Way2Work Apprenticeships
Way2Work is a UK apprenticeship training provider, part of community interest company Achieving for Children, delivering fully funded intermediate, advanced and higher apprenticeships for 16+ candidates across the London Borough of Richmond, Royal Borough of Kingston, and Royal Borough of Windsor and Maidenhead.
- Company typePrivate
- Founded2014
- HeadquartersTwickenham, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Way2Work Apprenticeships does
Way2Work Apprenticeships is a UK-based apprenticeship training provider operating as a service line of Achieving for Children, a community interest company (CIC) jointly owned by the London Borough of Richmond upon Thames, the Royal Borough of Kingston upon Thames, and the Royal Borough of Windsor and Maidenhead. The provider has been delivering intermediate, advanced and higher apprenticeships for young people aged 16+ across these three boroughs for 40 years, with apprentice roles spanning business administration, customer service, childcare and early years, teaching assistants, and team leading and management across both public and private sector employers.
The service is fully funded by the Skills Funding Agency, which means training is delivered at no cost to apprentices or employers. The operational model combines an apprenticeship recruitment service that matches candidates with employer vacancies, with wraparound support including Functional Skills teaching and examinations, employability skills workshops, careers guidance, and individually tailored workplace support programmes. The underlying technology is a standard content/website platform (hosted on the Achieving for Children domain) used to list vacancies, capture expressions of interest, and publish programme information; there is no proprietary software product, app, or API surface.
Revenue mechanics are entirely grant-funded: Skills Funding Agency flow-down funding administered via the three commissioning boroughs. The commercial funnel operates on two sides — a self-serve candidate portal targeting young people and SMBs/individuals, and direct commissioning relationships with the three local authority owners for the supply of trained apprentices. Way2Work employs approximately six people as a dedicated unit, sits within a larger CIC employing roughly 1,800 across children's services, and is structured as a non-profit with an asset lock, meaning surpluses are reinvested rather than distributed.
Way2Work Apprenticeships firmographics
Firmographics- Name
- Way2Work Apprenticeships
- Legal name
- Achieving for Children
- Website
- https://way2work.org.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Way2Work is a UK apprenticeship training provider, part of community interest company Achieving for Children, delivering fully funded intermediate, advanced and higher apprenticeships for 16+ candidates across the London Borough of Richmond, Royal Borough of Kingston, and Royal Borough of Windsor and Maidenhead.
- Ownership category
- akta.pro rank
Way2Work Apprenticeships industry classification
Industry- Product category
- Apprenticeship Training Services
- NAICS
- Apprenticeship Training (611513), Technical and Trade Schools (6115), Educational Support Services (611710)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)
- akta.pro secondary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
Keywords
Where Way2Work Apprenticeships is headquartered
LocationHeadquarters
- HQ city
- Twickenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Way2Work Apprenticeships business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Government-Funded Apprenticeship Training: Fully funded by the Skills Funding Agency; delivers intermediate, advanced and higher apprenticeships on behalf of three London borough councils at no cost to apprentices or employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Government-funded apprenticeship training |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Way2Work Apprenticeships product offering
Product offeringCore offering
Way2Work is a UK apprenticeship training provider that recruits and places young people aged 16+ into intermediate, advanced and higher apprenticeships on behalf of three London borough councils (Richmond upon Thames, Kingston upon Thames, and Windsor & Maidenhead). It runs an apprenticeship recruitment service for employers, publishes apprenticeship vacancies across business administration, customer service, childcare, team leading & management, and teaching assistant pathways, and delivers supporting Functional Skills teaching, employability workshops, careers guidance, and workplace support programmes, all fully funded by the Skills Funding Agency.
Product overview
Way2Work is an apprenticeship training provider operated by Achieving for Children, offering a comprehensive portfolio of apprenticeship programmes and employment support services. The service delivers intermediate, advanced, and higher apprenticeships on behalf of three London boroughs. The core offerings include an apprenticeship recruitment service for employers, apprenticeship vacancies across multiple sectors (business administration, customer service, childcare, team leading & management, and teaching assistants), supplemented by Functional Skills support, employability skills training workshops, careers guidance, and individually tailored workplace support programmes. The provider serves young people aged 16+ across the public and private sectors, with particular specialization in public sector youth employment.
Differentiator
Problem solved
Functional benefit
Products and services
- Apprenticeship Recruitment Service A high-quality apprenticeship recruitment service that helps local employers in Kingston, Richmond, and Windsor & Maidenhead recruit suitable young people aged 16+ who are willing to learn, matching candidates with apprenticeship opportunities across multiple sectors. The service is free to employers.
- Apprenticeship Vacancies Provides apprenticeship vacancies which develop work skills and prepare young people for career success, including intermediate, advanced, and higher apprenticeships delivered on behalf of three London borough councils and fully funded by the Skills Funding Agency.
- Functional Skills Support Provides Functional Skills support, teaching and examinations as part of the apprenticeship standard, helping apprentices develop essential numeracy, literacy, and ICT skills alongside their vocational pathway.
- Employability Skills Training Workshops Bespoke employability skills training workshops designed to prepare young people for the workplace and enhance their job readiness as part of the Way2Work apprenticeship offer.
- Careers Guidance Individualised careers guidance services that help young people make informed decisions about their career paths and educational opportunities, including information, advice and guidance for apprentices and prospective apprentices.
- Workplace Support Programmes Individually tailored workplace support programmes to assist apprentices during their training and employment, covering on-the-job training, safeguarding, and pastoral support.
- Business Administration Apprenticeships Intermediate and advanced apprenticeships in business administration covering roles such as finance, payroll, P.A. roles, and administrative functions across public and private sectors.
- Customer Service Apprenticeships Apprenticeships focused on developing customer service skills for roles in various organizational settings across the public and private sectors.
- Childcare and Early Years Apprenticeships Apprenticeships in childcare and early years for roles in day nurseries and children's centres, including early years and childcare specializations.
- Team Leading and Management Apprenticeships Advanced and higher apprenticeships focused on developing leadership and management skills for team leadership positions in the workplace.
- Teaching Assistant Apprenticeships Apprenticeships designed to train individuals as teaching assistants within schools and educational settings.
Quantifiable outcome
- 40 years of successful apprenticeship delivery
Companies that use Way2Work Apprenticeships
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Way2Work Apprenticeships technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Way2Work Apprenticeships partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- London Borough of Richmond upon ThamescoreJoint commissioning partner for apprenticeship delivery. Way2Work delivers apprenticeships on behalf of the borough to serve young people and local employers.
- Royal Borough of Kingston upon ThamescoreJoint commissioning partner for apprenticeship delivery. Way2Work delivers apprenticeships on behalf of the borough to serve young people and local employers.
- Royal Borough of Windsor and MaidenheadcoreJoint commissioning partner for apprenticeship delivery. Way2Work delivers apprenticeships on behalf of the borough to serve young people and local employers.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Way2Work Apprenticeships competitors and assessment
Company assessmentEmerging players
- Multiverse: A tech-enabled apprenticeship provider focused on data, digital, and management apprenticeships. Comparable as an apprenticeship delivery model serving UK employers and learners, but operates at much greater scale with proprietary EdTech platform.
- Corndel: A UK leadership and management apprenticeship provider delivering higher-level programmes with a coaching-led, technology-enabled model. Comparable on apprenticeship delivery focus and management/leadership standards, but differentiated by its tech-enabled delivery model.
Broad incumbents
- Kaplan UK: A major UK provider of professional education, training, and apprenticeships across multiple sectors. Comparable on apprenticeship delivery and vocational education, but offers a much broader portfolio including accountancy, financial services, and higher education.
- City & Guilds: A leading UK vocational awarding body and training provider that supports apprenticeship delivery through certifications and end-point assessment. Comparable as an apprenticeship ecosystem player, though its primary role is as an awarding organisation rather than a delivery provider.
- Reed NCFE (Reed in Partnership): A major UK recruitment and training group offering apprenticeship programmes alongside its broader recruitment services. Comparable on apprenticeship recruitment and delivery, but operates across a much wider portfolio including job board and workforce solutions.
Direct peers
- Babington Group: A UK apprenticeship training provider delivering programmes in business administration, customer service, childcare, and related sectors. Directly comparable on apprenticeship delivery across the same functional areas as Way2Work.
- Lifetime Training: One of the UK's largest apprenticeship training providers, delivering intermediate, advanced, and higher apprenticeships across multiple sectors. Directly comparable as a government-funded apprenticeship training provider serving employers and apprentices, though operating at significantly larger national scale.
- Whitehat Group (Learn Academy): UK-based apprenticeship provider focused on digital and professional apprenticeships for school leavers and career changers. Directly comparable as a government-funded apprenticeship training provider, with overlap on school-leaver and entry-level programmes.
Regional players
- London South East Colleges: A London/South East further education college offering apprenticeship programmes alongside vocational courses. Comparable on apprenticeship delivery within a similar geography, but as a larger FE institution with broader curriculum beyond apprenticeships.
Others
- Achieving for Children (parent CIC): The parent community interest company jointly owned by three London boroughs, within which Way2Work operates. Highly comparable contextually as the hosting organisation, but operates as a broader children's services delivery body rather than a dedicated apprenticeship provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Way2Work Apprenticeships social profiles
Digital presenceWay2Work Apprenticeships financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way2Work Apprenticeships leadership team
Management profileNumber of profiles
Way2Work Apprenticeships funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way2Work Apprenticeships M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way2Work Apprenticeships
What does Way2Work Apprenticeships do?
Way2Work is a UK apprenticeship training provider that recruits and places young people aged 16+ into intermediate, advanced and higher apprenticeships on behalf of three London borough councils (Richmond upon Thames, Kingston upon Thames, and Windsor & Maidenhead). It runs an apprenticeship recruitment service for employers, publishes apprenticeship vacancies across business administration, customer service, childcare, team leading & management, and teaching assistant pathways, and delivers supporting Functional Skills teaching, employability workshops, careers guidance, and workplace support programmes, all fully funded by the Skills Funding Agency.
Is Way2Work Apprenticeships a public or private company?
Way2Work Apprenticeships is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Way2Work Apprenticeships founded?
Way2Work Apprenticeships was founded in 2014. It employs 1 to 10 people.
Where is Way2Work Apprenticeships based?
Way2Work Apprenticeships is headquartered in Twickenham, United Kingdom, in the Europe region.
How does Way2Work Apprenticeships make money?
One revenue line is on record: government-Funded Apprenticeship Training.
Who are Way2Work Apprenticeships's main competitors?
Emerging players on record are Multiverse and Corndel. Broad incumbents are Kaplan UK, City & Guilds and Reed NCFE (Reed in Partnership). Direct peers are Babington Group, Lifetime Training and Whitehat Group (Learn Academy). London South East Colleges is listed as a regional player. Achieving for Children (parent CIC) is listed as an others.
Does Way2Work Apprenticeships have an API?
No public API is recorded for Way2Work Apprenticeships.
What industry is Way2Work Apprenticeships in?
Way2Work Apprenticeships's product category is Apprenticeship Training Services. Its primary akta.pro industry code is BPACANAK, Apprenticeships, Internships & Work-Based Learning Programs, with a secondary code of EDAAAOAL, Job Placement, Matching & Career Navigation Services. Its NAICS code is 611513 and its SIC code is 7361.