Waiva Clark Health Products

Name

Waiva Clark Health Products

Website

https://waivaclark.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waiva Clark Health Products is an Australia-based, 5-employee direct-to-consumer e-commerce retailer that curates and resells approximately 14 third-party health and wellness brands via a Shopify storefront and a Dear Systems B2B ordering portal, serving health-conscious Australian consumers.

Ownership category

akta.pro rank

Product category

Health and Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Health supplements retail
• Wellness e-commerce
• Natural health products
• Personal care online
• Functional foods retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Health Product Sales: The company generates revenue through direct sales of health and wellness products to consumers via their Shopify e-commerce platform. Products include supplements, personal care items, and health foods from various branded manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Waiva Clark Health Products is an Australia-based direct-to-consumer e-commerce retailer that curates and sells a multi-brand portfolio of health and wellness products (supplements, personal care items, and functional foods) via a Shopify storefront to Australian consumers, alongside a separate Dear Portal used for B2B/wholesale ordering operations. The catalog features third-party brands including No Pong, Luvin Life Chocolate Collagen, Gevity, Teelixir, Miracle Noodle, Buderim Ginger, Simply Clean, At Health, Heylo, Humble, Mandala Earth, Seeds Such, Hethstia, Ladang Lima, and DJ A, with checkout in Australian Dollars (AUD).

Product overview

Waiva Clark Health Products operates a multi-brand health and wellness e-commerce platform on Shopify (B2C storefront) alongside a separate Dear Portal ordering system (B2B operations). The company retails multiple health product brands including No Pong, Luvin Life Chocolate Collagen, Gevity New Mayo Range, Buderim Ginger, Simply Clean, At Health, Heylo, Humble, Teelixir, Mandala Earth, Seeds Such, Hethstia, Ladang Lima, Miracle Noodle, and DJ A. The platform functions as a curated marketplace for natural health products spanning categories such as supplements, food/beverages, and personal care.

Differentiator

Problem solved

Functional benefit

Products and services

• No Pong Third-party body care/deodorant brand retailed by Waiva Clark Health Products through the Shopify storefront as part of its curated multi-brand health and wellness catalog for Australian consumers.
• Luvin Life Chocolate Collagen Third-party collagen supplement product line retailed by Waiva Clark Health Products via the Shopify storefront, targeted at Australian consumers seeking supplement-based wellness products.
• Gevity New Mayo Range Third-party functional mayonnaise/condiment product line retailed by Waiva Clark Health Products via the Shopify storefront under the Gevity brand, serving Australian consumers interested in functional foods.
• Buderim Ginger Third-party ginger-based food product line retailed by Waiva Clark Health Products via the Shopify storefront, providing Australian consumers with branded ginger food and beverage products.
• Simply Clean Third-party personal care/cleaning product line retailed by Waiva Clark Health Products via the Shopify storefront for Australian consumers seeking wellness-oriented everyday care products.
• At Health Third-party health product brand retailed by Waiva Clark Health Products through the Shopify storefront as part of its curated multi-brand health and wellness catalog.
• Heylo Third-party health and wellness brand retailed by Waiva Clark Health Products via the Shopify storefront for Australian consumers.
• Humble Third-party health and wellness brand retailed by Waiva Clark Health Products via the Shopify storefront as part of its curated multi-brand health catalog.
• Teelixir Third-party tea/elixir-based health supplement brand retailed by Waiva Clark Health Products via the Shopify storefront, targeting Australian consumers seeking functional tea and elixir wellness products.
• Mandala Earth Third-party health and wellness brand retailed by Waiva Clark Health Products via the Shopify storefront for Australian consumers.
• Seeds Such Third-party seed-based food product line retailed by Waiva Clark Health Products via the Shopify storefront, offering Australian consumers functional seed food products.
• Hethstia Third-party health and wellness brand retailed by Waiva Clark Health Products via the Shopify storefront for Australian consumers.
• Ladang Lima Third-party functional food product line retailed by Waiva Clark Health Products via the Shopify storefront for Australian consumers.
• Miracle Noodle Third-party low-carb noodle product line retailed by Waiva Clark Health Products via the Shopify storefront, providing Australian consumers with functional noodle food products.
• DJ A Third-party health and wellness brand retailed by Waiva Clark Health Products via the Shopify storefront as part of its curated multi-brand health catalog.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• No PongminorOthersBrand featured on Waiva Clark's e-commerce platform. No specific partnership terms or integration details available from the source data.
• Luvin Life Chocolate CollagenminorOthersBrand featured on Waiva Clark's e-commerce platform. No specific partnership terms or integration details available from the source data.
• GevityminorOthersBrand featured on Waiva Clark's e-commerce platform specializing in Mayo range products. No specific partnership terms or integration details available from the source data.
• TeelixirminorOthersBrand featured on Waiva Clark's e-commerce platform. No specific partnership terms or integration details available from the source data.
• Miracle NoodleminorOthersBrand featured on Waiva Clark's e-commerce platform. No specific partnership terms or integration details available from the source data.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Swisse Wellness: Swisse is an Australian premium health and wellness brand selling vitamins, supplements, and functional products through its own DTC site and major retailers. It is a broad incumbent in the same health/wellness category that Waiva Clark curates, with significantly larger brand awareness.
• Blackmores: Blackmores is Australia's leading vitamins and supplements brand with a direct-to-consumer e-commerce site. It is a broad incumbent that sells overlapping supplement and wellness categories as Waiva Clark, and could absorb smaller curated retailers by going direct.
• Harris Farm: Harris Farm is an Australian premium grocery chain with a strong focus on fresh, organic, and health-oriented products. It overlaps with Waiva Clark's health food and functional food assortment (Gevity, Buderim Ginger, Miracle Noodle equivalents) but operates brick-and-mortar stores alongside online.
• Chemist Warehouse: Chemist Warehouse is Australia's largest discount pharmacy and health retailer, carrying supplements, vitamins, natural health, and personal care products. It competes directly with Waiva Clark's assortment but at massive physical and online scale with private-label advantages.
• iHerb: iHerb is a major global online retailer of health supplements, vitamins, and natural products. It is a much larger broad incumbent that sells the same category of products as Waiva Clark (Teelixir, Luvin Life, Gevity equivalents) but operates at global scale across 180+ countries including Australia.

Others

• Amazon Australia: Amazon Australia is a broad e-commerce marketplace that carries many of the same health supplement, functional food, and personal care brands featured on Waiva Clark. While not a focused health retailer, it represents the dominant alternative shopping channel for the same products in Australia.
• Catch.com.au: Catch is a major Australian online marketplace selling general merchandise including health, wellness, and supplement products. While it is a broader e-commerce platform rather than a curated health specialist, it competes for the same Australian health-conscious consumer wallet with aggressive pricing.

Emerging players

• Nourishme Organics: Nourishme Organics is an Australian online retailer of certified organic health foods, supplements, and natural pantry staples. It is an emerging player with a partially overlapping curated health and functional food assortment serving a similar Australian health-conscious consumer base.

Direct peers

• Myprotein: Myprotein is a global online retailer specializing in sports nutrition, protein powders, supplements, and health foods with an Australian site. It is a direct peer to Waiva Clark in the online supplement/health food retail model, though at vastly greater scale and with proprietary products.
• The Health Nut: The Health Nut is an Australian online health and wellness retailer offering a curated multi-brand assortment of supplements, natural skincare, and wellness products. It is a direct peer to Waiva Clark in the curated Australian health e-commerce niche with similar product mix and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/waivaclark/?hl=en
• LinkedInlinkedin.com/company/waiva-clark-distributing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waiva Clark Health Products