Wag and Company North East Friendship Dogs Ltd
Wag and Company North East Friendship Dogs Ltd is a UK non-profit founded in 2015 in Hexham, Northumberland, that deploys volunteer-handler dog teams to visit vulnerable and isolated people across the North East of England.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wag and Company North East Friendship Dogs Ltd does
Wag and Company North East Friendship Dogs Ltd is a UK non-profit organization founded in 2015 and headquartered in Hexham, Northumberland. Based on the organization's legal name and stated regional scope (North East England), it operates a friendship-dog visiting service, deploying volunteer-handler dog teams to beneficiaries such as isolated elderly people, hospital and hospice patients, care home residents, and other vulnerable groups. The model is volunteer-delivered and community-funded, characteristic of UK small-charity service delivery.
The organization runs with a small team of 14 employees, supplemented by a volunteer handler base that is not quantified in the source material. Its legal identity and operating geography (North East of England) are clearly defined, but no operational KPIs, beneficiary counts, volunteer numbers, fundraising totals, partnership arrangements, or governance disclosures were available in the input data. The website source block consists solely of a loading/verification page and contains no substantive operational content.
The business model is that of a UK registered non-profit: income is derived from donations, grants, and likely legacies rather than commercial fees, and "customers" are split between beneficiaries (who receive the service at no cost) and donors/funders (who provide revenue). No pricing model, customer segments, technology stack, products, or revenue mechanics were disclosed in the available data, which constrains any deeper commercial analysis.
Wag and Company North East Friendship Dogs Ltd firmographics
Firmographics- Name
- Wag and Company North East Friendship Dogs Ltd
- Legal name
- Wag and Company North East Friendship Dogs Ltd
- Website
- https://wagandcompany.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wag and Company North East Friendship Dogs Ltd is a UK non-profit founded in 2015 in Hexham, Northumberland, that deploys volunteer-handler dog teams to visit vulnerable and isolated people across the North East of England.
- Ownership category
- akta.pro rank
Wag and Company North East Friendship Dogs Ltd industry classification
Industry- Product category
- Animal-Assisted Therapy and Befriending Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Foster & Volunteer Network Programs (BPAGAIAF)
Keywords
Wag and Company North East Friendship Dogs Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Wag and Company North East Friendship Dogs Ltd product offering
Product offeringCore offering
Wag and Company North East Friendship Dogs Ltd is a non-profit organization that provides trained volunteer dog-and-owner teams to visit older people, individuals with dementia, and other isolated or vulnerable adults across North East England. The core offering is scheduled animal-assisted companionship visits delivered as a charitable service, with no commercial fee structure evidenced in the source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Friendship Dog Visits Scheduled visits by trained volunteer dog-and-owner teams to older people, individuals with dementia, and other isolated adults in North East England, delivered as a free charitable service to improve emotional wellbeing and reduce loneliness.
Companies that use Wag and Company North East Friendship Dogs Ltd
Customer profileIdeal customer profiles1 record
Wag and Company North East Friendship Dogs Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wag and Company North East Friendship Dogs Ltd partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Wag and Company North East Friendship Dogs Ltd competitors and assessment
Company assessmentDirect peers
- The Cinnamon Trust: National UK charity supporting elderly and terminally ill pet owners through a volunteer network offering dog walking, pet care, and fostering. Comparable as a volunteer-driven, pet-focused community-support charity serving vulnerable populations.
- Pets As Therapy: UK charity that arranges volunteer pet (primarily dog) visits to hospitals, hospices, care homes, and schools. Operates the closest comparable community pet-visiting model in the UK and competes for the same volunteer pool and statutory funding.
- Therapy Dogs UK: UK charity (formerly Therapy Dogs Nationwide) providing volunteer dog visits to care homes, hospitals, hospices, and schools. Near-identical service offering to Wag and Company and a direct competitor for volunteer handlers and grants.
Broad incumbents
- Guide Dogs: Major UK charity providing guide dogs and mobility services. Comparable as the largest UK dog-based charity and a benchmark for organizational scale, fundraising sophistication, and operational complexity in the sector.
- Hearing Dogs for Deaf People: Larger established UK charity training hearing-assistance dogs. Comparable as a high-profile UK dog-based charity with a similar regulatory, fundraising, and volunteer-engagement profile, though its service model is different.
- Support Dogs: UK charity training assistance dogs for autism, epilepsy, and physical disability. More specialized than Wag and Company (trained assistance dogs rather than community pet visits), but operates in the adjacent UK therapeutic-dog charity space and competes for donor mindshare.
- Medical Detection Dogs: UK charity training dogs to detect human diseases and provide medical alerts. Adjacent therapeutic-dog charity operating in the same UK dog-charity ecosystem, with overlapping funder and volunteer audiences.
Regional players
- Canine Concern Scotland Trust: Scottish charity providing volunteer dog visits to care homes, hospitals, and hospices. Operates an essentially identical model to Wag and Company in a different UK region and is a useful regional comp.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks3 records
Key highlights3 records
Customer concentration
Wag and Company North East Friendship Dogs Ltd social profiles
Digital presenceWag and Company North East Friendship Dogs Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wag and Company North East Friendship Dogs Ltd leadership team
Management profileNumber of profiles
Wag and Company North East Friendship Dogs Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wag and Company North East Friendship Dogs Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wag and Company North East Friendship Dogs Ltd
What does Wag and Company North East Friendship Dogs Ltd do?
Wag and Company North East Friendship Dogs Ltd is a non-profit organization that provides trained volunteer dog-and-owner teams to visit older people, individuals with dementia, and other isolated or vulnerable adults across North East England. The core offering is scheduled animal-assisted companionship visits delivered as a charitable service, with no commercial fee structure evidenced in the source content.
When was Wag and Company North East Friendship Dogs Ltd founded?
Wag and Company North East Friendship Dogs Ltd was founded in -1. It employs 11 to 50 people.
Who are Wag and Company North East Friendship Dogs Ltd's main competitors?
Direct peers on record are The Cinnamon Trust, Pets As Therapy and Therapy Dogs UK. Broad incumbents are Guide Dogs, Hearing Dogs for Deaf People, Support Dogs and Medical Detection Dogs. Canine Concern Scotland Trust is listed as a regional player.
Does Wag and Company North East Friendship Dogs Ltd have an API?
No public API is recorded for Wag and Company North East Friendship Dogs Ltd.
What industry is Wag and Company North East Friendship Dogs Ltd in?
Wag and Company North East Friendship Dogs Ltd's product category is Animal-Assisted Therapy and Befriending Services. Its primary akta.pro industry code is BPAGAIAF, Foster & Volunteer Network Programs. Its NAICS code is 62412 and its SIC code is 8300.