What Miracle Noodle does

Miracle Noodle (legal entity: Strumba Media, LLC) is a Miami-based direct-to-consumer and wholesale food company that manufactures and distributes low-carb, keto, gluten-free, and vegan pasta, rice, and meal alternatives. Founded in 2006 by Dr. Jonathan Carp, a board-certified dermatologist and lifestyle medicine physician, after he discovered shirataki-style konjac noodles at a Kyoto vegetarian restaurant, the company targets health-conscious consumers, keto/low-carb dieters, diabetics, gluten-free consumers, and protein-conscious customers in the US, Canada, and Australia.

The core product technology is built around two pillars. The first is konjac-based shirataki noodles and rice (Angel Hair, Spaghetti, Fettuccine, Rice, Ziti), composed of approximately 97% water and 3% glucomannan soluble fiber extracted from the konjac plant, delivering near-zero net carbs and roughly 5 calories per serving. The second is an egg white protein pasta line providing 10g of complete protein per serving with less than 1g of carbs. Products are pre-cooked and ready in approximately two minutes. The catalog of 50+ SKUs extends from base ingredients into ready-to-eat meals (Pad Thai, Vegan Pho, Thai Peanut Keto Meal, Teriyaki Keto Meal, Tom Yum, Japanese Curry, Bone Broth Beef and Chicken Soups) and adjacent sub-brands including SmartBuns, SmartCakes, and the Miracle Living wellness framework.

The business model is hybrid D2C and wholesale. Direct revenue is generated through a Shopify-powered e-commerce site offering pack-size tiered pricing (6- through 30-pack bundles with up to 30% bulk savings) and a subscription/auto-delivery program at $32.34/month. Wholesale and retail distribution covers 24,000+ US outlets including Whole Foods, Sprouts, Walmart, Target, Costco, and Amazon, supplemented by a B2B wholesale program for independent retailers. Products carry Kosher, Certified Vegan, and GMP facility certifications, and the company supports a 30-day satisfaction guarantee, a Miracle Rewards loyalty program, a ShareASale affiliate program, and a brand ambassador network. The company remains privately held and family-owned, with no disclosed institutional funding.

Name

Miracle Noodle

Legal name

Strumba Media, LLC

Website

https://miraclenoodle.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Low-Carb Pasta and Rice Alternatives

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Frozen Specialty Food Manufacturing (311412), Perishable Prepared Food Manufacturing (311991)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Low carb noodles
• Konjac pasta alternatives
• Shirataki rice substitutes
• Gluten free pasta
• Keto meal products

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer online sales through their Shopify-powered website. Products sold in various pack sizes (6-pack, 12-pack, 18-pack, 24-pack, 30-pack) with tiered pricing for bulk orders.
2. Subscription/Auto-Delivery Program: Recurring subscription model with automatic delivery of products at regular intervals (monthly, bi-monthly, quarterly). Provides convenience for customers and predictable recurring revenue.
3. Wholesale Distribution: B2B wholesale sales to retail partners including natural food stores, grocery chains, and independent retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Miracle Noodle manufactures and sells low-calorie, low-carbohydrate pasta and rice alternatives made primarily from konjac (glucomannan) fiber, along with egg white protein pasta and ready-to-eat meals. Products are pre-cooked and ready in 2 minutes, targeting consumers following keto, paleo, gluten-free, and diabetic-friendly diets. The company sells direct-to-consumer through its Shopify-powered website and wholesale through major retailers.

Product overview

Miracle Noodle is a food product company offering two main product lines: konjac-based noodles/rice and egg white pasta alternatives. The konjac products (Angel Hair, Spaghetti, Fettuccine, Rice, Ziti, and Ready-to-Eat meals including Pad Thai, Vegan Pho, Thai Peanut Keto Meal, Teriyaki Keto Meal, Tom Yum Soup, Japanese Curry, and Bone Broth soups) are made from the konjac plant, 97% water and 3% soluble fiber (glucomannan), with zero net carbs and very low calories. The egg white product line (Egg White Spaghetti and Egg White Angel Hair/Vermicelli) provides 10g of protein per serving with less than 1g of carbs. Additional products include SmartCakes (low-carb cakes) and the Miracle Living wellness book. The company, founded by Dr. Jonathan Carp in 2006, positions these as healthy pasta and rice alternatives for low-carb, keto, paleo, and gluten-free diets.

Differentiator

Problem solved

Functional benefit

Brands

• SmartBuns: Low-carb buns product line mentioned in shipping policies
• SmartCakes
• Miracle Living

Products and services

• Miracle Noodle Egg White Spaghetti Noodles

Quantifiable outcome

• Products contain only 5 calories per serving (Ready-to-Eat) with 1g net carbs
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Explore Cuisine: Explore Cuisine sells a broad line of konjac and plant-based noodles, pastas, and rice alternatives direct-to-consumer and through natural food retail. It directly overlaps with Miracle Noodle on shirataki/konjac SKUs and competes for the same low-carb, gluten-free, and vegan consumers in the US and abroad.
• Better Than Foods (Better Than Noodles): Better Than Foods produces konjac-based shirataki noodles, rice, and pasta alternatives positioned as low-calorie, low-carb substitutes. The brand competes head-to-head with Miracle Noodle on konjac SKU format and retail placement in natural and conventional grocery channels.
• Palmini (Ahold Delhaize / Liguria Foods): Palmini offers hearts-of-palm-based pasta and rice substitutes marketed to keto, paleo, and low-carb consumers. It competes with Miracle Noodle for the same shopper occasions and shelf sets within low-carb pasta, despite using a different base ingredient.
• Right Rice (Better Family Inc.): Right Rice makes vegetable-based rice substitutes (cauliflower, lentil, chickpea blends) positioned for low-carb and health-conscious consumers. It directly competes with Miracle Noodle's konjac rice SKUs in the rice-alternative category across DTC and major retail.
• Banza: Banza is a chickpea-based pasta brand with nationwide retail distribution and a strong health-positioned DTC presence. It competes with Miracle Noodle for low-carb and gluten-free pasta occasions and has overlapping retailer relationships including Target, Whole Foods, and Kroger.
• Tolerant Foods: Tolerant Foods produces single-ingredient legume-based pasta (lentil, chickpea, black bean) targeted at low-carb, gluten-free, and high-protein consumers. It competes directly with Miracle Noodle's egg white and konjac pastas across natural food and mainstream retail channels.

Broad incumbents

• Barilla Protein+: Barilla Protein+ is a mainstream pasta line enhanced with plant and legume protein, sold through mass grocery nationwide. As a CPG incumbent, Barilla competes for the same pasta occasion and shelf set as Miracle Noodle but at a lower price point and with far broader marketing scale.

Emerging players

• Caulipower: Caulipower is a cauliflower-based brand spanning pizza, pasta, tortillas, and rice alternatives, sold through mainstream US grocery. It overlaps with Miracle Noodle on the low-carb pasta/rice occasion and competes for similar health-conscious consumers across retail.
• Smart Baking Company: Smart Baking Company produces SmartBuns and SmartCakes, low-carb, high-fiber baked goods that overlap with Miracle Noodle's SmartCakes and SmartBuns sub-brands. The two brands share target consumer (keto/low-carb) and a tightly related product line, suggesting partnership or licensing adjacency.

Regional players

• Shirataki Noodle manufacturers (generic Asian suppliers, e.g., Hubei Konson Konjac): Asian konjac and shirataki manufacturers such as Hubei Konson supply konjac flour, rice, and noodle products primarily to international and private-label buyers. They represent both the upstream supply side for Miracle Noodle and a competitive threat if they launch own-brand products into the US market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/miraclenoodle
• Facebookfacebook.com/MiracleNoodle
• Instagraminstagram.com/miraclenoodle
• LinkedInlinkedin.com/company/miracle-noodle

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Noodle