Warren Farms
Warren Farm is a family-run 550-acre mixed farm in Herefordshire, UK, operating a diversified agritourism business: camping, self-catering cottage, function barn, seasonal flowers, and an artisan produce line sold direct and via local retailers.
- Company typePrivate
- Founded2001
- HeadquartersWorcester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Warren Farms does
Warren Farm is a privately held, family-operated mixed farm located at the top of the National Trust's Brockhampton Estate in Herefordshire, United Kingdom. Founded in 2001 by James and Victoria Hawkins and now joined by their youngest son Fraser, the farm spans 550 acres of arable land, wildflower meadows, orchards, woodland and flower patches, with views extending across eight counties at its highest point. The business is a diversified agritourism and artisan food enterprise operating five parallel revenue streams: low-density tent and campervan camping (12 and 5 pitches respectively on a 4.5-acre field), a self-catering 1700s cottage sleeping six, a stone Function Barn venue seating 80 or hosting 120 standing for weddings and celebrations, a two-acre seasonal cut-flower patch offering hand-tied bunches, jam-jar arrangements and DIY wedding flowers, and an artisan produce line (cold-pressed rapeseed oil in plain, garlic, chilli and lemon variants, damson vinegar, raw honey from six on-farm hives, damson and plum jam, mustard dressing, mayonnaise and apple juice) sold through an on-farm produce pod and five local retailers. There is no proprietary technology, software platform, or AI/automation in the stack; commercial activity is supported only by a WordPress/Elementor website, Instagram and Facebook channels, plus phone and email enquiries.
The business model is asset-light direct-to-consumer across all five streams, with pay-as-you-go or quote-based pricing (e.g. £24/night tent pitch, £25/night campervan pitch, plus ancillary fees for additional adults, children, dogs, fire pit and day visitors). Accommodation, camping and barn bookings are handled via website enquiry forms and phone; produce is sold through the farm gate and via five named Herefordshire/Worcestershire retail partners (Legges of Bromyard, Gladwins Butchers, Hop Pocket in Bishops Frome, Oakchurch Farm Shop and Jenkins in Ledbury). Since 2001 the family has implemented a long-running conservation programme covering 25 acres of wildflower meadow conversion, 200 fruit trees, 11 km of wildlife corridors, 5 km of hedgerow restoration and two restored ponds, with 63 bird species recorded — this environmental record is the unifying narrative across all customer-facing streams. Customers are exclusively individuals and small private groups (campers, holiday guests, wedding parties, local food and flower buyers); there are no enterprise, B2B or institutional accounts and no external investors, parent company or funding rounds disclosed.
Warren Farms firmographics
Firmographics- Name
- Warren Farms
- Legal name
- Warren Farm
- Website
- https://warrenfarms.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warren Farm is a family-run 550-acre mixed farm in Herefordshire, UK, operating a diversified agritourism business: camping, self-catering cottage, function barn, seasonal flowers, and an artisan produce line sold direct and via local retailers.
- Ownership category
- akta.pro rank
Warren Farms industry classification
Industry- Product category
- Agritourism and mixed farm hospitality
- NAICS
- Other Crop Farming (1119), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Production-Crops (100)
- akta.pro primary industry
- Farm Stays & Agritourism Lodges (THAMADAH)
- akta.pro secondary industries
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
Keywords
Where Warren Farms is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Warren Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Camping: The farm offers 12 tent pitches on a 4.5-acre field and 5 campervan pitches. Revenue is generated per pitch per night at fixed rates.
- Self-Catering Accommodation: A 1700s-era workers cottage converted to self-catering accommodation sleeping 2 doubles and 2 singles. Revenue generated through nightly stays.
- Function Barn Venue Hire: A rustic stone barn venue for weddings, parties, and events seating up to 80 people or 120 standing. Venue offered with exclusive use of courtyard and garden.
- Flowers: Flowers grown on a two-acre patch, sold as hand-tied bunches, jam jar flowers, and bulk buckets. DIY wedding flowers provided by prior arrangement. Sales from farm gate June to October.
- Farm Produce: Artisan products including cold-pressed rapeseed oil (plain, garlic, chilli, lemon flavours), damson vinegar, honey from six bee hives, damson and plum jam, apple juice, mayonnaise, and mustard dressing. Sold via produce pod on-farm and through local retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grass camping pitch: £24 per night for 2 adults + tent + car in car park |
| Unit Pricing | Pay-as-you-go | Campervan pitch: £25 per night |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Warren Farms product offering
Product offeringCore offering
Warren Farms operates a diversified agritourism and mixed-farming business from a 550-acre farm in Herefordshire. It sells low-density camping (12 tent pitches plus 5 campervan pitches), self-catering cottage accommodation, a rustic function barn venue for weddings and events, seasonal cut flowers, and an artisan food range including cold-pressed rapeseed oil, damson vinegar, honey, jam, apple juice, mayonnaise, and mustard dressing. The business combines hospitality revenue with on-farm and local-retail produce sales.
Product overview
Warren Farms is a mixed 550-acre farm at the top of the National Trust's Brockhampton Estate in Herefordshire, operated by James, Victoria and Fraser Hawkins since 2001. The business operates as a diversified agritourism enterprise combining agricultural production with rural tourism services. The product portfolio includes: camping accommodation (12 tent pitches plus 5 campervan pitches on 4.5 acres), a self-catered 1700s cottage (sleeping 6 across 2 doubles and 2 singles), an event venue (Function Barn seating 80-120), and flower cultivation (2-acre patch for seasonal cut flowers). Agricultural products include cold-pressed rapeseed oil (plain and flavoured varieties), damson vinegar, farm honey from six bee hives, damson and plum jam, mayonnaise, mustard dressing, and apple juice. The farm emphasizes environmental management through conservation, wildlife corridors, hedgerow restoration, and sustainable land practices.
Differentiator
Problem solved
Functional benefit
Brands
- Warren Farm Produce: Farm produce including rapeseed oil, damson vinegar, mayonnaise, honey, mustard dressing, apple juice, and jams sold direct from farm and at local retailers.
Products and services
- Warren Farm Camping A low-density camping site offering 12 tent pitches on a 4.5-acre car-free field along an old drover's route plus 5 dedicated campervan pitches with panoramic countryside views, fire pits, dog-friendly facilities, and a £2 carbon discount for low-impact arrivals. Designed for visitors seeking peaceful rural stays on a working farm.
- Warren Farm Cottage (Self-Catering Accommodation) A restored 1700s workers cottage on the farm offering self-catering accommodation sleeping up to 6 guests across 2 doubles and 2 singles, with a full kitchen, living/dining area, log burner, and private courtyard. Located within the National Trust's Brockhampton Estate and targeted at couples and families wanting a traditional countryside holiday.
- Function Barn Venue Hire A rustic stone barn venue for weddings, milestone birthdays, and celebration events, seating up to 80 guests or 120 standing/buffet, with exclusive use of the courtyard and garden. Marketed as a distinctive countryside venue for couples and event hosts seeking a non-traditional setting.
- Warren Farm Flowers (Cut Flowers) Seasonal cut flowers grown on a two-acre patch and sold from the farm gate between June and October as hand-tied bunches, jam jar flowers, and bulk buckets, with DIY wedding flower packages available by prior arrangement. Sold same-day picked for freshness and targeted at brides, florists, and floral arrangers.
- Warren Farm Produce (Rapeseed Oil, Vinegar, Honey, Jam, Apple Juice, Mayonnaise, Mustard Dressing) Artisan food range including cold-pressed rapeseed oil in plain, garlic, chilli, and lemon varieties, hand-made damson vinegar, raw honey from six farm bee hives, damson and plum jam, apple juice, mayonnaise, and mustard dressing. Sold direct from the farm produce pod and via five local retail partners (Legges of Bromyard, Gladwins Butchers, Hop Pocket in Bishops Frome, Oakchurch Farm Shop, and Jenkins in Ledbury), targeting consumers seeking locally-produced, traceable artisan food.
Quantifiable outcome
- Birdlife has topped 63 species for several years due to conservation efforts
- +7 more outcomes
Companies that use Warren Farms
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Warren Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Warren Farms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Legges of BromyardminorLocal retailer in Bromyard stocking Warren Farm produce including rapeseed oil, damson vinegar, honey, jams, and other artisan products.
- Gladwins Butchers, BromyardminorLocal butcher shop in Bromyard carrying Warren Farm produce as part of their local food offering.
- Hop Pocket, Bishops FromeminorFarm shop in Bishops Frome stocking Warren Farm artisan produce.
- Oakchurch Farm ShopminorRegional farm shop carrying Warren Farm produce as part of their local artisan food selection.
- Jenkins, LedburyminorLocal retailer in Ledbury stocking Warren Farm artisan products.
Scale indicators12 records
Recent moves6 records
Expansion highlights4 records
Warren Farms competitors and assessment
Company assessmentBroad incumbents
- Daylesford Organic: Established UK organic farm brand with farm shop, online retail, and produce lines. Comparable to Warren Farm's artisan produce and farm-gate sales model, though at significantly larger scale.
- National Trust Holidays: Operates holiday cottages within National Trust estates across the UK. Warren Farm is sited within the Brockhampton Estate, making this both a competitor and a neighbouring/parent estate ecosystem.
- Yeo Valley: Organic dairy brand with farm visitor experience and farm shop. Comparable UK farm brand combining food production with consumer-facing tourism, significantly larger and better known.
- Wyke Farms: Somerset-based dairy farm producing artisan cheeses and farm experience. Comparable mixed farm combining food production with tourism, though much larger and dairy-focused.
Regional players
- Riverford Organic Farmers: Organic farm with farm shop, box delivery, and on-farm experiences. Comparable diversified farm-to-consumer business model with strong environmental positioning.
Direct peers
- Canopy & Stars: Curated UK platform for unique rural stays including farm cottages, barns, and glamping. Direct competitive overlap with Warren Farm's self-catering cottage and camping offerings.
- Featherdown Farm: UK farm-stay and glamping operator offering tented lodge accommodation on working farms. Highly comparable to Warren Farm's low-density camping proposition on agricultural land.
- West Waddy Flowering Farm: UK farm offering seasonal cut flowers, DIY wedding flowers, and farm-gate sales. Closely comparable to Warren Farm's flower patch operation and DIY wedding floral package.
Emerging players
- Farmison & Co: UK online farm shop and butcher selling premium artisan produce from regional farms. Comparable producer-to-retail model for high-quality farm produce, though focused on meat.
- The Earth Trust Farm (and similar small UK farm-stay estates): Small UK regenerative farms diversifying into glamping, events, and produce. Comparable scale and business mix to Warren Farm's agritourism model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Warren Farms social profiles
Digital presenceWarren Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warren Farms leadership team
Management profileNumber of profiles
Profiles3 records
Warren Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warren Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warren Farms
What does Warren Farms do?
Warren Farms operates a diversified agritourism and mixed-farming business from a 550-acre farm in Herefordshire. It sells low-density camping (12 tent pitches plus 5 campervan pitches), self-catering cottage accommodation, a rustic function barn venue for weddings and events, seasonal cut flowers, and an artisan food range including cold-pressed rapeseed oil, damson vinegar, honey, jam, apple juice, mayonnaise, and mustard dressing. The business combines hospitality revenue with on-farm and local-retail produce sales.
Is Warren Farms a public or private company?
Warren Farms is a private company. It is classified as family owned and is currently operating.
When was Warren Farms founded?
Warren Farms was founded in 2001. It employs 11 to 50 people.
Where is Warren Farms based?
Warren Farms is headquartered in Worcester, United Kingdom, in the Europe region.
How does Warren Farms make money?
Five revenue lines are on record. Camping is the primary driver. The others are self-Catering Accommodation, function Barn Venue Hire, flowers and farm Produce.
Who are Warren Farms's main competitors?
Broad incumbents on record are Daylesford Organic, National Trust Holidays, Yeo Valley and Wyke Farms. Riverford Organic Farmers is listed as a regional player. Direct peers are Canopy & Stars, Featherdown Farm and West Waddy Flowering Farm. Emerging players are Farmison & Co and The Earth Trust Farm (and similar small UK farm-stay estates).
Does Warren Farms have an API?
No public API is recorded for Warren Farms.
What industry is Warren Farms in?
Warren Farms's product category is Agritourism and mixed farm hospitality. Its primary akta.pro industry code is THAMADAH, Farm Stays & Agritourism Lodges, with a secondary code of THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals). Its NAICS code is 1119 and its SIC code is 7000.