Wanqara

What Wanqara does

Wanqara is an Ecuadorian business-technology vendor that operates a cloud-based SaaS point-of-sale and electronic invoicing platform with real-time integration to Ecuador's tax authority (SRI), selling to small and medium businesses across retail, restaurants, micromarkets, services, and sporting-goods verticals. The legal entity is TODONEG S.A., headquartered in Quito at Av. 10 de Agosto N33-62 y Las Guayanas, Edificio Concresa, with the company reporting more than 18,000 businesses using the platform. The brand name is registered with Ecuador's SENADI, and the company references the Quechua word meaning "flute" or "drum," chosen to convey accessibility and usability.

The platform combines three product layers. The core is Wanqara Software (Sistema de Facturaciu00f3n) — a cloud-based billing system that automatically signs, transmits, and tracks electronic documents (invoices, credit notes, retentions) to the SRI in real time, with automatic retry logic and compliance with resolutions NAC-DGERCGC25-00000014 and NAC-DGERCGC25-00000017. It includes an integrated ILLARLI billing module, more than 25 real-time reports, multi-branch support, accounts payable/receivable, and inventory management. The hardware layer consists of branded All-in-One POS terminals (Boreal DQFR7 with Intel Core i5; Artic DQQE2 with 12th-gen Core i3), touch POS displays (15-inch, IP54-rated), LED POS systems (19.5-inch, integrated thermal printer), labeling scales, and cash drawers — priced roughly $55 to $1,349 per unit. The consumables layer covers thermal paper rolls, chemical rolls, labels, ribbons, toner, and credentials, providing recurring re-order revenue.

Commercially, Wanqara runs a product-led GTM targeting Ecuadorian SMBs through a digital-first motion: an e-commerce storefront with direct nationwide delivery (continental Ecuador and Galápagos), a $1 entry-tier subscription ("Plan One") as a self-serve funnel, WhatsApp-based sales and support across multiple contact links, and a content-marketing blog on business-management topics. Revenue mechanics mix recurring software subscriptions with one-time hardware sales and recurring consumables reorders. Customer outcomes reported by the company include +25% operational efficiency, +17% cost reduction, and +94% satisfaction, with named reference customers in restaurants, laundry services, and fruit distribution. No external funding, M&A, or investor relationships are disclosed.

Name

Wanqara

Legal name

TODONEG S.A.

Website

https://wanqara.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanqara is an Ecuadorian SaaS vendor (legal entity TODONEG S.A.) providing cloud-based POS, real-time SRI electronic invoicing, branded hardware, and consumable supplies to 18,000-plus small and medium businesses across retail, restaurant, service, and sports verticals.

Ownership category

akta.pro rank

Product category

Point of Sale and Electronic Invoicing Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Point-of-Sale (POS) & On-Property Commerce (THALACAI), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Electronic invoicing software
• Point of sale systems
• POS hardware equipment
• Retail billing platform
• SRI compliance software

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Monthly or annual subscription plans for Wanqara billing/invoicing software with different tiers offering varying numbers of concurrent users and features. The company offers a Plan One starting at $1 trial.
2. POS Hardware Sales: Sale of point of sale hardware including All-in-One computers (Boreal DQFR7, Artic DQQE2), touch POS terminals, LED POS systems, thermal printers, barcode scanners, scales, and cash drawers.
3. Consumable Supplies: Sale of thermal paper rolls, chemical rolls, bond rolls, labels, ribbons, toners, cartridges and related consumables for POS and printing equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wanqara provides a cloud-based SaaS electronic invoicing and point-of-sale (POS) system for small and medium Ecuadorian businesses, integrated in real time with the SRI (Servicio de Rentas Internas) for automatic signing, transmission, and tracking of electronic documents. The offering is delivered as an integrated ecosystem combining subscription software, branded POS hardware (All-in-One touch terminals, thermal printers, barcode scanners, labeling scales, cash drawers), and consumable supplies (thermal paper, labels, ribbons). The platform supports inventory, accounts payable/receivable, multi-branch management, and 25+ real-time business reports.

Product overview

Wanqara is an Ecuadorian business technology ecosystem combining Software, POS Equipment, and Supplies to serve small and medium businesses. The core product is Wanqara Software (Sistema de Facturación), a cloud-based electronic invoicing and billing system that integrates with Ecuador's SRI for real-time document transmission, supplemented by the ILLARLI billing module. The hardware portfolio includes All-in-One touch POS terminals (Artic and Boreal lines), POS touch displays, LED POS systems, thermal printers, barcode scanners, digital scales, and cash drawers. Supplies include thermal paper rolls, labels, ribbons, and credentials. The company serves multiple verticals including retail commerce, micromarkets, restaurants, and sporting goods stores, positioning itself as an integrated ecosystem rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Wanqara Software (Sistema de Facturación)
• Punto de Venta All in One Artic DQQE2
• All in One Tactil Boreal DQFR7
• Punto de Venta Táctil
• Punto de Venta LED
• Balanza Etiquetadora LED Platinum DQ30MDS/E
• Gaveta de Dinero Titanium DQ410D
• Suministros (POS Consumable Supplies)

Quantifiable outcome

• +25% operational efficiency improvement
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ILLARLIcoreTechnology or IntegrationILLARLI is a related electronic billing/invoicing software system. Confrutec customer testimonial mentions using ILLARLI since 2018 alongside Wanqara ecosystem. The relationship suggests ILLARLI may be a predecessor or integrated product within the Wanqara ecosystem for electronic invoicing capabilities. Softwash testimonial also references using ILLARLI for billing, inventory, and business management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Conta Azul: Brazilian SaaS platform for SMB business management including invoicing and POS. Comparable business model and target customer to Wanqara, scaled to a larger geography.
• Bind (formerly Yuigo): Mexican electronic invoicing and POS platform integrated with SAT (Mexican tax authority). Comparable in regulatory-driven electronic invoicing focus and SMB customer base.
• Alegra: LATAM accounting and invoicing SaaS serving SMBs in Mexico, Colombia, and other Spanish-speaking markets. Directly comparable to Wanqara in electronic invoicing + POS-adjacent SMB focus.
• Facturama: Mexican electronic invoicing SaaS for SMBs with SAT integration. Directly comparable to Wanqara's regulatory-compliance + e-invoicing positioning for SMBs.
• Bsale: Chilean cloud POS and electronic invoicing SaaS serving SMBs across Latin America. Closely comparable to Wanqara in product scope (POS + e-invoicing), customer segment (SMBs), and Latin American regulatory integration model.

Broad incumbents

• Toast: US-based restaurant POS platform with integrated hardware and software ecosystem. Comparable to Wanqara's restaurant vertical and bundled hardware/software/supplies model.
• Lightspeed Retail: Global POS and commerce platform serving retail and restaurant SMBs. Overlaps with Wanqara's retail and restaurant verticals but operates at much larger scale and broader geography.
• Square (Block): Global SMB POS and payments platform with hardware register offerings. Comparable target customer (SMB commerce) with a much larger ecosystem and brand.

Emerging players

• DEFONTANA: LATAM cloud ERP/POS/invoicing platform operating in Chile, Peru, Mexico, and Colombia. Comparable to Wanqara in cloud-based POS + electronic invoicing for SMBs across Spanish-speaking markets.
• Kanuy: Ecuadorian POS and electronic invoicing platform integrated with SRI. Direct local competitor to Wanqara, serving the same Ecuadorian SMB market with comparable e-invoicing capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wanqara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanqara