Wake The Town
Wake The Town is an 11-person London-based music supervision company that licenses, composes, and re-records music for advertising campaigns, TV series, and films. It serves major brands including McDonald's, John Lewis, EE, Toyota, and HBO Max via agency pitches and direct engagements.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wake The Town does
Wake The Town is a London-based music supervision company operating from Hackney that connects brands, agencies, and film/TV producers with music for advertising and visual media. Founded in 2013, the firm offers four core services: Music Supervision (track selection and licensing), Composition (original music for campaigns), Re-Record (reproductions of existing tracks when original licensing is infeasible), and Current Music (placement of contemporary tracks). Projects span advertising campaigns, TV series, and films. The company is a professional services firm rather than a technology platform — its core deliverable is human-driven creative curation, licensing negotiation, and rights clearance.
The company serves a rosta of enterprise clients across multiple verticals. Named logos include McDonald's, John Lewis, EE, Toyota, Lexus, M&S, Santander, Nationwide, Lloyds, Vodafone, HBO Max, BBC (Doctor Who), Ford, AXA, ASOS, Starbucks, Škoda, Jacob's Creek, Canva, White Claw Canada, and the Department for Education. Work is acquired through agency pitches and direct brand relationships, with major creative intermediaries including Saatchi & Saatchi, Leo Burnett UK, VCCP, and Mother. The portfolio includes advertising campaigns (John Lewis Christmas, McDonald's World Heist), TV (Doctor Who, Industry), and film. Distribution is global via project work despite a single London HQ.
Revenue is generated through professional services fees for music supervision and licensing/sync royalty arrangements. Pricing is not publicly disclosed and varies by project scope. The company has no disclosed funding rounds, no parent company, no acquisitions, and no public/private ticker. Marketing is dependent on the portfolio website and showreel. The team consists of 11 people based on directory coverage, with multiple named supervisors and producers operating as the primary client-facing assets.
Wake The Town firmographics
Firmographics- Name
- Wake The Town
- Legal name
- Wake the Town
- Website
- https://wakethetown.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wake The Town is an 11-person London-based music supervision company that licenses, composes, and re-records music for advertising campaigns, TV series, and films. It serves major brands including McDonald's, John Lewis, EE, Toyota, and HBO Max via agency pitches and direct engagements.
- Ownership category
- akta.pro rank
Wake The Town industry classification
Industry- Product category
- Music Supervision Services
- NAICS
- Music Publishers (512230)
- akta.pro primary industry
- Music Supervision Services (MPAIALAB)
Keywords
Where Wake The Town is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wake The Town business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Music Supervision Fees: Fees charged for music supervision services on advertising campaigns, TV shows, and films. Services include track selection, licensing negotiation, and creative direction for music in visual media.
- Music Licensing and Sync: Revenue from music licensing and synchronization rights for use of tracks in commercials, TV, film, and digital content.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Wake The Town product offering
Product offeringCore offering
Wake The Town is a London-based music supervision company that selects, licenses, and supervises music for advertising campaigns, television series, and films. Their service portfolio spans music supervision, original composition, re-recording of existing tracks when licensing is impractical, and placement of contemporary music tracks. They negotiate synchronization rights with artists, labels, and publishers on behalf of brands and creative agencies.
Product overview
Wake The Town is a music supervision company that connects brands and people through music. The company operates as a single unified creative service offering rather than a platform architecture. Their core service portfolio includes Music Supervision, Composition, Re-Record, and Current Music services. These services work together to help brands find, license, adapt, or create the right music for their advertising campaigns, TV shows, films, and digital content.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Supervision Music supervision services for connecting brands with appropriate music for advertising, TV, film, and digital content campaigns. Includes track selection, licensing negotiation, and creative direction for music in visual media, with engagement on campaigns such as John Lewis Christmas, McDonald's World Heist, and HBO Max Launch.
- Composition Original music composition services for brand campaigns, commercials, and visual media projects, providing bespoke music created for specific brand or campaign needs.
- Re-Record Re-recording services for adapting existing music tracks for specific commercial or media applications when original licensing is not feasible or cost-effective, providing a budget-efficient alternative to original composition or expensive sync rights.
- Current Music Licensing and placement of contemporary music tracks for brand communications and advertising, leveraging relationships with current artists and labels to source recent releases for advertising campaigns.
Companies that use Wake The Town
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Wake The Town technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wake The Town partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Wake The Town competitors and assessment
Company assessmentBroad incumbents
- BMG: Global music company combining recorded music, publishing, and sync licensing for advertising and media. Comparable as a broader music rights holder that sometimes competes directly with boutique supervision firms for brand sync business.
- APM Music: Large production music library offering pre-cleared tracks for advertising, film, and television. Comparable as an alternative music source for brand campaigns and a broader incumbent in the music-for-visual-media space.
- Universal Music Publishing: Global major music publisher controlling rights to extensive song catalogs and offering sync licensing for advertising and film. Broader incumbent with which Wake The Town negotiates and which sometimes offers competing in-house supervision services to brands.
- Warner Chappell Music: Global major music publisher providing sync licensing, creative supervision, and A&R services for advertising, film, and television. Comparable as both a key rights supplier and a broader incumbent offering music supervision at scale.
- Kobalt Music: Tech-enabled independent music publisher and rights administrator with significant sync licensing activity for advertising, film, and TV. Comparable as a music publisher with active sync and creative services for brand clients, though with a more technology-led model.
- Audio Network: Large production music library and rights company offering pre-cleared music for film, TV, advertising, and digital media. Adjacent competitor providing an alternative to fully bespoke music supervision, with broader catalog scale.
- Sony Music Publishing: Global major music publisher and rights holder providing sync licensing and creative music services for advertising and audiovisual media. Comparable as a deep-catalog supplier and broader incumbent serving brand clients in need of music for campaigns.
Direct peers
- Air-Edel Associates: Long-established London-based music supervision and creative music agency serving advertising, film, and television clients. Directly comparable as a UK-rooted boutique offering music supervision, licensing, and composition for major brand campaigns and prestige productions.
- ThinkSync Music: London-based music supervision company providing music search, licensing, and sync services for advertising, television, and film. Directly comparable to Wake The Town in size, service mix, and target client base of agencies and brands.
Emerging players
- Lickd: UK music licensing platform connecting content creators and brands with pre-cleared tracks for use in video and advertising. Comparable as a UK-rooted music licensing business serving brands/agencies, though more platform/tech-enabled versus Wake The Town's hands-on supervision model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Wake The Town social profiles
Digital presenceWake The Town financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wake The Town leadership team
Management profileNumber of profiles
Wake The Town funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wake The Town M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wake The Town
What does Wake The Town do?
Wake The Town is a London-based music supervision company that selects, licenses, and supervises music for advertising campaigns, television series, and films. Their service portfolio spans music supervision, original composition, re-recording of existing tracks when licensing is impractical, and placement of contemporary music tracks. They negotiate synchronization rights with artists, labels, and publishers on behalf of brands and creative agencies.
Is Wake The Town a public or private company?
Wake The Town is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wake The Town founded?
Wake The Town was founded in -1. It employs 11 to 50 people.
Where is Wake The Town based?
Wake The Town is headquartered in London, United Kingdom, in the Europe region.
How does Wake The Town make money?
Two revenue lines are on record. Music Supervision Fees are the primary driver. The others are music Licensing and Sync.
Who are Wake The Town's main competitors?
Broad incumbents on record are BMG, APM Music, Universal Music Publishing, Warner Chappell Music, Kobalt Music, Audio Network and Sony Music Publishing. Direct peers are Air-Edel Associates and ThinkSync Music. Lickd is listed as an emerging player.
Does Wake The Town have an API?
No public API is recorded for Wake The Town.
What industry is Wake The Town in?
Wake The Town's product category is Music Supervision Services. Its primary akta.pro industry code is MPAIALAB, Music Supervision Services. Its NAICS code is 512230.