Wall Street Juniors
Wall Street Juniors is a 501(c)(3) nonprofit providing intergenerational financial literacy and community wealth-building programs across Durham, NC and Atlanta, GA, serving individuals from infancy through seniors with free in-person and virtual workshops.
- Company typePrivate
- Founded-
- HeadquartersDurham, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wall Street Juniors does
Wall Street Juniors Inc. is a 501(c)(3) nonprofit organization (Tax ID #83-2426624) founded in 2018 and headquartered in Durham, NC, with a second chapter in Atlanta, GA. The organization delivers intergenerational financial literacy and community wealth-building programming targeting urban communities, with age-segmented curricula spanning infants and toddlers through seniors. Core programs include the Community Wealth Building Program (delivered via 1-on-1 consultations and group sessions, both in-person and virtual via Zoom), Financial Literacy Labs, the Entrepreneurs Exploration Program, the Entrepreneurship Escape Room, and HOPE Scholars, supplemented by academic tutoring, mentorship, and community service initiatives. The organization serves public housing communities such as McDougald Terrace and the East Durham Community, with targeted support for minority-owned businesses and students/families.
Wall Street Juniors operates on a community-led go-to-market model, reaching participants through in-person workshops at Durham offices, virtual sessions, recurring community events (InvestFest, town halls, street clean-ups, wellness fairs), and partnerships with schools, community centers, Save-a-lot, SkyZone Durham, Keep Durham Beautiful, and Jewels Outreach. The organization maintains an active presence on Instagram, Facebook, LinkedIn, and YouTube, and has received earned media coverage from Spectrum News (Charlotte), Keep Durham Beautiful, and Triangle Tribune. There is no proprietary technology platform; program delivery relies on standard tools including the wallstreetjr.org website, a booking calendar, and Zoom.
The revenue model is donation-driven, supplemented by event-based fundraising (e.g., Spring Break at SkyZone ticket proceeds) and the Amazon Smile referral program, with an additional commercial line via the separate WSJ Outlet Mall domain (wallstreetjroutlet.org). Programs are offered free of charge to community members, and no pricing is publicly disclosed. The organization operates with approximately 5 employees across its two chapters.
Wall Street Juniors firmographics
Firmographics- Name
- Wall Street Juniors
- Legal name
- Wall Street Juniors Inc.
- Website
- https://wallstreetjr.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wall Street Juniors is a 501(c)(3) nonprofit providing intergenerational financial literacy and community wealth-building programs across Durham, NC and Atlanta, GA, serving individuals from infancy through seniors with free in-person and virtual workshops.
- Ownership category
- akta.pro rank
Wall Street Juniors industry classification
Industry- Product category
- Financial Literacy Education
- NAICS
- Educational Services (61), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Community Center Education Programs (EDAAAFAB)
Keywords
Where Wall Street Juniors is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wall Street Juniors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Wall Street Juniors relies on tax-deductible donations from individuals, corporations, and foundations. The organization promotes donations through its website and Amazon Smile program.
- Event-Based Fundraising: The organization hosts fundraising events such as Spring Break at Skyzone where ticket proceeds support the nonprofit's operations and community programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Wall Street Juniors product offering
Product offeringCore offering
Wall Street Juniors is a 501(c)(3) nonprofit that delivers free financial literacy and community wealth-building programs to individuals and families in Durham, NC and Atlanta, GA. Its programs span age groups from infants through seniors and cover budgeting, saving, credit, debt, retirement, homeownership, and entrepreneurship. Core delivery formats include 1-on-1 consultations, group sessions, in-person workshops, and virtual sessions via Zoom.
Product overview
Wall Street Juniors is a nonprofit financial literacy organization offering a multi-program portfolio focused on intergenerational economic development. The core offerings include the Community Wealth Building Program (delivered via 1-on-1 consultations and group sessions), Financial Literacy Labs, Entrepreneurs Exploration Program, and the innovative Entrepreneurship Escape Room. These programs are supplemented by HOPE Scholars, academic assistance, mentorship, community service, and leadership development initiatives. Services are delivered both virtually and in-person at their Durham, NC and Atlanta, GA chapters, covering topics from basic money management for children and teens to retirement planning and estate planning for adults and seniors.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Wealth Building Program A comprehensive wealth-building initiative offering 1-on-1 consultations and group sessions covering budgeting, saving, investing, entrepreneurship, retirement planning, and debt management. Delivered virtually and in-person at Durham and Atlanta chapter offices for individuals and families in urban communities.
- Financial Literacy Labs Interactive educational sessions teaching the fundamentals of financial literacy, including emergency savings, budgeting, financial planning, and money management tailored to various age groups.
- Entrepreneurs Exploration Program A program designed to help individuals explore entrepreneurship, including business consulting for minority-owned businesses and mentorship on business operations and funding.
- Entrepreneurship Escape Room A gamified learning experience that combines entrepreneurship education with escape room-style problem-solving challenges for participants.
- HOPE Scholars A scholarship and educational support program for youth, providing resources and mentorship for academic and financial success.
- 1-on-1 Consultations Personalized financial advising sessions providing tailored guidance on budgeting, credit improvement, retirement planning, and customized action plans for financial success, booked through the online booking calendar.
- Group Sessions Collaborative learning sessions covering community wealth building topics including budgeting, saving, investing, and entrepreneurship in a supportive inclusive environment, booked through the online booking calendar.
Companies that use Wall Street Juniors
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Wall Street Juniors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wall Street Juniors partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Jewels OutreachminorJewels Outreach partnered with Wall Street Juniors for the Jewels Outreach Health & Wellness Fair community event in Durham, NC. The partnership combined financial literacy with health and wellness programming for families.
- Keep Durham BeautifulminorKeep Durham Beautiful featured Wall Street Juniors in coverage of the Community InvestFest event, recognizing WSJ's community beautification and investment efforts in Durham.
- Spectrum NewsminorSpectrum News Charlotte covered Wall Street Juniors' unique financial literacy programming for children at McDougald Terrace in Durham, NC.
- Triangle TribuneminorTriangle Tribune covered Wall Street Juniors' investments in generational wealth building in Durham communities.
- SkyZone DurhamminorPartnership for Spring Break event at SkyZone Durham. WSJ sold discounted tickets to the community with proceeds supporting the nonprofit's operations.
- Save-a-lotminorSave-a-lot grocery stores in Durham serve as venue locations for Community InvestFest and Community Street Clean-up events.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Wall Street Juniors competitors and assessment
Company assessmentDirect peers
- EverFi: Digital financial literacy education platform serving K-12 and adult learners. Comparable to WSJ's program portfolio but delivers via SaaS rather than in-person workshops.
- Next Gen Personal Finance: Nonprofit providing free personal finance curriculum to K-12 schools, directly comparable to WSJ's school-age and teen financial literacy workshops.
- Junior Achievement: Largest youth-focused financial literacy, work-readiness, and entrepreneurship education nonprofit in the US. Directly comparable mission to WSJ's Financial Literacy Labs and Entrepreneurs Exploration Program, but operates at national scale.
- Council for Economic Education: National nonprofit delivering economics and personal finance education K-12, with educator training and curriculum similar to WSJ's Financial Literacy Labs and academic assistance offerings.
- Operation HOPE: Nonprofit providing financial literacy and economic empowerment, including a HOPE Scholars-style program. Closely aligned with WSJ's intergenerational wealth-building focus and minority community emphasis.
- National Endowment for Financial Education: Independent nonprofit foundation promoting financial education across all life stages. Directly comparable to WSJ's cradle-to-retirement scope and mission.
- National Foundation for Credit Counseling: National nonprofit network promoting financial counseling and education, especially credit and debt management. Closely aligned with WSJ's adult credit, debt, and homeownership topics.
- FoolProof: Financial literacy organization providing curriculum to schools, youth, and adults. Comparable in serving multi-age audiences with a focus on responsible money decisions.
Emerging players
- Greenlight: Fintech offering a kids' debit card with built-in financial literacy education. Adjacent competitor targeting some of the same youth-and-family financial education outcomes WSJ addresses.
Broad incumbents
- Money Smart (FDIC): FDIC's financial education program covering banking, credit, and budgeting across age groups. A federal incumbent in the same educational niche WSJ serves, with materially larger reach and resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wall Street Juniors social profiles
Digital presenceWall Street Juniors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wall Street Juniors leadership team
Management profileNumber of profiles
Wall Street Juniors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wall Street Juniors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wall Street Juniors
What does Wall Street Juniors do?
Wall Street Juniors is a 501(c)(3) nonprofit that delivers free financial literacy and community wealth-building programs to individuals and families in Durham, NC and Atlanta, GA. Its programs span age groups from infants through seniors and cover budgeting, saving, credit, debt, retirement, homeownership, and entrepreneurship. Core delivery formats include 1-on-1 consultations, group sessions, in-person workshops, and virtual sessions via Zoom.
Is Wall Street Juniors a public or private company?
Wall Street Juniors is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wall Street Juniors founded?
Wall Street Juniors was founded in -1. It employs 1 to 10 people.
Where is Wall Street Juniors based?
Wall Street Juniors is headquartered in Durham, United States, in the North America region.
How does Wall Street Juniors make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event-Based Fundraising.
Who are Wall Street Juniors's main competitors?
Direct peers on record are EverFi, Next Gen Personal Finance, Junior Achievement, Council for Economic Education, Operation HOPE, National Endowment for Financial Education, National Foundation for Credit Counseling and FoolProof. Greenlight is listed as an emerging player. Money Smart (FDIC) is listed as a broad incumbent.
Does Wall Street Juniors have an API?
No public API is recorded for Wall Street Juniors.
What industry is Wall Street Juniors in?
Wall Street Juniors's product category is Financial Literacy Education. Its primary akta.pro industry code is EDAAAFAB, Community Center Education Programs. Its NAICS code is 61 and its SIC code is 8200.