Manheim Australia

What Manheim Australia does

Manheim Australia is a leading Australian automotive remarketing business that operates physical auction facilities combined with online bidding channels to facilitate the wholesale buying and selling of used vehicles and equipment. The company runs weekly auctions across three core divisions: Vehicles (cars and light commercial), Salvage (damaged vehicles and motorcycles), and Industrial (heavy vehicles, trucks, trailers, construction, agricultural, and marine equipment). Its technology platform centres on Simulcast, a real-time bidding system that enables simultaneous in-lane and online participation in live auctions, complemented by BidNow (online-only auctions), BuyNow (fixed-price marketplace), MARS (inventory and reporting system), Visual Grading (condition assessment), and a Car Price Guide valuation tool. The EV Hub division integrates third-party Aviloo battery testing to address growing electric and hybrid vehicle remarketing demand.

The business serves four primary customer segments: government fleets (including a dedicated QFleet programme for the Queensland Government and various federal and state departments), corporate fleet operators and finance companies (such as Custom Fleet and PCV Finance), automotive dealers acquiring inventory, and individual consumers using BidNow and BuyNow. Manheim operates 16+ locations across all Australian states and territories (NSW, QLD, VIC, WA, SA, TAS, NT) and extends its supply funnel through a Sell My Car partnership that provides instant-purchase offers to private sellers.

Revenue is generated primarily through transaction-based fees on auction sales (buyer auction fees and seller commissions), supplemented by ancillary services including inspections, storage, rectification, transport, finance, and marketing services. Pricing is not publicly disclosed. Manheim Pty Ltd is a proprietary limited company domiciled in Victoria, Australia, operating as a wholly owned subsidiary of Cox Automotive Pty Ltd, a major global automotive services conglomerate. The company does not disclose financial metrics and has no public listing, funding rounds, M&A activity, or leadership changes in the available record.

Name

Manheim Australia

Legal name

Manheim Pty Ltd

Website

https://manheim.com.au

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Manheim Australia is the country's leading automotive remarketing business, operating physical auction facilities and Simulcast online bidding across all states to wholesale used passenger, commercial, salvage, and industrial vehicles for government fleets, corporate fleets, dealers, and consumers. It is a subsidiary of Cox Automotive.

Ownership category

akta.pro rank

Product category

Automotive Auction Services

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Salvage, Total Loss & Insurance Auction Services (TLABAKAH), Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)

Keywords

• Automotive auction services
• Vehicle remarketing
• Fleet disposal auctions
• Used vehicle auctions
• Online car auctions

Headquarters

HQ city

Eagle Farm

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Auction Buyer Fees: Fees charged to buyers participating in auctions, documented in the Buyer Auction Fees schedule
2. Vehicle Auctions Commission: Commission-based revenue from the sale of vehicles, trucks, machinery, and equipment through auction platforms
3. Seller Services: Services for sellers including inspections, storage, rectification services, and marketing services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Manheim Australia operates one of Australia's largest automotive auction platforms, running weekly physical and online auctions for used passenger vehicles, commercial vehicles, salvage/damaged vehicles, trucks, trailers, motorcycles, agricultural and construction equipment, and machinery. It serves sellers such as government fleets, corporate fleets, rental and finance companies with disposal services including inspections, storage, rectification, transport, and marketing, while providing buyers multiple purchase channels including Simulcast online bidding, BidNow online-only auctions, and BuyNow fixed-price purchases.

Product overview

Manheim Australia operates as a multi-channel automotive auction platform with a modular service architecture. The core platform consists of three main divisions: Vehicles (Cars & Light Commercial), Salvage (Damaged Vehicles & Motorcycles), and Industrial (Heavy Vehicles & Machinery). These divisions are supported by supplementary services including Simulcast (real-time online auction bidding), BidNow (online bidding channel), BuyNow (immediate purchase), Transport, Finance, and vehicle inspection/grading services. The platform also offers specialized features like Electric & Hybrid Vehicle (EV Hub) auctions with Aviloo battery testing, Visual Grading for condition assessment, and MARS inventory management. Additionally, the Sell My Car external service provides an instant purchase option for sellers. The overall offering combines physical auction lanes with digital channels (Simulcast, BidNow, BuyNow) to serve both wholesale and retail vehicle buyers and sellers across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Sell My Car: Direct car buying service that purchases vehicles from sellers - on the spot purchase service

Products and services

• Manheim Auctions

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Sell My CarminorGTM or Marketing Partnersellmycar.com.au is a partner service that allows individuals to sell their vehicles directly to Manheim, providing an instant purchase option for sellers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BCA Marketplace: BCA is the UK's leading vehicle remarketing company, operating physical and online auctions for fleets, leasing companies, and OEMs. It is comparable to Manheim Australia in business model, fleet-disposal focus, and use of simulcast online bidding, although it serves the European market.
• Copart: Copart is the global leader in salvage and total-loss vehicle auctions, with operations across North America, Europe, and other regions. It is comparable to Manheim's salvage division and competes for insurer and total-loss inventory flows; although Copart has limited Australian presence, it sets the global benchmark for online salvage auction technology.
• IAA (Insurance Auto Auctions): IAA is a major North American salvage and total-loss auction operator, now part of RB Global. It is comparable to Manheim's salvage and damaged-vehicle auction operations in business model and customer base (insurers, fleet operators), though it operates primarily in the US and Canada.
• RB Global (formerly Ritchie Bros.): RB Global operates the Ritchie Bros. Auctioneers brand for industrial and heavy-equipment auctions, plus IAA and other auto remarketing assets. It directly overlaps with Manheim's industrial (trucks, construction, agriculture) division and competes globally for fleet remarketing volumes.
• Manheim (US/Global): Manheim's US parent brand is the world's largest wholesale automotive auction operator, running more than 100 physical auction sites and the Simulcast platform globally. It is the direct technological and operational parent of Manheim Australia, sharing Simulcast, MARS, and grading systems.

Direct peers

• Pickles Auctions: Pickles is one of Australia's largest automotive and industrial auction companies, operating physical and online auctions across passenger, commercial, salvage, and plant and equipment categories. It is the most direct domestic competitor to Manheim Australia, with overlapping seller relationships (fleets, OEMs, government) and a similar Simulcast-style online bidding offering.
• Grays (Grays Australia): Grays operates an Australian online auction and fixed-price marketplace for vehicles, commercial equipment, and industrial machinery. It overlaps directly with Manheim's industrial and salvage divisions and competes for corporate fleet disposal and dealer inventory, with a stronger digital-first orientation.

Regional players

• AUCAMS: AUCAMS (formerly Auto Auctions) operates salvage and damaged-vehicle auctions in Australia. It is a smaller regional competitor focused specifically on the total-loss and salvage segment where Manheim also operates, providing an alternative disposal channel for insurers and write-off buyers.

Emerging players

• AutoGrab: AutoGrab is an Australian automotive data and pricing analytics provider serving dealers, fleets, and finance companies. It competes with Manheim's Car Price Guide and valuation services, and represents a digital-native alternative to traditional auction-based price discovery.
• Carsales.com: Carsales is Australia's largest online automotive marketplace, focused primarily on consumer and dealer listings rather than auctions. It is an emerging adjacent competitor in the broader vehicle remarketing ecosystem, with growing B2B/dealer inventory products that increasingly compete with auction-based sourcing.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/ManheimAus
• Facebookfacebook.com/ManheimAustralia
• LinkedInlinkedin.com/company/manheim-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manheim Australia