want2race

What want2race does

Want2Race is a UK-based motorsport experiences and driver development company founded in 2010, operating as a wholly-owned brand within the Ginetta ecosystem. The company delivers premium track days, race car rental, and structured driver coaching at major UK circuits including Brands Hatch, Oulton Park, Donington GP, Silverstone, Snetterton, and the Ginetta-owned Blyton Park test facility. Its fleet of over 12 race-prepared Ginetta cars (G56 GTA, G40 Junior, G56 GTP8) and team of professional racing driver coaches support a progression pathway from first-time track experiences through to the £88,000+VAT GT Academy Rookie full-season racing program.

The business operates on a direct-to-consumer model with tiered unit pricing, from £595 half-day simulator sessions at Ginetta HQ in Leeds, to £2,000 combined sim+track packages, £3,000 full bespoke track days, and the high-ticket full-season academy package. Ancillary revenue streams include workshop and crash repair services, vehicle storage at Blyton Park, UK/European transport services, and the recurring Ginetta Drivers Club hospitality membership. Primary customer segments are individual motorsport enthusiasts, aspiring professional racers, and corporate groups booking bespoke experience days.

The company is privately held with Ginetta as its strategic parent, has approximately 5 employees, and is dual-sited between Leeds (Ginetta HQ) and Gainsborough/Lincolnshire (Blyton Park). Operational integration with Ginetta is deep: staff include factory drivers, the company shares the parent's owned track, and the website copyright is held by Ginetta. Distribution is direct via website booking, phone, and email with no third-party resellers.

Name

want2race

Legal name

Want2Race

Website

https://want2race.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Want2Race is a UK-based motorsport experiences company, founded 2010 and operating within the Ginetta ecosystem, delivering premium track days, race car rental, and structured driver development programs across major UK circuits for individual enthusiasts, aspiring professional racers, and corporate groups.

Ownership category

akta.pro rank

Product category

Motorsport Experience Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Motorsport track days
• Driver development programmes
• Race car rental
• GT racing experiences
• Motorsport coaching

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Track Day Packages: Premium track day experiences with car rental and professional coaching. Packages include simulator sessions, driver development, and full track day experiences at various UK circuits.
2. GT Academy Rookie Racing: Full season racing program including academy entry fees and race weekend support, targeting aspiring professional racers.
3. Race Car Rental: Hire of Ginetta fleet cars (G40 Junior, G56 GTA, G56 GTP8) for track days with options for novice through experienced drivers.
4. Race Support Services: Workshop services (car setup, preparation, maintenance, crash repairs), vehicle storage at Blyton Park, and transport services to UK and European events.
5. Ginetta Drivers Club Membership: Hospitality and exclusive driver lounge access for race weekend members, including catering and refreshments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Want2Race delivers premium, all-inclusive track day experiences, structured driver development programmes, and race car rental using a fleet of over 12 Ginetta race cars at UK circuits. The company runs a full pathway from novice simulator sessions through to the GT Academy Rookie Race Package, supported by professional racing driver coaching, data acquisition, and dedicated race car services at the Ginetta-owned Blyton Park facility.

Product overview

Want2Race is a UK-based motorsport experiences and driver development company operating as a single unified service offering. The core portfolio centres on premium track days and race days at major UK circuits, complemented by a structured driver development programme featuring bespoke 1-2-1 training with professional racing drivers. The company also offers race car rental through a fleet of over 12 Ginetta vehicles (G56 GTA, G40 Junior, G56 GTP8) and comprehensive race car services including workshop, transport (Bring My Car), and storage at Blyton Park. The GT Academy Rookie Race Package provides full-season competitive racing support for £88,000 +VAT. Additional offerings include simulator sessions (£595), combined simulator and track packages (£2,000), and full bespoke track days (£3,000), with Ginetta Drivers Club Hospitality providing exclusive member benefits including catering and Starlink Wi-Fi access.

Differentiator

Problem solved

Functional benefit

Brands

• Ginetta Drivers Club: Exclusive membership club providing luxury hospitality, drivers lounge access, catering, and refreshments for racing drivers.

Products and services

• Premium Track Days All-inclusive premium track day experiences at UK circuits catering for novices through experienced racers, with hospitality facilities and bundled car rental options.
• Race Days Competitive racing experiences and events for drivers looking to participate in actual racing at UK circuits.
• Driver Development Programme Bespoke 1-2-1 training with professional racing drivers at Blyton Park, including assessment sessions, technical development (heel and toe, left-foot braking, weight distribution), and performance driving with data acquisition and video analysis.
• GT Academy Rookie Race Package Comprehensive rookie racing programme at £88,000 +VAT including academy entry fees and Want2Race support fees, with mechanical support, race car preparation, driver coaching, video and data analysis, and car transportation to race weekends.
• Race Car Rental Track car rental with a fleet of over 12 British-built Ginetta cars including G56 GTA (novice/intermediate/pro), G40 Junior (novice/intermediate), and G56 GTP8 (intermediate/pro), including exclusive use, fuel, consumables, technical support, on-track insurance, helmet hire, and in-car video footage.
• Race Car Services Full support services including workshop (road/track/race car setup, preparation, maintenance, tyre fitting, crash repairs, paint shop), transport (Bring My Car service for UK/Europe), and storage at Blyton Park with wheel storage bays.
• Ginetta Drivers Club Hospitality Exclusive hospitality service for drivers including Want2Race drivers lounge access, luxury hospitality passes (Saturday-Sunday), full catering with complimentary lunch, unlimited refreshments, and dedicated Starlink Wi-Fi.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GinettacoreStrategic or Co-development PartnerWant2Race operates as Ginetta's driver development and track day operation. The company runs exclusive track days at Ginetta-owned Blyton Park and uses Ginetta's private test facility. Want2Race staff include Ginetta Factory drivers, and the company moved to Ginetta-owned premises. The relationship appears to be wholly owned/operated by Ginetta.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Donington Park: Major UK motorsport venue that Want2Race visits for its track day events; Donington itself offers driving experiences and racing events, creating partial competition for event-day bookings at the same circuit.
• Aston Martin Racing Experiences: Premium factory-backed driving experience programme from a major British sports car manufacturer, competing with Want2Race at the high end of the market for affluent enthusiast and corporate experience customers.
• Silverstone: Iconic UK circuit and major venue operator that runs its own driving experience and track day programmes in addition to hosting third-party operators like Want2Race, competing for the same corporate and enthusiast demand at greater scale.
• Porsche Experience Centre: Premium factory-backed driving experience programmes from a global sports car brand with a UK centre, competing with Want2Race for the same high-net-worth enthusiast and corporate experience segment with comparable instructor-led formats.

Direct peers

• PalmerSport: UK-based premium track day experience provider running events at Bedford Autodrome with a fleet of purpose-built race cars, targeting exactly the same petrol-head and corporate experience audience as Want2Race with a similar all-inclusive, professionally coached format.
• Trackdays.co.uk: Aggregates and operates track day events across UK circuits for enthusiasts, overlapping with Want2Race's customer base and offering comparable car rental and instruction packages on a multi-circuit schedule.
• Caterham Trackday Experience: Caterham's track day and racing school programme uses its own Seven and racing models in a vertically integrated experience similar to Want2Race's use of Ginetta cars, with both brands leveraging factory cars, factory drivers, and a fan-base recruitment funnel into entry-level racing.
• MSV Trackdays (MotorSport Vision): Operates track days and driving experiences at multiple UK circuits including Brands Hatch and Donington, overlapping directly with Want2Race's circuit footprint and serving the same novice-to-experienced driver segments with arrive-and-drive packages.
• RSR Trackdays: Independent UK track day operator running events at the same circuits Want2Race uses, with similar arrie-and-drive rental packages; competes directly on schedule, price, and customer experience quality.

Others

• Ginetta: Parent company and primary strategic partner; supplies the cars, hosts Want2Race on its premises, and provides the brand identity that defines the offering, making Ginetta the most important ecosystem participant even though it is not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/want2race1
• YouTubeyoutube.com/channel/UC_1T50GgGXQAEBZQBXhQS9w/featured
• Facebookfacebook.com/Want2race1
• LinkedInlinkedin.com/company/want2race
• Instagraminstagram.com/want2race1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about want2race