What Wanderlust Tours does

Wanderlust Tours, legally registered as Wanderlust Tours Transworld Pvt. Ltd., is a private Indian travel agency headquartered in Ahmedabad, Gujarat. The company has been operating since 2001 and serves individual travelers, families, corporate clients, and inbound tourism operators across India, Nepal, Bhutan, and Tibet. Its core offerings include flight ticket booking (domestic and international), worldwide hotel reservations, car rentals, and curated domestic and international tour packages covering adventure, cultural, and leisure travel. The company also provides ancillary services such as MICE (Meetings, Incentives, Conferences, Exhibitions), cruise bookings, visa and passport assistance, travel insurance, ground handling, meet & assist services, and event organizing, positioning itself as a one-stop shop for travel logistics.

The business operates on a transaction-fee revenue model, earning commissions on flight tickets, hotel reservations, and tour package sales, supplemented by ancillary service fees and statutory Tax Collected at Source (TCS) on overseas tour packages. Pricing for tours is quote-based rather than listed, with a Rs. 25,000 deposit required three weeks before departure, followed by 50% two weeks out and full payment thereafter. The go-to-market motion is direct-to-consumer via the company website, phone contact center (three listed lines), and email — there is no marketplace or reseller channel. Marketing is driven by SEO, organic social, email newsletters, and testimonial-based social proof.

Underlying technology is minimal: the company does not disclose a proprietary booking platform, algorithms, or technical stack, operating primarily through its website and phone/email workflows. It holds PCI DSS certification for payment security. The company is founder-led by Abhishek Thakkar, bootstrapped with no disclosed external funding or institutional investors, and operates with a team of approximately 11 employees (7 named on the team page). The company claims 24 years of industry experience, 500,000+ happy customers, 50,000+ trips organized, and access to 2,000+ luxury hotel partnerships, though these scale figures show internal inconsistency across pages.

Name

Wanderlust Tours

Legal name

Wanderlust Tours Transworld Pvt. Ltd.

Website

https://wanderlusttours.in

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Travel agency services
• Tour packages
• Flight booking
• Hotel reservations
• MICE services

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Travel Agency Commission (Airline Tickets): Earns commissions on flight tickets booked through the platform for domestic and international routes. The Terms of Use states a service fee is charged per passenger in addition to airline fees, including a 3% service fee on total ticket amount for cancellations.
2. Hotel Reservation Commission: Facilitates hotel reservations worldwide and earns commissions from hotel bookings. No specific commission rate disclosed.
3. Tour Package Sales: Sells both domestic and international tour packages, earning revenue on the total package cost. Payment terms specify deposits of Rs.25,000 3 weeks before departure, 50% 2 weeks before departure, and full payment thereafter.
4. Ancillary Travel Services: Revenue from passport assistance, visa processing, travel insurance, car rentals, MICE services, event organizing, cruises, and ground handling/meet & assist services. These are bundled with package bookings or sold separately.
5. TCS (Tax Collected at Source): Collects TCS on overseas tour packages per Section 206C(1G) of the Income Tax Act: 5% TCS till Rs. 7 lakhs, 0% thereafter. This is a statutory collection remitted to the government and is non-refundable on cancellation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wanderlust Tours is a travel agency that books international and domestic flight tickets, worldwide hotel reservations, car rentals, and curated domestic and international tour packages. It complements these core offerings with ancillary services including MICE (Meetings, Incentives, Conferences, and Exhibitions), cruises, passport assistance, tourist visa processing, travel insurance, ground handling, meet-and-assist, and event organizing. The agency sells directly to consumers and corporate clients through its website, phone contact center, and email, with personalized itineraries built by expert travel consultants.

Product overview

Wanderlust Tours is a travel agency offering a comprehensive portfolio of travel-related services organized around a central booking and consultation platform. The core offerings include Flight Tickets Worldwide, Worldwide Hotel Reservation, Worldwide Car Rental, and both Domestic and International Tour Packages. These are complemented by specialized services including MICE (Meetings, Incentives, Conferences, and Exhibitions), Cruises Worldwide, Passport Assistance, Tourist Visa Processing, Travel Insurance, Ground Handling Services, Meet & Assist Services, and Event Organizing. The company operates with 24 years of industry experience, managing relationships with 2,000+ luxury hotels and serving destinations across Nepal, Bhutan, India, Tibet, and global locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Tickets Worldwide

Quantifiable outcome

• 500,000+ happy customers served
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Kesari Tours: Indian tour operator specializing in group tours, customized holidays, and MICE services. Comparable to Wanderlust in focus on guided group tours and personalized itineraries across domestic and international destinations.
• Yatra: Indian OTA offering flights, hotels, tour packages, and corporate travel. Competes with Wanderlust across the same product categories (flights, hotels, holiday packages) with a stronger online booking platform.
• Veena World: Mumbai-based travel company specializing in domestic and international group tours, customized holidays, and MICE. Most directly comparable to Wanderlust Tours in business model—traditional travel agency with tour package focus and physical retail presence.

Broad incumbents

• Cox & Kings: Historic Indian travel company offering leisure travel, MICE, and education travel. Comparable to Wanderlust on tour packages and corporate travel, though Cox & Kings has undergone significant corporate restructuring.
• Thomas Cook India: Established Indian travel company offering leisure travel, MICE, and corporate travel with physical retail outlets. Competes with Wanderlust on tour packages, MICE, and visa services but at significantly larger scale.
• SOTC Travel: Indian travel and tourism company (part of Fairfax Group) specializing in leisure holidays, MICE, and corporate travel. Direct competitor on personalized tour packages and MICE services, with broader geographic reach and financial backing.
• MakeMyTrip: India's largest online travel agency offering flights, hotels, holidays, and MICE through proprietary technology platforms. Directly comparable to Wanderlust Tours on the core product set but with massive scale, tech infrastructure, and Nasdaq listing.
• Cleartrip: Indian OTA backed by Flipkart/Airbnb offering flights, hotels, and vacation packages. Competes with Wanderlust on flight and hotel booking but operates as a tech-first platform rather than traditional agency.
• Easemytrip: Delhi-headquartered Indian OTA listed on NSE, offering flights, hotels, and holiday packages. Competes with Wanderlust on flight ticketing and tour packages but at much larger scale with proprietary tech.

Regional players

• Akbar Travels: India-based travel agency chain with strong presence in Kerala and Middle East corridors, offering flights, hotels, holidays, and visa services. Comparable to Wanderlust in business model and service mix, with similar focus on personalized service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wanderlusttoursindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanderlust Tours