WASAC (Winnipeg Aboriginal Sport Achievement Centre)

What WASAC (Winnipeg Aboriginal Sport Achievement Centre) does

WASAC (Winnipeg Aboriginal Sport Achievement Centre) is a registered charitable not-for-profit organization founded in 1999 and headquartered at 102 Sinclair Street in Winnipeg, Manitoba. The organization delivers free sport, recreation, leadership, mentorship, and Indigenous cultural programming to Indigenous children and youth (primarily ages 7–18) in Winnipeg and several northern Manitoba communities. Its program portfolio includes the WASAC Kids Summer Camp (a one-week day camp at Sargent Park Arena serving children from 70+ schools), the WILD (Winnipeg Indigenous Leadership Development) Program, the SMART after-school mentorship program, the WASAC North Program in communities such as Pauingassi, Duck Bay, Lac Brochet, Oxford House, and Shamattawa, the STARS Program at South East Collegiate, the WASAC at Weston After School program, the Safe Sport Program aligned with The Protecting Youth in Sports Act, and the WASAC Cares community support initiative. All programs are delivered at no cost to participants, with transportation, meals, equipment, and activities included.

WASAC operates with a small staff of approximately 20 employees — and is recognized as one of Canada's largest employers of Indigenous young people — and is funded through a mix of federal/provincial/municipal government grants (Government of Canada, Province of Manitoba, City of Winnipeg, Sport Canada), charitable donations (including from The Winnipeg Foundation), and corporate partnerships (True North Sports + Entertainment, Winnipeg Blue Bombers, Winnipeg Sea Bears, Kinsmen Club of Winnipeg). Its go-to-market motion is community-led and event-driven: youth recruitment leaders deliver presentations at over 70 schools across multiple Winnipeg school divisions (Winnipeg, Seven Oaks, River East Transcona, St. James Assiniboia), with seasonal programming cycles anchored on summer day camps and after-school registration drives. The organization has no proprietary technology platform; delivery is program- and relationship-based rather than technology-mediated.

From an investment-analytic standpoint, WASAC is not a commercial enterprise: it has no disclosed revenue, no equity structure, and no monetization model beyond grant capture and donation solicitation. Its economic substance is a community services nonprofit whose "growth" is measured in program reach, beneficiary count, and partnership depth rather than top-line revenue. Strategic value to any acquirer, donor, or institutional partner is therefore concentrated in brand trust, government and school-division relationships, and demonstrated cultural credibility within the Indigenous community it serves.

Name

WASAC (Winnipeg Aboriginal Sport Achievement Centre)

Legal name

Winnipeg Aboriginal Sport Achievement Centre

Website

https://wasac.info

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

WASAC is a Winnipeg-based registered charity founded in 1999 that delivers free sport, recreation, leadership, mentorship, and Indigenous cultural programming to Indigenous children and youth across Winnipeg and northern Manitoba, funded by government grants, donations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Youth Recreation and Cultural Services

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

akta.pro secondary industry

Indigenous/Tribal Education Authorities & Boards (EDADABAM)

Keywords

• Indigenous youth programs
• Youth sports development
• Community recreation services
• Indigenous cultural programs
• Youth leadership mentorship

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations: Charitable donations from individuals and organizations supporting youth programming
2. Government Grants and Funding: Funding from Government of Canada, Province of Manitoba, City of Winnipeg, and Sport Canada
3. Corporate Partnerships: Support from corporate partners including True North Sports + Entertainment, Winnipeg Blue Bombers, and other local businesses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WASAC delivers free sport, recreation, and cultural programming for Indigenous children and youth (ages 7-18) in Manitoba, removing financial and logistical barriers by providing transportation, meals, equipment, and activities at no cost. Programs are delivered through school and community partnerships and include summer day camps, after-school programs, leadership development (WILD), mentorship (SMART), and northern community outreach (WASAC North, STARS).

Product overview

WASAC (Winnipeg Aboriginal Sport Achievement Centre) is a registered charitable not-for-profit organization offering a portfolio of free youth programs focused on leadership and mentorship through sport, recreation, and Indigenous culture. The core offerings include the Kids Summer Camp (one-week day camp at Sargent Park Arena), the WILD Program (two-week leadership program for older youth), the SMART after-school mentorship program, the STARS program for Southeast Collegiate students, the WASAC North Program for northern Manitoba communities, the Weston After School program, and the Safe Sport Program. All programs are provided at no cost to participants, with transportation, meals, and equipment included.

Differentiator

Problem solved

Functional benefit

Products and services

• WASAC Kids Summer Camp

Quantifiable outcome

• Serving thousands of children and youth annually

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, minor and major.

• The Winnipeg FoundationcoreStrategic or Co-development PartnerCommunity foundation providing financial support for youth programming and community initiatives.
• City of WinnipegcoreStrategic or Co-development PartnerMunicipal government partner supporting community programming and facilities.
• Province of ManitobacoreStrategic or Co-development PartnerProvincial government providing funding and support for youth programs.
• Sport ManitobacoreStrategic or Co-development PartnerProvincial sport organization providing sport development support, safe sport policy guidance, and program resources.
• University of WinnipegminorStrategic or Co-development PartnerPost-secondary institution partner supporting youth programs and educational initiatives.
• River East Transcona School DivisioncoreChannel Partner/ Reseller/ DistributorSchool division partner providing facilities and student access for WASAC programs.
• Winnipeg School DivisioncoreChannel Partner/ Reseller/ DistributorMajor school division partner providing facilities and student access for WASAC programs.
• St. James Assiniboia School DivisioncoreChannel Partner/ Reseller/ DistributorSchool division partner providing facilities and student access for WASAC programs.
• Seven Oaks School DivisioncoreChannel Partner/ Reseller/ DistributorSchool division partner providing facilities and student access for WASAC programs.
• Centre for Aboriginal Human Resource Development Inc.coreStrategic or Co-development PartnerIndigenous human resource development organization supporting employment and training for Indigenous youth.
• Manitoba Aboriginal Sports and Recreation Council Inc.coreStrategic or Co-development PartnerProvincial Indigenous sport organization supporting Aboriginal sport and recreation programming.
• True North Sports + EntertainmentmajorStrategic or Co-development PartnerProfessional sports organization partner providing support for youth sport programs and community engagement.
• Winnipeg Blue BombersmajorStrategic or Co-development PartnerCFL football team partner providing player mentorship, community events, and youth programming including Truth and Reconciliation Day events.
• Camp ManitouminorStrategic or Co-development PartnerCamp facility partner for youth programming.
• Just TVminorGTM or Marketing PartnerLocal media partner for community visibility and outreach.
• AnishiativecoreStrategic or Co-development PartnerIndigenous organization partner providing support for youth initiatives.
• Winnipeg Sea BearsminorStrategic or Co-development PartnerWinnipeg professional basketball team providing youth engagement opportunities through practice visits and player interactions.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Right To Play International: Global NGO using sport and play for Indigenous and marginalized youth development — comparable model of sport-as-leadership vehicle for underserved children.
• Indigenous Sport Circle (ISC): National Indigenous sport body supporting sport development for Indigenous athletes in Canada, including youth pathways — comparable as a culturally grounded Indigenous sport-development organization that overlaps with WASAC's mission.
• YMCA Canada: Major Canadian nonprofit network running camps, after-school care, leadership programs, and youth recreation for children — operating model overlaps closely with WASAC's free, community-led youth programming.
• Canadian Tire Jumpstart Charities: National charity funding sport and recreation access for kids from financial barriers — comparable as a funder/operator working to remove barriers to youth sport participation for underserved children.
• Boys & Girls Clubs of Canada: National youth-serving nonprofit delivering free after-school programming, leadership development, and sport/recreation activities for Canadian youth — broadly comparable as a free community-based youth development model.

Direct peers

• Manitoba Aboriginal Sports and Recreation Council Inc. Provincial Indigenous sport council delivering sport and recreation programming for Indigenous communities in Manitoba — directly comparable mission and Manitoba footprint to WASAC.

Regional players

• Aboriginal Sport Circle (AB/BC Provincial equivalents) / Aboriginal Sport, Recreation & Activity Council: Provincial Indigenous sport delivery bodies in Western Canada operating Indigenous sport/recreation programs and leadership development — directly comparable peer in adjacent geography.

Emerging players

• Big Brothers Big Sisters of Canada: National youth mentorship nonprofit pairing mentors with youth, including Indigenous youth programs — comparable as a nonprofit mentorship and youth leadership organization in Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wasacnews
• Xx.com/wasacnews
• LinkedInlinkedin.com/company/winnipeg-aboriginal-sport-achievement-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WASAC (Winnipeg Aboriginal Sport Achievement Centre)