450+ venues, 20,000 events, and 165 million annual guests worldwide. The venue serves as home to three professional sports tenants — the Jacksonville Sharks (arena football), Jacksonville Icemen (ECHL hockey), and Jacksonville Waves (basketball) — and also hosts concerts, comedy performances, family shows, and private events. Notable upcoming touring acts include Benson Boone, Jim Gaffigan, Dude Perfect, and The Smashing Pumpkins.

The arena's infrastructure includes 48 private suites on the Birken Suite Level (12–16 guests each), loge boxes behind sections 106 and 111, the Ascension St. Vincent's Arena Club, and the Duval Street Room for private events (capacity 120). Over 5,400 on-site parking spots support the venue's operations. Revenue is generated across six streams: ticketing transaction fees (via Ticketmaster and AXS), parking ($20–$50 per vehicle), premium seating memberships and suite rentals, private event/catering services, naming rights and sponsorships (VyStar Credit Union, Ascension St. Vincent's, Pepsi, Pri), and cashless concessions and merchandise. Pricing models span transaction-based, annual subscription (Premium Partner Membership), and event-based or multi-year unit pricing (suites, loge boxes). The Premium Exchange marketplace operates as a secondary channel for premium inventory. Distribution combines a physical box office, online ticketing partnerships, direct enterprise sales for private events, and sponsorship packages.

The business is positioned as a regional entertainment anchor in the Southeast United States, with the Jacksonville urban core as its primary catchment. Its competitive position rests on physical infrastructure scale, a diversified content calendar combining recurring sports tenants with touring entertainment, naming-rights-driven brand recognition, and Legends Global's operational and booking network. The venue is ADA-accessible, cashless at concessions, and supports sign-language interpreter services.

Name

VyStar Veterans Memorial Arena

Legal name

VyStar Veterans Memorial Arena

Website

https://vystarveteransarena.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Multi-purpose entertainment arena in Jacksonville, Florida, owned by the City of Jacksonville and operated by Legends Global, hosting concerts, sports, and private events. Home to the Jacksonville Sharks, Icemen, and Waves, with 48 private suites and 5,400+ parking spaces.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live entertainment venue
• Arena event hosting
• Concert ticketing
• Premium suite rentals
• Corporate event venue

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales through Ticketmaster and AXS platforms, with the venue taking a portion of transaction fees for events held at the facility.
2. Parking Operations: On-site parking revenue ranging from $20-50 for general parking, with additional VIP and oversized vehicle options. Over 5,400 on-site parking spots available.
3. Premium Seating and Suites: Revenue from annual premium partner memberships, loge boxes, private suites (48 suites on Birken Suite Level), and the Ascension St. Vincent's Arena Club. Includes ticket packages, premium parking, and food/beverage allowances.
4. Private Events and Catering: Revenue from corporate events, weddings, social gatherings, charity events, and holiday parties. Includes event planning, production, lighting, sound, culinary experiences, and talent booking services.
5. Naming Rights and Sponsorships: Naming rights partnership with VyStar Credit Union, sponsorship packages including permanent venue signage, digital advertising, and partnership tiers with various corporate sponsors.
6. Concessions and Merchandise: Cashless concessions and merchandise sales throughout the venue, operating on a cashless basis for all transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

VyStar Veterans Memorial Arena is a multi-purpose entertainment arena in Jacksonville, Florida, hosting concerts, family shows, comedy acts, and professional sporting events. The venue serves as home arena for the Jacksonville Sharks (arena football), Jacksonville Icemen (ice hockey), and Jacksonville Waves (basketball), and offers premium seating, private suites, the Ascension St. Vincent's Arena Club, and a dedicated private events space (Duval Street Room). It also packages naming rights, sponsorship, and full-service event production including catering and audiovisual services.

Product overview

VyStar Veterans Memorial Arena is a multipurpose entertainment venue offering a unified portfolio of event hosting services. The core offering is general admission and premium seating for concerts, sporting events, and family entertainment. Premium experiences include the Ascension St. Vincent's Arena Club, Birken Suite Level, Loge Boxes, and Executive Suites as add-on hospitality options. Private event services encompass corporate planning, social events, and dedicated spaces like the Duval Street Room. The venue operates a Premium Partner Membership program providing exclusive access and priority ticketing. The arena serves as home venue for the Jacksonville Sharks, Jacksonville Icemen, and Jacksonville Waves.

Differentiator

Problem solved

Functional benefit

Brands

• Ascension St. Vincent's Arena Club: Premium club access with private bar, restrooms, and upscale food and beverage offerings with St. Johns River views.
• Birken Suite Level
• Duval Street Room

Products and services

• VyStar Veterans Memorial Arena (Venue & Ticketed Events) A multi-purpose entertainment arena in Jacksonville, Florida hosting concerts, sporting events, family shows, and comedy performances. Serves as home venue for the Jacksonville Sharks, Jacksonville Icemen, and Jacksonville Waves.
• Premium Partner Membership Annual subscription membership offering First Right of Refusal on 30+ events per year, priority ticket access, no online ticket fees, discounted premium parking, and a dedicated account manager for individual consumers and corporate buyers.
• Birken Suite Level (Private Suites) 48 fully furnished private suites located 24 rows above the event floor with comfortable seating, flat-screen TVs, refrigerator, in-suite catering, premium parking, and first rights to new on-sales. Suite capacity 12-16 guests. Sold on multi-year contracts.
• Ascension St. Vincent's Arena Club Upscale club with private bar, upgraded food and beverage service, private restrooms, and views of the St. Johns River, accessed via Premium Partner Membership.
• Loge Boxes Semi-private seating behind sections 106 and 111 with unmatched sightlines, private entrance, in-box catering, and premium parking. Sold on an event-based basis.
• Executive Suites and St. John's Suite Premium suite rentals with direct stage views, including tickets, parking, and food and beverage allowance. Availability varies per event.
• Private Events and Catering Full-service event hosting for corporate events, weddings, social gatherings, charity events, and holiday parties, including event planning, production, lighting, sound, culinary experiences, and talent booking.
• Duval Street Room Exclusive private events space with versatile layout suitable for corporate meetings, conferences, weddings, and celebrations, featuring high-end finishes and state-of-the-art audiovisual technology. Capacity of 120 guests.
• On-Site Parking On-site parking operations with more than 5,400 parking spots available, with general parking priced between $20-50 plus VIP and oversized vehicle options.
• Concessions and Merchandise Cashless concessions and event merchandise sales operated throughout the venue for all events.
• Sponsorship and Naming Rights Packages Corporate sponsorship offerings including venue naming rights, permanent signage, digital advertising, and multi-tier partnership packages for corporate sponsors.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• VyStar Credit UnionflagshipGTM or Marketing PartnerVyStar Credit Union holds naming rights for VyStar Veterans Memorial Arena. The partnership includes the VyStar Arena Club, digital branding throughout the venue, and integration with VyStar's marketing materials. This is a primary naming rights sponsorship providing significant revenue and brand visibility for the venue.
• PricoreGTM or Marketing PartnerOfficial partner of VyStar Veterans Memorial Arena. Nature of partnership appears to be marketing and promotional support.
• PepsicoreGTM or Marketing PartnerOfficial beverage partner of VyStar Veterans Memorial Arena. Provides beverage offerings for concessions and premium areas.
• City of Jacksonville (COJ)coreStrategic or Co-development PartnerCity of Jacksonville partnership for operating the public venue. The arena is a key entertainment asset for the city, contributing to the local economy and cultural landscape.
• Ascension St. Vincent'sflagshipGTM or Marketing PartnerAscension St. Vincent's holds naming rights for the box office (Ascension St. Vincent's Box Office) and the Arena Club (Ascension St. Vincent's Arena Club). Healthcare partnership providing premium hospitality spaces.
• Legends GlobalflagshipStrategic or Co-development PartnerLegends Global is the venue management company for VyStar Veterans Memorial Arena. They provide fully integrated solutions including feasibility and consulting, owner's rep, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Legends Global manages over 450 venues, 20,000 events, and 165 million guests annually worldwide.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for the majority of events at VyStar Veterans Memorial Arena. Handles online ticket sales, distribution, and affiliate marketing programs.
• AXScoreChannel Partner/ Reseller/ DistributorSecondary ticketing platform for select events including concerts and performances. Handles online ticket sales and distribution.
• Jacksonville SharksflagshipStrategic or Co-development PartnerArena football team and primary sports tenant. Arena Bowl Champions who proudly call VyStar Veterans Memorial Arena home. The team brings regular sports content and dedicated fan base to the venue.
• Jacksonville IcemenflagshipStrategic or Co-development PartnerProfessional ice hockey team and sports tenant. Competing in the arena's sports calendar, bringing hockey fans and family audiences to the venue.
• Jacksonville WavesflagshipStrategic or Co-development PartnerProfessional basketball team and sports tenant competing in multiple games at the venue throughout the season.
• Jacksonville Facilities (JaxEvents)flagshipStrategic or Co-development PartnerParent organization managing multiple Jacksonville venues including VyStar Veterans Memorial Arena, EverBank Stadium, Ritz Theatre and Museum, Jacksonville Center for the Performing Arts, Prime F. Osborn Convention Center, and VyStar Ballpark. Provides cross-promotional opportunities and centralized event management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jaxfacilities
• LinkedInlinkedin.com/company/vystar-veterans-memorial-arena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VyStar Veterans Memorial Arena