wad-وعد

What wad-وعد does

Be Training (كن للتدريب) is a Saudi-based professional training services provider operating as a subsidiary of Be Group (مجموعة كن الرقمية). The company delivers a comprehensive portfolio of internationally accredited certifications (GRCP, PMP, SHRM, CBP variants, CELTA, CIPD, CompTIA) and general training courses across English, AI, e-marketing, graphic design, project management, HR, customer service, cybersecurity, accounting, and other professional domains. It is accredited by the Technical and Vocational Training Corporation (TVTC) and holds ISO 9001 certification, aligning its offerings with Saudi Vision 2030 human-capital development objectives.

The business operates three interconnected revenue streams: individual learner self-service enrollment through its website (betraining.com.sa), customized corporate training for entities such as the Ministry of Defense, Al Hammadi Hospital, Dr. Sulaiman Al Habib Medical Group, and Saudi Contractors Authority, and managed university training ecosystems under flagship partnerships with King Abdulaziz University, University of Hail, University of Bisha, and others. Distribution leverages direct sales, university ecosystem management, cooperative training arrangements, and a stated network of 30+ success partners. The technology stack is a training delivery platform supporting both online (distance learning) and in-person (on-site) formats with Google Sign-In authentication and integrated payment gateways (Tamara, Tabby, Jeel Pay, Moyasar, PayMob) for buy-now-pay-later and installment options.

The company positions itself within the Waad National Training Campaign in partnership with the Ministry of Human Resources and Social Development, scaling to claim 40,000+ trainees trained across 80+ programs. Customer concentration spans enterprise/government contracts, educational institutions, and individual learners, with strategic alliances extending to international bodies (Cambridge Assessment English, Cardiff Institute UK) and the national e-learning platform FutureX. The Arabic name "وعد" (Waad) refers to the broader national training campaign context, while Be Training is the operating entity within that ecosystem.

Name

wad-وعد

Legal name

كن للتدريب

Website

https://wad-ksa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Training (كن للتدريب) is a Saudi-based professional training provider and subsidiary of Be Group, delivering internationally accredited certifications (GRCP, PMP, SHRM, CELTA, CIPD) and managed university training ecosystems for enterprises, government entities, and individual learners.

Ownership category

akta.pro rank

Product category

Professional Training and Certification Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

akta.pro secondary industries

Information Technology & Cybersecurity Certification Prep (CompTIA, Cisco, Microsoft, AWS, ISC2/ISACA) (EDANAIAF), IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Professional training services
• Corporate training programs
• Professional certifications
• Workforce development
• E-learning platforms

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Courses: Revenue generated from professional training courses and certification programs, including both in-person and distance learning formats
2. Corporate Training Services: Customized training programs for corporate clients including government entities, private companies, and educational institutions
3. Training Ecosystem Management: Operating and managing training systems for universities and institutions under partnership agreements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Be Training operates a comprehensive professional training services platform in Saudi Arabia, delivering internationally accredited certification programs (GRCP, PMP, SHRM, CBP variants, CELTA, CIPD, CompTIA) and general training courses across 14+ professional fields. The company provides training through online distance learning and in-person formats, and operates complete training ecosystems for partner universities including King Abdulaziz University, University of Hail, and University of Bisha.

Product overview

Be Training (كن للتدريب) is the primary training platform of Kan Digital (Be Group), operating as a comprehensive training ecosystem offering a unified portfolio of professional certification programs (including GRCP, PMP, SHRM, CBP variants, CELTA, and CIPD), general training courses across 14+ fields (English, AI, e-marketing, graphic design, project management, HR, customer service, cybersecurity, accounting, computer, sales, business, marketing, development), professional workshops, and MBA diplomas. The platform also provides enterprise services including university training management and operations (King Abdulaziz University, University of Bisha, University of Hail), training pathway development, consulting, coaching, assessment services, digital platform creation, content design, and integrated learning solutions. Payment is facilitated through integrations with Tamara, Tabby, Jeel Pay, Moyasar, PayMob, and Google Sign-In.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Courses (الدورات التدريبية) General professional training courses across diverse fields including English language, artificial intelligence, e-marketing, graphic design, project management, human resources, customer service, cybersecurity, accounting, computer skills, sales, business, marketing, and development, offered in both online and in-person formats.
• Professional Certificates (الشهادات الإحترافية) Internationally accredited professional certification programs including GRCP (Governance, Risk, and Compliance Professional), PMP (Project Management Professional), SHRM, CBP variants, CELTA, CIPD, and CompTIA, delivering globally recognized credentials to individuals in Saudi Arabia.
• Workshops (ورش عمل) Interactive workshop programs including Waad Forum workshops such as Small and Medium Projects Management, as well as workshops on Design Thinking and Innovation, delivered as short-format specialized training.
• Professional MBA Diplomas (ماجستير مهني) Advanced professional master's-level diploma programs in specialized fields offered in partnership with academic institutions for working professionals.
• University Training Management and Operations Services Comprehensive training management and operations services for partner universities including program restructuring, operational scheduling, monitoring and evaluation systems, and professional certification delivery. Engagements include King Abdulaziz University, University of Bisha, and University of Hail.
• Training Consulting (الاستشارات التدريبية) Professional training advisory services to help organizations assess training needs, design effective learning solutions, and structure capability development initiatives.
• Personal Empowerment and Coaching (التمكين الشخصي والكوتشنج) Individual professional development and personal empowerment coaching services to enhance career readiness, leadership performance, and personal effectiveness.
• Professional Assessment Services (خدمات التقييم المهني) Professional competency assessment and training impact measurement services to evaluate workforce capabilities and training effectiveness for organizations.
• Digital Training Platform Creation (إنشاء منصات تدريبية) End-to-end digital training platform development and deployment services for organizations seeking customized e-learning infrastructure with integrated capabilities.
• Professional Educational Content Design (تصميم المحتوى التعليمي) Expert instructional design and professional educational content creation services aligned with modern pedagogical standards for organizations developing their own training materials.
• Training Package Design (تصميم حقائب تدريبية) Comprehensive training package design services covering curriculum development, instructional materials production, and packaged learning resources for trainers and organizations.
• Building Training Pathways (بناء المسارات التدريبية) Customized training pathway development services for organizations to create structured professional development curricula aligned with role and career progression requirements.
• Integrated Learning Solutions (حلول التعلم المتكاملة) Enterprise-wide integrated learning and blended learning solutions for organizations seeking comprehensive training ecosystem development combining online and in-person methodologies.

Quantifiable outcome

• Trained 40,000+ participants across 80+ programs with 30+ partners
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• King Abdulaziz UniversityflagshipStrategic or Co-development PartnerBe Training commenced management and operational tasks for the training services ecosystem at King Abdulaziz University, including restructuring training program management, developing specialized programs, and supervising professional certifications and fellowships.
• University of HailflagshipStrategic or Co-development PartnerStrategic partnership to operate, manage, and develop training services, including designing specialized programs that meet labor market demands and providing professional certifications.
• University of BishacoreStrategic or Co-development PartnerJoint cooperation agreement to operate and manage the training system according to an institutional model focused on execution quality and output effectiveness.
• Ministry of Human Resources and Social DevelopmentcoreStrategic or Co-development PartnerBe Training serves as a key partner in the National Training Campaign (Waad), collaborating on organizing the Waad Skills and Training Forum and providing training programs aligned with Waad program objectives.
• King Khalid UniversitycoreStrategic or Co-development PartnerLicensing and marketing agreement for Corporate Governance Diploma, expanding professional certification offerings.
• Technical and Vocational Training Corporation (TVTC)coreStrategic or Co-development PartnerBe Training is an authorized training center adhering to TVTC standards, delivering accredited professional programs and certifications.
• CompTIAcoreTechnology or IntegrationStrategic partnership to deliver the world's strongest IT certifications, providing internationally recognized technology credentials.
• The KPI InstituteminorStrategic or Co-development PartnerStrategic partnership to promote excellence in performance measurement and KPI management.
• FutureX National E-Learning PlatformcoreTechnology or IntegrationBe Training joined as a partner of the National E-Learning Platform FutureX, contributing to digital education ecosystem.
• International Business Training AssociationminorStrategic or Co-development PartnerPartnership with international business training association for knowledge exchange and professional development programs.
• Saudi Contractors AuthoritycoreStrategic or Co-development PartnerOfficial sponsor at Future Projects Forum, with agreement for cooperation to enhance awareness and knowledge in construction sector.
• Ministry of DefenseflagshipStrategic or Co-development PartnerStrategic alliance to empower military leaders and develop national competencies within the defense sector.
• Cardiff Institute (UK)minorStrategic or Co-development PartnerInternational partnership with Cardiff Institute for knowledge exchange and professional training programs.
• Unaizah CollegesminorStrategic or Co-development PartnerPartnership for training services and professional development programs.
• Jouf UniversityminorStrategic or Co-development PartnerPartnership for training services and programs at Jouf University.
• Al-Baha UniversityminorStrategic or Co-development PartnerPartnership for training services and professional development.
• Takamul HoldingminorStrategic or Co-development PartnerCollaboration to train employees of the Ministry of Environment, Water and Agriculture.
• Blue Ocean CompanyminorStrategic or Co-development PartnerStrategic partnership for specialized training programs.
• CIPD (Chartered Institute of Personnel and Development)coreTechnology or IntegrationOffering CIPD certification training programs for HR professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• General Assembly: General Assembly delivers short-format, career-focused professional training (data, marketing, design, tech) to individuals and corporate clients — highly comparable to Be Training's corporate training, workshops, and short-course catalog for working professionals.
• Simplilearn: Simplilearn is a professional certification and bootcamp provider focused on emerging markets, offering globally recognized credentials (PMP, Scrum, AWS, CompTIA-style IT certifications) in partnership with international bodies — directly comparable to Be Training's certification-led portfolio and emerging-market positioning.
• Pluralsight: Pluralsight provides technology skills training and IT certification preparation (CompTIA, AWS, Microsoft, Cisco) — directly overlaps with Be Training's CompTIA partnership and computer/cybersecurity course offerings.
• Coursera: Coursera offers professional certificates and certification prep (Google, IBM, AWS, PMI-endorsed project management) that directly overlap with Be Training's PMP, SHRM, CompTIA, and CIPD catalog, with growing Arabic-language content that competes for the same Saudi learner pool.
• Dale Carnegie Training: Dale Carnegie delivers globally recognized professional and leadership training programs (sales, leadership, communication) to corporate clients — directly overlaps with Be Training's CBP Leadership and corporate soft-skills course offering.
• Emeritus: Emeritus partners with top global universities to deliver professional certificate and executive programs online — directly comparable to Be Training's partnerships with King Abdulaziz, King Khalid, and other Saudi universities for diploma and certification delivery.
• New Horizons Worldwide: New Horizons is a global network of IT training centers delivering vendor-authorized certification prep (Microsoft, Cisco, CompTIA) — directly comparable to Be Training's CompTIA partnership and the IT certification track within its curriculum.

Broad incumbents

• Skillsoft: Skillsoft is a large enterprise learning platform offering professional certification, leadership, and compliance training to corporations globally — comparable at the corporate enterprise training level and overlaps with Be Training's B2B corporate training stream.
• LinkedIn Learning: LinkedIn Learning provides professional development courses across business, technology, and creative categories with a subscription model — a broad incumbent that competes for individual learners and L&D budgets in the same category as Be Training.

Regional players

• KnowledgeNet (Knowledge Net Training): KnowledgeNet is a Saudi Arabia-based corporate training provider offering professional and management programs to enterprise clients in the Kingdom — operates in the same geography, target customer base, and curriculum space as Be Training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wadinitiativesa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wad-وعد