Leelanau Wine Cellars, Ltd.

What Leelanau Wine Cellars, Ltd. does

Leelanau Wine Cellars, Ltd., operating as Country Crush Wine, is a Michigan-based (Omena) wine producer founded in 1974 that manufactures and sells a focused portfolio of all-natural fruit wines. The company's core technology is fruit-wine production using 100% fruit with no artificial sweeteners, and its products are certified vegan and gluten-free. The current product line consists of three SKUs: Blackberry Fruit Wine (with a splash of muscat), Peach Fruit Wine (effervescent, paired with fruits or soft cheeses), and Cranberry Fruit Wine (positioned for festive and holiday occasions including Thanksgiving). Each is bottled and branded under the Country Crush "Fresh Is Best" identity, which is reinforced through founder-led storytelling on the company website and Instagram/Facebook channels.

The business operates a dual-channel go-to-market: direct-to-consumer sales through a Shopify-powered e-commerce storefront at shop.lwc.wine, and physical retail distribution across 255+ U.S. locations accessible via the website's "Find Our Wine" locator tool. The revenue model is one-time bottle purchase through both channels, with no subscription, licensing, or recurring-revenue mechanics disclosed. Pricing is not publicly listed on the corporate website. The company is privately held (Ltd. corporate form in Michigan), has no disclosed parent company, no funding rounds, no subsidiaries, no M&A activity, and no executive team information available — consistent with a small, owner-operated craft producer. Customer targeting is horizontal: health-conscious wine consumers seeking natural, allergen-friendly alternatives, including gifting and seasonal-use cases, with no enterprise or B2B customer concentration evident.

From an investment-analytics perspective, the company is a single-category, low-SKU craft beverage operator with limited public financial disclosure, no AI/technology differentiation beyond standard e-commerce tooling, and a moat derived primarily from brand positioning and physical distribution reach rather than technological, data, or scale advantages.

Name

Leelanau Wine Cellars, Ltd.

Legal name

Leelanau Wine Cellars, Ltd.

Website

https://countrycrushwine.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Leelanau Wine Cellars, Ltd. (DBA Country Crush Wine) is a Michigan-based craft producer founded in 1974 that sells all-natural, vegan, gluten-free fruit wines — Blackberry, Peach, and Cranberry — directly to U.S. consumers via its Shopify storefront and 255+ retail locations.

Ownership category

akta.pro rank

Product category

Fruit Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Fruit wine production
• All-natural wine
• Vegan wine
• Gluten-free wine
• Bottled wine sales

Headquarters

HQ city

Omena

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: One-time purchase model for bottled fruit wines sold directly to consumers through their e-commerce platform and retail distribution channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Leelanau Wine Cellars, Ltd. produces and sells an all-natural fruit wine portfolio under the Country Crush Wine brand, consisting of three core SKUs: Blackberry, Peach, and Cranberry fruit wines. All wines are made from 100% fruit, certified vegan and gluten-free, with no artificial sweeteners. Products are sold through a direct-to-consumer e-commerce storefront (shop.lwc.wine) and through a network of 255+ independent wine retailers, grocery stores, and specialty shops.

Product overview

Country Crush Wine is an all-natural fruit wine brand offering a portfolio of fruit wines. The product line consists of three distinct fruit wines: Blackberry Fruit Wine, Peach Fruit Wine, and Cranberry Fruit Wine. All wines are marketed as vegan, gluten-free, with no artificial sweeteners, and made from 100% fruit. The products are available for purchase online through the company's shop (shop.lwc.wine) and through retail locations searchable via the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Blackberry Fruit Wine Silky smooth wine with bright blackberry flavors and a splash of muscat that is refreshing and sweet; made from 100% fruit, vegan, gluten-free, with no artificial sweeteners; sold to individual consumers through the countrycrushwine.com e-commerce storefront and retail partners.
• Peach Fruit Wine Effervescent sweet wine with intense peach taste that is lightly sweet with a bright clean finish; pairs well with fruits or soft cheeses; made from 100% fruit, vegan, gluten-free, with no artificial sweeteners; sold to individual consumers online and through retail.
• Cranberry Fruit Wine Grippy and crisp, full-flavored cranberry wine that balances sweet and tart, fruit and acid; promoted as an enjoyable addition to festivities and holidays such as Thanksgiving; made from 100% fruit, vegan, gluten-free, with no artificial sweeteners; sold to individual consumers online and through retail.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Santa Margherita: Premium Italian wine producer with strong DTC and retail presence. Comparable in channel mix (DTC + retail) and brand-building approach, though focused on grape wines.
• Beringer Main & Vine: Large mainstream wine brand with broad retail distribution. Comparable in channel placement (national retail) though operates in the dominant grape wine category rather than fruit wine.
• Boone's Farm (E. & J. Gallo): Historic fruit wine brand now part of Gallo. The most iconic mainstream fruit wine competitor; useful benchmark for category dynamics and distribution scale.

Regional players

• Tabor Hill Winery & Restaurant: Michigan-based winery with tasting room and restaurant operations. Comparable as a regional Midwest wine producer operating in adjacent geography with similar DTC and on-premise model.

Direct peers

• Black Star Farms: Leelanau Peninsula, Michigan winery producing wine and spirits with on-premise tasting rooms. Geographic and category overlap makes it a directly comparable Michigan wine producer.
• St. Julian Winery: Michigan-based winery producing fruit wines (cherry, blueberry, peach) alongside grape varietals. Directly comparable as a regional U.S. fruit wine producer with similar product positioning and DTC plus retail distribution.
• Mogen David: Mogen David produces kosher and sweet fruit wines (Concord grape, Blackberry, Cherry). Closely comparable as a mass-market fruit wine brand with multiple fruit SKUs in retail distribution.

Emerging players

• Bristols Cider: Michigan-based craft cider producer. Comparable as a Michigan craft alcoholic beverage brand targeting natural/flavor-forward positioning with similar regional DTC distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CountryCrushWine
• Instagraminstagram.com/countrycrushwine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leelanau Wine Cellars, Ltd.