WALLACE'S GARDEN CENTER & GREENHOUSES CO.

Name

WALLACE'S GARDEN CENTER & GREENHOUSES CO.

Legal name

Wallace's Garden Center

Website

https://wallacesgardencenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Greenhouse, Nursery, and Floriculture Production (1114), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Retail garden center
• Live plant nursery
• Greenhouse grown plants
• Gardening supplies retail
• Landscape services

Headquarters

HQ city

Bettendorf

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Plant Sales: In-store and e-commerce sales of plants including trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, and fruit. Also includes gardening tools, accessories, soil, mulch, and decor.
2. Gift Cards: Physical and digital gift cards sold to customers for gifting purposes.
3. Services: Landscaping advice, custom planting, custom orders, and delivery services offered to customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wallace's Garden Center & Greenhouses Co. is a Quad Cities-area retail garden center that sells live plants (trees, shrubs, perennials, annuals, houseplants, vegetables, herbs, citrus, and seasonal crops including 10,000 chrysanthemums grown annually on-site), gardening essentials (soils, mulches, fertilizers, watering equipment), seasonal decor, and gift cards. The business also offers professional services including landscaping advice, custom planting, custom orders, and local delivery from its Bettendorf, Iowa greenhouse and storefront.

Product overview

Wallace's Garden Center & Greenhouses Co. is a retail garden center offering a unified shopping experience combining physical retail with an online presence. The core offering centers on live plants (trees, shrubs, perennials, annuals, houseplants, and specialty crops like chrysanthemums and orchard apples) alongside gardening essentials and landscape services. The Plant Finder digital tool serves as the primary online product discovery platform, integrated with their Shopify e-commerce site. The company also offers gift cards and seasonal decorative collections. Physical retail services include landscaping advice, custom planting, custom orders, and delivery. The product portfolio spans from the Plant Finder web application for plant selection to actual plant inventory and associated gardening supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Cards Physical and digital gift cards available for purchase, allowing customers to give the gift of choice for gardening supplies and plants.
• Chrysanthemums (Mums) Chrysanthemums grown annually at Wallace's greenhouse, with approximately 10,000 plants cultivated each year for fall sales.
• 2-Gallon Citrus Plants Assorted citrus plants including Meyer Lemon, Mexican Key Lime, Variegated Pink Lemon, Calomondin, and Mandarin Orange varieties, sold in 2-gallon containers.
• Geranium Hanging Baskets 10-inch and 12-inch geranium hanging baskets and urns available in multiple colors for patio and outdoor decoration.
• Gardening Essentials Wide range of gardening supplies including fertilizers (Espoma BioTone, FlowerTone, Fertilome Root Stimulator), planting soils (Coast of Maine Rose and Flower Planting Mix, Quoddy Blend Lobster Compost), watering equipment (Flexzilla 50' Hose, Dramm 9-pattern spray nozzle), and plant care products.
• Fall Decor Collection Seasonal fall decorations including porch packages, ornamental peppers, millet, ornamental kale, and zinnias.
• Orchard Apples Fresh apples grown in Wallace's own orchard, available seasonally at the garden center.
• Trees Extensive selection of trees including maples, dogwoods, magnolias, oaks, willows, fruit trees, flowering trees, and shade trees available through the Plant Finder tool.
• Shrubs Wide variety of shrubs including barberries, boxwoods, hydrangeas, roses, spireas, viburnums, and lilacs.
• Perennials Perennial plants including daylilies, hostas, coneflowers, coral bells, phlox, and ornamental grasses.
• Houseplants Indoor plants including pothos, snake plants, philodendrons, calatheas, succulents, and other tropical houseplants.
• Landscape Services Professional services including landscaping advice, custom planting, custom orders, and delivery for residential customers in the Quad Cities area.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Menards: Midwest-based big-box home improvement chain with garden center departments competing directly in Wallace's Quad Cities backyard. Same regional geography with materially larger assortment and pricing power.
• Lowe's Garden Centers: National home improvement retailer with seasonal garden centers offering trees, shrubs, annuals, perennials, and gardening supplies. Competes with Wallace's on convenience and price for garden essentials, though without specialist grower expertise.
• Home Depot Garden Centers: National home improvement retailer with extensive garden center departments selling plants, soil, mulch, tools, and outdoor decor. Overlaps materially with Wallace's commodity assortment at significantly larger scale and lower price points.

Direct peers

• Lurvey Garden Center: Independent garden center and landscape supply yard in Des Plaines, Illinois serving the Chicago market with trees, shrubs, perennials, and landscape services. Comparable full-service independent with adjacent geographic reach to Wallace's Midwest catchment.
• Bachman's: Long-established family-owned garden center and florist based in Minnesota with retail locations, greenhouses, landscaping services, and seasonal events. Closely mirrors Wallace's combination of retail, greenhouse growing, and services in the upper Midwest.
• Vern Goers Greenhouse: Family-run garden center and greenhouse in Hinsdale, Illinois combining on-site plant production with retail garden supplies. Comparable smaller-scale Midwest independent with similar grower-retailer model.
• Platt Hill Nursery: Independent garden center and nursery chain in the Chicago suburbs offering trees, shrubs, perennials, annuals, and garden decor with landscaping services. Comparable full-line regional garden center with similar product breadth and customer profile.
• Earl May Garden Centers: Iowa-headquartered regional garden center chain with multiple retail locations and on-site greenhouse production. Most directly comparable independent Midwest garden center peer, serving overlapping gardener demographics with similar plant and supply assortments.
• Sid's Greenhouse & Garden Center: Family-owned greenhouse and garden center in the greater Chicago area with on-site plant production and a similar independent garden retail model. Comparable Midwest independent with greenhouse-to-retail vertical integration.

Emerging players

• Bloomscape: Direct-to-consumer online plant retailer shipping houseplants nationwide. Adjacent rather than directly competitive, but represents the emerging digital channel that Wallace's local-pickup-only model cannot access today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopify
• Instagraminstagram.com/shopify
• Pinterestpinterest.com/shopify
• LinkedInlinkedin.com/company/wallace's-garden-center-&-greenhouses-co.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALLACE'S GARDEN CENTER & GREENHOUSES CO.