Waddington Custot
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Waddington Custot firmographics
Firmographics- Name
- Waddington Custot
- Legal name
- WADDINGTON CUSTOT GALLERIES Ltd
- Website
- https://waddingtoncustot.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Waddington Custot industry classification
Industry- Product category
- Art Gallery Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Waddington Custot is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Waddington Custot business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Art Sales: Primary revenue from sale of artworks by represented artists, including paintings, sculptures, and limited edition works. Sales conducted directly through gallery spaces and at international art fairs.
- Art Fairs: Revenue from participation in international art fairs, presenting works by gallery artists to an international collector base.
- Publications: Sale of exhibition catalogues and monographs documenting artists' works. Publications include Barry Flanagan Monograph (£50), William Turnbull publications (£10-£12), David Annesley publications (£15).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Barry Flanagan Monograph |
| One time/ perpetual license | Pay-as-you-go | William Turnbull publications |
| One time/ perpetual license | Pay-as-you-go | David Annesley - Kurumidza |
| Other | Multi-year contract | Original artworks |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Waddington Custot product offering
Product offeringCore offering
Waddington Custot is an international art gallery representing and exhibiting established modern and contemporary artists including Barry Flanagan, William Turnbull, Peter Blake, Bernar Venet, and Fabienne Verdier. The gallery operates physical exhibition spaces in London (Cork Street), Paris, and Dubai, sells original artworks through direct gallery sales and major international art fairs such as Art Basel, TEFAF, and Frieze Masters, and publishes scholarly exhibition catalogues and artist monographs.
Product overview
Waddington Custot is an international contemporary and modern art gallery operating physical spaces in London, Paris, and Dubai. The gallery's core offering comprises curated exhibitions of represented artists, participation in major international art fairs, and the sale of artworks and publications. The gallery also maintains a digital video platform (Screening Room) and an e-commerce store for publications and prints. The gallery does not operate a software product; its offerings are purely gallery services centered on art exhibitions, sales, publications, and art fair participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Artwork Sales
- Curated Gallery Exhibitions
- Art Publications
- Screening Room
Companies that use Waddington Custot
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Waddington Custot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waddington Custot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The Estate of Barry FlanagancoreWaddington Custot maintains a close relationship with The Estate of Barry Flanagan, co-publishing the first comprehensive monograph on the artist and holding exclusive rights for exhibition representation. The estate is headquartered at AB Fine Art Foundry, where Flanagan worked. Estate Director Jo Melvin curates exhibitions for the gallery.
- ArtsyminorOnline platform for discovering and collecting art. Waddington Custot maintains presence on Artsy for extended reach to collectors browsing online.
- ArtnetminorArt market platform providing artwork price data and online auction services. Gallery listed on Artnet for price discovery and market visibility.
- OculaminorOnline art platform aggregating gallery exhibitions and news. Waddington Custot featured for increased digital visibility.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Waddington Custot competitors and assessment
Company assessmentDirect peers
- Stephen Friedman Gallery: London gallery representing established and emerging contemporary international artists, located in Mayfair. Direct peer — same London base, comparable scale, and shared market for contemporary art collectors and institutions.
- Pace Gallery: Global gallery representing modern and contemporary masters across multiple international locations. Direct peer — same primary-market model, museum-grade artist representation, and consistent art-fair participation.
- Skarstedt Gallery: Gallery with locations in New York, London, and Paris representing post-war and contemporary artists. Direct peer — overlapping modern/contemporary roster, similar mid-sized gallery positioning, and direct competition at top-tier art fairs.
- Lisson Gallery: London-based gallery founded 1967 representing major post-war British and international contemporary artists with spaces in London, New York, Shanghai, and Beijing. Direct peer — closely comparable size and artist-era focus (post-war British sculpture/modernism).
- Thaddaeus Ropac: International gallery with spaces in London, Paris, Salzburg, and Seoul representing major contemporary artists. Direct peer — same multi-city gallery model, similar artist tier, and direct competition for European institutional and private clients.
- Hauser & Wirth: Major international gallery representing contemporary and modern artists with locations across Europe, the US, and Asia. Direct peer — same gallery model, similar blue-chip artist representation, and shared art-fair circuit.
- Gagosian: Largest global gallery network with ~20 locations worldwide, representing blue-chip modern and contemporary artists. Direct peer — same core business model, same art-fair circuit (Art Basel, Frieze, TEFAF), and competing for similar institutional and private clients.
- White Cube: London-based international gallery with spaces in Hong Kong, Seoul, Paris, New York, and West Palm Beach. Direct peer — UK origin, similar roster of established British and international post-war/contemporary artists, and shared art-fair presence.
- Offer Waterman: London gallery representing post-war British modernists and contemporary artists. Direct peer — comparable size, overlapping focus on British mid-century and contemporary artists, and shared London primary-market positioning.
- Marlborough Gallery: Established international gallery with locations in London, New York, and Barcelona, focused on modern masters and contemporary art. Direct peer — same established-gallery profile, similar artist-era focus, and competing for blue-chip institutional sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Waddington Custot social profiles
Digital presenceWaddington Custot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waddington Custot leadership team
Management profileNumber of profiles
Waddington Custot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waddington Custot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waddington Custot
What does Waddington Custot do?
Waddington Custot is an international art gallery representing and exhibiting established modern and contemporary artists including Barry Flanagan, William Turnbull, Peter Blake, Bernar Venet, and Fabienne Verdier. The gallery operates physical exhibition spaces in London (Cork Street), Paris, and Dubai, sells original artworks through direct gallery sales and major international art fairs such as Art Basel, TEFAF, and Frieze Masters, and publishes scholarly exhibition catalogues and artist monographs.
Is Waddington Custot a public or private company?
Waddington Custot is a private company. It is classified as unknown and is currently operating.
When was Waddington Custot founded?
Waddington Custot was founded in -1. It employs 11 to 50 people.
Where is Waddington Custot based?
Waddington Custot is headquartered in London, United Kingdom, in the Europe region.
How does Waddington Custot make money?
Three revenue lines are on record. Art Sales are the primary driver. The others are art Fairs and publications.
Who are Waddington Custot's main competitors?
Direct peers on record are Stephen Friedman Gallery, Pace Gallery, Skarstedt Gallery, Lisson Gallery, Thaddaeus Ropac, Hauser & Wirth, Gagosian, White Cube, Offer Waterman and Marlborough Gallery.
Does Waddington Custot have an API?
No public API is recorded for Waddington Custot.
What industry is Waddington Custot in?
Waddington Custot's product category is Art Gallery Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its SIC code is 7330.