Wacoal India
Based, Wacoal India is the Mumbai-based Indian operation of Japan’s Wacoal Corporation, selling bras, panties, shapewear, sleepwear, and accessories to women through physical stores, a Shopify storefront, and online marketplaces.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, Maharashtra, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wacoal India does
, Wacoal India is the Mumbai-based Indian operation of Wacoal Corporation, Japan, established in India in 2015. It serves individual women consumers with bras, panties, shapewear, daywear, sleepwear, and accessories. The assortment is organized around fit-focused intimate-apparel design, including contoured cups, breathable pads and soft fabrics, and a stated size range from 32A to 44G+. Customers can use a measurement-based Bra Size Calculator and trained in-store fit consultants to address fit and support needs across everyday, bridal, sports, and plus-size use cases.
Wacoal India uses a direct-to-consumer model through a Shopify storefront, physical retail stores, and online marketplaces, supplemented by content, email promotions, and a loyalty program. Revenue comes from one-time unit purchases and value packs across budget, mid-range, and premium price bands, with products under ₹1,899 and up to ₹5,299 plus seasonal discounts. Its operating footprint is domestic to India, and the company is privately held with Wacoal Corporation as its parent; no public revenue figures are disclosed.
Wacoal India firmographics
Firmographics- Name
- Wacoal India
- Legal name
- Wacoal India
- Website
- https://wacoalindia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Based, Wacoal India is the Mumbai-based Indian operation of Japan’s Wacoal Corporation, selling bras, panties, shapewear, sleepwear, and accessories to women through physical stores, a Shopify storefront, and online marketplaces.
- Ownership category
- akta.pro rank
Wacoal India industry classification
Industry- Product category
- Women's Intimate Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industries
- Women’s Apparel Retail (CRAAABAB), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Shapewear & Body Contouring (CRAAAIAC)
Keywords
Where Wacoal India is headquartered
LocationHeadquarters
- HQ city
- Mumbai, Maharashtra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wacoal India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Lingerie Product Sales: Wacoal India generates revenue through direct product sales of bras, panties, shapewear, and accessories at various price points ranging from budget-friendly to premium. Products are sold through e-commerce and retail stores with periodic seasonal sales and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wacoal Basics (Budget) |
| Unit Pricing | Pay-as-you-go | Mid-Range Collection |
| Unit Pricing | Pay-as-you-go | Premium Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wacoal India product offering
Product offeringCore offering
Wacoal India designs, manufactures, and retails premium women's lingerie and intimate apparel in India, including bras, panties, shapewear, daywear/sleepwear, and accessories. Products span an extensive size range (32A to 44G+) and are sold through the brand's own Shopify-powered e-commerce site and physical retail stores across India, backed by trained in-store fit consultants and a Bra Size Calculator tool.
Product overview
Wacoal India is a premium lingerie e-commerce platform operating on Shopify, offering a comprehensive portfolio of women's intimate wear products. The core offerings include Wacoal Bras (in 314+ styles including T-shirt, Lace, Minimizer, Strapless, Sports, Plus Size, Cotton, Bralette, Push Up, Plunge, Seamless, Full Cup, Half Cup, Balconette), Wacoal Panties (183+ styles including Bikini, Boyleg, Brief, Full Brief, Hipster, Midi, Lace, Seamless, Period Panties), Shapewear, Daywear/Sleepwear, and Bra Accessories. The brand operates sub-brands including Wacoal Basics (budget line under ₹1899) and various named collections such as Pixie 2.0, Athena, Emma Lace, Embrace Lace, Gaia Collection, B-Smooth, Halo Lace, Back Appeal, Curvy Confidence, BASICS Essentials 2.0, BASICS Zoe, Audrey, Basic Mold, and Sport. The company also offers a Bra Size Calculator tool and Wacoal Privilege Club loyalty program. Products are manufactured across multiple countries including India, Dominican Republic, Thailand, Indonesia, China, and Bangladesh.
Differentiator
Problem solved
Functional benefit
Brands
- Wacoal Basics: An affordable essentials sub-brand offering bras and panties under Rs 1899, featuring basic styles and everyday comfort-focused designs.
Products and services
- Wacoal Bras
Companies that use Wacoal India
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Wacoal India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wacoal India partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Wacoal India competitors and assessment
Company assessmentDirect peers
- Enamor: Premium Indian lingerie brand selling bras, panties, shapewear and sleepwear through its own website and retail stores. Enamor competes with Wacoal India in the premium tier of the Indian intimate apparel market with overlapping product categories and store-based positioning.
- Clovia: Indian D2C lingerie brand offering bras, panties, shapewear, sleepwear and activewear across multiple price points. Clovia competes directly with Wacoal India on the online lingerie buying experience, sizing inclusivity and pricing tiers.
- Zivame: Indian direct-to-consumer lingerie and intimate apparel brand selling bras, panties and shapewear online and through offline stores. Zivame is one of the most direct digital-native competitors to Wacoal India in the Indian premium and mid-market lingerie segment.
- Lovable: Indian innerwear and intimate apparel brand selling bras, panties, shapewear and activewear across price points. Lovable is a comparable Indian intimate apparel brand competing with Wacoal India for similar mass and mid-market customers.
- Amante: Premium Indian lingerie brand by MAS Holdings sold via own stores and marketplaces, offering bras, panties, sleepwear and shapewear. Amante is a direct competitor in the Indian premium lingerie segment with similar brick-and-mortar and D2C channels to Wacoal India.
Others
- Myntra: Leading Indian fashion and lifestyle marketplace distributing lingerie and intimate apparel from multiple brands. Myntra is an indirect competitor and channel partner, shaping Indian lingerie buying behavior and competing for the same end consumer as Wacoal India.
Broad incumbents
- Calvin Klein Underwear: Global premium apparel and intimates brand distributed in India through partner stores and marketplaces. Calvin Klein competes with Wacoal India on premium positioning and brand-led intimates purchasing.
- Victoria's Secret: Global premium lingerie and intimate apparel brand with a growing India presence via stores and online channels. Victoria's Secret is a global premium incumbent competing with Wacoal India on brand prestige, fit expertise and premium intimates assortment.
- Jockey (Page Industries): India's largest innerwear and intimate apparel brand via Page Industries, offering bras, panties, sportswear and loungewear across value and premium tiers. Jockey competes with Wacoal India across multiple price points in the Indian market with much broader distribution.
- Triumph International India: Global Swiss-origin lingerie and innerwear brand with established India retail presence offering bras, panties, shapewear and sports bras. Triumph is a broader incumbent in the same premium Indian intimate apparel category that Wacoal India competes in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wacoal India social profiles
Digital presenceWacoal India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wacoal India leadership team
Management profileNumber of profiles
Wacoal India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wacoal India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wacoal India
What does Wacoal India do?
Wacoal India designs, manufactures, and retails premium women's lingerie and intimate apparel in India, including bras, panties, shapewear, daywear/sleepwear, and accessories. Products span an extensive size range (32A to 44G+) and are sold through the brand's own Shopify-powered e-commerce site and physical retail stores across India, backed by trained in-store fit consultants and a Bra Size Calculator tool.
Is Wacoal India a public or private company?
Wacoal India is a private company. It is classified as corporate owned and is currently operating.
When was Wacoal India founded?
Wacoal India was founded in 2015. It employs 51 to 100 people.
Where is Wacoal India based?
Wacoal India is headquartered in Mumbai, Maharashtra, India, in the Asia region.
How does Wacoal India make money?
One revenue line is on record: lingerie Product Sales.
Who are Wacoal India's main competitors?
Direct peers on record are Enamor, Clovia, Zivame, Lovable and Amante. Myntra is listed as an others. Broad incumbents are Calvin Klein Underwear, Victoria's Secret, Jockey (Page Industries) and Triumph International India.
Does Wacoal India have an API?
No public API is recorded for Wacoal India.
What industry is Wacoal India in?
Wacoal India's product category is Women's Intimate Apparel. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAABAB, Women’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.