WAFFLESNCREAM LTD.

What WAFFLESNCREAM LTD. does

Waffles N Cream Ltd. (operating as "waf.") is a Lagos, Nigeria-based private limited company founded in 2012 that operates a streetwear label integrated with skateboarding culture and community infrastructure. The company designs, produces, and sells apparel and accessories across t-shirts, tops, bottoms, outerwear, headwear, accessories, and skateboard hardware, with pricing ranging from ₦5,500 for entry items to ₦350,000 for premium outerwear. Since 2017, the company has operated Nigeria's first Olympic-standard concrete skatepark at Freedom Park on Lagos Island, alongside a skate school offering group, private, and after-school lessons priced from ₦6,000 to ₦15,000. The business serves fashion-conscious consumers and the skateboarding community across Nigeria, the UK, USA, and South Africa.

The company operates a direct-to-consumer model through its Shopify-based e-commerce storefront (wafflesncream.com) and two Lagos flagship retail locations (Victoria Island and Freedom Park), with international shipping to the UK and USA and distribution through global stockists. Revenue is generated through two primary streams: one-time apparel and accessories sales, and skatepark access and skate school professional services. The company has secured collaborations with Adidas (Superstar ADV silhouette), Coca-Cola (WOZZAAH Hockey Jersey, Coke Polo), Patta (Mua Thai Shorts), Kasi Flavour10 (Cross Sports Game 2024), Good Faith yoga, Alara, Pith Africa, and others, alongside community programming including Go Skate Day, WAVEYSTURVVVZZZ pirate radio, and the Tarkwa Bay lifeguard training capsule.

Waffles N Cream operates with approximately 8 employees and has raised no institutional funding since founding, bootstrapping from a 2012 community exhibition. Registered trademarks for "Waffles N Cream" are held in Nigeria and China. The company applies slow-fashion principles with two seasonal collections per year and segments horizontally across streetwear lifestyle consumers, skateboarders, and the broader extreme-sports community, with products referencing Nigerian public school uniforms, Catholic imagery, and Lagos cultural motifs.

Name

WAFFLESNCREAM LTD.

Legal name

Waffles N Cream Ltd.

Website

https://wafflesncream.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Waffles N Cream Ltd. (waf.) is a Lagos-based streetwear label founded in 2012 that designs African-heritage apparel and skate hardware, operating Nigeria's first Olympic-standard concrete skatepark and skate school alongside two Lagos flagship retail stores and a global e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apparel and Accessories Sales: Direct product sales through e-commerce and retail locations. Product categories include T-shirts, tops, bottoms, outerwear, headwear, accessories, and hardware. Pricing ranges from ₦5,500 to ₦350,000 per item.
2. Skatepark and Skate School: Revenue from skatepark access, group lessons, one-on-one coaching, and private group sessions. After School lessons from ₦6,000, private lessons from ₦15,000, Saturday skate school from ₦8,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WAFFLESNCREAM (operating as 'waf.') designs, produces, and sells streetwear apparel and accessories under the waf. brand, integrating African cultural influences with skateboarding aesthetics. The company sells through its own e-commerce store and two flagship retail locations in Lagos, Nigeria. Additionally, the company operates waf. Skatepark (Nigeria's first Olympic-standard concrete skate facility) and waf. Skate School, offering lessons and training to the skateboarding community.

Product overview

WAFFLESNCREAM LTD. (waf.) is a Lagos-based streetwear label that expresses itself through skateboarding culture. Founded in 2012, the company operates as a multi-faceted brand offering: (1) Streetwear collections including T-shirts, tops, bottoms, outerwear, headwear, and accessories under the waf. brand; (2) The waf. Skatepark and Skate School services providing lessons and facilities for skateboarders; (3) Collaboration products with partners including Adidas, Coca-Cola, Patta, Kasi Flavour10, and others; (4) Skateboard hardware including decks, grip tape, and wheels. The company maintains a focus on African heritage aesthetics, slow fashion principles, and community building through skate culture.

Differentiator

Problem solved

Functional benefit

Products and services

• waf. Streetwear Apparel Streetwear collections including T-shirts, tops, bottoms, outerwear, headwear, and accessories designed with African heritage aesthetics and skateboarding cultural influences. Sold direct-to-consumer through waf. online store and two Lagos flagship stores.
• waf. Skatepark Nigeria's first fully concrete skate park satisfying Olympic standards, located at Freedom Park, Campbell Street, Lagos Island. Provides dedicated facility for skateboarding, rollerblading, and BMX activities.
• waf. Skate School Skateboarding lessons offered in multiple formats including group sessions, one-on-one tutoring, private groups, and after-school programs. Sessions held at the waf. skatepark. Pricing: After School lessons from ₦6,000, private lessons from ₦15,000, Saturday skate school from ₦8,000.
• Skateboard Hardware Skateboard equipment including 100% Hardrock Maple decks (such as the waf. Leo Deck), grip tape, wheels, and trucks. 10% of deck sales contribute to skatepark funding.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Kasi Flavour10coreStrategic or Co-development Partner · 14 December 2024South African streetwear/skate brand collaboration on annual Cross Sports Game - football/skateboarding hybrid match honoring Baignor Joiner. Second leg held December 14, 2024. Teams include football players and skateboarders with gender-inclusive participation.
• Good Faith (Faith Onyesom)coreStrategic or Co-development Partner · 1 September 2023Yoga company specializing in Vinyasa, Hatha, Yin, and Rocket Yoga. Collaboration on yoga workshops tailored for skateboarders, yoga mats, and tie-dyed tees. Faith Onyesom is a certified yoga teacher with over 5 years teaching experience and 200 hours of practice.
• Godspower (Surf Legend)coreStrategic or Co-development Partner · 10 August 2023Partnership with local surf legend Godspower and the Tarkwa Bay surf community to deliver lifeguard training programs. Created capsule collection with life jackets, rescue tubes, visor hats, whistles, and t-shirts for lifeguards. Plans to create lifeguard stands along the bay.
• PattaminorGTM or Marketing PartnerFootwear and apparel collaboration featuring waf. x Patta Mua Thai shorts at ₦112,000.
• Coke / WOZZAAHminorGTM or Marketing PartnerCoca-Cola collaboration featuring waf.Coke WOZZAAH Hockey Jersey and waf. Coke Polo products.
• Oroko RadiominorStrategic or Co-development PartnerDJ Workshop collaboration with Oroko Radio platform.
• Unknwn ProjctsminorStrategic or Co-development Partner"August Break" Capsule collaboration - annual initiative collecting pieces created throughout the year.
• AdidasminorOthersSponsor for waf./Kasi Flavour10 Cross Sports Game 2024.
• ShowmaxminorOthersSponsor for waf./Kasi Flavour10 Cross Sports Game 2024.
• PowerhorseminorOthersSponsor for waf./Kasi Flavour10 Cross Sports Game 2024.
• AdidascoreStrategic or Co-development PartnerFootwear collaboration featuring waf.Adidas Superstar ADV - a classic silhouette reimagined for the skate community in Lagos. Pre-order at ₦165,000, shipping mid-October, limited quantity.
• Pith AfricaminorStrategic or Co-development PartnerCollaboration with Pith Africa brand.
• AlaraminorStrategic or Co-development PartnerAsoebi fabric collaboration featuring waf./Alara Asoebi products including trackpants at ₦60,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Hundreds:
• Patta: Amsterdam-based streetwear/skate label and existing waf. collaborator (Mua Thai Shorts); shares waf.'s positioning as a culturally-rooted streetwear brand with deep sneaker/skate connections and international stockist networks.
• Palace Skateboards: London-based streetwear and skateboard brand with similar fusion of skate culture, fashion drops, and cultural collaborations; comparable business model combining apparel with skate community engagement.

Broad incumbents

• Stüssy: Pioneering California streetwear brand rooted in surf and skate culture; comparable as a heritage streetwear label that built brand identity through cultural authenticity and limited international drops.
• Vans: Iconic skateboarding footwear/apparel brand owned by VF Corporation; comparable as a brand that has institutionalized skate culture into global apparel/footwear commerce at scale.
• Supreme: Iconic New York-based streetwear/skateboarding brand that pioneered the drop model and skate culture identity waf. emulates; comparable as the archetypal streetwear-skate hybrid with global cultural cachet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wafflesncream-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAFFLESNCREAM LTD.