WaterAid Canada
WaterAid Canada is a registered Canadian charitable organization in Ottawa, part of the global WaterAid federation, that raises funds from Canadian donors to support international water, sanitation, and hygiene (WASH) programs in underserved communities.
- Company typePrivate
- Founded-
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WaterAid Canada does
WaterAid Canada is a registered Canadian charitable organization headquartered in Ottawa, Ontario, operating as part of the global WaterAid federation. Founded in 2014 and operating with a small team of 18 employees, the organization focuses on raising funds domestically to support international water, sanitation, and hygiene (WASH) programs in countries across Africa, Asia, the Americas, and Europe. The charity addresses a global crisis in which 696 million people lack clean water close to home, 1.5 billion lack decent toilets, and 1.7 billion lack soap and water for handwashing.
The organization does not develop or sell technology products. Its core offerings are charitable giving programs designed to attract and retain donors across multiple engagement tiers. These include one-time and recurring donations via a digital portal, planned/bequest giving, securities donations (a tax-efficient mechanism), Donor Advised Fund vehicles, a charitable gift catalog branded as Gifts of Water, an Aeroplan points donation partnership, a Run for Water athletic fundraising event, and corporate partnership and foundation/philanthropy programs. Donor acquisition and retention are supported through a digital marketing stack spanning the wateraid.org/ca website, social media on Facebook, Instagram, LinkedIn, and YouTube, email newsletters, and community events.
WaterAid Canada's business model is donor-philanthropy based. Revenue is generated entirely through charitable contributions — individual donations, corporate partnerships, and foundation grants — rather than product sales. The Canadian entity (Charitable Registration #: 119288934 RR0001) operates within the broader WaterAid global federation, which maintains country-specific websites across more than a dozen nations. The organization's value proposition centers on linking Canadian donor capital to measurable WASH outcomes in underserved communities, with explicit programming linkages to health, climate resilience, and gender equality.
WaterAid Canada firmographics
Firmographics- Name
- WaterAid Canada
- Legal name
- WaterAid Canada
- Website
- https://wateraidcanada.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WaterAid Canada is a registered Canadian charitable organization in Ottawa, part of the global WaterAid federation, that raises funds from Canadian donors to support international water, sanitation, and hygiene (WASH) programs in underserved communities.
- Ownership category
- akta.pro rank
WaterAid Canada industry classification
Industry- Product category
- Humanitarian Water, Sanitation, and Hygiene (WASH) Non-Profit Services
- NAICS
- Voluntary Health Organizations (813212), Civic and Social Organizations (813410)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Water, Sanitation & Hygiene (WASH) (BPAGABAC)
- akta.pro secondary industries
- WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI), Water, Sanitation & Hygiene (WASH) Solutions (BPAGALAI), Water, Sanitation & Hygiene (WASH) Emergency Services (BPAGAAAE)
Keywords
Where WaterAid Canada is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
WaterAid Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters, including monthly giving programs, one-time gift contributions, and special initiatives like Gifts of Water.
- Legacy Giving: Bequests and planned giving arrangements where donors leave gifts in their wills to support WaterAid's mission for generations.
- Securities Donations: Tax-efficient donations of publicly traded securities, allowing donors to give appreciated assets directly.
- Aeroplan Points Donation: Partnership with Aeroplan allowing members to donate their accumulated points to support clean water initiatives.
- Corporate Partnerships: Relationships with corporations who engage staff and customers in fundraising initiatives and charitable giving programs.
- Foundation and Philanthropy: Grants and major gifts from private foundations and high-net-worth philanthropists to support specific programs and initiatives.
- Donor Advised Funds: Donors can direct charitable gifts through their Donor Advised Fund accounts to support WaterAid's work.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WaterAid Canada product offering
Product offeringCore offering
WaterAid Canada is a registered charitable organization that raises funds from Canadian donors to support programs delivering clean water, decent toilets, and good hygiene (WASH) to underserved communities worldwide as part of the WaterAid global federation. It does not sell products or services but instead offers donors multiple giving mechanisms including monthly giving, one-time gifts, legacy bequests, securities donations, Donor Advised Funds, Aeroplan points donations, corporate partnerships, and foundation grants. Funds raised in Canada are directed to WASH projects across Asia, Africa, the Americas, and Europe.
Product overview
WaterAid Canada is a non-profit charitable organization focused on the global water, sanitation, and hygiene (WASH) crisis. Rather than a technology product company, WaterAid Canada's offering consists of charitable giving programs and fundraising mechanisms including Gifts of Water (charitable gift catalog), Legacy Giving (planned bequests), Donate Securities (tax-efficient giving), Donor Advised Funds, Monthly Giving, Run for Water events, Donate Aeroplan Points loyalty program, Corporate Partnerships, and Philanthropy/Foundation collaborations. These programs enable donors to support WaterAid's mission of providing clean water, decent toilets, and good hygiene to communities worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Gifts of Water Charitable gift program allowing donors to give a meaningful present that transforms lives by providing clean water access to underserved communities globally.
- Legacy Giving Planned giving program enabling donors to make a lasting impact on people's lives for generations to come through bequests left in their wills.
- Donate Securities Tax-efficient charitable giving option allowing donors to contribute publicly traded securities directly to WaterAid Canada.
- Donor Advised Funds Charitable giving vehicle allowing donors to direct gifts through their Donor Advised Fund accounts to support WaterAid's work.
- Run for Water Athletic fundraising event where participants run to help bring clean water to communities worldwide.
- Donate Aeroplan Points Program enabling Aeroplan members to donate their accumulated loyalty points to support WaterAid Canada's water and sanitation projects.
- Monthly Giving Recurring monthly donation program allowing supporters to provide ongoing support to WaterAid's mission with regular contributions.
- Corporate Partnerships Business partnership program inviting companies to engage staff and customers in supporting clean water initiatives through workplace giving and customer engagement programs.
- Philanthropy and Foundations Program for foundations and major philanthropists to work collaboratively with WaterAid to create lasting change globally through grants and major gifts.
Companies that use WaterAid Canada
Customer profileSegments3 records
Ideal customer profiles3 records
WaterAid Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WaterAid Canada partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AeroplanminorWaterAid Canada participates in the Aeroplan Member donation program, allowing Aeroplan members to donate their accumulated points to support clean water projects. Points are converted to support WaterAid's charitable initiatives.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
WaterAid Canada competitors and assessment
Company assessmentDirect peers
- charity: water: US-based nonprofit focused on providing clean, safe drinking water to people in developing countries. Directly comparable WASH-focused donor proposition, similar use of digital fundraising channels, and overlapping donor base in North America.
- Blood:Water: Nonprofit focused on partnering with African organizations to address the water and HIV/AIDS crisis. Comparable WASH mission with cross-cutting health framing, similar mid-sized fundraising operation, and similar reliance on individual donor acquisition.
- WaterCan/Engineers Without Borders Canada: Canadian nonprofit with WASH and international development focus. Comparable as a Canada-headquartered charity working on water and sanitation in developing countries, targeting similar Canadian individual and corporate donors.
- WaterAid America: Sister entity in the WaterAid global federation. Operates the same WASH mission, brand, and donation programs in the United States, offering a direct comparison point for Canadian donor acquisition, channel mix, and revenue scale benchmarking.
- WaterAid UK: Sister entity in the WaterAid global federation. Directly comparable as a national fundraising arm of the same WASH-focused organization, operating the same brand, programs, and giving vehicles (monthly, legacy, corporate) in a different geography (United Kingdom).
Broad incumbents
- Oxfam Canada: Canadian affiliate of Oxfam International. Overlaps with WaterAid Canada on water-related international development programming, but with a broader poverty, gender, and inequality mandate. Comparable donor segments and Canadian fundraising operation.
- World Vision Canada: Large Canada-based international development NGO with WASH as one of multiple programming areas. Comparable in Canadian fundraising scale, child-sponsorship donor model, and global program reach, but broader mandate dilutes WASH specificity.
- UNICEF Canada: Canadian arm of the United Nations Children's Fund. Broad incumbent in international development with significant WASH programming. Comparable donor base, federal charitable registration, and Canadian fundraising scale, but with a much wider mandate beyond water.
- Plan International Canada: Canadian arm of Plan International focused on children's rights and equality for girls. Comparable WASH programming tied to gender outcomes, similar corporate partnership and individual giving models, but with a broader child-rights mandate.
Regional players
- Aide et Action: International development NGO focused on education and WASH access. Operates primarily in Asia and Africa with a similar programmatic focus on water, sanitation, and hygiene as enabling conditions for education — particularly for girls.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WaterAid Canada social profiles
Digital presenceWaterAid Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterAid Canada leadership team
Management profileNumber of profiles
WaterAid Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterAid Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterAid Canada
What does WaterAid Canada do?
WaterAid Canada is a registered charitable organization that raises funds from Canadian donors to support programs delivering clean water, decent toilets, and good hygiene (WASH) to underserved communities worldwide as part of the WaterAid global federation. It does not sell products or services but instead offers donors multiple giving mechanisms including monthly giving, one-time gifts, legacy bequests, securities donations, Donor Advised Funds, Aeroplan points donations, corporate partnerships, and foundation grants. Funds raised in Canada are directed to WASH projects across Asia, Africa, the Americas, and Europe.
Is WaterAid Canada a public or private company?
WaterAid Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WaterAid Canada founded?
WaterAid Canada was founded in -1. It employs 11 to 50 people.
Where is WaterAid Canada based?
WaterAid Canada is headquartered in Ottawa, Canada, in the North America region.
How does WaterAid Canada make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are legacy Giving, securities Donations, aeroplan Points Donation, corporate Partnerships, foundation and Philanthropy and donor Advised Funds.
Who are WaterAid Canada's main competitors?
Direct peers on record are charity: water, Blood:Water, WaterCan/Engineers Without Borders Canada, WaterAid America and WaterAid UK. Broad incumbents are Oxfam Canada, World Vision Canada, UNICEF Canada and Plan International Canada. Aide et Action is listed as a regional player.
Does WaterAid Canada have an API?
No public API is recorded for WaterAid Canada.
What industry is WaterAid Canada in?
WaterAid Canada's product category is Humanitarian Water, Sanitation, and Hygiene (WASH) Non-Profit Services. Its primary akta.pro industry code is BPAGABAC, Water, Sanitation & Hygiene (WASH), with a secondary code of HLAJAKAI, WASH (Water, Sanitation & Hygiene) Organizations. Its NAICS code is 813212 and its SIC code is 4950.