Wayforward
- Company typePrivate
- Founded-
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Wayforward firmographics
Firmographics- Name
- Wayforward
- Legal name
- The Alcrofts Ltd
- Website
- https://wayforwardbrighton.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Wayforward is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wayforward business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Wayforward generates revenue through consulting fees for strategy development, engagement planning, branding, workshops, and event delivery. They work with client in-house teams and bring in specialist providers as needed, coordinating all services through a single point of contact. Pricing is bespoke based on project scope and client needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Wayforward product offering
Product offeringCore offering
Wayforward is a purpose-led consultancy/agency hybrid for charities and social-purpose organisations. It sells integrated service lines covering Insight (audience and stakeholder research), Engagement (organisational development and stakeholder planning), Strategy (programme design and delivery), Branding (creative identities, websites and guidelines), Workshop Facilitation, and Events Design and Production, plus a Charity Management Partnership that places experienced interim leaders during periods of growth or transition.
Product overview
Wayforward operates as a purpose-led consultancy/agency hybrid offering professional services to the social impact sector. The core offerings include six integrated service lines: Insight (audience data analysis and stakeholder perspectives), Engagement (organisational development and innovation), Strategy (programme design and delivery), Branding (creative identities, websites, brand guidelines), Workshop Facilitation, and Events Design and Production. Additionally, the Charity Management Partnership provides interim leadership placements for charities in transition, with Wayforward's broader team providing strategic support alongside individual interim placements. These services work together as a unified consultancy offering, where strategic planning is supported by implementation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Charity Management Partnership: Interim leadership service providing experienced leaders across fundraising, operations, programme delivery and organisational development for charities during periods of growth or transition.
Products and services
- Insight Services Transforms audience data and stakeholder perspectives into powerful, visual and valuable insight for social-purpose organisations.
- Engagement Services Planning, organisational development and innovation services designed to meet the strategic needs of charities and social-purpose organisations.
- Strategy Services Individual activities or entire programmes designed and delivered for awareness, fundraising or participation goals.
- Branding Services New or refreshed creative identities, websites and brand guidelines that convey organisational missions effectively.
- Workshop Facilitation Facilitation of workshops of all shapes and sizes to help organisations grappling with challenges gain clarity.
- Events Design and Production Design and production of high-impact events, online or in-person, small or large, tailored for awareness, fundraising or participation objectives.
- Charity Management Partnership Provides experienced interim leaders across fundraising, operations, programme delivery and organisational development, with Wayforward's broader team providing strategic support alongside individual interim placements.
Quantifiable outcome
- 512% YoY revenue growth for Sue Ryder's December Daily Dash (from £50k to £322k in 2020)
- +4 more outcomes
Companies that use Wayforward
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Wayforward technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wayforward partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wayforward competitors and assessment
Company assessmentDirect peers
- Think Consulting: UK charity-sector fundraising and strategy consultancy working with major nonprofits on income generation and engagement — directly comparable to Wayforward's strategy, engagement, and fundraising work.
- Open (formerly OPEN Fundraising): UK fundraising and engagement agency supporting charities with campaigns, fundraising strategy and creative — overlapping Wayforward's Strategy, Engagement and Events offerings.
- Good Innovation: Bristol-based consultancy that helps charities and social-purpose organisations with strategy, brand and innovation — closely overlapping Wayforward's Insight, Strategy and Branding service lines.
- ThirtySeven (37): Brand, communications and strategy agency working with charities and nonprofits — comparable on the branding, campaigns and strategy services that Wayforward delivers.
- Mainspring: UK consultancy serving charities, foundations and social-purpose organisations on strategy, communications and income generation — a directly comparable strategic-consulting peer.
Emerging players
- nfpSynergy: Research-led consultancy for the UK charity sector providing insight, audience research and strategy support — overlapping Wayforward's Insight service line and charity client base.
- Resource Media: Communications and PR consultancy focused on NGOs, charities and social-purpose causes — comparable on stakeholder engagement and campaign communications.
Broad incumbents
- Forster Communications: Established UK communications agency with a social-purpose practice serving charities and foundations — a broader incumbent offering overlapping engagement, PR and stakeholder services.
- Blue State: Global digital agency serving nonprofits, causes and foundations with strategy, brand and digital fundraising — a broader incumbent operating in the same nonprofit-services space as Wayforward.
Regional players
- Raise: Real Fundraising: UK fundraising agency supporting charities with fundraising strategy and campaigns — a regional/specialist peer in Wayforward's primary charity-fundraising lane.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wayforward social profiles
Digital presenceWayforward financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayforward leadership team
Management profileNumber of profiles
Profiles7 records
Wayforward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayforward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayforward
What does Wayforward do?
Wayforward is a purpose-led consultancy/agency hybrid for charities and social-purpose organisations. It sells integrated service lines covering Insight (audience and stakeholder research), Engagement (organisational development and stakeholder planning), Strategy (programme design and delivery), Branding (creative identities, websites and guidelines), Workshop Facilitation, and Events Design and Production, plus a Charity Management Partnership that places experienced interim leaders during periods of growth or transition.
Is Wayforward a public or private company?
Wayforward is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayforward founded?
Wayforward was founded in -1. It employs 1 to 10 people.
Where is Wayforward based?
Wayforward is headquartered in Brighton, United Kingdom, in the Europe region.
How does Wayforward make money?
One revenue line is on record: consulting Services.
Who are Wayforward's main competitors?
Direct peers on record are Think Consulting, Open (formerly OPEN Fundraising), Good Innovation, ThirtySeven (37) and Mainspring. Emerging players are nfpSynergy and Resource Media. Broad incumbents are Forster Communications and Blue State. Raise: Real Fundraising is listed as a regional player.
Does Wayforward have an API?
No public API is recorded for Wayforward.