Wandahome
Wandahome is a family-owned UK caravan dealership in Knottingley, West Yorkshire, established in 1951, serving individual leisure caravanners with new and pre-owned caravans, awnings, accessories, and NCC-certified servicing across the UK.
- Company typePrivate
- Founded1951
- HeadquartersKnottingley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wandahome does
Wandahome (legal entity: Wandahome Knottingley Ltd) is a family-owned UK caravan dealership established in 1951, headquartered on Great North Road in Knottingley, West Yorkshire. The business operates a single physical showroom open seven days a week with an integrated e-commerce site (basket, checkout, click-and-collect, tiered Scotland delivery), and serves individual leisure caravanners across England, Wales, and Scotland. It is the main stockist for three major British caravan manufacturers — Coachman, Elddis, and Bailey — and supplements new and pre-owned caravan sales (priced £12,000-£56,650) with an extensive awnings portfolio across seven brands (Camptech, Isabella, Dorema, Telta, Dometic/Kampa, Ventura, Starcamp), accessories, NCC-certified workshop servicing, body repairs, part-exchange, and finance broking through Black Horse Finance.
The company holds NCC Approved Dealership and NCC Approved Workshop certifications, is recognised as a Camping and Caravanning Club Preferred Dealer, and carries 100+ caravans in stock with 74 listings currently on its website. The product architecture is organised as a multi-brand retail platform: core vehicle sales anchored by manufacturer main-stockist agreements, complemented by high-margin awning/accessory upsell, and reinforced by an aftersales service ecosystem designed to capture lifecycle revenue per customer.
The business model combines one-time unit sales (caravans and accessories) with recurring service revenue (servicing, repairs) and transaction-fee income (finance referrals). Pricing is pay-as-you-go across all streams, with finance packages offered at indicative terms of 8.9% APR on a 10% deposit via Black Horse. GTM is predominantly direct-to-consumer through the Knottingley showroom, supported by an outbound sales phone line, an inbound e-commerce site, and active organic social media (Facebook, Instagram, TikTok, YouTube). No external funding, private equity, or venture capital involvement is indicated; ownership rests with Nigel following a 2007 demerger that separated Wandahome Knottingley from the separately operated Wandahome (South Cave) Ltd.
Wandahome firmographics
Firmographics- Name
- Wandahome
- Legal name
- Wandahome Knottingley Ltd
- Website
- https://wandahome.co.uk
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wandahome is a family-owned UK caravan dealership in Knottingley, West Yorkshire, established in 1951, serving individual leisure caravanners with new and pre-owned caravans, awnings, accessories, and NCC-certified servicing across the UK.
- Ownership category
- akta.pro rank
Where Wandahome is headquartered
LocationHeadquarters
- HQ city
- Knottingley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wandahome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Caravan Sales: Sales of new and pre-owned caravans from major manufacturers including Coachman, Elddis, Bailey, and Swift. Both single axle and twin axle options available. Price range from £12,000 to over £50,000.
- Accessories and Awnings: Wide range of caravanning accessories including awnings (seasonal, touring, porch, motorhome), BBQs, kitchen equipment, televisions, windbreaks, towing accessories, security items, water and gas accessories, electrical items, and home interior products.
- Servicing and Repairs: NCC certified onsite workshop providing caravan servicing and repairs. Body repair specialist on site. Aftersales support for existing customers.
- Finance Services: Partnership with Black Horse Finance providing tailored finance packages. Free Experian Approved Quick Indicator for credit assessment. Finance available from £9,999 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Caravans - Price range from £24,495 to £56,650 |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Caravans - Price range from £12,995 to £32,995 |
| Unit Pricing | Pay-as-you-go | Standard Delivery - £4.00 to £12.50 per consignment |
| Unit Pricing | Pay-as-you-go | Oversized Items - £15.00 per item |
| Subscription | Monthly | Finance Packages - £9,999 per month indicative |
| Unit Pricing | Pay-as-you-go | Scotland Delivery - £15.00 to £30.00 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wandahome product offering
Product offeringCore offering
Wandahome is a UK caravan retailer operating from its Knottingley, West Yorkshire showroom, selling new and pre-owned touring caravans from manufacturers such as Coachman, Elddis, Bailey and Swift. It also retails awnings from multiple brands (Camptech, Isabella, Dorema, Telta, Dometic/Kampa), caravanning accessories (BBQs, kitchens, electricals, towing, security), and provides NCC-certified servicing and repairs, caravan finance through Black Horse, and a part-exchange/sell service.
Product overview
Wandahome is a UK caravan retailer offering new and pre-owned touring caravans from British manufacturers (Coachman, Elddis, Bailey, Swift). The business operates as a multi-brand dealership with an extensive portfolio of caravans (100+ in stock), awnings across seven major brands (Camptech, Isabella, Dorema, Telta, Dometic/Kampa, Ventura, Starcamp), and comprehensive accessories including Cadac BBQs, kitchen equipment, electrical goods, and specialist caravan supplies. The company provides NCC-certified workshop servicing, body repairs, finance packages, and caravan part-exchange services. The product architecture is organized as a retail platform with core vehicle sales, complementary awning/peripheral offerings, and after-market accessories—supported by financing and maintenance services.
Differentiator
Problem solved
Functional benefit
Brands
- Wandahome Knottingley: Main trading name of the caravan dealership located in Knottingley, West Yorkshire.
Products and services
- New Caravans
Companies that use Wandahome
Customer profileSegments1 record
Ideal customer profiles1 record
Wandahome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wandahome partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- CoachmancoreMain stockist for Coachman caravans including VIP, Lusso, Laser, Laser Xcel, Wanderer, and Laser Xtra ranges.
- ElddiscoreMain stockist for Elddis caravans including Affinity, Crusader, and Rambler ranges.
- BaileycoreMain stockist for Bailey caravans including Pegasus, Phoenix, Unicorn, and Phoenix Black Edition ranges.
- CalorminorSupplies gas products including butane and propane regulators and accessories.
- CamptechcoreMajor supplier of awnings including full size awnings, porch awnings, air awnings, annexes and accessories. Products include Starline Elite, Hampton, Countess, Duchess, Kensington, and Duke ranges.
- Dometic (Kampa)coreSupplier of Dometic and Kampa branded awnings, accessories, SabreLink lighting, foot prints, groundsheets, and Limpet Fix systems.
- IsabellacoreSupplier of Isabella branded awnings including Cirrus Air, Air Arc Sun Canopy, and accessories including carpets and chair bags.
- DoremacoreSupplier of Dorema branded full awnings including Daytona Air All Season, and accessories including poles, carpets, and Starlon groundsheets.
- TeltacoreSupplier of Telta branded awnings and electric air pumps including Sky 400 Sun Canopy.
- Cadac DometiccoreSupplier of Cadac Dometic BBQ products including Safari Chef 30 Pro QR and 2 Cook 3 Classic Stove, plus compatible accessories.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Wandahome competitors and assessment
Company assessmentDirect peers
- Marquis Leisure: The UK's largest multi-brand caravan and motorhome dealer group, with multiple branches across England. Directly competes with Wandahome in new and used caravan retail, accessories, servicing, and finance—operates the same business model at greater scale and geographic reach.
Others
- Isabella: Premium Danish awning manufacturer and one of Wandahome's key awning suppliers. Comparable as an upstream ecosystem player whose products drive Wandahome's awning category revenue and whose brand equity supports the dealer's positioning.
- Camptech: UK awning manufacturer whose full range (Starline Elite, Hampton, Countess, etc.) is core to Wandahome's awning category. Comparable as a primary upstream supplier and ecosystem partner rather than a direct competitor.
- Dorema: Dutch awning manufacturer stocked by Wandahome across full-size, air, and seasonal ranges. Comparable as a key supplier partner; its product portfolio directly shapes the dealer's awning assortment and pricing strategy.
- Dometic: Global outdoor and mobile living accessories group (including Kampa and Cadac BBQs) that supplies Wandahome across awnings, accessories, and outdoor cooking. Comparable as a major OEM ecosystem participant whose product breadth enables the dealer's one-stop-shop positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Wandahome social profiles
Digital presenceWandahome compliance and trust
Trust signalCompliance2 records
Wandahome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wandahome leadership team
Management profileNumber of profiles
Profiles1 record
Wandahome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wandahome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wandahome
What does Wandahome do?
Wandahome is a UK caravan retailer operating from its Knottingley, West Yorkshire showroom, selling new and pre-owned touring caravans from manufacturers such as Coachman, Elddis, Bailey and Swift. It also retails awnings from multiple brands (Camptech, Isabella, Dorema, Telta, Dometic/Kampa), caravanning accessories (BBQs, kitchens, electricals, towing, security), and provides NCC-certified servicing and repairs, caravan finance through Black Horse, and a part-exchange/sell service.
Is Wandahome a public or private company?
Wandahome is a private company. It is classified as family owned and is currently operating.
When was Wandahome founded?
Wandahome was founded in 1951. It employs 1 to 10 people.
Where is Wandahome based?
Wandahome is headquartered in Knottingley, United Kingdom, in the Europe region.
How does Wandahome make money?
Four revenue lines are on record. Caravan Sales are the primary driver. The others are accessories and Awnings, servicing and Repairs and finance Services.
Who are Wandahome's main competitors?
Marquis Leisure is listed as a direct peer. Others are Isabella, Camptech, Dorema and Dometic.
Does Wandahome have an API?
No public API is recorded for Wandahome.