Waterhall Medical Centre

What Waterhall Medical Centre does

Waterhall Medical Centre is a family-owned, mixed billing general practice established in 2016 in South Guildford, Western Australia, operating from a single site at Unit 10, 9 Waterhall Road. The practice delivers the standard scope of Australian suburban primary care — chronic disease management, women's and men's health, sexual health, childhood immunisations, travel vaccinations, skin cancer screening, minor surgical procedures, iron infusions, PRP therapy for joint pain, shared care obstetrics, and worker's compensation — to a patient base of local individuals and families, with bulk billing offered to concession/pension card holders, children 16 and under, and DVA patients.

The practice generates revenue through a tiered fee schedule (standard consultation A$90, long A$160, extended A$260, telehealth A$80, mental health care plans A$160-A$170) plus fee-for-service add-ons such as iron infusions (A$100-A$400), commercial/employment medicals (A$160-A$210 plus GST), and non-rebatable procedures. A separate sub-brand, The Esthetic Studio, provides cash-pay non-invasive cosmetic laser services — PicoSure tattoo removal and facial rejuvenation, SculpSure body contouring (noted as the only SculpSure unit in Perth), and Dermaceutic peels — diversifying the practice beyond Medicare-dependent revenue. Operational technology consists of the AutoMed/AMS Doc Connect online booking platform (iOS/Android), co-located Australian Clinical Laboratories for onsite pathology, an adjacent pharmacy, and a Dial-A-Doctor after-hours home-visit partnership covering twelve Perth metro areas.

The clinical team comprises Practice Principal Dr Frans Cronje (FRACGP, trained in laser cosmetics), GPs Dr Jasmine Pradhan, Dr Gerhard Johannes Viviers, and Dr Saurav Shrestha, Diabetes Educator Kevin Peachy (postgraduate 2024), three practice nurses, and five admin staff. A scheduled leadership transition is underway with Dr Johannes Meyer's retirement effective 24 December 2025, and a fee schedule increase is set for 5 January 2026. The practice is privately held with no external investors, parent entity, or disclosed funding history.

Name

Waterhall Medical Centre

Legal name

Waterhall Medical Centre

Website

https://waterhallmedical.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterhall Medical Centre is a family-owned, mixed billing general practice in South Guildford, Western Australia, established 2016, offering primary care, chronic disease management, and a cosmetic laser sub-brand (The Esthetic Studio) to local individuals and families.

Ownership category

akta.pro rank

Product category

Primary Healthcare

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• General practice services
• Primary healthcare
• Cosmetic laser treatments
• Mixed billing medical
• Chronic disease management

Headquarters

HQ city

South Guildford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Consultation Fees: Medical consultations with out-of-pocket costs after Medicare rebate. Standard consultations $90 (rebate $43.90), Long consultations $160 (rebate $84.90), Extended consultations $260 (rebate $124.10). Bulk billing for concession/pension card holders, children 16 and under, and DVA patients.
2. Procedure Fees: Non-rebatable medical procedures including minor surgeries, wound dressings, ECG, spirometry, cryotherapy, iron infusions ($100 existing patients, $400 new patients).
3. Telehealth Consultations: Telephone consultations at $80 with $43.90 Medicare rebate. Not bulk billed regardless of patient category.
4. Cosmetic Procedures: Non-invasive laser cosmetic treatments including tattoo removal, skin rejuvenation, body contouring. Referred to The Aesthetic Studio partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Waterhall Medical Centre is a family-owned mixed billing general practice providing comprehensive primary healthcare services including chronic disease management, women's and men's health, sexual health, childhood immunisations, travel vaccinations, skin cancer screening, minor surgical procedures, iron infusions, shared care obstetrics, worker's compensation, PRP therapy, and mental health care plans. The clinic also offers non-invasive cosmetic laser services (PicoSure and SculpSure) under The Esthetic Studio sub-brand, along with allied health diabetes education.

Product overview

Waterhall Medical Centre operates as a single-site mixed billing general practice in South Guildford, WA, offering a broad spectrum of GP services as its core product. The practice extends its portfolio through a cosmetic sub-brand, The Esthetic Studio, which provides non-invasive laser cosmetic procedures using PicoSure and SculpSure laser technologies. Allied health services including a credentialed Diabetes Educator (Kevin Peachy) complement the GP offering. Patient management and appointment booking are facilitated via the AMS Doc Connect (AutoMed) platform.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice Medical Services Comprehensive primary healthcare for individuals and families in South Guildford and surrounding Perth suburbs. Includes chronic disease management, women's and men's health, sexual health, childhood immunisations, travel vaccinations, skin cancer screening, minor surgical procedures, shared care obstetrics, worker's compensation, mental health care plans, and telehealth consultations. Delivered by four GPs with support from practice nurses, allied health, and admin staff.
• The Esthetic Studio - Cosmetic Laser Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dial-A-DoctorcoreStrategic or Co-development PartnerDial-A-Doctor is an after-hours bulk-billed home visiting doctor service partnered with Waterhall Medical Centre. Available when the regular GP is unavailable, providing medical care for non-life-threatening conditions in patients' homes on evenings, weekends, and public holidays. Service areas include Yanchep, Joondalup, Ellenbrook, Midland, CBD, Cannington, Fremantle, Armadale, Rockingham, Baldivis, Mandurah, and Falcon. Contact: 1300 030 030.
• Australian Clinical LaboratoriescoreStrategic or Co-development PartnerOnsite Australian Clinical Laboratories providing blood testing and pathology services directly within the medical centre premises.
• The Aesthetic StudiominorStrategic or Co-development PartnerSeparate cosmetic clinic operating alongside Waterhall Medical Centre, providing laser tattoo removal, facial rejuvenation, wrinkle reduction, skin pigmentation and acne reduction treatments using PicoSure technology, plus body sculpting with SculpSure laser and Dermaceutic peels. Located at theestheticstudio.com.au.
• AutoMed (AMS Doc Connect)coreTechnology or IntegrationAutoMed/AMS Doc Connect is the primary patient engagement platform enabling online appointment booking via mobile app. Available on iOS and Android platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IPN Medical Centres: One of Australia's largest GP clinic networks with mixed billing and chronic disease management programs, directly comparable in primary-care service mix though far larger and multi-site.
• Myhealth Medical Centre: Multi-site Australian GP chain offering bulk-billing and private billing consultations, chronic disease care plans, and onsite allied health — the same multi-disciplinary primary-care model Waterhall runs, scaled across many suburbs.
• Ramsay Health Care: Australia's largest private hospital operator with growing primary care exposure; comparable as a healthcare provider serving the same Western Australian patient population, though operating at a very different scale.
• Bupa Health Services: Operates Bupa Dental and broader health services including optical and some primary-care partnerships in Australia; comparable as a diversified health services provider with overlapping patient demand.
• Healius (formerly Primary Health Care): ASX-listed operator of large GP clinic networks and pathology services (including Laverty and Australian Clinical Laboratories, which is Waterhall's onsite partner), making it a structural peer at both the GP and pathology layer.
• ForHealth Group: Large Australian operator of bulk-billing GP clinics and urgent care centres; comparable in primary care delivery and mixed-billing economics, though at much larger scale.

Regional players

• HBF Health: Western Australia-based not-for-profit health insurer that also operates dental and some primary-care services; relevant regional peer because it both insures and competes with Perth-area GP clinics.

Emerging players

• Silverchain: Major Australian in-home and community health provider offering home-based primary and chronic care in Western Australia; comparable as an alternative delivery model targeting similar chronic-disease and aged patient segments in the same WA geography.

Direct peers

• Dial-A-Doctor: After-hours bulk-billed home visiting doctor service and direct partner of Waterhall; comparable as a service provider in the same Perth metro geography, particularly for after-hours primary care.

Others

• Sonic Healthcare: Largest Australian pathology operator providing onsite collection services; directly comparable because Australian Clinical Laboratories (a Waterhall onsite partner) competes within Sonic's broader pathology network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waterhall-medical-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterhall Medical Centre