WAGO Hungária Kft

What WAGO Hungária Kft does

WAGO Hungária Kft is the Hungarian sales, customer-service, and product-support subsidiary of WAGO GmbH & Co. KG, a German industrial group founded in 1951 and headquartered in Minden, Germany. The entity is registered as a private limited liability company (Kft) under the legal name WAGO Hungária Gyártó és Kereskedelmi Korlátolt Felelősségű Társaság, operating from a single office in Budaörs, Hungary with 21 employees. Its function within the WAGO Group is to serve Hungarian-market customers across six core verticals: industrial manufacturing, railway systems, power engineering/energy, automotive, building automation, and process industry.

The product portfolio distributed and supported in Hungary spans three families: (1) electrical connection technology built on the proprietary CAGE CLAMP spring-clamp system, including TOPJOB S rail-mounted terminal blocks, installation terminal blocks, pluggable connectors, and PCB terminals; (2) interface electronics, including JUMPFLEX signal converters and isolating amplifiers, EPSITRON electronic circuit breakers, relays and optocouplers, power supplies, surge protection, and system cabling; and (3) automation and digital solutions, including I/O systems, controllers, WAGO-I/O-PRO programming software, WAGO Cloud, Smart Designer configuration software, and the WAGO App providing access to 30,000+ product datasheets with dealer-locator functionality. Solution areas include energy management, explosion protection, Industry 4.0, modular process automation, cyber security, smartDATA digital engineering, HVAC, room automation, and lighting management for building automation customers.

The business model is a hybrid of direct sales (via the Budaörs office, with separate product support, sales, and customer service functions) and indirect distribution through a network of authorized Hungarian dealer partners. Revenue is generated primarily from hardware product sales, with secondary streams from software licensing (WAGO-I/O-PRO, Smart Designer) and professional services (technical consultation, installation advice, troubleshooting). Pricing is not publicly disclosed but operates as B2B catalog sales on a transactional basis via distribution partners and the WAGO web shop, with credit checks handled through a partnership with Bisnode D&B Magyarország. Marketing is digital-first, centered on the corporate website, email newsletter, the WAGO App, and participation in industry exhibitions.

Name

WAGO Hungária Kft

Legal name

WAGO Hungária Gyártó és Kereskedelmi Korlátolt Felelősségű Társaság

Website

https://wago.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Budaörs

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of electrical connection components (terminal blocks, connectors), interface electronics (relays, power supplies, signal converters), and automation technology products (I/O systems, controllers)
2. Software and Licensing: WAGO-I/O-PRO programming software and other software products offered under licensing agreements
3. Professional Services: Technical consultation, product support, installation and commissioning advice, application and configuration guidance, troubleshooting and analysis services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WAGO Hungária Kft is the Hungarian subsidiary of the German WAGO GmbH & Co. KG, selling electrical connection components (terminal blocks and connectors based on the proprietary CAGE CLAMP spring-pressure technology), interface electronics (relays, power supplies, signal conditioners), and automation products (I/O systems, controllers, software tools) to industrial customers in Hungary and the surrounding region.

Product overview

WAGO Hungária Kft is the Hungarian subsidiary of WAGO GmbH & Co. KG, a German manufacturer specializing in electrical connection technology, interface electronics, and automation technology. The product portfolio centers on spring clamp connection technology (TOPJOB S rail-mounted terminal blocks, installation terminal blocks, pluggable connectors, PCB terminals) and interface electronics (JUMPFLEX signal converters, EPSITRON electronic circuit breakers, relays, optocouplers, power supplies, interface modules, surge protection). The company serves six core industry verticals: automotive, railway systems, power engineering, manufacturing, building automation, and process industry. WAGO offers over 25,000 products including I/O systems and controllers for automation, the WAGO App for mobile product access and Where-to-Buy functionality, WAGO Cloud for cloud connectivity, and Smart Designer software for project planning. Industry-specific solutions include energy management, explosion protection, Industry 4.0 integration, modular process automation, cyber security, smartDATA digital engineering, building and property management, HVAC, room automation, and lighting management.

Differentiator

Problem solved

Functional benefit

Brands

• WAGO App: Mobile application for accessing 30,000+ WAGO product datasheets, product recognition, QR code identification, and navigation to distributor partners
• JUMPFLEX
• TOPJOB S
• EPSITRON

Products and services

• Terminal blocks (rail-mount, e.g., TOPJOB S series) Rail-mounted electrical terminal blocks using WAGO's proprietary CAGE CLAMP spring-pressure termination, designed for control cabinet wiring in industrial, railway, power, and building-automation applications.
• Pluggable connectors and splicing connectors WAGO pluggable connectors, WINSTA distribution connectors, and 221/277/222 series splicing connectors for rapid, maintenance-free field wiring of lighting, devices, and industrial equipment.
• Interface electronics (relays, optocouplers, signal conditioners) JUMPFLEX signal conditioners, relay modules, optocouplers, and measurement transducers that interface field signals with control systems for industrial automation customers.
• EPSITRON power supplies EPSITRON-class switched-mode power supplies and UPS modules for reliable 24 V DC supply of control cabinets and automation systems.
• WAGO-I/O-SYSTEM automation platform (controllers, I/O, fieldbus nodes) Fieldbus-independent automation platform combining modular digital/analog I/O, fieldbus couplers, and PFC/WAGO controllers for machine, process, and building automation.
• Smart Designer engineering and marking software WAGO Smart Designer software for selecting, configuring, and marking WAGO terminal blocks, connectors, and interface modules during control cabinet design.
• WAGO-I/O-PRO / CODESYS PLC programming environment IEC 61131-3 compliant programming environment for configuring and programming WAGO controllers and I/O systems in industrial automation projects.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Bisnode D&B Magyarország Információ Szolgáltató Kft.minorOthersCredit information partner for assessing customer creditworthiness and payment history. Used for credit limit verification before establishing business relationships.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beckhoff Automation: Beckhoff is a German automation specialist offering PC-based controllers, I/O systems, and connection technology directly comparable to WAGO's automation solutions. Both companies target industrial automation customers with integrated hardware and software platforms.
• Phoenix Contact: Phoenix Contact is the closest direct competitor to WAGO in electrical connection technology, offering terminal blocks, interface electronics, and automation solutions with similar spring/screw clamp connection technologies. Both companies compete head-to-head across automotive, railway, energy, and process industry verticals globally.
• Wieland Electric: Wieland Electric is a German manufacturer of electrical connection technology, terminal blocks, and interface modules directly comparable to WAGO's core product portfolio. Both companies serve industrial automation, building automation, and process industry customers with similar connection and control solutions.
• Weidmüller: Weidmüller is a German-headquartered direct competitor to WAGO specializing in electrical connectivity, interface electronics, and industrial automation. The two companies compete directly in terminal blocks, relay modules, and signal conditioning across the same industrial verticals.
• Turck Group: Turck is a German industrial automation specialist offering connectivity, sensor interface, and I/O solutions directly comparable to WAGO's interface electronics. Both companies serve similar industrial verticals including automotive, manufacturing, and process industry with connection and automation products.

Broad incumbents

• Siemens AG: Siemens is a broad industrial automation incumbent offering competing products in SIMATIC controllers, relays, signal converters, and connection technology. While WAGO's interface electronics overlap with Siemens offerings, Siemens operates as a much larger diversified industrial conglomerate rather than specializing in connection technology.
• ABB Ltd: ABB is a broad industrial automation incumbent with relay, signal conditioning, and connection product lines that overlap with WAGO's interface electronics portfolio. ABB serves the same power engineering, railway, and process industry verticals but as part of a much larger automation and electrification conglomerate.
• Schneider Electric: Schneider Electric is a broad industrial and building automation incumbent with relay, power supply, and connection products overlapping WAGO's portfolio. It competes in building automation and energy management where WAGO also has solution offerings, but Schneider is a much larger diversified player.

Others

• WAGO GmbH & Co. KG: WAGO GmbH & Co. KG is the German parent company of WAGO Hungária Kft and the source of all products distributed by the Hungarian subsidiary. While not an external peer, the parent group sets product strategy, pricing, and supply that determine the subsidiary's competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wago-hung-ria-kft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAGO Hungária Kft