WATERGATE YARD

What WATERGATE YARD does

Watergate Yard is a privately-owned bar, restaurant, and live entertainment venue based in Sleaford, Lincolnshire, UK. The core site at 2 Watergate comprises three bars, two dining areas, and a covered courtyard, serving a globally-inspired food menu alongside cocktails, premium spirits, world beers, and wines. The venue operates seven days a week with extended weekend hours and serves both walk-in and pre-booked guests, with a primary focus on local consumers seeking casual social and dining experiences.

The business extends across multiple revenue streams: food and beverage sales, private hire (The Barn for up to 40 guests and the newer The YARD Venue at Market Place for up to 150 guests), on-site accommodation (six en-suite rooms plus a 3-bedroom Grade II listed cottage under the Stay at Watergate sub-brand), specialty dining packages (Bottomless Brunch at £32.50 per person and Tipsy Afternoon Tea at £21.95), and ticketed events (live music, comedy, bingo, cabaret, DJ sets) distributed through Ticket Source.

Watergate Yard is an independently owned and operated business with 7 employees, no disclosed parent company, and no external funding. Its go-to-market is direct-to-consumer, supported by organic social media activity via the #yardlife hashtag, an email newsletter, and partnerships with Design My Night for table reservations, Ticket Source for event ticketing, and Clover for voucher sales. The technology stack is entirely third-party SaaS with no proprietary systems. Revenue is not publicly disclosed.

Name

WATERGATE YARD

Legal name

Watergate Yard

Website

https://watergateyard.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Watergate Yard is a privately-owned bar, restaurant, and live entertainment venue in Sleaford, UK, serving local consumers with food, drinks, private hire across two sites, on-site accommodation, and ticketed events.

Ownership category

akta.pro rank

Product category

Hospitality Bar and Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Retail-Eating & Drinking Places (5810), Hotels & Motels (7011)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Bar and restaurant services
• Private event venue
• Live music entertainment
• Hospitality accommodation
• Casual dining experiences

Headquarters

HQ city

Sleaford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food & Beverage Sales: Core revenue from food and drink sales including cocktails, premium spirits, world beers, wines, and à la carte dining. Menu features fusion cuisine with on-trend dishes, classics with contemporary twist, and international fare. Separate drink and food menus available.
2. Private Hire: Venue hire revenue from The Barn (up to 40 guests, from £150) and The YARD Venue (up to 150 guests, from £295-495 depending on duration). Includes private events, celebrations, and corporate functions.
3. Accommodation: On-site accommodation revenue from 6 rooms (3 doubles, 2 king, 1 twin) and a 3-bedroom cottage sleeping up to 6 plus baby. 10% discount offered to event guests.
4. Specialty Dining Packages: Premium dining experiences including Bottomless Brunch (£32.50pp for 90 minutes) and Tipsy Afternoon Tea (£21.95).
5. Event Ticketing: Revenue from ticketed events including live music, comedy shows, bingo, cabaret, and DJ sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Watergate Yard operates an all-day bar, kitchen, and music venue in Sleaford, Lincolnshire, featuring three bars, two dining areas, and a covered courtyard. The venue serves cocktails, premium spirits, world beers, wines, and a globally-inspired food menu, and offers private event hire through The Barn (up to 40 guests) and The YARD Venue (up to 150 guests). Six en-suite rooms above the bar plus a three-bedroom cottage provide on-site accommodation for visitors and event guests.

Product overview

Watergate Yard operates as a multi-faceted bar, restaurant, and music venue in Sleaford, Lincolnshire. The core offering is The Bar & Kitchen venue with 3 bars, 2 dining areas, and a covered courtyard serving cocktails, premium spirits, world beers, wines, and globally-inspired cuisine. The business extends into private event hire through The Barn (intimate space up to 40 guests from £120) and The YARD Venue (event space up to 150 guests from £295). Accommodation is offered through 6 en-suite rooms above the bar and a separate self-catered Cottage sleeping up to 6. Dining experiences include bottomless brunch (£32.50pp), tipsy afternoon tea (£21.95), and various menu categories including main, gluten-free, Sunday roast, and drinks menus. The venue hosts entertainment including DJ sets, acoustic artists, live music, comedy, and comedy shows.

Differentiator

Problem solved

Functional benefit

Brands

• The Barn: Private hire space within Watergate Yard, seating up to 20 guests with pool table and dart board, and access to outside shack area
• The YARD Venue
• Stay at Watergate

Products and services

• The Bar & Kitchen
• Bottomless Brunch
• Tipsy Afternoon Tea
• The Barn Private Hire
• The YARD Venue
• Stay at Watergate Rooms
• The Cottage
• Ticketed Events Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Design My NightcoreChannel Partner/ Reseller/ DistributorThird-party table booking platform used for restaurant reservations. Customers book tables through bookings.designmynight.com. This is the primary online reservation channel for the venue.
• Ticket SourcecoreChannel Partner/ Reseller/ DistributorEvent ticketing platform for concerts, comedy shows, bingo, cabaret and other ticketed events at Watergate Yard. Listed as the source for event tickets on the What's On page.
• CloverminorChannel Partner/ Reseller/ DistributorOnline ordering and voucher sales platform used for Watergate Yard Ltd Lincolnshire. Handles vouchers and private hire enquiries through eu.clover.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stonegate Group: Major UK pub and bar operator with brands spanning late-night venues, sports bars, and traditional pubs. Comparable across bar/event mix; substantially larger and more diverse portfolio.
• Greene King: UK pub retailer and brewer with a large estate including food-led and accommodation-tied pubs. Comparable on multi-purpose pub-with-food and accommodation model; operates at much greater scale.
• J D Wetherspoon: Largest UK pub operator with nationwide estate. Comparable on bar-and-food-led proposition, but operates at substantially larger scale and lower price point than Watergate Yard's premium positioning.
• Fuller, Smith & Turner: UK pub and hotel operator with on-site accommodation above many of its pubs. Closest incumbent comparable given the combined pub-plus-accommodation model.
• Young's & Co's Brewery: Historic London-focused pub operator with several pubs offering rooms. Comparable bar-with-accommodation model, though geographically concentrated in London and the South East rather than a market town.
• Mitchells & Butlers: UK operator of restaurants and pubs (e.g., All Bar One, Harvester, Toby Carvery). Comparable on full-service bar/restaurant model, but operates at significantly larger scale across multiple brands.

Direct peers

• Revolution Bars Group: UK bar group focused on cocktails, premium spirits, live music and themed events. Closest comparable in terms of music-led, event-driven bar positioning and multi-venue operation.
• Loungers plc: UK operator of neighbourhood lounge bars and restaurants with all-day trading. Directly comparable casual food-and-drink-led concept with broad demographic appeal and similar community-led branding.
• Beds and Bars: Combines hostels/accommodation with bars and event spaces in UK and European cities. Directly comparable bundled model pairing overnight stays with bar revenue under one brand.

Regional players

• Hall & Woodhouse: Regional brewer and pub operator across the South of England. Comparable regional pub-with-food-and-accommodation model, though operating in a different UK region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/watergate-yard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATERGATE YARD