Wangara Motors

What Wangara Motors does

Wangara Motors is a privately-held, family-owned used car dealership operating from a single physical showroom at 25 Prindiville Drive, Wangara, Western Australia, less than 20 kilometres north of the Perth CBD. The business stocks over 200 pre-owned vehicles spanning mainstream marques (Ford, Holden, Toyota, Mazda, Volkswagen, Hyundai, Honda, Nissan) through to luxury brands (BMW, Mercedes-Benz, Audi, Porsche), covering body types including sedans, wagons, hatchbacks, utes, and SUVs. Individual unit prices range from approximately $6,990 to $29,990, with the bulk of inventory concentrated in the $10,000–$20,000 band. The company holds Australian Dealer Licence MD24960 (ABN 55 370 370 239) and is staffed by approximately 7 employees.

The dealership operates a direct-to-consumer go-to-market motion centred on the physical showroom, supplemented by an online inventory presence built on the EasyCars Dealer Management System and Car Dealer Website platform. Marketing is limited to a Facebook page, customer testimonials featured on-site, and an online finance calculator. Vehicle financing is not provided directly; instead, Wangara Motors refers customers to its core financial partner, Swift Loan Solution, earning commission or referral fees on consumer loans, chattel mortgages, hire purchase agreements, and leases, with approvals often handled same-day and paperwork processed in-house by dealership staff. Extended warranties are offered as an add-on, and trade-ins are accepted against purchase.

The revenue model is therefore a hybrid of one-time used vehicle sales (the dominant stream) and finance brokerage referral fees (a secondary stream). Customers are exclusively individual retail buyers in the Perth metropolitan area, with no disclosed enterprise, fleet, or wholesale channel. The technology stack is non-proprietary, consisting entirely of standard dealer SaaS tooling. No AI, machine-learning, or proprietary data systems are employed in pricing, inventory management, or customer engagement. Strategic posture is that of a stable, single-location, family-operated retail business rather than a growth or technology venture.

Name

Wangara Motors

Legal name

Wangara Motors

Website

https://wangaramotors.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wangara Motors is a privately-held, family-owned used car dealership in Wangara, Western Australia, selling 200+ pre-owned vehicles from a single showroom to individual consumers in the Perth metropolitan area, with finance brokered via Swift Loan Solution.

Ownership category

akta.pro rank

Headquarters

HQ city

Wangara

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: One-time sale of pre-owned vehicles. The dealership stocks over 200 quality used cars from various manufacturers including Ford, Holden, Toyota, Mazda, Volkswagen, Hyundai, Honda, Nissan, BMW, and others. Vehicles are sold at fixed prices displayed on the website.
2. Vehicle Finance: Partnership with Swift Loan Solution to provide automotive financing solutions. They offer consumer loans, chattel mortgage, hire purchase, and leasing options. Commission or referral fees are earned from the finance brokerage relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wangara Motors is a traditional used car dealership that sells pre-owned vehicles across multiple manufacturers and body types from a single showroom in Wangara, Western Australia. The business complements its vehicle sales with trade-in valuations, extended warranty options, and vehicle finance solutions delivered through a partnership with Swift Loan Solution.

Product overview

Wangara Motors operates as a traditional used car dealership offering a diverse inventory of pre-owned vehicles across multiple brands and body types, complemented by in-house financing solutions through their partnership with Swift Loan Solution. The core product is the used vehicle sales operation, while finance services function as an integrated offering to facilitate customer purchases. The dealership stocks over 200 quality used cars including sedans, wagons, hatches, utes, and SUVs from brands such as Ford, Holden, Honda, Hyundai, Kia, Mazda, Mitsubishi, Nissan, Toyota, Volkswagen, BMW, Audi, and Mercedes-Benz.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicles

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Dutton Automotive: One of Australia's largest independent used vehicle retailers operating a multi-brand, multi-location model similar to Wangara Motors. Directly comparable in core activity (retailing pre-owned vehicles to consumers) but operating at materially larger scale across multiple states.
• Car City: Australian multi-brand used car dealership group offering a similar assortment of pre-owned vehicles to individual consumers. Operates a comparable independent used-car retail model to Wangara Motors, with multiple showrooms serving regional catchments.

Broad incumbents

• Eagers Automotive: Australia and New Zealand's largest automotive retailer group, operating franchised new vehicle dealerships alongside large used vehicle operations. Overlaps with Wangara Motors in used vehicle retail but at vastly greater scale and with a much broader new-and-used OEM portfolio.
• Inchcape Australasia: Global automotive distributor and retailer with Australian operations across multiple OEM brands. While primarily new-vehicle, its used vehicle operations and dealer network compete for the same local buyer pool as Wangara Motors.
• AHG (Automotive Holdings Group): Major Australian automotive retail group (now part of Eagers) operating new and used vehicle dealerships across multiple brands and regions. Comparable to Wangara Motors as a competing used vehicle retail channel but operating at significantly larger national scale.

Others

• Manheim Australia: Australia's largest wholesale vehicle auctioneer, a key upstream supplier of used car inventory to dealers like Wangara Motors. An ecosystem participant rather than a direct competitor, but central to dealership inventory sourcing and pricing.
• Pickles Auctions: Major Australian auction house providing wholesale and retail vehicle auction services. Comparable to Wangara Motors only at the customer-facing retail auction level; primarily a supplier and pricing reference for the used vehicle market rather than a direct dealer competitor.
• Carsales.com: Australia's largest automotive marketplace, where Wangara Motors and its peers list inventory. Not a direct retailer but a critical upstream channel for used vehicle lead generation and pricing transparency that shapes the competitive environment for traditional dealers.

Emerging players

• Carbar: Australian car subscription service offering used vehicles on a monthly subscription basis. Targets a similar individual consumer segment to Wangara Motors but via a fundamentally different ownership model, representing an emerging alternative to traditional used car buying.
• Carma: Australian online-first used car retailer offering home delivery and a digital purchase experience. Targets the same individual consumer demand for pre-owned vehicles as Wangara Motors but via a direct-to-consumer model that competes with traditional showroom dealerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wangaramotors
• LinkedInlinkedin.com/company/wangara-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wangara Motors