Wales Touch Association | Cymdeithas Cyffwrdd Cymru

What Wales Touch Association | Cymdeithas Cyffwrdd Cymru does

Wales Touch Association (WTA) | Cymdeithas Cyffwrdd Cymru is the sole governing body for Touch rugby in Wales, constituted in 1991 and formally recognized by the Welsh Sports Association since 2008. The organization is a private limited company by guarantee operating on a non-profit basis, governed by a volunteer Executive Committee and supported by a staff of seven. WTA operates under the rules and guidelines of the Federation of International Touch (FIT) and is affiliated with the European Federation of Touch (EFT). It connects 27 affiliated clubs across Wales and runs the TouchFest national tournament series, alongside selection and management of Welsh representative squads that compete at European Championships and Touch World Cups, including youth teams that participate in events such as the Atlantic Youth Touch Cup.

The organization's core product surface consists of individual memberships (£30–£45/year depending on category) and club memberships (£30–£60/year), which bundle public liability, professional indemnity, and personal accident insurance, voting rights, tournament discounts, and access to coach/referee accreditation pathways. Supporting services include DBS checking (delivered through the Welsh Sports Association), Level 1 referee qualification courses, and coaching accreditation aligned with England Touch, EFT, and FIT frameworks. WTA's distribution is community-led: it recruits through 27 affiliated clubs, social media (Instagram, Facebook, TikTok, X, YouTube), the annual TouchFest tournament series, and international representation pathways spanning open, senior/masters (30s through 55s), and youth (U15, U18, U20) categories for men, women, and mixed teams.

The business model is fundamentally subscription-recurring membership fees from individuals and clubs, supplemented by tournament entry fees (affiliated clubs receive roughly £50 discount per WTA event). There are minor sponsorship-style relationships with Belief Sports (teamwear) and Steeden (equipment), alongside strategic alliances with the Welsh Rugby Union (WRU), Welsh Sports Association (WSA), Cardiff University, and FIT. No revenue figures are publicly disclosed, and the organization is volunteer-run with no equity investors, parent company, or external capital structure.

Name

Wales Touch Association | Cymdeithas Cyffwrdd Cymru

Legal name

Wales Touch Association

Website

https://walestouch.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Wales Touch Association is the non-profit governing body for Touch rugby in Wales, connecting 27 affiliated clubs and managing national teams, tournaments, and youth development under Federation of International Touch rules. It funds operations through individual and club membership fees.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Touch rugby governance
• Sports federation services
• Amateur club membership
• Youth sports development
• Tournament organization

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: The organization is non-profit and primarily funded by membership fees from individuals and clubs. Individual membership costs £45 for adults, £30 for youth, coaches, volunteers, and referees. Club membership costs £60 for clubs and £30 for universities.
2. Tournament Entry Fees: Affiliated clubs receive tournament discounts (typically £50 per tournament) for entering WTA affiliated events, providing additional revenue stream for the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Wales Touch Association is the non-profit governing body for Touch rugby in Wales, providing membership services to individuals and clubs, organising national tournaments (TouchFest series), managing representative squads at European Championships and World Cups, and running youth development pathways from U15 to U18. The organisation is recognised by the Federation of International Touch (FIT) and the European Federation of Touch, and bundles insurance, governance, and safeguarding support with its membership offerings.

Product overview

Wales Touch Association is a non-profit sports governing body that operates as a single unified service rather than a platform-plus-modules architecture. The core offering is the governance, promotion, and development of Touch rugby in Wales across all levels from grass roots to elite international competition. Key services include Individual and Club Membership programs (providing insurance, governance support, and participation access), the TouchFest Tournament Series for competitive play, national team representation at European Championships, Youth Development Programs spanning U15 to U18 age groups, and support services including DBS Checking (via Welsh Sports Association), Referee Training, and Coaching Accreditation. The organization connects 27+ affiliated clubs across Wales and is a member of the Federation of International Touch (FIT) and European Federation of Touch (EFT).

Differentiator

Problem solved

Functional benefit

Products and services

• Wales Touch Individual Membership Annual membership for individuals (adult £45, youth / coach / volunteer / referee £30) that includes public liability, professional indemnity, and personal accident insurance, voting rights at the AGM, access to WTA events and tournaments, priority access to courses, and access to WTA referees and coaching staff.
• Wales Touch Club Membership Annual club affiliation package (£60/club, £30/university) that includes insurance and welfare cover, tournament entry discounts, voting rights, promotional opportunities, participation in affiliated events, governance support, and access to the Wales Sports Association network.
• TouchFest Tournament Series Annual series of national Touch rugby tournaments running multiple divisions (Premiership and Championship) for mixed, men's, and women's teams, organised and officiated under Wales Touch Association rules.
• Touch Rugby Governance and Development Services Governance and development services for Touch rugby in Wales, operating under Federation of International Touch (FIT) rules and guidelines, responsible for promoting, encouraging, fostering, developing, and growing the sport from grass roots to elite level.
• European Championships (Euros) Representation National team selection, management, and representation at the European Touch Championships across Open, Senior/Masters, and gender categories (Mixed Open, Men's Open, Women's Open, Senior/Masters Men 30s–55s, Women's 35s).
• Youth Development Programs Structured youth Touch rugby pathway including U15 and U18 age groups competing in boys, girls, and mixed divisions, with participation in international youth tournaments such as the Atlantic Youth Touch Cup.
• DBS Checking Service Enhanced disclosure DBS checks for individuals working with children, provided through partnership with the Welsh Sports Association's Vibrant Nation platform, with 24/7 online access, ID verification, and DBS Update Service integration.
• Referee Training and Certification Level 1 Referee qualification courses and ongoing referee development programs, including free course places for club members and integration with European Touch referee panels.
• Coaching Accreditation Coach training and development pathways delivered in collaboration with England Touch, European Federation of Touch (EFT), and Federation of International Touch (FIT).
• Atlantic Youth Touch Cup Participation Wales Touch Association's participation in the international Atlantic Youth Touch Cup, fielding U15 and U18 teams in mixed, boys, and girls divisions.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Welsh Rugby Union (WRU)coreStrategic or Co-development PartnerThe Welsh Rugby Union is the governing body of rugby union in Wales, recognized by World Rugby. WTA has developed a highly beneficial relationship with WRU, with WRU recognizing Touch as an important sport within the Welsh sporting ecosystem.
• Belief SportsminorGTM or Marketing PartnerBelief Sports revolutionizes the sports industry with innovative bespoke team wear delivering the latest performance enhancing technology coupled with customized kit designs. They sponsor Wales Touch with team apparel.
• SteedenminorOthersEstablished in Queensland in 1958 by Ray Steeden, the Steeden brand has grown through continual innovation, new products, creative ideas and acquiring important endorsements. Steeden provides sports equipment to Wales Touch.
• Cardiff UniversityminorStrategic or Co-development PartnerCardiff University is a public research university in Cardiff, Wales, established in 1883. The university hosted the 2002 European Touch Championships at Cardiff University Sports Fields and continues to support Touch development.
• Welsh Sports Association (WSA)coreStrategic or Co-development PartnerWSA provides the DBS Checking Service for Sport & Leisure through its trading arm Vibrant Nation. WTA was formally recognised as a sport by WSA in 2008. WSA also provides access to a network and support service for consistent standards across Welsh sport.
• Federation of International Touch (FIT)coreStrategic or Co-development PartnerWTA is a member of the Federation of International Touch, the sport's international governing body. WTA operates under FIT rules and guidelines and participates in all FIT World Cups and European championships.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Scotland Touch: National Touch governing body in Scotland and co-participant in the Home Nations event established by Wales Touch's Neil Perkins in 2004. Operates an almost identical affiliation and tournament model.
• Touch Football Australia: Originating national body for Touch (the sport was invented in Sydney in the 1960s). Largest and most mature Touch federation globally; comparable in mission and structure though materially larger in scale.
• England Touch Association: National governing body for Touch in England. Directly comparable to Wales Touch as a fellow Home Nations and European Federation of Touch member running the same sport, similar membership/tournament model, and competing for shared international players.
• Ireland Touch Association: National Touch governing body in Ireland, which co-hosted the 2025 Atlantic Youth Touch Cup in Limerick where Wales Touch fielded six teams. Direct peer with the same FIT affiliation and tournament infrastructure.
• New Zealand Touch: National Touch governing body in New Zealand, where Touch has deep roots and a founder of Welsh Touch (David Swain) originated. Closest cultural/playing-style analogue to Wales Touch.
• France Touch: National governing body for Touch in France and fellow European Federation of Touch member. Comparable in scope and model — federation of clubs running domestic leagues and international representation.

Broad incumbents

• European Federation of Touch: Continental governing body of which Wales Touch is a member. Provides the Europe-level overlay above national federations, running the European Championships where Wales competes.
• Federation of International Touch: International federation for Touch, of which Wales Touch is a member. Sets global FIT rules and organises the Touch World Cup; provides the ultimate regulatory recognition Wales Touch relies on.

Others

• Welsh Sports Association: Umbrella body for sport in Wales, formally recognising Touch as a sport since 2008 and providing DBS checking, governance, and network access. Overarching comparable rather than a direct competitor.
• Welsh Rugby Union: Governing body of rugby union in Wales and a strategic partner of Wales Touch. Provides shared infrastructure (e.g., WRU's indoor facility at Miskin), recognition, and cross-promotion — comparable as a major Welsh sport federation but in a different sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WalesTouch
• YouTubeyoutube.com/@WalesTouch
• Facebookfacebook.com/WalesTouch
• Instagraminstagram.com/walestouch
• TikToktiktok.com/@walestouch
• LinkedInlinkedin.com/company/wales-touch-association-cymdeithas-cyffwrdd-cymru

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wales Touch Association | Cymdeithas Cyffwrdd Cymru