Wassel - واصل

What Wassel - واصل does

Wassel (واصل) is a Libyan logistics and e-commerce company headquartered in Tripoli's Al-Andalus district, founded in 2023 with approximately 23 employees. The company operates as a Limited Liability Company under Libyan commercial law (شركة واصل للخدمات اللوجستية ذات المسؤولية المحدودة) and runs two integrated product lines: the core Wassel Logistics Services, which provides multi-modal transportation (land, air, sea), freight shipping, warehousing and distribution, customs clearance, and electronic payment processing; and the Al-Jamal (الجمل) mobile shopping application, a marketplace platform enabling sellers to create online stores, list products, manage orders, and access advertising space, while buyers browse by category, track orders, and pay via cash on delivery or electronic payment. The technology stack comprises a web platform at wassel.ly, the Al-Jamal mobile app, an electronic payment gateway, an order tracking system, and warehouse management technology.

Wassel serves three primary customer segments: individual consumers (B2C) using the app for online shopping and delivery; business companies and merchants (B2B) requiring logistics infrastructure, storage, fulfillment, and electronic payment processing; and sellers/vendors on the Al-Jamal marketplace ranging from small individual sellers to established brands and retailers. Revenue is generated through five streams: marketplace commissions on Al-Jamal transactions, cash-on-delivery transaction fees, logistics and delivery transaction fees (including international shipping and rapid delivery), subscription-based warehousing and storage services, and electronic payment processing fees. The go-to-market motion is hybrid — product-led/self-serve via the Al-Jamal app for consumers and SMB sellers, combined with direct enterprise sales for B2B logistics and warehousing contracts. Geographic scope is single-country/domestic within Libya, though international shipping and customs clearance services extend cross-border capability. Pricing is not publicly disclosed and is quote-based, particularly for B2B enterprise contracts. Marketing relies primarily on the company website, the mobile app, email newsletter, and a Facebook presence.

Name

Wassel - واصل

Legal name

شركة واصل للخدمات اللوجستية ذات المسؤولية المحدودة (Wassel Logistics Services Company Limited Liability)

Website

https://wassel.ly

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wassel (واصل) is a Libyan logistics and e-commerce company headquartered in Tripoli. It provides multi-modal transportation, warehousing, customs clearance, electronic payments, and the Al-Jamal mobile marketplace, serving consumers, merchants, and B2B enterprises across Libya.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Warehousing and Storage (493)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

akta.pro secondary industries

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH)

Keywords

• Logistics services
• E-commerce marketplace
• Delivery services
• Warehousing services
• Electronic payment processing

Headquarters

HQ city

Tripoli

HQ country

Libya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. E-Commerce Platform Services: Commission-based marketplace revenue from the Al-Jamal platform where sellers list products and the company takes a transaction fee. Includes store management tools and advertising space for sellers.
2. Cash on Delivery (COD): Collection of cash payments from customers upon delivery, with processing fees charged to merchants.
3. Logistics and Delivery Services: Revenue from transportation, delivery (land, air, sea), international shipping, and rapid delivery services using a fleet of vehicles and other transport means.
4. Warehousing and Storage: Temporary storage and distribution services with advanced storage technologies for e-commerce merchants.
5. Electronic Payment Processing: Processing fees from electronic payment gateway services including payment portals for e-commerce transactions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wassel operates an integrated e-commerce and logistics platform for the Libyan market, providing multi-modal transportation (land, air, sea), warehousing, distribution, customs clearance, electronic payment processing, and cash-on-delivery services. Through its Al-Jamal (الجمل) mobile shopping application, the company runs a marketplace that enables sellers to create online stores, list products, manage orders, and reach consumers, while buyers can browse by category, track orders, and pay via cash or electronic methods. The company serves both individual consumers shopping online and business clients needing logistics, e-commerce infrastructure, storage, and payment integration.

Product overview

Wassel - واصل operates as a unified logistics and e-commerce platform comprising two main products: its core logistics services (Wassel Logistics Services) providing warehousing, transportation, delivery, and electronic payment integration; and the Al-Jamal (الجمل) mobile application, a consumer-facing e-commerce marketplace that connects sellers and buyers with integrated order management, delivery tracking, and multi-payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Al-Jamal (الجمل): E-commerce shopping application that enables sellers to create online stores, display products, and manage customer orders. Customers can browse products by category, make purchases, and track deliveries with multiple payment options including cash and electronic payment.

Products and services

• Wassel Logistics Services (واصل للخدمات اللوجستية) Core logistics service providing e-commerce fulfillment, electronic payment integration, fast delivery via a fleet of vehicles, freight transport, and electronic platforms for order and goods delivery across Libya. Designed for individual consumers and businesses in Libya that need end-to-end fulfillment, including warehousing, distribution, and payment processing support.
• Al-Jamal (الجمل) E-Commerce App Consumer-facing shopping marketplace app enabling sellers to create stores, display products, and manage customer orders, while allowing customers to browse by multiple categories, track orders, and pay via cash-on-delivery or electronic payment methods. Accessible 24/7 with sign-up via email, phone, Facebook, or Google.
• Transportation and Delivery Service Multi-modal transportation and delivery service covering land, air, and sea freight, international shipping, and rapid last-mile delivery across all regions of Libya. Targeted at merchants and business clients requiring reliable nationwide and cross-border freight and delivery operations.
• Warehousing and Storage Service Temporary warehousing, domestic distribution, and international distribution service backed by advanced, integrated storage technologies. Designed for e-commerce merchants and businesses that need outsourced storage and distribution capabilities in Libya.
• Integrated Logistics Services Bundle of integrated logistics services combining warehousing, distribution, transportation, customs clearance, and international shipping. Marketed as a comprehensive, cost-effective, technology-enabled logistics solution for business clients with cross-functional supply chain needs.
• Electronic Payment Processing Service Electronic payment processing service supporting both cash-on-delivery (COD) and electronic payment options for e-commerce transactions, including payment portals for merchants. Targets merchants and e-commerce sellers needing secure, multi-modal payment acceptance on the Al-Jamal platform and beyond.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mrsool: On-demand delivery super-app in MENA connecting merchants and couriers with cash and digital payments, structurally similar to Wassel's marketplace-plus-delivery model in markets with comparable payment and trust dynamics.
• Aramex: Pan-MENA courier and logistics operator with e-commerce fulfillment, COD, and last-mile capabilities directly comparable to Wassel's integrated logistics + marketplace model, although at much larger scale and geographic reach.
• Noon: MENA-focused e-commerce marketplace with built-in fulfillment and last-mile delivery; comparable to Wassel's marketplace-plus-delivery architecture across the broader Arabic-speaking region.
• Jumia: Africa's leading e-commerce marketplace with integrated logistics and payments (JumiaPay, Pay on Delivery), operating a comparable marketplace-plus-fulfillment model across African markets that face similar infrastructure gaps as Libya.

Broad incumbents

• Careem: MENA super-app with delivery, payments, and ride-hailing built on a marketplace architecture; overlaps with Wassel on the delivery + payments super-app thesis, though Careem operates at substantially greater scale and capital.
• DHL eCommerce: Global e-commerce logistics provider with multi-carrier shipping, label generation, and last-mile delivery, comparable to the multi-modal transport and cross-border capabilities that Wassel offers through its integrated platform.

Others

• Jameel Logistics: MENA contract logistics arm of Abdul Latif Jameel with warehousing, distribution, and transportation services, comparable in service mix to Wassel's B2B logistics offering for merchants needing warehousing and freight.

Regional players

• SMSA Express: Saudi Arabia's leading courier and e-commerce logistics player with COD, warehousing, and last-mile services — a regionally comparable e-commerce logistics operator that does not compete in Libya but mirrors the integrated delivery-plus-COD model.
• Talabat: MENA's largest on-demand delivery platform with strong logistics backbone; comparable delivery infrastructure and merchant-fulfillment model, though primarily serving food/quick-commerce rather than general merchandise.
• Bosta: Egyptian last-mile delivery and e-commerce logistics provider comparable to Wassel's parcel delivery, COD, and fulfillment arm, although focused on Egypt rather than Libya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/wassel.ly
• LinkedInlinkedin.com/company/wasselco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wassel - واصل