Wäsche-Perle AG

What Wäsche-Perle AG does

Wäsche-Perle AG is a Swiss textile services company headquartered in Interlaken, operating since 1988 in the rental laundry, textile cleaning, and textile care industry. The company's core offering is Mietwäsche (rental laundry service), which bundles pickup, professional washing, ironing, folding, stain treatment, and delivery logistics for B2B clients. Complementary services include direct Textilreinigung (textile cleaning) and a rental/purchase EASY-Servietten product line (reusable cloth napkins from recycled cotton and PET, starting at CHF 0.10/piece). The company also sells RE-USE Flip Flops made from 70% recycled materials and operates the gastro-wear.ch ecommerce webshop for uniforms and workwear. RFID-based Wäschetracking is used as a service feature for inventory management and loss prevention.

The company serves five primary verticals: Hotellerie (hotels), Gastronomie (restaurants), Parahotellerie (para-hospitality), Gewerbe (commercial/trade), and Pflege (healthcare/care). Customer engagement occurs through a multi-channel approach: a self-service online ordering portal (texportal), the gastro-wear.ch ecommerce storefront, direct sales with personal consultation, and digital self-service tools including a Wäscherechner (laundry cost calculator). Distribution is exclusively domestic, with the Interlaken location enabling logistics coverage across most regions of Switzerland. The company processes approximately 50,000 textile items per day through daily pickup and delivery routes.

The business model is primarily a recurring rental/revenue-per-unit model with per-piece pricing (e.g., EASY napkins at CHF 0.10/piece), supplemented by direct product sales through the ecommerce channel. Revenue is not publicly disclosed. The company is privately held with no disclosed parent company, institutional investors, or external funding. Management oversight is led by a small team (1-10 employees listed, though this likely reflects a narrow administrative headcount rather than operational staff given the stated daily volume). Wäsche-Perle AG has no disclosed patents, no public awards, and no major partnerships, operating as an independent, locally-rooted Swiss SME.

Name

Wäsche-Perle AG

Legal name

Wäsche-Perle AG

Website

https://waesche-perle.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Wäsche-Perle AG is a Swiss textile services company based in Interlaken that provides rental laundry, cleaning, and textile care to hotels, restaurants, healthcare facilities, and commercial clients across Switzerland, processing approximately 50,000 textile items daily.

Ownership category

akta.pro rank

Product category

Commercial Laundry and Textile Rental Services

NAICS

Industrial Launderers (812332)

akta.pro primary industry

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE)

Keywords

• Commercial laundry services
• Textile rental services
• Hospitality linen supply
• Professional textile cleaning
• Uniform and workwear

Headquarters

HQ city

Interlaken, BE

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Wäsche-Perle AG operates a comprehensive textile management service for business clients across Switzerland from its Interlaken facility. The company provides rental laundry (Mietwäsche) including pickup, professional washing, ironing, folding, and delivery of hotel, restaurant, healthcare, and commercial textiles. It also offers direct textile cleaning (Textilreinigung), supplemented by an e-commerce storefront (gastro-wear.ch) for uniforms and workwear, recycled cloth napkins (EASY Servietten), and recycled flip flops.

Product overview

Wäsche-Perle AG operates as a traditional Swiss laundry service company offering a comprehensive textile management portfolio. The core offering consists of Mietwäsche (rental laundry service) providing pickup, professional washing, ironing, folding, and delivery logistics, alongside direct Textilreinigung (textile cleaning) services. The company serves hospitality, restaurant, healthcare, and commercial sectors across Switzerland. Product offerings include specialized items like EASY Servietten (reusable cloth napkins made from recycled materials available for rental or purchase) and RE-USE Flip Flops (70% recycled flip flops). The Gastro-wear.ch ecommerce platform enables direct purchase of uniforms and workwear. RFID tracking technology is employed for inventory management. Services are delivered through regional logistics with daily operations processing approximately 50,000 laundry items.

Differentiator

Problem solved

Functional benefit

Brands

• EASY-Serviette: Recycled cloth napkins produced with recycled cotton and recycled PET, offering a fabric feel at paper prices, available for rental starting at CHF 0.10/piece.

Products and services

• Mietwäsche (Rental Laundry Service) Core rental laundry service providing textiles to businesses across hospitality, gastronomy, healthcare, and commercial sectors, including pickup, washing, ironing, folding, and delivery logistics.
• Textilreinigung (Textile Cleaning) Professional textile cleaning services for hospitality, healthcare, and commercial clients.
• EASY Servietten (EASY Napkins) Reusable cloth napkins made from recycled cotton and recycled PET, available for rental starting at CHF 0.10 per piece in two colors, or for purchase in additional colors. Targets gastronomy businesses seeking a fabric feel at paper prices.
• Gastro-wear.ch Uniform Webshop Online store for purchasing uniforms, workwear, and related textile products directly, serving gastronomy and hospitality customers.
• RE-USE Flip Flops Individual recycled flip flops made from 70% recycled materials, available for purchase, marketed to hospitality clients.
• Wäscherechner (Laundry Calculator) Online self-service calculator tool to estimate laundry costs and consumption for prospective and current customers.

Quantifiable outcome

• Cost reduction for businesses by eliminating need for in-house laundry operations
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Sander GmbH: German industrial textile cleaning and rental company. Sander competes with Wäsche-Perle at the European level for hospitality and workwear rental contracts, but operates primarily in Germany and the DACH region rather than Switzerland specifically.

Broad incumbents

• UniFirst Corporation: North American uniform rental and supply company with growing European presence. UniFirst competes in the same B2B uniform and textile rental category as Wäsche-Perle, though with primary concentration in the US market and a different geographic footprint.
• Alsco (Alsco Linen Service): Australia-headquartered global uniform and linen rental company with operations across the Americas, Europe, and Asia. Alsco offers the same industrial laundry rental model as Wäsche-Perle and competes for multi-national hospitality and food-service accounts.
• Rentokil Initial plc: UK-listed global hygiene and textile services group. While broader in pest control and facility services, its Initial Textile Services division competes with Wäsche-Perle for hospitality and commercial workwear and linen contracts across Europe, including Switzerland.
• Vestis Corporation: US uniform and workplace supplies provider spun off from Aramark. Vestis serves the same B2B uniform rental and textile services market as Wäsche-Perle, with overlapping customer segments in hospitality, food service, and healthcare, though focused on the Americas.
• Cintas Corporation: Largest North American provider of uniform rental, facility services, and first aid. Cintas operates in the same B2B uniform and linen rental category as Wäsche-Perle, with overlapping customer use cases (hospitality, foodservice, healthcare) but predominantly US-based operations.

Direct peers

• Elis SA: French-listed multinational industrial laundry and textile rental operator with strong European footprint. Elis competes directly with Wäsche-Perle in flat linen, workwear rental, and hygiene services for hospitality and healthcare, and serves as the scale benchmark for the sector.
• CWS (CWS International GmbH): Swiss-headquartered pan-European provider of textile rental, hygiene, and cleanroom services. CWS directly competes with Wäsche-Perle in the same hospitality, gastronomy, and healthcare segments in Switzerland, operating with a similar rental-plus-cleaning business model but at materially larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/w%C3%A4sche-perle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wäsche-Perle AG