Waterview Physiotherapy and Health Centre

What Waterview Physiotherapy and Health Centre does

Waterview Physiotherapy & Health Centre is a privately held, multi-disciplinary healthcare clinic founded in 2018 and headquartered in Grimsby, Ontario, Canada. The clinic delivers an integrated portfolio of services anchored by physiotherapy, chiropractic care, and registered massage therapy, supplemented by specialized programs including pelvic health physiotherapy, spine surgical screening assessment (SSSA), prehabilitation, post-surgical rehabilitation, concussion and vestibular therapy, TMJ treatment, acupuncture, orthotics, custom bracing, and psychotherapy. The clinic is staffed by approximately 20 clinicians and support personnel with advanced credentials (PhDs, fellowships, Webster and TPI certifications) and operates extended hours six days a week from a single physical location.

The clinic's core technology stack is built on third-party SaaS platforms rather than proprietary systems: JaneApp for online appointment booking and self-serve scheduling, PhysiApp for patient home-exercise tracking, Constant Contact for email marketing, and a virtual/telehealth delivery channel for remote consultations. Its most distinctive internal program is the Spine Surgical Screening Assessment (SSSA), developed in partnership with Dr. Aleksa Cenic (a neurosurgeon at Hamilton General Hospital), which provides a structured spine triage pathway with a 28-day wait time compared to a reported 547-day average for direct spine surgeon consultation. Patients identified as surgical candidates through the SSSA can be referred onward into Dr. Cenic's practice.

Revenue is generated primarily through fee-for-service professional billings to individual patients, most of which is covered by extended health insurance plans (services are not OHIP-covered). The only publicly disclosed price point is the $200 SSSA fee. The go-to-market motion is direct-to-consumer complemented by inbound physician referrals for the SSSA program, community-led brand building through Google reviews (4.9/5.0 across 323 reviews), educational blog content, and word-of-mouth. The clinic serves patients in the Grimsby, Niagara, and Hamilton regions of Ontario.

Name

Waterview Physiotherapy and Health Centre

Legal name

Waterview Physiotherapy & Health Centre

Website

https://waterviewphysio.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Waterview Physiotherapy & Health Centre is a Grimsby, Ontario-based multi-disciplinary clinic offering physiotherapy, chiropractic, massage therapy, and specialized services such as pelvic health and spine surgical screening to individual patients in the Niagara and Hamilton regions.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Chiropractors (62131)

SIC

Services-Health Services (8000)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Cardiopulmonary Rehabilitation Therapy In-Home (HSABADAG)

Keywords

• Physiotherapy services
• Chiropractic care
• Massage therapy
• Musculoskeletal rehabilitation
• Spine surgical screening

Headquarters

HQ city

Grimsby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy sessions for individuals with injuries from work, car accidents, sports, or general wellness. Services include manual therapy, exercise prescription, and evidence-based treatment plans.
2. Chiropractic Services: Chiropractic assessments and treatments including spinal manipulation, soft tissue therapy, and rehabilitation exercises. Provided by multiple chiropractors with varying specializations.
3. Massage Therapy: Registered Massage Therapy services performed by RMTs registered with the College of Massage Therapists of Ontario. Treats pain, injury, stress, and wellness conditions.
4. Specialized Services: Additional services including pelvic health physiotherapy, acupuncture, orthotics, custom bracing, concussion rehab, vestibular/dizziness treatment, TMJ therapy, and psychotherapy.
5. Spine Surgical Screening Assessment: Comprehensive spine assessment conducted by spine-trained physiotherapists or chiropractors. Fee is $200, not covered by OHIP but may be covered by third-party insurance. Report shared with family physician for care coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Waterview Physiotherapy and Health Centre is a multi-disciplinary healthcare clinic providing physiotherapy, chiropractic, and registered massage therapy as core services, supplemented by specialized programs including Pelvic Health, Spine Surgical Screening Assessment (SSSA), Prehabilitation, Post-Surgery Care, Concussion Rehab, Vestibular/Dizziness treatment, TMJ therapy, Acupuncture, Orthotics, Custom Bracing, and Psychotherapy. Services are delivered by a team of 20+ clinicians, with the proprietary SSSA program offering a 28-day assessment pathway through affiliation with neurosurgeon Dr. Aleksa Cenic.

Product overview

Waterview Physiotherapy & Health Centre is a multi-disciplinary healthcare clinic offering a comprehensive portfolio of services centered around physiotherapy, massage therapy, and chiropractic care as the core offerings. The clinic operates as an integrated health center where these core services are supplemented by specialized programs including pelvic health, spine surgical screening assessment (SSSA), prehabilitation, post-surgery care, psychotherapy, acupuncture, orthotics, custom bracing, concussion rehab, dizziness/vertigo treatment, and TMJ treatment. The clinic also offers virtual/telehealth physiotherapy sessions as an alternative delivery method. Services are provided by a team of physiotherapists, chiropractors, registered massage therapists, a psychotherapist, kinesiologists, and athletic therapists. The SSSA program, affiliated with neurosurgeon Dr. Aleksa Cenic, represents a specialized assessment pathway addressing the significant wait times for spine surgery consultations in the Hamilton and Niagara regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy service providing treatment for injuries from work, car accidents, sports, and general wellness. Includes individualized treatment plans combining education, exercise, and manual therapy tailored to patient goals. Delivered by a team of registered physiotherapists for individuals seeking relief from aches, pains, and rehabilitation needs.
• Massage Therapy Registered Massage Therapy (RMT) service delivered by therapists registered with the College of Massage Therapists of Ontario. Treats pain, injury, stress, and conditions with tailor-made massage treatments for musculoskeletal and wellness needs.
• Chiropractic Chiropractic care with specialized training to address aches, pains, and strains. Provides individualized treatment plans including soft tissue therapy, mobilizations, manipulations, and exercises for individuals with musculoskeletal complaints.
• Pelvic Health Physiotherapy Specialized physiotherapy for pelvic health conditions including incontinence, pelvic organ prolapse, pelvic girdle pain, and pre/postnatal symptoms. Available for women, men, and children, with special interest in prenatal and postpartum care.
• Spine Surgical Screening Assessment (SSSA) Specialized assessment program affiliated with Dr. Aleksa Cenic (Neurosurgeon/Spine Surgeon) to determine if surgery may relieve spinal symptoms. Includes detailed patient history, diagnostic image review, physical examination, and recommendations. Current wait time is 28 days compared to 547 days average for spine surgeon consults. Fee is $200, not covered by OHIP but may be covered by third-party insurance.
• Prehabilitation Pre-surgery exercise program designed to improve functional abilities before surgery. Goals include decreasing hospital length of stay, speeding recovery, and reducing surgical complications for patients preparing for orthopedic or spinal surgery.
• Post-Surgery Care Post-operative rehabilitation working collaboratively with surgeons to decrease pain, improve mobility, restore function, and quality of life for patients recovering from surgery.
• Psychotherapy Mental health service provided by Registered Psychotherapist Jason Burdon. Addresses mental health concerns, emotional challenges, chronic pain, depression, anxiety, trauma, and life stressors using a multidisciplinary approach combining psychotherapy and kinesiology.
• Acupuncture Evidence-based acupuncture treatment using sterile thin needles to attract blood flow to injury sites. Decreases pain and inflammation, promotes healing, and improves nerve health for patients with musculoskeletal conditions.
• Orthotics Customized medical devices designed to align foot and ankle in optimal position. Work like glasses for feet to reduce stress and strain, decrease pain, and improve activity tolerance for patients with foot, ankle, and lower extremity biomechanical issues.
• Custom Bracing Custom-designed braces specifically suited to unique patient needs. Provides better fit and comfort, adds external support to injuries, and decreases pain during daily tasks and recreational activities for patients requiring orthotic support.
• Concussion Rehab Specialized rehabilitation program for concussions and long-term effects. Provides individualized care plans as everyone is impacted differently by concussions, addressing both acute and chronic post-concussion symptoms.
• Dizziness (Vertigo) Treatment Treatment for dizziness and vertigo by therapists with extra training. Includes hands-on techniques, head maneuvers, exercise programs, or combinations thereof based on assessment findings for patients with vestibular conditions.
• Jaw Pain (TMJ) Treatment Treatment for Temporomandibular Joint Disorder (TMD) involving relaxation, stretching, and strengthening exercises for face, head, neck, and postural muscles for patients with jaw pain and TMD-related symptoms.
• Virtual Treatments (Telehealth Physiotherapy) Online video-based physiotherapy appointments allowing pain assessment and treatment from home. Enables diagnosis of injuries, prescription and progression of safe exercises, and ongoing progress monitoring through virtual sessions for patients who prefer remote care or cannot attend in-person.

Quantifiable outcome

• 28-day wait time for Spine Surgical Screening Assessment vs 547-day average wait for spine surgeon consultation
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Dr. Aleksa Cenic (Hamilton Health Sciences)coreStrategic or Co-development PartnerDr. Aleksa Cenic, Neurosurgeon and Spine Surgeon at Hamilton General Hospital, serves as consulting physiotherapist and spine specialist for Waterview's Spine Surgical Screening Assessment (SSSA) program. He has trained Waterview's physiotherapists and chiropractors in advanced spine screening and assessment. Developed Vivo Surgery award-winning technology for surgical education. Patients identified as surgical candidates through SSSA can be re-triaged to Dr. Cenic's practice for more timely consultation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triangle Physiotherapy: Multi-clinic physiotherapy and rehabilitation provider in the Greater Toronto Area offering physiotherapy, chiropractic, massage therapy, and pelvic health services. Comparable service portfolio and patient demographic, with similar multi-disciplinary cross-referral model.
• Athlete's Care Sports Medicine Centres: Ontario-based multi-disciplinary sports medicine and physiotherapy chain offering physio, chiro, massage, orthotics, and sports rehab. Comparable service mix with emphasis on active/athletic patient segment, with broader GTA footprint than Waterview.
• CBI Health Group: Major Canadian multi-disciplinary health services provider with physiotherapy, chiropractic, massage therapy, and occupational health across 250+ locations. Closely comparable operating model, though scaled nationally with B2B employer contracts.
• Lifemark Health Group: Canada's largest national physiotherapy and multi-disciplinary healthcare network operating 300+ clinics. Directly comparable to Waterview in offering physiotherapy, chiropractic, massage, and specialized rehabilitation services, though at vastly greater scale and geographic reach.
• Cornerstone Physiotherapy: Ontario multi-clinic physiotherapy practice offering physiotherapy, massage therapy, and rehabilitation services across several GTA locations. Comparable in clinical service mix and target patient demographic with established reputation.
• Foundation Physiotherapy: Toronto-based multi-clinic physiotherapy practice offering physiotherapy, pelvic health, and rehabilitation services. Comparable in clinical specialty mix, particularly pelvic health focus, and patient demographic.
• Massage Addict: Canada's largest registered massage therapy chain with 100+ locations. Directly comparable to Waterview's RMT services in service delivery model, though Waterview's broader multi-disciplinary offering differentiates it.
• ProActive Rehab & Sport Injury Centre: Ontario-based physiotherapy and sports injury clinic offering physiotherapy, massage therapy, chiropractic, and rehabilitation services. Closely comparable in service mix, target demographics, and regional positioning.
• HealthOne Medical Centre: Toronto multi-disciplinary health clinic offering physiotherapy, chiropractic, massage therapy, and various specialized services under one roof. Comparable in multi-disciplinary model and patient demographic, with stronger urban presence.
• MapleCare Physiotherapy: Ontario multi-clinic physiotherapy provider offering physiotherapy, massage therapy, and rehabilitation services with extended hours. Comparable in clinical service mix and patient demographic, with multi-location footprint in Ontario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waterview-physiotherapy-and-health-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterview Physiotherapy and Health Centre