Wagmore Canine Enrichment

What Wagmore Canine Enrichment does

Wagmore Canine Enrichment (legally Wagmore Inc.) is a privately held, single-location pet care services company founded in 2009 and headquartered in Lawrence, Kansas. The company is co-owned by Jerri Johnson (Owner & Dog Trainer) and Jeannene Loewenstein (Owner & Daycare Manager), both of whom hold industry-leading credentials including CPDT-KA and other force-free training certifications. Wagmore operates a 6-person team across two addresses — a main daycare and boarding facility at 1735 Haskell Avenue and a training center at 1733 Bullene Avenue — serving individual dog owners in the Lawrence, Kansas area.

The company's core offering is an enrichment-based daycare model that diverges from traditional group-play facilities by emphasizing science-backed mental stimulation, structured rest periods, scent work, puzzles, and confidence-building activities curated by certified trainers. This model is wrapped in a three-tier recurring membership program (Discoverer, Explorer, Adventurer) that all new daycare dogs are required to purchase. The product portfolio extends to overnight boarding ($42–$47/day with climate-controlled wire-free kennels), private training ($150/hour), group classes ($250 per 5-session course in a rolling modular format), and online training delivered via Zoom and the Thinkific platform.

Wagmore generates revenue through a mix of usage-based fees (daycare at $35/full day and $21/half day, boarding), one-time training packages, and recurring monthly membership subscriptions. Customer acquisition is community-led: the company leverages a 15-year local reputation, veterinarian referrals, an educational blog, and organic social media (Facebook, Instagram, YouTube) to reach pet parents in the Lawrence area. The business is bootstrapped, with no external funding, parent company, or M&A activity disclosed.

Name

Wagmore Canine Enrichment

Legal name

Wagmore Inc.

Website

https://wagmoreinc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Wagmore Canine Enrichment is a privately held, single-location pet care company in Lawrence, Kansas, founded in 2009, offering enrichment-based dog daycare, overnight boarding, in-person and online training, and tiered monthly memberships to individual pet owners.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Enrichment-Focused Dog Daycare (HSANAFAF)

akta.pro secondary industries

Training-Integrated Dog Daycare (Day Training) (HSANAFAE), Full-Day Dog Daycare (HSANAFAA), Small-Group / Structured Dog Daycare (HSANAFAD)

Keywords

• Dog daycare services
• Dog training services
• Pet boarding services
• Canine enrichment programs
• Positive reinforcement training

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dog Daycare: Full-day and half-day daycare sessions for dogs, with prices varying by duration. Full day is $35; half-day morning or afternoon is $21. All daycare participation requires enrollment in an enrichment membership tier (billed separately and monthly).
2. Overnight Boarding: Overnight boarding at $42–$47 per day depending on dog size. Includes weekday daycare for dogs that pass assessment and have an enrichment package. Extra-large, climate-controlled, wire-free kennels. Reservations secured with credit card; cancellations within 72 hours charged one day's fee.
3. Private Dog Training: Private in-person training at $150 per hour, starting with a $150 initial consultation/evaluation per dog. Additional fees may apply for travel, equipment, or helper dogs. Discounted pre-paid packages available.
4. Group Training Classes: In-person group classes (Puppy Socialization and Manners, Basic Manners, Intermediate Manners) priced at $250 for 5 sessions in rolling modular format. Additional offerings include AKC Canine Good Citizen, tricks, and specialty courses.
5. Online Training: Online Basic Manners Course via Thinkific platform, virtual Zoom training sessions, and digital downloads such as the 5-day Puppy Success Blueprint. Revenue generated through course enrollment and virtual session bookings.
6. Enrichment Memberships: Monthly billed membership tiers (Discoverer, Explorer, Adventurer) separate from daycare rates. Each tier billed monthly at a tier-specific rate, providing structured enrichment activities, report cards, and themed content.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wagmore Canine Enrichment operates a canine enrichment facility in Lawrence, Kansas, offering enrichment-based dog daycare, overnight boarding, and positive-reinforcement dog training. The company also delivers online training via Zoom and Thinkific and runs group training classes (Puppy, Basic Manners, Intermediate Manners) led by certified trainers. The business was founded in 2009 and currently employs approximately six staff across three Lawrence locations.

Product overview

Wagmore Canine Enrichment is a service-based business offering a unified portfolio of canine care and training services centered around four core offerings: Dog Training, Enrichment-Based Daycare, Boarding, and Online Training. Their enrichment daycare program features three membership tiers (Discoverer, Explorer, Adventurer) that build upon standard daycare with progressive levels of mental stimulation, training, and enrichment activities. Training services include group classes (Puppy Socialization, Basic Manners, Intermediate Manners), private training sessions, phone consultations, and online/virtual options delivered via Zoom and Thinkific. Boarding is offered as a standalone service with optional enrichment package integration. All services emphasize force-free, science-based, positive reinforcement methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Enrichment-Based Dog Daycare Structured daytime care for dogs built around enrichment activities rather than unstructured play. Designed for local dog owners in Lawrence, Kansas who need supervised daytime care for their pet.
• Dog Boarding Overnight boarding for dogs, leveraging Wagmore's training and daycare staff to provide consistent care. Targeted at dog owners traveling or otherwise needing overnight care for their pet.
• Private Dog Training One-on-one positive-reinforcement dog training sessions with Wagmore trainers. Aimed at dog owners seeking personalized behavior and obedience training for their pet.
• Group Training Classes Multi-week group classes covering puppy socialization, basic manners, and intermediate manners, led by Wagmore's certified trainers. Targeted at local dog owners wanting structured, community-based training.
• Online Dog Training Virtual positive-reinforcement dog training delivered live via Zoom and through self-paced courses on Thinkific. Designed for dog owners who cannot attend in-person sessions or who are outside the Lawrence, Kansas area.

Quantifiable outcome

• Dogs who attend enrichment daycare return home calmer and better-behaved, with reduced anxiety and improved focus.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PetSuites of America: Multi-location dog daycare, boarding, and grooming operator. Directly comparable in core service offering (daycare + boarding), with similar professional-staff positioning though broader geographic footprint.
• Camp Bow Wow: Largest franchised dog daycare and boarding network in North America. Comparable because both offer daycare, boarding, and enrichment-style services, but Camp Bow Wow operates hundreds of locations versus Wagmore's single facility.
• Best Friends Pet Hotel: Established pet hotel chain offering daycare, boarding, grooming, and training. Comparable service mix and customer base; substantially larger footprint and brand recognition than Wagmore.
• Central Pet (a Daycare / Boarding concept): Multi-location dog daycare, boarding, and grooming operator with regional presence. Comparable core offering to Wagmore's daycare/boarding program, but operates at scale across multiple sites.
• Dogtopia: National franchised dog daycare, boarding, and spa operator with hundreds of locations. Directly comparable in service mix (daycare + boarding + spa add-ons), but operates at franchise scale with standardized open-play model rather than Wagmore's enrichment-led curriculum.

Regional players

• Holiday Barn Pet Resorts: Regional dog boarding, daycare, and training operator with multiple locations in the Mid-Atlantic. Comparable in service mix and operational philosophy; differs from Wagmore by operating multiple facilities in a different region.
• Dog Boarding in Lawrence, KS — local competitors (e.g., Barkeeper's, Pet World): Independent dog boarding/daycare providers operating in or near Lawrence, Kansas. Most direct local competition for Wagmore's catchment; competes on convenience, price, and proximity rather than enrichment methodology.

Direct peers

• K9 Resorts Luxury Pet Hotel: Premium dog daycare, boarding, and spa franchise emphasizing upscale accommodations and structured play. Comparable to Wagmore in its premium positioning and daycare/boarding combo, though larger and franchise-based.
• Zoom Room Dog Training: Franchised dog training center offering group classes, private training, and enrichment programs. Comparable to Wagmore's training-first segment and group class catalog, though Zoom Room is training-only and franchise-driven.

Others

• Positive Reinforcement Dog Trainers (Heartland Positive Training Alliance peers): Industry peer group of which Wagmore co-owner Jeannene Loewenstein is a board member. Comparable as professional training-network peers in positive-reinforcement methodology; useful for understanding competitive positioning rather than direct customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1EgTOahii4B-87yhriXbnQ
• Facebookfacebook.com/Wagmore.Canine.Enrichment
• Instagraminstagram.com/wagmoreinc
• LinkedInlinkedin.com/company/wagmore-canine-enrichment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagmore Canine Enrichment