What Wayne County Parks & Recreation does

Wayne County Parks & Recreation is a department of the Wayne County, Georgia government that delivers public recreation services to county residents. It operates more than a dozen facilities across the county — including the Gardi Recreation Center, Hall Richardson Center, Lake Lindsay Grace (a 240-acre lake with 25 surrounding park acres), Mt. Pleasant Center, Bill Morris Park Complex, Soccer Complex, Jaycee Fair Grounds, and several boat landings — supporting youth and adult sports leagues, facility rentals, and community events such as fairs, fishing tournaments, and concerts.

The core offerings are organized youth athletic programs (basketball, cheerleading, football, flag football, golf, soccer, T-ball/baseball/softball, tennis, track, swimming, and an inclusive Buddy Ball program for children with special needs) delivered to participants ages 2 through 18, plus adult softball and community facility rentals. Registration runs through in-person sign-up at the Rec Office and an online e-commerce portal; each sport charges a uniform $40 per participant. The technology stack is standard government recreation management software with no proprietary or AI-driven features.

The business model is a hybrid of public funding and earned revenue. The department receives support from the County Commissioners and revenue from program registration fees, facility rental fees, and sponsorships. Its go-to-market is community-led: digital presence via Facebook, Instagram, and the official website, combined with in-person outreach and partnerships with community organizations such as the Wayne County Young Farmers. Customer segments are local youth (primary), local adults, and community organizations renting pavilions and social halls.

Name

Wayne County Parks & Recreation

Legal name

Wayne County Parks and Recreation

Website

https://waynecountyrecreation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wayne County Parks & Recreation is a Georgia county government department that operates recreation facilities and youth/adult sports programs for Wayne County residents, charging $40 per sport registration.

Ownership category

akta.pro rank

Product category

Public Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Intramural Sports & Recreational Leagues (EDALAIAC), Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN)

Keywords

• Municipal recreation services
• Youth sports programs
• Community recreation facilities
• Park facility rentals
• Public parks administration

Headquarters

HQ city

Jesup

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Program Registration Fees: One-time registration fees charged per sport per participant. Covers participation in youth sports programs including basketball, football, soccer, cheerleading, and other athletic activities.
2. Facility Rental: Rental fees for recreation facilities including social halls, pavilions, and event spaces at various park locations.
3. Sponsorships: Support from sponsors for youth athletic programs and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wayne County Parks & Recreation is a county government department that delivers youth and adult recreational programming across Wayne County, Georgia. It operates organized youth sports leagues (basketball, football, soccer, cheerleading, baseball/softball, tennis, track, golf, swimming, and inclusive Buddy Ball), adult softball leagues, and manages a portfolio of community facilities including recreation centers, sports complexes, lakes with boat launches, and a 25-acre fair grounds. Programs are accessed via in-person registration at the Rec Office or through the online registration portal, with facility rentals available for community events.

Product overview

Wayne County Parks & Recreation is a government recreation department offering a unified portfolio of youth sports programs and community facilities. The core offerings include youth athletic programs (basketball, cheerleading, football, golf, soccer, T-ball/baseball/softball, tennis, track, Buddy Ball for special needs, and swimming) and recreation facilities (Gardi Recreation Center, Hall Richardson Center, Lake Lindsay Grace, Mt. Pleasant, James Boykin Lake, Babes Mighty Mite Complex, Ben Park Complex, Williamsburg Landing, Bill Morris Park Complex, Soccer Complex, Upper County Landing, Oglethorpe Landing, and Jaycee Fair Grounds). Registration for sports programs is managed through an online registration system with individual program registrations available for Cheerleading, Football, Girls Flag Football, and Soccer, each priced at $40.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Basketball Program

Quantifiable outcome

• Recreation involves the second largest tourism commodity in Georgia
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Wayne County Young FarmersminorOthersThe Wayne County Young Farmers operate the truck pull track at the Jaycee Landing/Fair Grounds, a 25-acre community event venue. This partnership supports community events and activities at the fair grounds.
• Rayonier Advanced MaterialsminorOthersLocated across the street from Jaycee Landing/Fair Grounds. The facility is in proximity to Rayonier Advanced Materials, which is referenced in context of the fair grounds location near the Altamaha River.
• County CommissionerscoreStrategic or Co-development PartnerContinued support of the County Commissioners enables the Recreation Department to add and diversify programs and activities. The commissioners provide funding and policy support essential to department operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• City of Jesup Recreation: Municipal recreation function in the same city (Jesup, GA) where Wayne County Parks & Recreation is headquartered. Operates complementary parks and recreation programs within the same county footprint.

Direct peers

• Ware County Recreation Department: South Georgia county recreation department offering youth athletic programs and community recreation facilities to a similar small-county population base. Directly comparable in operating model and rural Georgia context.
• Coffee County Recreation Department: South-central Georgia county recreation department offering youth sports, parks, and community facilities. Comparable in operating scope, government structure, and small-county demographics.
• Glynn County Recreation Department: Coastal Georgia county government recreation department operating youth sports leagues, parks, and recreation facilities. Comparable in mission, program mix, and county-government structure to Wayne County Parks & Recreation.
• Appling County Recreation Department: Adjacent southeast Georgia county recreation department providing youth sports leagues and community recreation facilities. Closely comparable in geography, scale, and program offerings.
• Bulloch County Recreation and Parks: Southeast Georgia county recreation and parks department operating youth leagues, parks, and recreation centers. Comparable in geographic context and breadth of programming.
• Liberty County Recreation Department: Coastal Georgia county government entity running youth athletic programs and recreation facilities. Comparable operating model to Wayne County Parks & Recreation as a public-sector recreation provider.
• Tattnall County Recreation Department: Small southeast Georgia county recreation department providing youth sports and community facilities. Comparable scale and operating structure to Wayne County Parks & Recreation.

Broad incumbents

• National Recreation and Park Association (NRPA): National nonprofit organization supporting public parks and recreation agencies across the U.S. Provides standards, training, and policy frameworks relevant to a county recreation department like Wayne County Parks & Recreation.
• Georgia Recreation and Park Association (GRPA): Statewide professional association for Georgia's public recreation and park agencies, which Wayne County Parks & Recreation directly references via the GRPA Athletic Manual on its website. Industry-level umbrella organization for peer benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wayne-county-parks-&-recreation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne County Parks & Recreation